In this question, you will consider the main competitive moves and select the best one.

Select the
best one from the text (first mover, disruptive innovator, footholds, blue ocean strategy or
bricolage) and describe its major components. Why do you believe this may be the most effective
competitive move for firms today? Be sure to support your assertion with real world examples.

Blue Ocean Strategy is a strategy about formulating and acquiring the unconcealed market by
producing a new demand as it tries to unlock the wider, unfathomable, and vast potential in the
recognised unexplored markets in order to create profitable growth (Chowdhury, 2020). In short, the
strategy tries to offer extremely valuable products to its customer after creating various benchmarks
in the competition and focusing on lump sum areas (Madhukar, 2109). It works with an ideology to
out-perform the competitors and recreate the market needs.

There are three key components identified in successful Blue Ocean shifts (Denning, 2017):

 Mind set: The Blue Ocean strategy is fundamentally starting with an innovative mind set which is
ready to make unorthodox shits as It involves the expansion of mental horizons to make shifts in
scope of profitable opportunity lies.

 Tools: No strategy could be implemented with proper tools which could develop, implement and
govern the changes. A successful implementation of Blue Ocean strategy too requires practical tools
to logically translate the thinking into practical offerings.

 Humanness: Apart from tools the implementation should a humanistic process, to inspire people’s
confidence which drives the process for effective execution
The implementation process involves businesses from ‘market competing’ to ‘market creating,’ and
move into direct competition just like diving into sparkling clear blue waters free from any cluster
(Hayman, 2018 & Edwards, 2018).

The correct implementation involves 5 step process:

1. Identifying the right place to start while constructing the Blue Ocean team for the
enterprise.
2. Having clear mind set to go for the strategy.
3. Uncovering and discovering the hidden pain points in the market which is limiting the
current size of the industry and could create an ocean of opportunities for non-customers.
4. Analytically recreating market boundaries while evolving the alternative opportunities
though Blue Ocean.
5. Identifying the correct Blue Ocean move, accompanying with rapid market tests followed
with finalizing and create the shift launch.
These types of shift strategies have been employed by various companies in like Amazon, Apple,
Netflix, but the major trend started with UBER who is called to be the brainchild of this strategy.

UBER transformed the face of transport industry by eliminating the complex hassle of booking cabs,
frequent denial of requested services, meter & billing issues and undesirable arguments
(Chowdhury, 2020). With the technological advancement it has simplified the cab booking with easy
swipes, eliminated the meter system while linking the cabs via gps and providing the trace of driver’s
progression with easy ride tracking facilities.
Their advanced algorithms have also created an effective ride allocation system specially for pooling
customers I order to avoid unwanted diverted trips. In this aspects UBER was first to think out of the
box and come up with solutions to satisfy market needs while implementing though an efficient Blue
ocean strategy
Reference

Chowdhury, O. (2020). What is Blue Ocean Strategy? Examples, Pros & Cons! Retrieved from:
http://.ww./tradebrains/blue-ocean-strategy/

Denning, S. (2017). Moving To Blue Ocean Strategy: A Five-Step Process to Make the Shift. Retrieved
from: https://www.forbes.com/sites/stevedenning/2017/09/24/moving-to-blue-ocean-strategy-a-
five-step-process-to-make-the-shift/?sh=2ece47db7f11

Edwards, C. (2018). Blue Ocean Strategy: Creating Your Own Market. Retrieved from:
https://www.businessnewsdaily.com/5647-blue-ocean-strategy.html