Course Code: MKTM504 Course Title: Business Analytics-II

Academic Task No: 1 Date of allotment: 18th Nov, 2022

Student Name: Date of Submission: 30th Nov, 2022

Section: Q2021 Academic Task Type: Offline

Student Reg. No: Maximum Marks: 30

Detail of Academic Task Course Bloom’s Maximu

Outcome level m
Marks

A listed company will be allocated to each student. Student will

be required to collect data relating to different measures and
dimensions of that company for the purpose of analysis and 30
visualization by using certain website such as CO1, CO3 L1:
moneycontrol.com/ scrneer.com. Remember,
L3: Apply

Student need to prepare suitable charts and graphs using that

collected information. (Minimum 5 different charts/graphs to be
prepared). Evaluation parameters includes:

Adequate data collection (5 marks)

Visualization, Graphical Presentation and their analysis (20

marks) Creativity used in the visualization (5 marks).

(Use 12 Font Size, Times New Roman and 1.5 line spacing for
analysis

of each chart)
 BAJAJ HINDUSTAN SUGAR LTD

Bajaj Hindustan Sugar Limited (BHSL) was incorporated in 1931 under the name ''The
Hindustan Sugar Mills Limited''. The Company is engaged in the manufacture of sugar,
alcohol, ethanol, and the generation of power.

Screenshot of the data imported from Scrneer.com

 BAR CHART

Bar charts are one of the most common data visualizations. You can use them to quickly
compare data across categories, highlight differences, show trends and outliers, and reveal
historical highs and lows at a glance.

Bar chart showing sales of Bajaj Hindustan sugar in different years.

INTERPRETATION
So, we can see that the company has attained maximum sale in year 2019 i.e., 6806000 and
the lowest sale was in year 2012 i.e., 4344000.
 SCATTERPLOT

Scatter plots are an effective way to investigate the relationship between different variables,
showing if one variable is a good predictor of another, or if they tend to change
independently. A scatter plot presents lots of distinct data points on a single chart.

Scatterplot showing relationship between sales and cost of raw materials

INTERPRETATION

So, we can say that there is a direct relationship between sales and cost of raw materials of
company because when sales will increase the company need to purchase the raw materials.
Therefore, increase in sales will lead to increase in cost of raw materials.
 LINE CHART

The line chart, or line graph, connects several distinct data points, presenting them as one
continuous evolution. Use line charts to view trends in data, usually over time (like stock
price changes over five years or website page views for the month). The result is a simple,
straightforward way to visualize changes in one value relative to another.

Line chart showing employee cost over different years

INTERPRETATION

1. So, the line chart is showing upward trend as employee cost in year 2012 was
3431000 and in 2022 it was 4610000.
2. It was maximum in year 2014 i.e., 7815000
 BUBBLE CHART

Although bubbles aren’t technically their own type of visualization, using them as a
technique adds detail to scatter plots or maps to show the relationship between three or more
measures.

This chart is showing relationship b/w sales and net profit of a company for different years.

INTERPRETATION

1. The size of the bubbles shows the sales in different years.

2. The colour of the bubbles shows the net profit (the darker the yellow, lower the
profit).
3. So, we can say that the company is in loss as the profits are in negative.
 PIE CHART

A pie chart represents data as slices of a circle with different sizes and colours. The slices are
labelled and the numbers corresponding to each slice is also represented in the chart.

The Pie Chart below shows the relation between depreciation charged in different years.

INTERPRETATION

1. The size of pie chart shows the amount of depreciation charged. Higher space
occupied means high depreciation charged.
2. The colours are representing the years.
3. So, we can say that in year 2014 depreciation charged is highest i.e., 555700