English 6

English – Grade 6
Quarter 2 – Module 15: Comparing and Contrasting Content of Materials Viewed
to Other to Other Sources of Information: Printed Advertisements
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Ruth A. Magistrado

Editor: Ruth A. Magistrado
Reviewers: Melirose M. Tabunot
Illustrator: Edison P. Clet
Layout Artist: Marisol Aspuria Baguisi
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by the Department of Education – Schools Division of Pasig City
 English 6
Quarter 2
Self-Learning Module 15
Comparing and Contrasting Content of Materials
Viewed to Other to Other Sources of Information:
Printed Advertisements
Introductory Message

For the Facilitator:

Welcome to the English 6 Self-Learning Module on Comparing and

Contrasting Content of Materials Viewed to Other to Other Sources of
Information: Printed Advertisements.

This Self-Learning Module was collaboratively designed, developed, and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st-century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the learner:

Welcome to the English 6 Self-Learning Module on Comparing and

Contrasting Content of Materials Viewed to Other to Other Sources of
Information: Printed Advertisements.

The hand is one of the most symbolized parts of the human body. It is often
used to depict skill, action, and purpose. Through our hands, we may learn, create,
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant competencies
and skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
 EXPECTATIONS

This is your self-instructional learner module in English 6. All the

activities provided in this lesson will help you learn and understand:
Comparing and Contrasting Content of Materials Viewed to Other to
Other Sources of Information: Printed Advertisements.

PRETEST

Look at the printed advertisements. Let’s compare and contrast them.

Write Comparing or Contrasting before each statement.

Chocolate Drink A

Chocolate Drink B
______ 1. The two advertisements are about chocolate drinks.

______ 2. Chocolate Drink B has malt and barley, but Chocolate Drink A
doesn’t have these ingredients.

______ 3. Both drinks have milk.

______ 4. Chocolate Drink A manufacturer is Diamond Instant Food Trade

while Chocolate Drink B is Nestle Philippines.

______ 5. Just like Chocolate Drink A, Chocolate Drink B’s main ingredient
is cocoa.

RECAP

A source is what you turn to for information about a topic. Sources of

information can be books, magazines, newspapers, scholarly journal articles,
films, television shows, radio programs, web sites, personal interviews and
others.
They generally fall under print sources, non-print sources, and
electronic sources.

LESSON

We see advertisements when we read a newspaper or watch television.

An advertisement is a paid announcement, as of goods for sale, in newspapers
or magazines, on radio or television, or online, etc.
Today, our lesson is about Comparing and Contrasting Content of
Materials Viewed to Other Sources of Information: Printed
Advertisements.
Print advertisement is a widely used form of advertising. These appear
in newspapers or magazines and are sometimes included as brochures or
flyers. Through advertisements, we are able to know different products,
brands, their features and promotions in marketing.
We need to know how to compare or examine products similarities;
and also their contrast, the products differences so that we can choose the
right product for our demands.
We use key words also like as well as, alike, both, just like, similar to,
the same as, too, and others in comparing; while in contrasting, we use
although, but, besides, however, even though, unlike, while, differs from, and
others.
Look at these printed advertisements. Let’s do the comparing and
contrasting of the two known bread products in the market.
Let’s analyze what they offer in their ads by writing on the table below.
Bread A Bread B

Bread A Bread B
1. What are the products in the ads?
Plain Sliced bread Plain Sliced bread
2. What is the description of each product?
White bread White bread
3. How are the products done every day?
Guaranteed baked fresh everyday Baked fresh all day
 4. What do the products campaign for?
Lock out the virus, stay at home! Fighting hunger together!
5. How do the products help others?
N/A Shares ₱ 2 to help feed Filipinos

To clearly see the comparisons and contrasts of the printed

advertisements, let’s plot them in the Venn diagram.

Now, let’s do comparing and contrasting the printed advertisements.

The comparison between Bread A and Bread B are:
 Bread A and Bread B are both plain sliced bread.
 Just like Bread B, Bread A is a white bread.
 They are alike for being freshly baked everyday.
On the other hand, their contrasts are as follow:
 Bread A campaigns for Lock out the virus, stay at home! while,
Bread B campaigns for Fighting hunger together!
 Unlike Bread A, Bread B is sharing ₱ 2 to help feed Filipinos
for every bread pack sold.
 In comparing and contrasting sources of information viewed in printed
advertisements, we improve our comprehension by highlighting important
details and making abstract ideas more concrete to reduce confusion between
related ideas.
In this time of Covid-19 crisis, everyone tries to help one another and
shows kindness in their own little way. Do you also do that?

Guided Practice
Look at the print advertisements and read the statements that follow. Do a
double finger heart if the statement is comparing and do a single
finger heart if it is contrasting.

Advertisement A Advertisement B

1. Advertisement A offers vegetables and fruits, while Advertisement B

offers only vegetable.
- The answer is single finger heart! It’s contrasting! Let’s move on to
the next number.
 2. Both shops are for home deliveries.
- The answer is double finger heart! It’s comparing! Let’s proceed to
the last item.
3. Before ordering from Advertisement A, you register first, unlike in
Advertisement B, no registration is needed.
- The answer is single finger heart! It’s contrasting!

ACTIVITIES

Activity 1
Study the printed advertisements then answer the questions. Encircle the
letter of the answer.

Product A Product B

1. What are the products in the print ads?

A. milk
B. coffee
C. tea
D. chocolate milk
 2. What do the two products try to advertise?
A. They are available anywhere.
B. Their flavors are tasty.
C. They are new products.
D. They are healthy drinks.

3. What does Product A claim in the ads?

A. It is the best in town.
B. It is not loved by kids.
C. It is loved by 9 out of 10 kids.
D. It is the only choco milk in the market.

4. What kind of chocolate milk are the products?

A. Both are solid Choco milk.
B. Both are fortified Choco milk.
C. Both are expensive Choco milk.
D. Both are cheap Choco milk.

5. Which product offers savings to convince consumers to buy them?

A. Product A
B. Product B
C. Both Products A and B
D. None of them

Activity 2
Look for printed advertisements of two products of similar kind but with
different brands (like detergents, gadgets, food, etc.) on newspaper, magazine
or brochure. Use the Venn diagram in comparing and contrasting the
products. Do this activity on a sheet of paper.
 WRAP-UP

To wrap everything up that we have talked about in this lesson, let us

always remember that:

Sources of Information could be print sources, non-print sources, and

electronic sources.

Print advertisements are printed in hard copy in publications such as

newspapers, magazines, journals, brochures or fliers or likely to be read by
the target audience.

Comparing is showing the similarities, while Contrasting is showing

differences between two things that are related in some way. We use key words
in comparing and contrasting.

Venn diagram helps to visually represent the similarities and

differences between two concepts using circles that overlap to show
commonality while circles that do not overlap do not share those traits for the
relationships among things or finite groups of things.

VALUING

Identify the value being described by arranging the letters in the puzzle.

SINKSEDN
It is helping, sharing, and doing good deeds to ease the hardship being
experienced by other people especially those who are in need and have less in
life. It is also being considerate and mindful of other’s situation and safety in
this time of pandemic.
 POSTTEST

Direction: Study the printed advertisements then answer the questions.

Encircle the letter of the answer.

Soap A Soap B

1. What do the printed advertisements endorse?

A. bath soap
B. liquid soap
C. detergent soap
D. dishwashing soap

2. Why do consumers like Soap B?

A. It whitens skin.
B. It brings fragrant skin.
C. It fights germs and bacteria.
D. It has an anti-pollution technology.
3. Which of the soaps would be the choice of mothers for their children’s
health protection?
A. Soap B for it is cheaper than Soap A.
B. Soap B for it will make children fragrant than Soap A.
C. Soap A for it fights germs and bacteria, unlike Soap B.
D. Soap A for it costs higher than Soap B.

4. If you have ₱ 30.00 to buy soap, which of those products you could buy?
A. Soap B
B. Soap A
C. Both soaps
D. None

5. Which statement shows contrasts of the products?

A. Soap A and Soap B can clean our body.
B. Both products can be bought in the supermarket.
C. Soap B is a germicidal soap, while Soap A is a fragrant soap.
D. Soap B gives fragrance of French Rose perfume while Soap A gives
24-hour body protection.
 KEY TO CORRECTION

5. D 5. B 5. Contrasting
4. A 4. B 4. Contrasting
3. C 3. C 3. Comparing
2. B 2. D 2. Contrasting
1. A 1. D 1. Comparing
Posttest Activity 1 Pretest

References
https://www.skillsyouneed.com/learn/sources-
info.html#:~:text=There%20are%2C%20however%2C%20many%20other,(man%2D
made%20objects)
https://tacomacc.instructure.com/courses/1258892/pages/importance-of-
compare-and-contrast
http://www.differencebetween.net/language/difference-between-compare-and-
contrast/#ixzz6VUPtAApP
https://shopee.ph/Nestle-Bear-Brand-Fortified-Powdered-Choco-Milk-Drink-330-
grams-i.146450069.6725131243
https://healthy-workplaces.eu/en/tools-and-publications/campaign-
toolkit/campaign-examples-and-tools/advertising/print-
https://www.lazada.com.ph/products/alaska-fortified-chocolate-powdered-milk-
drink-sachet-30g-pack-of-24-i773244095.html
https://www.designcrowd.com/design/13823329
http://cebuphotolog.blogspot.com/2012/08/julies-bakeshop-photo-contest-
butter.html
https://www.thestar.com.my/food/food-news/2020/03/04/natural-goodness-in-
every-cup-of-milo
https://in.pinterest.com/pin/776730266960371635/
https://www.facebook.com/Online-delivery-of-Fruits-and-Vegetable-
612580212119639/
https://www.gtcosmetics.com.ph/our-products/
https://www.facebook.com/watch/?v=1708617766083991
https://images.app.goo.gl/b9R4y7v5uiUEpMWY9
https://images.app.goo.gl/bjeNZRUPk3niF4Hs6
https://resources.corwin.com/sites/default/files/07_Key_Words.pdf