“The overproduction of carbon

emissions has always been a huge

contributor to Global warming
and Climate change. The perilous
effects of climate change affect
the whole world.”

1
GROUP C

1
 GROUP C

“Why are carbon emissions still a recurrent factor in the gradual

change of climate even when other people and organizations are
finding ways to remedy this global dilemma?”

Barrios - Dacut - Diama - Lozada - Mendez - Ong - Zata

2
 GROUP C

SDG 13: Climate Action

Background of the Social Problem (5-7). Tone and Appeals (15).

Proposed Title: Objectives/Rationale (8-9). Characters and Their Profiles (16-17).
Target Audience Profile (10-12). Storyline (19-21)
Narrative, Structure, and Style (14). References(22).
Production Team(23-24).

3
PART 1

4
The Philippines is prone to natural hazards and
only has a dry and wet season and if stability is not
managed, it would either be extreme droughts, or
extreme typhoons. Not just that, rising sea levels
due to the melting of ice and that we depend on
natural resources that are climate-sensitive. In
Carbon emissions that result in global warming
the Philippines, most carbon emissions are
produced by the energy sector; followed by
would leave catastrophic effects on the whole
agriculture, industrial processes, waste, land-use
change and forestry. In the Philippines, carbon world; extreme weather and shifts in climate
emission is still a huge problem for many
Filipinos still consider traditional preferences of systems, increased wildfires, disruptions of food
doing things, for example; backyard burning and
Filipinos buying cars for status purposes. supply, and many more effects that would
negatively change the lives of the people.
The effects that are seen in the whole Philippines
would also greatly affect its southern part, Unfortunately, it still is a recurring problem due to
the lack of knowledge of people about it and that
Mindanao. Food supplies that are essential will
greatly be affected; the agricultural sector. Places
where floods and droughts are recurrent might
even experience worse. With the help of social
media and digital platforms, we want to spread
industrialization and energy sources rely on
awareness about the lack of climate action
because everyone is affected by climate change.
processes that generate carbon.

5
The effects that are seen in the whole
Philippines would also greatly affect its
southern part, Mindanao. Food supplies that are
essential will greatly be affected; the
The Philippines is prone to natural hazards and only has a
agricultural sector. Places where floods and
droughts are recurrent might even experience
dry and wet season and if stability is not managed, it would
worse. With the help of social media and digital either be extreme droughts, or extreme typhoons. Not just
platforms, we want to spread awareness about
the lack of climate action because everyone is that, rising sea levels due to the melting of ice and that we
affected by climate change.
depend on natural resources that are climate-sensitive. In
the Philippines, most carbon emissions are produced by the
Carbon emissions that result in global warming
would leave catastrophic effects on the whole energy sector; followed by agriculture, industrial processes,
world; extreme weather and shifts in climate
systems, increased wildfires, disruptions of waste, land-use change and forestry. In the Philippines,
food supply, and many more effects that would
negatively change the lives of the people.
carbon emission is still a huge problem for many Filipinos
Unfortunately, it still is a recurring problem due
to the lack of knowledge of people about it and
still consider traditional preferences of doing things, for
that industrialization and energy sources rely
on processes that generate carbon.
example; backyard burning and Filipinos buying cars for
status purposes.

6
 Carbon emissions that result in global warming
would leave catastrophic effects on the whole
world; extreme weather and shifts in climate
systems, increased wildfires, disruptions of
food supply, and many more effects that would
negatively change the lives of the people.
Unfortunately, it still is a recurring problem due
The effects that are seen in the whole Philippines
to the lack of knowledge of people about it and
that industrialization and energy sources rely
would also greatly affect its southern part,
on processes that generate carbon.
Mindanao. Food supplies that are essential will
The Philippines is prone to natural hazards and
greatly be affected; by the agricultural sector.
only has a dry and wet season and if stability is not
managed, it would either be extreme droughts, or
Places, where floods and droughts are recurrent,
extreme typhoons. Not just that, rising sea levels
due to the melting of ice and that we depend on might even experience worse. With the help of
natural resources that are climate-sensitive. In
the Philippines, most carbon emissions are
produced by the energy sector; followed by
social media and digital platforms, we want to
agriculture, industrial processes, waste, land-use
change and forestry. In the Philippines, carbon
spread awareness about the lack of climate
emission is still a huge problem for many
Filipinos still consider traditional preferences of action because everyone is affected by climate
doing things, for example; backyard burning and
Filipinos buying cars for status purposes. change.

7
 “IISANG HANGIN”
We chose this title to propose a fact, which is that we
humans have an obligation to take care of our very Earth. Since
we live in it, we must take care of it not just for the sake of our
environment and our resources, but for the future generations
to come as well.

Literally, the title means that we share one air. That around our
community we breathe the same quality of air and that there is
only one air in the whole world.

Figuratively, it means that we share the same climate. Since we

have the same air; we share the same dilemmas, so we must
solve them together as well.

8
 /

To spread awareness and knowledge

about what climate change is and one of its
very causes; carbon emissions. The main
objective is to inform and persuade the
audience to take simple measures and
actions to reduce the possible catastrophic
impacts of Global Warming. With the help of
the growing digital world, we are going to
use social media to spread the word.

9
Demographics:

• Age range : 16 – 25
• Nationality: Filipinos
• Key notes: Teen / Young adult Digital natives

Psychographics:

• Young and active social media users that have active relationship to
climate change opinion, knowledge, and behavior.
• People who promotes an improved understanding of climate change.
• Those interested in a platform for framing climate change skeptically
and activating individuals who have a skeptical view of climate change.

10
Demographics:

• Age range: 26 – 35
• Nationality: Filipinos
• Key notes: Adult Digital Natives and Digital Immigrants

Psychographics:

• Those with decision-making abilities that address climate change and

achieve “Mitigation goals”.
• Individuals who assist in adapting to climate change by adjusting their watts
of living and working in order to live safely and healthily in a changing
climate.
• People with the power to influence/manipulate people in regard to climate
change.

11
Demographics:

• Age range: Any age above 8

• Nationality: Filipinos, Foreigners
• Key notes: Digital Natives, Digital Immigrants, or Digital Aliens / the rest.

Psychographics:

• Filipino citizens and Netizens who can and may be affected by climate
change
• OFWs who are concerned with the Philippines
• People who are scrolling on the internet for content
• Students, teachers, scholars, etc. who are gathering data for academic
research.

12
PART 2

13
The video will have a dramatic and impactful
appeal to the viewers through an expository,
participatory, and reflexive style of narrative,
which invokes empathy and understanding of the
topic, "The overproduction of carbon emissions
has always been a huge contributor to global
warming and climate change. The perilous effects
of climate change affect the whole world." Using
heavy imagery to provide a visual aid to the
viewers about our topic. Through a thorough
explanation of each part, we will use such
techniques to relay the message we wish to show
the audience.

14
 The documentary should capture
the audience in a way that would make them
open their eyes to the effects of mankind on
the environment. Inform the audience about
how it affects us and persuade them to take
action so that we can all live longer lives on
this planet. We will use music that matches
the emotional appeal we want to portray in
our narrative, specifically grim or dramatic
music that evokes feelings and matches the
pace we’re showing in our narrative, which
starts off slow, then picks up the pace, and
ends off slow.

15
Speaker / Host / She reiterate calls for
Image consultant . National Climate
Her campaign as Emergency, holding
Miss Earth corporations
Philippines includes responsible for
embracing climate crisis
renewable and elevating it to the top
sustainable energy to of the state's priority
combat global list.
warming.

16
The have access to This sector under DENR
data and prior specializes in promoting and
information and creating plans and programs
knowledge of carbon to help alleviate the struggles
our Earth is experiencing. As
emissions from cars. well as creating appropriate
environmental quality
standards to control pollution
and protect the environment.

17
PART 3

18
ACT ONE: 1. PROLOGUE (HOOK): Black screen followed by an abrupt opening with clips of
speakers, news reports, and other auditory & visual information about carbon
emission and climate change. The audio should overlap with each other, gradually

What’s the intensifying to set the tone of seriousness and importance. Reaching a certain amount
of threshold, ALL vid stops (which a lingering echo), with around 5 seconds of silence.
Then the title emerges on a zoomed-out monitor with a white screen.

deal with 2. The documentary narrator will begin their discussion after the previous cut. It
starts off with a short talk about industrialization (its effects to individuals and

carbon earth), *cars, factories, and more. Slow and steady stock videos will be used for
visualization accompanied by slow bgm.

emissions? 3. Industrialization would be elaborated/expounded. In this part, it aims to enlighten

people about industrialization and how much it helped us, humans, in terms of
globalization and development over the course of history.

4. The narrator shall start emphasizing that industrialization is one of the very causes
of carbon emission and its connection to Global warming and Climate change.

5. Narrator will elaborate on key causes of carbon emissions, narrowing down on one.
The narrator will pass on the talk to three people on our group, setting up the pace or
act 2.

19
ACT TWO:
1. We start off with an interview, discussing the big risks of having a carbon-heavy
Mindanao. They also talk about one instance when they experienced an event where
carbon emissions were really rampant and seen.

To whom 2. The videographers will be the center point here, as they’ll relay experiences about
the need for cars as a means of transportation. They will also add b-rolls here to fill in
does this the gaps in the act.

problem 3. We’ll go back to the interview on carbon emissions from cars. Following this will be
paraphrasing the things that the interviewee said and finally fully realizing the whole
picture.

matter? 4. A talk with the interviewee about the weight of the risks to be taken to solve this
problem would be asked and other more questions. In the long run using carbon
emitting services, how will Mindanao thrive? With the very Importance of vehicles
nowadays, how should we solve this heavy problem?

5. Ending act 2 in a way wherein it would establish the purpose/context of act 3. As

well as stating who would really be affected by the problem; carbon emissions/climate
change. Adding more B-rolls to make the documentary less stagnant.

20
ACT 1. The videographers will then take videos researching about carbon
emissions on the internet but be surprised by the lack of information.

THREE: 2. Followed with another interview tackling the problem in 3-1. More
questions regarding how Mindanaons are accepting this problem.
How is this 3. Research and statements from our interviewee would be asked,

currently specifically the interventions we could do individually or in unison. How

would we reduce carbon emissions? And other more questions to help
support the purpose of this documentary
addressed 4. Conclusions and summary about the collected data would be interpreted.
here in Paraphrasing all the points discussed from the previous 2 acts

Mindanao?
5. The documentary ends with an open note via a memorable quote, roll
credits, lofi aesthetic song with B-rolls to accommodate the credits.

21
ABS-CBS Entertainment (2017, July 21). TWBA: Karen Ibasco on the issue of
global warming [Video file]. https://www.youtube.com/watch?v=tt54YECgirE

ClimateLinks. (n.d.). ClimateLinks, Countries, Philippines. USAID.

https://www.climatelinks.org/countries/philippines

Dwortzan, M. (2021, July 21). Reducing industrial carbon emissions: A new study
describes why, in the sector where emissions are hardest to cut, carbon
capture could be the sharpest knife. MIT News.
https://news.mit.edu/2021/reducing-emissions-decarbonizing-industry-0721

Nunez C. (2019). Greenhouse-gasses. National Geographic

https://www.nationalgeographic.com/environment/article/greenhouse-gases

One News PH (2020, Nov 19). Greenpeace reiterates calls for national climate
emergency [Video file]. https://www.youtube.com/watch?v=KbIIBtmh2Ec

22
23
*

24
Greenko
Word plays between “Green ako” and
“Ginko”. Our mission is to provide resilient
and truthful content for the longevity of our
climate. The color green symbolize the
healthy green climate of the Philippines and
the Gingko leaf symbolizes the resiliency and
longevity of our high-quality content for the
benefit of our climate.

25
GROUP C

26