AS-Test Cover Sheet

Higher Colleges of Technology

CMV 3003 – Viral Video for Social Media

Viral Video for Course Code CMV-3003

Course Name
Social Media
Due Date Duration Due Week 5

Percentage of Total Grade 20% (Case Study and Quiz)

for the Semester

Student Name

Student ID Student Section

1. The entire project is designed and developed by me (and my team members).

2. The proper citation has been used when I (and my team members) used other
sources.
3. No part of this project has been designed, developed or written for me (and
myteam members) by a third party.
4. I have a copy of this project in case the submitted copy lost or damaged.
5. None of the music/graphics/animation/video/images used in this project have
violated the copy Right/Patent/Intellectual Property rights of an individual,
company or an Institution.

6. I have the written permission from people who are featuring in this project.

Student Signature: Date:

For Examiner’s Use Only

Section TOTAL

Marks 100
Allocated
Marks
Obtained
Date
Supervisor
 Approved
Course: CMV-3003 Viral Video for Social Media

Brief Assessment – Test [20%]

Course code and Title CMV Viral Video for Social Media
Course Credits 3
Semester 202110 Fall
Department APPLIED MEDIA
Brief 1 Test – Case Study
DUE DATE: DUE WEEK 5
% WEIGHTING Coursework 20%

1. Learning Outcomes:

CLO1 - Discussing viral video for social media and broadcast markets.
CLO2 - Exploring key benefits and challenges of viral videos.
CLO3 - Explaining the psychology and methodology behind creating clever viral videos.

2. Task:
This assignment consists of case study and a short quiz.

Case Study: Examine the reasons behind successful viral videos and shareable content on social media platforms.
Quiz/Subject Knowledge: This includes subject knowledge test for weeks 1 – 4

3. Instructions:
• For this assignment you will analyse a video that has already gone viral on social media.
• Select a video with over 1 million views
• Research information about the target audience, social media platforms, time period when the video
became viral.
• Provide reasons for the wide popularity
• Explain and apply the SUCC Framework, discuss how the framework is used in the video, provide
examples
• Explain the benefits and challenges of the viral video
• Provide references – Submit the worksheet with references before the test date

4. Evaluation: Evaluation will be based on the rubric available on BBLearn.

1)Quiz
2)Case Study
• Research
• Reasons behind viral videos
• SUCC Framework
• Benefits and Challenges
Course: CMV 3003 - Viral Video for Social Media
 AS Test – Case study Worksheet
CMV 3003 Viral video for social media

Title of the viral video

Student Name & ID
YouTube link: https://www.youtube.com/shorts/yYv1k-xVFTg

Links to read and collect information regarding the video:

https://twitter.com/iamsteveharvey/status/1037498145016561665?lang=en

https://www.goodreads.com/quotes/8141436-all-men-can-change-but-that-doesn-t-mean-that-all

https://www.facebook.com/SteveHarvey/posts/all-men-can-change-and-all-men-will-change-but-there-is-only-
one-woman-a-man-wil/2112175305709990/

1. Background: (Brand/target audience/social media platforms / timings). (100 words).

The man in this video is a motivational speaker called Steve Harvey. In this video he speaks about how
women can be the reason for a man to change. He has used wise words to make people understand the
message directly. It became one of the most used quotes of his. His target audience are young adults
and adults in both genders. This video was found in most used social media platforms because of its
massive views, such as, YouTube, TikTok, Instagram and, Facebook. The timing of the video is 1 minute
(60 seconds)

CMV3003_Case Study_202020
 2. Write the reasons why the campaign was successful? (100 words)

I my personal opinion, the reason it was successful is because of the speaker’s tone. He has used
deep tone, which made his story attractable and made his story even more inspiring to people and
made them sensitive about it. He also has used very specific wise words that makes people very
focused and attracted to what he is saying. Including that his face and body expression, made his
words more flexible, reliable, and attractive.

3. Write the SUCCES Framework. (150 – 250 words)

Framework 1. Explain each acronym.
2. Explain how it is used in the video. Give examples.

S The video is simple and very easy to understand and motivating. It didn’t need any
more work on it or effort. It attracted young adults and adults. Aged 20 and above
for both genders. It inspires the women to make a change in men.

U The reaction of the audience was unexpected. Where they all started clapping and
screaming for the speaker, because of him saying such simple words with a big
meaning. And made this video has 4.5 million views only on YouTube.

C The visual appeal of Steve Harvey (the speaker) speaking while the audience are
reacting to his words.

C The story is believable, as it speaks facts about the relationship between men and
women. Where it made this quote very well-known and useable in many situations.

E People felt emotional and connected to the sayings. This video makes the audience
related and would also change their way of thinking and be more reliable to the
story.

CMV3003_Case Study_202020
 S This element relates to the information in the story that makes it easy to remember.
This video has an authentic appeal, making the story stay in our memory, leading to
people make a change about the other gender.

4. Explain the benefits and challenges of this video. (50 – 100 words)
The benefit of this video is that, inspires people to think differently about relationship, make women
change men to better, and make a man give a chance to woman to help him be a better person. On the
other hand, a lot of men does not believe that women can be the reason for their change, they think
that they can change themselves without having women in their lives, and women has nothing to do
with men changing.

5. References

No articles were used. Only social platforms

CMV3003_Case Study_202020