Sa’adah, Nur Rasyida. 2015. Ideology in The Campaign Script Of Joko Widodo in 2014. Thesis.

Master of Education of Indonesia Language and Literature. Lambung Mangkurat University.

Advisors: (1) Dr. H. Zulkifli, M.Pd. (2) Dr. Muhammad Rafiek, M.Pd.

Keywords: Ideology, scripts, campaign.

This study examines the thoughts and ideas of Joko Widodo as a presidential candidate RI through
his campaigns. The research problems are: (1) what is the ideology in the campaign scripts of Joko
Widodo in 2014; (2) what are the structure of the text in the scripts of Joko Widodo’s campaign; (3)
how is the social cognition in the scripts campaign in viewt of critical discourse analysis.

this research used qualitative research method to describe the variable of the research. The
approach used in this research is critical discourse analysis developed by Teun A. van Dijk called
social cognition. The data source is taken from a collection of video campaigns Joko Widodo in 2014
transcribed into text and documents - and other documents related to the study. Selection of the
object based on the themes raised, namely ideology.

The results obtained are as follows. (1) Ideology that Jokowi delivered in the campaign is the
ideology of Pancasila in the form of Trisakti principle to create an Indonesia that is politically
sovereign, self-sufficient in the economy, and personality. (2) The structure of the campaign text is
divided into three parts, namely (a) The structure of the macro, campaign materials in general the
topic of change for a better Indonesia. (b) In the super structure, campaign material written by
particular organizational pattern that increasingly prominent idea. (C) micro structure is divided into
four parts. First, the elements of the semantic meaning of the superiority of the ideology that is
Jokowi highlighted, while weakness is obscured. Second, the elements of the lexicon, positive
vocabulary used to describe the actions or concepts offered and negative vocabulary used to
describe the negative things of other concepts. Thirdly, the syntactic elements, active sentence
patterns highlight the acting and the passive voice pattern or nominalizations obscure. Fourth, the
elements of style and rhetoric, style of language makes the material more attractive and
aesthetically in the campaign. (3) Social Cognition is divided into two parts, namely (a) the elements
of knowledge, speaker featuring personal knowledge, groups, and the general public about the
ideology of Pancasila ideology Jokowi in the campaign. (B) the opinions and attitudes of elements,
speaker featuring the assessment of the various problems that appear to be based on knowledge
that has been shown