Professional Documents
Culture Documents
Unit number and title Unit 18: Global Business Environment (530)
Student declaration
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that making a false declaration is a form of malpractice.
Student’s signature:
Grading grid
1.1
P1 P2 M1 M2 D1
1.2
Summative Feedbacks: Resubmission Feedbacks:
2.1
2.2
2.3
Grade: Assessor Signature: Date: 2.4
Competition
Yogurt, fermented milk are very diverse in the market today. Although TH True Milk clearly identifies the
participating market segment as dairy products. But now there are many similar products on the market. Even
other companies will launch newer, superior products to compete and replace TH True Milk's products. Because
the old dairy companies are fully capable and capable when they have been involved in the dairy industry for a
long time. When the CPTPP comes into effect, the import tax on dairy products from New Zealand, Singapore and
Japan will be cut to 0%, making these product lines more price competitive. The challenge for dairy businesses is
very serious, because Vietnam has a hot and humid tropical climate, which is very unsuitable for dairy farming.
Product prices are high, making it difficult to compete with foreign products from Australia, New Zealand... (Hai,
2019). For example, businesses compete on quality and price, but also compete fiercely in marketing and
advertising. A face-to-face confrontation broke out in 2018 between Milo (Nestle) which is an international
business. Nutritional milk brands are often compared because they share the same chocolate flavor that children
love. In terms of price, a batch of 4 boxes of Milo 180ml is sold for 27,000 VND, compared to the price is not too
big of a difference (Cafef,2019). "Vietnam's milk arena" - the land is crowded, delicious dishes are difficult.
Cost
Global prices of milk and raw sugar (the two main ingredients of dairy producers) have increased from 2020 (the
first year of the Covid-19 pandemic era) to the present. The initial investment capital is large, the cost of investing
in cattle and livestock farms. The land rental price is quite high while the minimum requirement is 1,000m2/cow
for milking. Dairy cows are not "suffering" animals, so they need to be taken care of very carefully. Dairy farming
requires good irrigation system, reasonable barn and automatic milking system. The dairy cow's diet is very
demanding and the feeds need to be in the right proportions, otherwise it will be counterproductive. Rising fuel
prices also boosted logistics costs, leading to higher total selling costs, signaling lower business margins for dairy
producers. Logistics costs are one of the three largest expenses in the total selling costs of dairy producers, next to
A&P (Advertising & Promotion) costs and labor costs (Hang, 2011).
Opportunities
Potential market
The report of the market research company EMR titled “Report and Outlook of the global dairy market in 2019-
2024” forecasts that the global milk and dairy products market will grow 2 .5% per year.Milk is an important part
of the food chain that people use every day. With a wide presence in various food items, milk is considered as a
microcosm of the food industry, as the dietary trends of dairy users largely also affect the food types. other
products. According to the EMR report, the dairy market is still being driven by the demand for milk in the world.
Despite facing many obstacles, the constantly increasing consumption demand helps the dairy processing industry
to receive a rather optimistic outlook in the coming time.
The global dairy products market size reached US$481.08 billion in 2019 and is expected to grow at a compound
annual growth rate (CAGR) of 2.5% from 2020 to 2027. Consumption growing dairy products and shifting
consumer preference from meat to milk to protein-enriched products are important drivers for the growth of this
market. The easy availability of dairy products due to modern retail facilities and cold chain logistics continue to
drive the market growth. Furthermore, significant product sales through online distribution channels during the
Covid-19 pandemic also supported market growth (grandviewresearch, 2018).
In Vietnam, TH is recognized as a pioneer in applying high technology to dairy farming and milk production, always
showing the leadership in innovation and new product development from clean fresh milk. completely from
nature. The geographical features and tropical climate interspersed with the temperate belt in Vietnam are very
favorable for the development of dairy cows. The grasslands such as Ha Tay, Moc Chau, Binh Duong... provide
abundant and abundant food sources and good growing conditions. The investment in the development of the
dairy industry not only creates favorable conditions for enterprises to develop production with low labor costs, but
also provides livelihoods for people who are underemployed and have low income, contributing to poverty
reduction, strengthening social security, linking business interests with the community. As a densely populated
country with a high population growth rate of about 1.2% per year, the dairy market in Vietnam has great
potential. GDP growth rate of 6-8%/year, per capita income increased by 14.2%/year, combined with the trend of
improving health and stature of Vietnamese people, makes the demand for products consumed. Milk always
keeps high growth rate. In 2010, the average Vietnamese person consumed about 15 liters of milk per year. It is
forecasted that by 2020, this number will nearly double, to 28 liters of milk/year/person (VBCF, 2022).
Threats
Fast economic growth, a large market and an open and attractive investment environment are favorable
conditions for the development of the dairy market in Vietnam. However, in the Vietnamese market, brand
recognition is also a challenge for the fermented yogurt industry, currently Yakul is in the top 1 position in the
choice of customers, but domestic products in Vietnam as well as some imported fermented yogurt products
are also competing a lot (zafago, 2021).
Besides these favorable conditions, when entering the Vietnamese market, Yakult will also have to face many
challenges such as competition from big competitors, breeding techniques, technology lines, costs as well as
competition. such as policies and incentives from the government. The issue of food quality and safety also
greatly affects consumer psychology. Due to the lack of evaluation criteria and the lax milk quality control
process, many types of milk with unknown labels are still sold openly. Cases such as milk with Melamine, milk
with lower quality than announced ..., causing difficulties in milk consumption activities, significantly affecting
milk production enterprises (vbcsd, n.d)
A system of appropriate viewpoints, goals, principles, tools and measures that the State uses to regulate
international trade activities of each country in a certain period in order to achieve the objectives in the war.
socio-economic development strategy of that country (legalcareer, 2022). Countries and corporations must follow
international trade laws to transact business internationally. Investors are facilitated through a series of
preferential policies of the State. To illustrate, the food industry currently enjoys special investment incentives
such as corporate income tax; Exemption from import tax on fixed assets; raw materials and components that
cannot be produced domestically, must be imported for production; Exemption from land rent and water surface
rent for 3-15 years; Prioritize projects with advanced, environmentally friendly technology, high added value,
ensuring national development, sustainability and environmental protection... (bankingplus, 2019).
Economic
Economic reforms since 1986 combined with favorable global trends have rapidly helped Vietnam grow from one
of the poorest countries in the world to a low-middle-income country within a short period of time. generation.
From 2002 to 2020, GDP per capita increased 3.6 times, reaching nearly 3,700 USD. The poverty rate (according to
the standard of 3.65 USD/day, according to the PPP in 2017) decreased from more than 14% in 2010 to 3.8% in
2020. Thanks to a solid foundation, Vietnam's economy has shown strength. resilient during periods of crisis, most
recently the COVID-19 pandemic. GDP growth slows by 2.6% in 2021 due to the emergence of a Delta variant of
the Sars-CoV-2 virus and is expected to recover to 7.2% in 2022 and 6.7% in 2023 (worldbank, 2022).
Social
The labor force aged 15 and over in the third quarter of 2022 was 51.9 million people, an increase of more than
0.2 million people compared to the previous quarter and especially an increase of nearly 2.8 million people over
the same period last year. In Vietnam, the average age of the labor force is under 30 years old and more than one
million young people of working age each year. Therefore, it can be affirmed that Vietnam's labor market is in the
golden phase. However, the quality and structure of Vietnam's human resources currently do not meet the
requirements of the labor market, and the qualifications and skills of workers are still limited compared to other
countries in the world. Vietnam currently lacks a team of good managers, experts and good business managers,
and skilled workers for key economic sectors, key economic regions. Human resources for science and technology
are still lacking and weak. These limitations have hindered the contribution of human resources to rapid and
sustainable economic growth. In particular, with low labor skills, it will be difficult to move to high value-added
industries and stages to increase labor productivity and catch up with other countries in the region and the world
(Nga, 2022).
Technology
The application of science and technology has created conditions to promote the growth of important industrial
sectors and fields, improve the competitiveness of Vietnamese goods, and meet consumer demand in the
domestic and international markets. . According to Ms. Thai Huong, Chairman of TH Group, it is necessary to have
policies for enterprises to invest in high technology in agriculture. "When enterprises are allocated farmland, they
will effectively manage and create stable employment conditions for farm workers and their children. By 2020, TH
true MILK will guarantee to supply up to 50% of the supply. fresh milk production instead of 15% of the current
production", Ms. Huong shared. According to the data of the Vietnam Dairy Association, by 2012, Vietnam's dairy
market reached a value of 2 billion USD, of which up to 1 billion USD was imported, the rest was divided equally
among domestic dairy enterprises. Domestic enterprises can only meet 30% of the market demand, the remaining
70% is imported powdered milk and then converted into liquid milk. This situation has persisted for many years
while Vietnam continues to be a dairy market with a growth rate of 15-20% per year (KHCN, 2014).
Environmental
According to statistics of the Ministry of Agriculture and Rural Development on livestock, there are about 12
million households with livestock activities and 23,500 concentrated livestock farms. Every year, the volume of
waste sources discharged from livestock into the environment is a huge number - about 84.5 million tons/year, of
which, only about 20% is used efficiently (as biogas, composting, etc.). raising worms, feeding fish, etc.), the
remaining 80% of livestock waste was wasted and most of it was discharged into the environment causing
pollution. The current national technical regulations on livestock wastewater are too high compared to the
practical application of current environmental treatment technology. Therefore, foreign companies should
research and come up with ways to treat waste so as not to cause environmental damage (Hinh, 2013).
Legal
In Vietnam, labor laws are also introduced for the purpose of protecting workers and businesses working in
Vietnam. There are basic terms such as An employee is a person who works for the employer under an agreement,
is paid a salary and is subject to the management, administration and supervision of the employer. Discrimination
in labor is an act of discrimination, exclusion or preference based on race, color, or national origin as defined in
Article 3 of the 2019 Labor Code. For the state, it must ensure rights and interests. legitimate interests of the
employer, manage labor in accordance with the law, democracy, fairness, civilization and enhance social
responsibility. Having policies to develop the labor market, diversify forms of connecting labor supply and demand
(Labour Law, 2019).
3.3 Supply chain
In commerce, global supply chain management is defined as the distribution of goods and services across a global
network of transnational companies in order to maximize profits and minimize waste. Global supply chain
management is one of the most important areas of business (Prologis, 2022).
III, CONCLUSION
TH True Milk and Yakutl enterprises, the effects of globalization in the post-pandemic climate, and the
management of prior firms have all been fully covered in the study piece. Through economic growth and
expanding access for people throughout the world to a greater range of goods and services at more affordable
prices and costs, globalization will enable development and production improvement. In summary, globalization is
a historical development trend that cannot be stopped for both objective and arbitrary reasons, and it affects all
nations in both good and bad ways. The tendency of globalization is unavoidable. The problem for nations is to
figure out how to successfully address both the challenges posed and the possibilities produced by this process.
IV, REFERENCES
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globalization> Accessed : 24 September 2022
Molisa, 2011. Ngan hang The gioi (WB) [online] Available at:
<http://www.molisa.gov.vn/Pages/tintuc/chitiet.aspx?tintucID=5781> Accessed 24 September 2022
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globalization/The-illusion-of-global-culture> Accessed 24 September 2022
Steger, Manfred B., 'The political dimension of globalization', Globalization: A Very Short Introduction, 5th edn,
Very Short Introductions (Oxford, 2020; online edn, Oxford Academic, 28 May 2020).
Chris,2022. Political Globalization – Pros And Cons (With Examples) [online] Available at:
<https://helpfulprofessor.com/political-globalization-pros-cons/> Accessed 26 September 2022
ILO, 2003. World Commission on the Social Dimension of Globalization [online] Available at:
<https://www.ilo.org/public/english/wcsdg/globali/globali.htm> Accessed 26 September 2022
Lascu, D.-N. (1994). Book Review: Total Global Strategy: Managing for Worldwide Competitive Advantage. Journal
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Yip, G. S. (1994). Industry drivers of global strategy and organization. The International Executive, 36(5), 529–556.
Chinhphu, 2022. The revenue of Vietnam's dairy market will reach VND 119,300 billion in 2021 [online] Available
at: <https://baochinhphu.vn/doanh-thu-thi-truong-sua-viet-nam-dat-119300-ty-dong-nam-2021-
102220601161219471.htm> Accessed 28 September 2022
Will, 2022. Consumer dairy consumption rises [online] Available at: <https://www.dairyfoods.com/articles/95775-
consumer-dairy-consumption-rises> Accessed 29 September 2022
Hoang,2019.Why do many Japanese people prefer fermented milk? [online] Available at: <https://zingnews.vn/vi-
sao-nhieu-nguoi-nhat-chuong-sua-uong-len-men-post963308.html> Accessed 29 September 2022
Tienphong, 2022. TH true MILK reached the Top 2 most chosen milk brands [online] Available
at:<https://tienphong.vn/th-true-milk-lot-top-2-thuong-hieu-sua-duoc-lua-chon-nhieu-nhat-post1453285.tpo>
Accessed 29 September 2022
VTV, 2021. Vietnam's leading fresh milk enterprise grows in the midst of the pandemic [online] Available at:
<https://vtv.vn/kinh-te/doanh-nghiep-sua-tuoi-hang-dau-viet-nam-tang-truong-giua-dai-dich-2021 Accessed 26
September 2022
Chinhphu, 2021. Building a comprehensive and modern diplomacy [online] Available at:
<https://baochinhphu.vn/xay-dung-nen-ngoai-giao-toan-dien-hien-dai-102305458.htm> Accessed 29 September
2022
Hai, 2019. Dairy industry fierce competition because of CPTPP [online] Available at: <https://baodautu.vn/nganh-
sua-canh-tranh-khoc-liet-vi-cptpp-d94138.html> Accessed 30 September 2022
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<https://thesaigontimes.vn/chi-phi-va-loi-nhuan-san-xuat-sua-bo-tuoi-tai-trai/> Accessed 30 September 2022
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<https://www.grandviewresearch.com/industry-analysis/dairy-product-market> Accessed 30 September 2022
VBCF, 2022. Vietnam dairy industry: Challenges and opportunities [online] Available at:
<https://vbcsd.vn/detail.asp?id=477> Accessed 30 September 2022
Zafago.com. 2021. Yakult giúp khách hàng ghi nhớ thương hiệu nhờ chiến lược trên Zalo. [online] Available
at: <https://www.zafago.com/du-an/Yakult-khi-do-nhan-dien-thuong-hieu-phu-song-zalo> [Accessed 28
September 2022].
Vbcsd.vn. n.d. Ngành sữa Việt Nam: Thách thức và cơ hội. [online] Available at:
<https://vbcsd.vn/detail.asp?id=477> [Accessed 28 September 2022].
bankingplus,2019. Opportunities for the food industry [online] Available at: <https://thoibaonganhang.vn/co-hoi-
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<https://thoibaotaichinhvietnam.vn/xuat-khau-sua-va-san-pham-tu-sua-co-hoi-mo-rong-thi-truong-ngoai-
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Nga, 2022. Vietnam's population is "golden", but the quality of labor is not "golden" [online] Available at:
<https://nhipsongkinhdoanh.vn/viet-nam-giai-doan-dan-so-vang-nhung-chat-luong-lao-dong-chua-vang-
post3100057.html> Accessed 9 November 2022
KHCN, 2014. TH applies high technology to milk production [online] Available at: <https://khcncongthuong.vn/tin-
tuc/t442/th-ung-dung-cong-nghe-cao-vao-san-xuat-sua.html> Accessed 9 November 2022
Hinh, 2013. Current status of animal husbandry environment treatment in Vietnam and proposed
management solutions [online] Available at: <http://channuoivietnam.com/thuc-trang-xu-ly-moi-truong-chan-
nuoi-tai-viet-nam-va-de-xuat-giai-phap-quan-ly/> Accessed 9 November 2022
1.1 Failed
1.2 Failed
2.1 Strengths:
The concept globalization in terms of economic, cultural, political and social dimensions has been introduced.
Key factors of cost, market, environment and competition that drive global commerce and trade were briefly
introduced. (P1)
Benefits and challenges of these factors in the context off dairy industry have been explained. (M1)
YIP model's analysis should focus on Yakult & the dairy industry. Student should explore Yakult's competitors
instead of TH's ones. (P1)
Student should elaborate more on International trade laws and provide relevant frameworks. (P2)
Please focus your analysis on your chosen industry and the Japanese company, not the Vietnamese company.
2.3 Refer
2.4 19/11/2022