COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES

Week No: 4 Period: Test 1 X / Test 2  / Final,

Trimester: 1st / 2nd / 3rd, AY 2021-2022
FORMATIVE ASSESSMENT NO: 1

COURSE CODE BSIB 621 COURSE TITLE Total Quality Management

SECTION FC TIME 3-4 pm DAYS THD ROOM CAFS 320
STUDENT NAME ID NO.
TEACHER’S NAME Dr. Samrena Jabeen DATE 12 Oct 2021

TOPIC EXECUTION STYLES

ACTIVITY TITLE EXECUTION STYLES of 5 BRANDS

ACTIVITY
DIRECTION&
REQUIREMENT/
Please make a group of two students.

Select any 5 execution styles and mention the examples

of brands i.e. Ikea uses slice of life in its ads.

Please copy and paste the picture or link of the video.

ACTIVITY
OUTPUT Consider the following situation. You're sitting on the couch with your husband, watching your
favorite television show. You're bummed when the first round of advertisements comes on ten
minutes into the show. As is customary, the first commercial is a flop. The second commercial,
on the other hand, draws your attention. You're lured to the television screen while watching a
touching commercial about a youngster who was harmed and his mother, who had the ideal
remedy: a Band-Aid with the latest ointment. As his mother sings him a song to sleep, the boy
smiles contentedly. You've just seen the pinnacle of Slice-of-Life Advertising.

Advertising that is a slice of life

Slice-of-Life Advertising is a marketing method in which a real-life problem is depicted in a

theatrical presentation, with the promoted product serving as the solution. There are four parts to
slice-of-life advertising. Then there's the encounter. For example, a commercial might begin with
a child playing soccer while his parents watch from the sidelines (encounter). We've got a
problem next. The child falls and stains his outfit, which irritates his parents (problem).

1
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 4 Period: Test 1 X / Test 2  / Final,
Trimester: 1st / 2nd / 3rd, AY 2021-2022
FORMATIVE ASSESSMENT NO: 1

COURSE CODE BSIB 621 COURSE TITLE Total Quality Management

SECTION FC TIME 3-4 pm DAYS THD ROOM CAFS 320
STUDENT NAME ID NO.
TEACHER’S NAME Dr. Samrena Jabeen DATE 12 Oct 2021

Then we move on to a conversation. A nice mother approaches the parents and recommends a
new stain-resistant washing detergent (interaction). Finally, but by no means least, we have a
solution. The commercial concludes with the parents taking their child to a game dressed in a
gleaming, spotless suit (solution). You've just seen a real-life, heartwarming ad, and you'll be
buying that detergent on your next trip to the store, hopefully. Here are four instances of how it
should be done correctly.

The Big Four

1. Kelly Ripa’s 2X Ultra Tide Commercial

Consider the following scenario. Kelly and her pals are seated around the
dinner table, laughing, when something spills over the tablecloth. Kelly rips the
tablecloth off quickly and gracefully (ocial, the actor both portrayed the
problem, of course), and the scene moves to the laundry room. Kelly stands
there, enthralled, extolling the virtues of 2X Ultra Tide to her visitors. This
particular commerem and solution on their own.

https://youtu.be/mfEMW0sXwiw

2. John Hancock Financial Services Commercial from the 1980s

On his 40th birthday, a man is depicted reading a birthday card in this commercial. Aside from
being amusing, the card contains clever anecdotes for each decade. Financial services that may
be required in that decade are displayed on the screen as each narrative is read. It blends real-life
situations with real-world solutions. Brilliant!
https://youtu.be/W7QWB9AqVTQ

3. 2011 Super Bowl Commercial - Volkswagon-Darth Vader

A tiny child dressed as Darth Vader appears in this beautiful commercial, doing what Darth
Vader does best: attempting to control things with his force. While the boy is rushing about the
home attempting to utilize his force, the camera pans to the driveway, where the father is seen
arriving into the driveway in his beautiful new Volkswagen. This kid dashes outdoors to put his
strength to work, only to be startled when the VW car starts up. The viewers can only observe the
father turning on his key by activating a function on it. A charming young man, a stunning

2
 COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 4 Period: Test 1 X / Test 2  / Final,
Trimester: 1st / 2nd / 3rd, AY 2021-2022
FORMATIVE ASSESSMENT NO: 1

COURSE CODE BSIB 621 COURSE TITLE Total Quality Management

SECTION FC TIME 3-4 pm DAYS THD ROOM CAFS 320
STUDENT NAME ID NO.
TEACHER’S NAME Dr. Samrena Jabeen DATE 12 Oct 2021

automobile, and a wonderful surprise Is there anything else you could want

https://youtu.be/1n6hf3adNqk

A slice-of-life advertisement is an advertising-copy method in which a real-life problem is

presented in a dramatic context, and the product being advertised becomes the solution.
Detergent producers rely significantly on this advertising format.

We're finally getting there. Is it a crutch? Who is it for? Well, there's the client... and then there's
the agency. Sumo is blunt: "Clients are quite comfortable with montage films because it's an easy
way out." "You know, these types of videos typically span all of your markets and target groups,
so you're covering all of your bases this way." The fact that these commercials frequently pander
to the lowest common denominator ensures that they pass pre-testing and research with flying
colors. "Now explain me why the client wouldn't be satisfied." Sumo inquires.

Why wouldn't the agency, for that matter? Raja, who insists on referring to such advertising as
"lazy," blames the agency. "Agencies aren't putting in enough effort to combat 'anthem
advertising,'" he claims. "It's the simplest thing that can be dressed up as an idea." "Of course, if
a client insists on such promotion, he deserves it, so give it to him," he says with a giggle.

It's difficult to understand why a client would demand on slice-of-life, yet the genre has its
virtues. "It's simple to buy and difficult to criticize," Srivastava says, shrugging. "It's useful in
vast organizations because it drags everyone and every opinion along, and hierarchy remain
undisturbed." And the boats aren't swaying. Mendonza nods, "I agree it's a non-controversial and
safe alternative."

FACULTY
FEEDBACK