2022-Director of Business Operations (Strategy) Dataset

Week Region AdWords Spend Display Spend LinkedIn Spend Organic Spend Total spend
1 South America $11,327 $2,545 $4,958 $0 $18,830
1 Europe $19,529 $4,389 $8,548 $0 $32,466

1 North America $24,412 $5,486 $10,685 $0 $40,583
2 South America $10,543 $2,370 $4,011 $0 $16,925
2 Europe $22,432 $5,044 $8,534 $0 $36,010
2 North America $23,329 $5,245 $8,876 $0 $37,450
3 South America $8,810 $3,047 $5,889 $0 $17,746
3 Europe $14,443 $4,994 $9,654 $0 $29,092
3 North America $17,477 $6,043 $11,681 $0 $35,201
4 South America $11,961 $2,811 $5,822 $0 $20,594
4 Europe $20,273 $4,765 $9,867 $0 $34,905
4 North America $24,936 $5,861 $12,137 $0 $42,933
5 South America $9,445 $4,048 $6,331 $0 $19,825
5 Europe $14,531 $6,228 $9,740 $0 $30,499
5 North America $17,728 $7,599 $11,883 $0 $37,209
6 South America $13,676 $3,432 $7,630 $0 $24,738
6 Europe $19,537 $4,903 $10,900 $0 $35,339
6 North America $23,444 $5,883 $13,080 $0 $42,407
7 South America $8,160 $3,031 $5,258 $0 $16,450
7 Europe $17,000 $6,315 $10,955 $0 $34,270
7 North America $17,000 $6,315 $10,955 $0 $34,270
8 South America $15,002 $3,730 $5,976 $0 $24,708
8 Europe $24,594 $6,114 $9,797 $0 $40,505
8 North America $26,808 $6,664 $10,679 $0 $44,151
9 South America $9,734 $3,518 $5,468 $0 $18,719
9 Europe $19,865 $7,179 $11,158 $0 $38,203
9 North America $24,037 $8,687 $13,502 $0 $46,225
10 South America $12,553 $3,226 $6,182 $0 $21,962
10 Europe $22,417 $5,762 $11,040 $0 $39,218
10 North America $23,986 $6,165 $11,812 $0 $41,963
11 South America $13,771 $2,787 $4,065 $0 $20,623
11 Europe $27,542 $5,575 $8,129 $0 $41,246
11 North America $28,368 $5,742 $8,373 $0 $42,483
12 South America $10,296 $4,057 $5,986 $0 $20,340
12 Europe $22,382 $8,821 $13,014 $0 $44,217
12 North America $23,278 $9,173 $13,534 $0 $45,985
13 South America $14,232 $5,215 $8,661 $0 $28,107
13 Europe $22,590 $8,278 $13,747 $0 $44,615
13 North America $25,075 $9,188 $15,259 $0 $49,523
14 South America $17,601 $5,813 $9,377 $0 $32,792
14 Europe $26,668 $8,808 $14,208 $0 $49,684
14 North America $29,868 $9,865 $15,913 $0 $55,646
15 South America $14,678 $5,699 $10,406 $0 $30,784
15 Europe $23,299 $9,046 $16,518 $0 $48,863
15 North America $25,396 $9,860 $18,005 $0 $53,261
16 South America $15,224 $4,562 $8,108 $0 $27,894
16 Europe $28,725 $8,607 $15,298 $0 $52,631
16 North America $35,907 $10,759 $19,122 $0 $65,788
17 South America $11,971 $5,270 $6,484 $0 $23,724
17 Europe $24,939 $10,978 $13,507 $0 $49,424
17 North America $24,939 $10,978 $13,507 $0 $49,424
18 South America $13,105 $5,610 $7,820 $0 $26,536
18 Europe $21,842 $9,351 $13,033 $0 $44,226
18 North America $26,429 $11,314 $15,770 $0 $53,513
19 South America $13,594 $5,273 $9,382 $0 $28,249
19 Europe $25,649 $9,950 $17,701 $0 $53,300
19 North America $32,062 $12,437 $22,126 $0 $66,625
20 South America $11,129 $4,441 $7,215 $0 $22,785
20 Europe $24,732 $9,870 $16,033 $0 $50,634
20 North America $27,947 $11,153 $18,117 $0 $57,217
21 South America $16,934 $6,356 $11,269 $0 $34,560
21 Europe $25,275 $9,487 $16,820 $0 $51,582
21 North America $27,044 $10,151 $17,997 $0 $55,193
22 South America $11,211 $5,312 $6,847 $0 $23,370
22 Europe $24,914 $11,804 $15,215 $0 $51,933
22 North America $25,911 $12,277 $15,823 $0 $54,010
23 South America $12,646 $4,941 $9,615 $0 $27,202
23 Europe $24,319 $9,501 $18,490 $0 $52,311
23 North America $28,211 $11,021 $21,448 $0 $60,680
24 South America $13,140 $4,839 $8,219 $0 $26,198
24 Europe $26,280 $9,678 $16,439 $0 $52,397
24 North America $28,645 $10,549 $17,918 $0 $57,112
25 South America $14,484 $5,878 $12,717 $0 $33,079
25 Europe $25,410 $10,313 $22,310 $0 $58,033
25 North America $26,173 $10,622 $22,980 $0 $59,774
26 South America $15,383 $5,929 $12,894 $0 $34,206
26 Europe $26,988 $10,401 $22,622 $0 $60,010
26 North America $33,735 $13,001 $28,277 $0 $75,013
27 South America $22,007 $7,569 $13,822 $0 $43,398
27 Europe $31,438 $10,814 $19,745 $0 $61,997
27 North America $32,381 $11,138 $20,337 $0 $63,857
28 South America $12,432 $4,776 $9,652 $0 $26,860
28 Europe $26,450 $10,162 $20,537 $0 $57,150
28 North America $31,476 $12,093 $24,439 $0 $68,008
29 South America $17,844 $5,391 $14,720 $0 $37,955
29 Europe $31,864 $9,626 $26,285 $0 $67,776
29 North America $36,007 $10,878 $29,703 $0 $76,587
30 South America $20,145 $5,999 $15,324 $0 $41,468
30 Europe $31,477 $9,373 $23,944 $0 $64,794
30 North America $32,736 $9,748 $24,902 $0 $67,386
31 South America $23,964 $7,434 $14,715 $0 $46,113
31 Europe $36,309 $11,263 $22,296 $0 $69,868
31 North America $45,386 $14,079 $27,870 $0 $87,335
32 South America $16,548 $6,696 $11,945 $0 $35,189
32 Europe $31,823 $12,877 $22,971 $0 $67,671
32 North America $31,823 $12,877 $22,971 $0 $67,671
33 South America $16,952 $6,531 $11,292 $0 $34,776
33 Europe $32,601 $12,560 $21,715 $0 $66,876
33 North America $33,579 $12,937 $22,367 $0 $68,883
34 South America $19,551 $6,598 $12,835 $0 $38,984
34 Europe $33,708 $11,376 $22,129 $0 $67,213
34 North America $36,068 $12,172 $23,678 $0 $71,918
35 South America $19,738 $6,632 $10,295 $0 $36,665
35 Europe $35,887 $12,058 $18,718 $0 $66,664
35 North America $43,782 $14,711 $22,836 $0 $81,330
36 South America $21,710 $7,779 $14,639 $0 $44,128
36 Europe $31,464 $11,274 $21,216 $0 $63,954
36 North America $37,757 $13,528 $25,459 $0 $76,744
37 South America $16,954 $5,739 $10,356 $0 $33,049
37 Europe $36,856 $12,476 $22,514 $0 $71,846
37 North America $37,962 $12,850 $23,189 $0 $74,002
38 South America $23,491 $8,548 $15,079 $0 $47,118
38 Europe $35,061 $12,758 $22,506 $0 $70,326
38 North America $37,165 $13,523 $23,856 $0 $74,545
39 South America $19,074 $8,759 $12,271 $0 $40,104
39 Europe $32,887 $15,102 $21,157 $0 $69,145
39 North America $33,544 $15,404 $21,580 $0 $70,528
40 South America $22,153 $7,890 $12,201 $0 $42,243
40 Europe $36,921 $13,150 $20,334 $0 $70,406
40 North America $43,198 $15,386 $23,791 $0 $82,375
41 South America $19,052 $7,600 $13,512 $0 $40,164
41 Europe $35,281 $14,074 $25,022 $0 $74,377
41 North America $37,045 $14,778 $26,273 $0 $78,096
42 South America $19,279 $8,238 $15,698 $0 $43,215
42 Europe $30,123 $12,872 $24,528 $0 $67,523
42 North America $32,834 $14,031 $26,736 $0 $73,600
43 South America $20,940 $10,717 $16,662 $0 $48,319
43 Europe $29,915 $15,309 $23,802 $0 $69,027
43 North America $32,906 $16,840 $26,183 $0 $75,929
44 South America $17,755 $6,076 $15,516 $0 $39,347
44 Europe $35,510 $12,152 $31,032 $0 $78,693
44 North America $42,967 $14,703 $37,549 $0 $95,219
45 South America $25,588 $9,225 $18,219 $0 $53,032
45 Europe $37,084 $13,370 $26,404 $0 $76,858
45 North America $41,534 $14,974 $29,572 $0 $86,081
46 South America $21,844 $8,219 $20,469 $0 $50,533
46 Europe $33,607 $12,645 $31,491 $0 $77,743
46 North America $38,648 $14,542 $36,215 $0 $89,405
47 South America $25,031 $9,131 $19,506 $0 $53,668
47 Europe $35,759 $13,045 $27,865 $0 $76,669
47 North America $40,408 $14,740 $31,488 $0 $86,636
48 South America $18,776 $7,850 $17,847 $0 $44,473
48 Europe $32,372 $13,535 $30,771 $0 $76,678
48 North America $36,257 $15,159 $34,464 $0 $85,879
Region Sum of Total spend% marketing spend
Europe $2,688,867 37%
North America $3,005,656 41%

South America $1,561,745 22%
Total Result $7,256,268 100%
Data
Region Sum of AdWords S Sum of Display SpendSum of LinkedIn Spend
Europe $1,330,574 $478,033 $880,261
North America $1,487,603 $533,135 $984,918
South America $771,440 $277,141 $513,163
Total Result $3,589,617 $1,288,309 $2,378,342
Total spend in 12 weeks

Week Sum of Total spend 1,168,291
1 $91,879
2 $90,384
3 $82,039
4 $98,432
5 $87,533
6 $102,484
7 $84,990
8 $109,364
9 $103,148
10 $103,144
11 $104,352
12 $110,542
13 $122,245
14 $138,122
15 $132,907
16 $146,313
17 $122,573
18 $124,275
19 $148,174
20 $130,637
21 $141,335
22 $129,313
23 $140,192
24 $135,707
25 $150,886
26 $169,230
27 $169,251
28 $152,018
29 $182,318
30 $173,647
31 $203,316
32 $170,531
33 $170,535
34 $178,115
35 $184,659
36 $184,826
37 $178,897
38 $191,989
39 $179,778
40 $195,024
41 $192,637
42 $184,338
43 $193,274
44 $213,259
45 $215,970
46 $217,681
47 $216,974
48 $207,030
Total Result $7,256,268
Region South America
Week Sum of Total spend

1 $18,830 1%
2 $16,925 1%
3 $17,746 1%
4 $20,594 1%
5 $19,825 1%
6 $24,738 2%
7 $16,450 1%
8 $24,708 2%
9 $18,719 1%
10 $21,962 1%
11 $20,623 1%
12 $20,340 1%
13 $28,107 2%
14 $32,792 2%
15 $30,784 2%
16 $27,894 2%
17 $23,724 2%
18 $26,536 2%
19 $28,249 2%
20 $22,785 1%
21 $34,560 2%
22 $23,370 1%
23 $27,202 2%
24 $26,198 2%
25 $33,079 2%
26 $34,206 2%
27 $43,398 3%
28 $26,860 2%
29 $37,955 2%
30 $41,468 3%
31 $46,113 3%
32 $35,189 2%
33 $34,776 2%
34 $38,984 2%
35 $36,665 2%
36 $44,128 3%
37 $33,049 2%
38 $47,118 3%
39 $40,104 3%
40 $42,243 3%
41 $40,164 3%
42 $43,215 3%
43 $48,319 3%
44 $39,347 3%
45 $53,032 3%
46 $50,533 3%
47 $53,668 3%
48 $44,473 3%
Total Result $1,561,745 100%
Region South America
Data
Week Sum of AdWords S Sum of Display SpendSum of LinkedIn Spend
1 $11,327 $2,545 $4,958
2 $10,543 $2,370 $4,011
3 $8,810 $3,047 $5,889
4 $11,961 $2,811 $5,822
5 $9,445 $4,048 $6,331
6 $13,676 $3,432 $7,630
7 $8,160 $3,031 $5,258
8 $15,002 $3,730 $5,976
9 $9,734 $3,518 $5,468
10 $12,553 $3,226 $6,182
11 $13,771 $2,787 $4,065
12 $10,296 $4,057 $5,986
13 $14,232 $5,215 $8,661
14 $17,601 $5,813 $9,377
15 $14,678 $5,699 $10,406
16 $15,224 $4,562 $8,108
17 $11,971 $5,270 $6,484
18 $13,105 $5,610 $7,820
19 $13,594 $5,273 $9,382
20 $11,129 $4,441 $7,215
21 $16,934 $6,356 $11,269
22 $11,211 $5,312 $6,847
23 $12,646 $4,941 $9,615
24 $13,140 $4,839 $8,219
25 $14,484 $5,878 $12,717
26 $15,383 $5,929 $12,894
27 $22,007 $7,569 $13,822
28 $12,432 $4,776 $9,652
29 $17,844 $5,391 $14,720
30 $20,145 $5,999 $15,324
31 $23,964 $7,434 $14,715
32 $16,548 $6,696 $11,945
33 $16,952 $6,531 $11,292
34 $19,551 $6,598 $12,835
35 $19,738 $6,632 $10,295
36 $21,710 $7,779 $14,639
37 $16,954 $5,739 $10,356
38 $23,491 $8,548 $15,079
39 $19,074 $8,759 $12,271
40 $22,153 $7,890 $12,201
41 $19,052 $7,600 $13,512
42 $19,279 $8,238 $15,698
43 $20,940 $10,717 $16,662
44 $17,755 $6,076 $15,516
45 $25,588 $9,225 $18,219
46 $21,844 $8,219 $20,469
47 $25,031 $9,131 $19,506
48 $18,776 $7,850 $17,847
Total Result $771,440 $277,141 $513,163
1,000,000
recommendation
30% 300000
30% 300000
40% 400000
Total spend AdWords Spend Display Spend LinkedIn Spend

Sum of Organic 2688867.43666667 49% 18% 33% 100%
$0 2688867.43666667 49% 18% 33% 100%
$0 3005655.71 49% 18% 33% 100%
$0 1561744.81296667 49% 18% 33% 100%
$0
AdWords Spend Display Spend LinkedIn Spend
edIn Spend 1% 1% 1%
60% 32% 28%
56% 30% 22%
47% 39% 33%
64% 36% 33%
50% 52% 35%
73% 44% 43%
43% 39% 29%
80% 48% 33%
52% 45% 31%
67% 41% 35%
73% 36% 23%
55% 52% 34%
76% 66% 49%
94% 74% 53%
78% 73% 58%
81% 58% 45%
64% 67% 36%
70% 71% 44%
72% 67% 53%
59% 57% 40%
90% 81% 63%
60% 68% 38%
67% 63% 54%
70% 62% 46%
77% 75% 71%
82% 76% 72%
117% 96% 77%
66% 61% 54%
95% 69% 82%
107% 76% 86%
128% 95% 82%
88% 85% 67%
90% 83% 63%
104% 84% 72%
105% 84% 58%
116% 99% 82%
90% 73% 58%
125% 109% 84%
102% 112% 69%
118% 101% 68%
101% 97% 76%
103% 105% 88%
112% 137% 93%
95% 77% 87%
136% 118% 102%
116% 105% 115%
133% 116% 109%
100% 100% 100%
Channel wise spend Verified Yes
Count of Company ID Channel
Data Week Region AdWord

Week Region Sum of AdWords Spe Sum of Display Spend Sum of LinkedIn S 1 22
1 $55,268 $12,420 $24,191 Europe 15
Europe $19,529 $4,389 $8,548 North America 2
North America $24,412 $5,486 $10,685 South America 5
South America $11,327 $2,545 $4,958 2 25
2 $56,304 $12,659 $21,421 Europe 9
South America $10,543 $2,370 $4,011 3 16
3 $40,730 $14,084 $27,225 Europe 6
South America $8,810 $3,047 $5,889 4 22
4 $57,170 $13,437 $27,825 Europe 5
South America $11,961 $2,811 $5,822 5 17
5 $41,705 $17,875 $27,953 Europe 3
South America $9,445 $4,048 $6,331 6 23
6 $56,656 $14,218 $31,610 Europe 6
South America $13,676 $3,432 $7,630 7 19
7 $42,160 $15,661 $27,169 Europe 4
South America $8,160 $3,031 $5,258 8 28
8 $66,404 $16,508 $26,452 Europe 7
South America $15,002 $3,730 $5,976 9 21
9 $53,635 $19,385 $30,128 Europe 10
South America $9,734 $3,518 $5,468 10 25
10 $58,956 $15,153 $29,034 Europe 4
South America $12,553 $3,226 $6,182 11 30
11 $69,681 $14,104 $20,567 Europe 5
South America $13,771 $2,787 $4,065 12 25
12 $55,956 $22,052 $32,535 Europe 5
South America $10,296 $4,057 $5,986 13 27
13 $61,897 $22,681 $37,667 Europe 8
South America $14,232 $5,215 $8,661 14 29
14 $74,138 $24,487 $39,498 Europe 4
South America $17,601 $5,813 $9,377 15 25
15 $63,373 $24,605 $44,930 Europe 13
South America $14,678 $5,699 $10,406 16 30
16 $79,857 $23,929 $42,528 Europe 7
South America $15,224 $4,562 $8,108 17 27
17 $61,848 $27,226 $33,499 Europe 8
South America $11,971 $5,270 $6,484 18 18
18 $61,376 $26,276 $36,623 Europe 9
South America $13,105 $5,610 $7,820 19 20
19 $71,305 $27,660 $49,209 Europe 8
South America $13,594 $5,273 $9,382 20 21
20 $63,809 $25,464 $41,365 Europe 7
South America $11,129 $4,441 $7,215 21 22
21 $69,254 $25,995 $46,086 Europe 7
South America $16,934 $6,356 $11,269 22 23
22 $62,036 $29,393 $37,884 Europe 8
South America $11,211 $5,312 $6,847 23 26
23 $65,176 $25,463 $49,553 Europe 8
South America $12,646 $4,941 $9,615 24 26
24 $68,066 $25,065 $42,576 Europe 11
South America $13,140 $4,839 $8,219 25 28
25 $66,067 $26,813 $58,007 Europe 13
South America $14,484 $5,878 $12,717 26 28
26 $76,106 $29,331 $63,793 Europe 4
South America $15,383 $5,929 $12,894 27 33
27 $85,826 $29,521 $53,904 Europe 7
South America $22,007 $7,569 $13,822 28 29
28 $70,358 $27,032 $54,628 Europe 10
South America $12,432 $4,776 $9,652 29 34
29 $85,715 $25,895 $70,708 Europe 9
South America $17,844 $5,391 $14,720 30 33
30 $84,358 $25,119 $64,171 Europe 13
South America $20,145 $5,999 $15,324 31 38
31 $105,658 $32,776 $64,881 Europe 10
South America $23,964 $7,434 $14,715 32 30
32 $80,193 $32,451 $57,887 Europe 12
South America $16,548 $6,696 $11,945 33 30
33 $83,132 $32,029 $55,374 Europe 8
South America $16,952 $6,531 $11,292 34 29
34 $89,327 $30,146 $58,642 Europe 9
South America $19,551 $6,598 $12,835 35 29
35 $99,408 $33,402 $51,850 Europe 7
South America $19,738 $6,632 $10,295 36 25
36 $90,931 $32,581 $61,314 Europe 6
South America $21,710 $7,779 $14,639 37 25
37 $91,772 $31,065 $56,060 Europe 8
South America $16,954 $5,739 $10,356 38 23
38 $95,718 $34,829 $61,442 Europe 6
South America $23,491 $8,548 $15,079 39 26
39 $85,505 $39,266 $55,007 Europe 10
South America $19,074 $8,759 $12,271 40 23
40 $102,272 $36,426 $56,326 Europe 11
South America $22,153 $7,890 $12,201 41 29
41 $91,378 $36,452 $64,807 Europe 9
South America $19,052 $7,600 $13,512 42 35
42 $82,235 $35,141 $66,962 Europe 15
South America $19,279 $8,238 $15,698 43 35
43 $83,761 $42,866 $66,647 Europe 15
South America $20,940 $10,717 $16,662 44 38
44 $96,231 $32,931 $84,097 Europe 17
South America $17,755 $6,076 $15,516 45 40
45 $104,207 $37,569 $74,194 Europe 15
South America $25,588 $9,225 $18,219 46 38
46 $94,099 $35,407 $88,175 Europe 16
South America $21,844 $8,219 $20,469 47 41
47 $101,199 $36,916 $78,859 Europe 8
South America $25,031 $9,131 $19,506 48 38
48 $87,404 $36,543 $83,082 Europe 12
South America $18,776 $7,850 $17,847 Total Result 1324
Total Result $3,589,617 $1,288,309 $2,378,342
Verified leads per $ spent
Channel
Display LinkedIn Organic Total Result AdWords Display LinkedIn

6 15 13 56 1
2 5 22 Europe 0.0008 0.0003 0.0002
2 9 4 17 North America #VALUE! 0.0001 0.0005
2 6 4 17 South America #VALUE! 0.0002 0.0004
7 16 16 64 2
2 6 6 23 Europe 0.0004 0.0002 0.0002
7 19 15 57 3
5 5 5 21 Europe 0.0004 0.0001 0.0004
7 19 18 66 4
2 5 5 17 Europe 0.0002 0.0001 0.0001
9 18 14 58 5
2 7 5 17 Europe 0.0002 0.0001 0.0001
7 21 20 71 6
3 6 7 22 Europe 0.0003 0.0001 0.0002
9 20 24 72 7
4 8 7 23 Europe 0.0002 0.0001 0.0003
9 18 21 76 8
1 7 6 21 Europe 0.0003 0.0001 0.0001
10 22 20 73 9
1 6 4 21 Europe 0.0005 0.0002 0.0001
8 21 24 78 10
2 7 10 23 Europe 0.0002 0.0001 0.0001
8 16 20 74 11
3 5 9 22 Europe 0.0002 0.0001 0.0002
12 26 24 87 12
3 9 6 23 Europe 0.0002 0.0001 0.0001
11 27 27 92
3 9 4 24
4 8 10 33
4 10 13 35
13 25 27 94
3 7 8 22
5 9 11 34
5 9 8 38
12 29 28 94
4 11 11 39
4 10 11 30
4 8 6 25
12 28 25 95
5 8 10 30
2 8 9 26
5 12 6 39
16 27 27 97
6 8 8 30
2 12 10 33
8 7 9 34
14 24 28 84
2 11 12 34
8 7 8 28
4 6 8 22
14 32 36 102
4 13 7 32
5 12 17 41
5 7 12 29
14 29 35 99
4 12 13 36
3 10 13 34
7 7 9 29
14 32 33 101
3 9 12 31
6 9 11 34
5 14 10 36
16 30 39 108
6 12 15 41
4 9 12 35
6 9 12 32
14 34 32 106
2 10 11 31
6 14 4 28
6 10 17 47
14 31 40 111
3 9 12 35
6 13 13 41
5 9 15 35
14 42 40 124
4 11 16 44
4 17 10 45
6 14 14 35
14 42 37 121
5 11 12 32
6 11 16 44
3 20 9 45
15 39 37 124
5 16 14 42
5 7 10 34
5 16 13 48
15 39 43 126
8 11 18 47
5 12 15 43
2 16 10 36
14 46 45 139
4 15 15 43
6 15 16 49
4 16 14 47
14 42 42 131
4 13 17 47
5 18 12 43
5 11 13 41
15 40 48 141
2 15 15 42
7 13 18 50
6 12 15 49
17 40 50 137
6 14 21 53
7 15 14 44
4 11 15 40
18 42 43 133
7 13 9 37
6 15 21 55
5 14 13 41
17 40 50 136
3 14 13 39
5 14 18 44
9 12 19 53
17 33 51 130
9 8 21 45
2 10 14 38
6 15 16 47
16 42 48 131
5 15 17 43
8 14 14 45
3 13 17 43
18 42 46 131
6 16 11 41
3 10 15 37
9 16 20 53
17 40 50 130
6 19 20 51
5 10 18 43
6 11 12 36
21 42 46 135
5 14 23 52
5 16 7 39
11 12 16 44
19 39 53 134
7 13 20 51
7 14 10 38
5 12 23 45
21 44 57 151
5 19 22 55
7 12 19 50
9 13 16 46
19 49 55 158
5 19 23 62
8 17 13 48
6 13 19 48
21 43 52 151
5 12 13 45
7 19 18 53
9 12 21 53
18 55 58 169
3 19 20 59
9 18 19 54
6 18 19 56
20 52 61 173
9 18 23 65
6 12 17 44
5 22 21 64
18 56 62 174
7 19 21 63
6 19 19 57
5 18 22 54
18 55 57 171
8 18 8 42
4 18 28 69
6 19 21 60
20 54 60 172
6 25 24 67
4 18 17 51
10 11 19 54
679 1637 1797 5437
weeks 12 Recommendation 1,000,000
Reco: $ spend $ spend
20% 30%
AdWords Display LinkedIn AdWords Display

1 30% Europe $60,000 $90,000
Europe 5,000 7,500 12,500 30% North America $60,000 $90,000
North America 5,000 7,500 12,500 40% South America $80,000 $120,000
South America 6,667 10,000 16,667
2
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
3
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
4
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
5
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
6
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
7
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
8
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
9
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
10
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
11
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
12
Europe 5,000 7,500 12,500
North America 5,000 7,500 12,500
South America 6,667 10,000 16,667
reco: Verified leads from paid channels
50%
LinkedIn AdWords Display LinkedIn Sum

$150,000 1 52
$150,000 Europe 3.84 2.04 2.01
$200,000 North America #VALUE! 0.77 5.70
South America #VALUE! 2.05 6.08
2 66
Europe 2.01 1.20 1.97
North America #VALUE! 3.34 2.48
3 51
Europe 2.08 1.10 4.44
4 53
Europe 1.23 0.66 1.86
5 48
Europe 1.03 0.54 1.40
6 50
Europe 1.54 0.79 2.64
7 55
Europe 1.18 0.71 3.19
8 55
Europe 1.42 0.79 0.76
9 59
Europe 2.52 1.40 0.64
10 67
Europe 0.89 0.51 1.65
11 66
Europe 0.91 0.54 2.66
12 63
Europe 1.12 0.67 1.70
reco: Verified leads paid reco: Verified leads
$ value paid
verified leads
Weeks Expected Paid Verified leadsExpected organic verified leads expected
1 52 25 Europe $805,842
2 66 26 North America #VALUE!
3 51 26 South America #VALUE!
4 53 27 Total $3,456,283
5 48 27 ROI 3.5
6 50 28
7 55 28
8 55 29
9 59 29
10 67 30
11 66 30
12 63 31
Total 684 338 335
w-o-w growth - organic verifi 2%
1,022
$ value organic Total value $
verified leads verified leads
$414,742 $1,220,584
$436,376 $1,364,518
$856,155 $2,578,454
$1,707,273 $5,163,556
5
49%
Company ID Week Verified Channel Region
1 1 Yes Organic South America
2 1 No Organic Europe
3 1 Yes Display North America
4 1 Yes AdWords North America
5 1 Yes AdWords South America
6 1 No Display North America
7 1 Yes LinkedIn South America
8 1 Yes LinkedIn North America
12 1 No LinkedIn Europe
13 1 No AdWords North America
14 1 Yes AdWords Europe
16 1 No Organic North America
18 1 No AdWords Europe
19 1 Yes Organic North America
21 1 No Organic South America
27 1 Yes Display South America
31 1 No LinkedIn South America
33 1 Yes Organic Europe
34 1 No AdWords South America
51 1 No Display South America

59 1 Yes Display Europe
67 1 No LinkedIn North America
101 1 No Display Europe
119 2 Yes LinkedIn Europe
Channel
Total # of leads by region - paid + organic
Region Count of Company ID Region
Europe 3931 34% Europe
North America 3912 33% North Ame
South America 3877 33% South Ame
Total Result 11720 100% Total Resu
Total # of verified leads by region - paid
Verified Yes
Channel - multiple -
Region Count of Company ID% of verified leads (from paid% of verified leads (from total)
Europe 1193 45% 30%
North America 1240 46% 32%
South America 1207 45% 31%
Total Result 3640 31%
Total # of leads by channel

Channel Count of Company ID
AdWords 3172 27%
Display 1321 11%
LinkedIn 3522 30%
Organic 3705 32%
Total # of verified leads by Channel

Verified Yes
Channel Count of Company ID % of verified leads Channel

AdWords 1324 24% AdWords
Display 679 12% Display
LinkedIn 1637 30% LinkedIn
Organic 1797 33% Organic
# of verified leads by channel and region

Verified Yes
# of
organic
leads per
Region Channel Count of Company ID paid lead
Europe 1807 100% 0.5
AdWords 427 24%
Display 209 #VALUE!
LinkedIn 557 #VALUE!
Organic 614 #VALUE!
North America 1823 100% 0.5
AdWords 463 #VALUE!
Display 228 #VALUE!
Organic 583 #VALUE!
South America 1807 100% 0.5
AdWords 434 #VALUE!
Display 242 #VALUE!
Organic 600 #VALUE!
Total Result 5437
Time series data, paid, verified
Verified Yes
Channel - multiple -
Week Count of Company ID

1 43
2 48 12%
3 42 -13%
4 48 14%
5 44 -8%
6 51 16%
7 48 -6%
8 55 15%
9 53 -4%
10 54 2%
11 54 0%
12 63 17%
13 65
14 67
15 66
16 70
17 70
18 56
19 66
20 64
21 68
22 69
23 74
24 71
25 84
26 84
27 87
28 83
29 94
30 89
31 93
32 87
33 90
34 86
35 79
36 83
37 85
38 80
39 89
40 81
41 94
42 103
43 99
44 111
45 112
46 112
47 114
48 112
Total Result 3640
- multiple -
Count of Company ID
2646
2692
2677
8015 68%
Lead to verified conversion
42%
51%
46%
49%
Channel and region -wise efficiency
Marketing
spend
Marketing spend Value of verified lValue of leads, $ CheckCheck ROI distribution
Europe 2688867.436667 5500 9938500 ### 0 3.70 100%
AdWords 1330573.916667 2348500 1.77 49%
Display 478032.5833333 1149500 2.40 18%
LinkedIn 880260.9366667 3063500 3.48 33%
Organic 0 3377000 0%
North America 3005655.71 6000 10938000 ### 0 3.64 100%
AdWords 1487603.208167 2778000 1.87 49%
Display 533134.7256 1368000 2.57 18%
LinkedIn 984917.7762333 3294000 3.34 33%
Organic 0 3498000 0%
South America 1561744.812967 4500 8131500 ### 0 5.21 100%
AdWords 771439.9807667 1953000 2.53 49%
Display 277141.4014333 1089000 3.93 18%
LinkedIn 513163.4307667 2389500 4.66 33%
Organic 0 2700000 0%
Recommendation marketing spend %
100%
20%
30%
50%
100%
20%
30%
50%
100%
20%
30%
50%
SPEND PER PAID 905
Total leads from 8015
Total spend 7256267.95963333
SPEND PER VERI 1993.48020869048

Total verified l 3640
Total spend 7256267.95963333
Value of a verifi (Revenue per verified lead)

South America 4500
Europe 5500
North America 6000
REGION -WISE SPEND PER VERIFIED LEAD

Total verified leads from paid channels Total spend on paid channel
South America 1207 1561744.81296667
Europe 1193 2688867.43666667
North America 1240 3005655.71
Mention in commentary : how this seems to
REFERENCE https://popupsmart.com/blog/what-is-a-good-conversion-rate
Industry conversion rates
Landing page conversion rate
Avg landing page 2.35%
Top quartile (2 5.31%
Top 10% of com 10%
For e-commerce,2-5%
TOTAL VALUE OF LEADS FROM ORGANIC

# of verfied organic leads Value
South America 600 2700000
Europe 614 3377000
North America 583 3498000
9575000
Week -wise total spend

Week Sum of Total spend
1 $91,879
2 $90,384
3 $82,039
4 $98,432
5 $87,533
6 $102,484
7 $84,990
8 $109,364
9 $103,148
10 $103,144
11 $104,352
12 $110,542
13 $122,245
14 $138,122
15 $132,907
16 $146,313
17 $122,573
18 $124,275
19 $148,174
20 $130,637
21 $141,335
22 $129,313
23 $140,192
24 $135,707
25 $150,886
26 $169,230
27 $169,251
28 $152,018
29 $182,318
30 $173,647
31 $203,316
32 $170,531
33 $170,535
34 $178,115
35 $184,659
36 $184,826
37 $178,897
38 $191,989
39 $179,778
40 $195,024
41 $192,637
42 $184,338
43 $193,274
44 $213,259
45 $215,970
46 $217,681
47 $216,974
48 $207,030
Total Result $7,256,268
Spend per paid verified lea Total revenue potential $ generated from paid leads
$1,294 3530475
$2,254 4264975
$2,424 4836000
mentary : how this seems to be a very high rate of conversion | needs to be verified
33%
34%
32%
33%
Week-wise total leads

Week Count of Company ID
1 116
2 130
3 134
4 134
5 124
6 144
7 172
8 130
9 175
10 179
11 171
12 192
13 174
14 181
15 212
16 197
17 198
18 176
19 208
20 212
21 208
22 210
23 241
24 237
25 267
26 261
27 276
28 248
29 286
30 284
31 307
32 265
33 269
34 278
35 290
36 285
37 315
38 324
39 327
40 319
41 336
42 358
43 330
44 360
45 372
46 363
47 368
48 377
Total Result 11720
ROI on revenue potential from paid leadROI on revenueROI on paid verified lead
2.26 2.26 3.5
1.59 1.59 2.4
1.61 1.61 2.5
# of leads per # of leads per $1000 spent

1.3 1.6 Average
1.4 1.6 Median
1.6
1.4
1.4
1.4
2.0
1.2
1.7
1.7
1.6
1.7
1.4
1.3
1.6
1.3
1.6
1.4
1.4
1.6
1.5
1.6
1.7
1.7
1.8
1.5
1.6
1.6
1.6
1.6
1.5
1.6
1.6
1.6
1.6
1.5
1.8
1.7
1.8
1.6
1.7
1.9
1.7
1.7
1.7
1.7
1.7
1.8
1.6
Total value of verified paid leads Total ROI
5431500
6561500
7440000
ROI on paid verified lead
Europe 2.4
North America 2.5
South America 3.5

2022-Director of Business Operations (Strategy) Dataset

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Week Region AdWords Spend Display Spend LinkedIn Spend Organic Spend Total spend

1 South America $11,327 $2,545 $4,958 $0 $18,830

1 Europe $19,529 $4,389 $8,548 $0 $32,466

North America $3,005,656 41%

Total spend in 12 weeks

Week Sum of Total spend

Region South America

Total spend AdWords Spend Display Spend LinkedIn Spend

Count of Company ID Channel

Data Week Region AdWord

Display LinkedIn Organic Total Result AdWords Display LinkedIn

AdWords Display LinkedIn AdWords Display

LinkedIn AdWords Display LinkedIn Sum

w-o-w growth - organic verifi 2%

51 1 No Display South America

Total # of verified leads by region - paid

Total # of leads by channel

Total # of verified leads by Channel

Channel Count of Company ID % of verified leads Channel

# of verified leads by channel and region

Week Count of Company ID

Channel and region -wise efficiency

SPEND PER VERI 1993.48020869048

Value of a verifi (Revenue per verified lead)

REGION -WISE SPEND PER VERIFIED LEAD

TOTAL VALUE OF LEADS FROM ORGANIC

Week -wise total spend

Week-wise total leads

# of leads per # of leads per $1000 spent

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