Noticia 1

‘Metaverso’: ¿El siguiente

paso de la evolución
humana?
While the idea of ​a 'metaverse' is nothing new, many people are still wondering what
it is and how it will affect us once it becomes a reality. The purpose of this brief article
from the 'Big Data' and Artificial Intelligence programs at EIA University is to answer
some of these questions and explain some of the possibilities offered by the
'metaverse'.
In general, the most widespread idea regarding what the 'metaverse' is, points to the
generation of an alternative world or worlds in which people can live experiences of
all kinds and in various contexts, through the use of devices that generate immersion
and diverse sensations in real time. In these contexts, people have their "digital
twin", which is represented by an avatar.
Two of the possible applications of the 'metaverse' are described below.
Education: The 'metaverse' can be used as a way to create 'immersive' educational
experiences for students. For example, a virtual classroom can be created in which
student avatars can interact with each other and with their teacher in real time, while
immersing themselves in an environment where they can practice skills such as
teamwork, communication, problem solving, etc., regardless of the geographical
location of the participants. In addition, in this environment, teachers can create
digital environments in which students can learn about topics such as mathematics,
astronomy or history, in an experiential way, exploring places that may no longer
exist, but are still important today,
Real estate sector: Beyond the possibility that a person can get to know a property
before it is built through virtual visits, there is a marked tendency to build cities in the
'metaverse'. Bloomberg, in his article 'Making a Killing in Virtual Real Estate',
exposes the case of 'Genesis City', a virtual city comparable in size to Washington
DC, which has everything from art galleries to shopping malls.
Noticia 2

En su marketplace, Mercado Libre

cuenta con más de 900 marcas con
tienda oficial
Mercado Libre recently announced that there are already 900 brands with an official
store in the marketplace of the e-commerce portal. In addition, it is highlighted that
during the last two years, more than 190 brands from categories such as technology,
household appliances, home, beauty, personal care, vehicles, housing solutions,
among others, have been linked to the platform.
In this way, the company continues to bet on contributing to local development by
designing a secure, agile and reliable platform. The promise of value for the brands
that sell in Mercado Libre is to offer a business booster through electronic
commerce.
With this proposal, the aim is to generate a simple and pleasant shopping
experience for consumers, backed by a technological platform that avoids virtual
queues, interruptions and, above all, seeks to offer a guarantee of purchase security;
This has been implemented with mechanisms such as the Protected Purchase with
Mercado Pago to control the transactions that are carried out and that the order
meets the buyer's expectations.
“In recent years we have seen significant growth in the adoption of electronic
commerce as a strategy to boost business and achieve better results. That is why
Mercado Libre has set up an ecosystem of solutions to provide Colombian and
international brands with all the tools that allow them to scale their strategies and
boost their sales," says Alejandra Camacho, manager of Mercado Libre's
Marketplace in Colombia. .

The company has increased a system that offers brands visibility to attract more
users and thus increase the buyer base through digital advertising. This business
unit provides branding and performance solutions for the different stages of the
purchase: discovery, consideration, purchase and post-purchase.
According to Mercado Libre, more than 100 brands have registered an average
sales growth of 28% and 94%. “Digital advertising grew by 63% in Colombia, which
means that more and more companies are looking for digital tools to position
themselves in the market. According to the behavioral patterns that we have
identified in Mercado Libre users, it is important for brands to build positioning from
the discovery stage, that is, from the moment the user starts the search, given that
on our platform , 8 out of 10 searches are generic, that is, they do not add a brand in
the consultation process, becoming the first point of contact with the client”,
concludes Alejandra.