Presenta(on

 to  Starcom  (Samsung)  

22nd  October,  2013  
TO  SERVE  SPORTS  FANS.  ANYTIME.  ANYWHERE.  
 THE COMPREHENSIVE IN THE
MOST DIGITAL SPORTS PORTFOLIO
WORLD
 The  world’s  largest  single  sports  website  
•  Reaching  out  to  250,000  unique  hardcore  cricket  fans,  
delivering  5  million  page  views  monthly  in  Singapore  
 

Age  
Gender  
3%  
15%   <  18  
18  -­‐  34  
21%   35  -­‐  49  
Male  
98%   61%  

Source:  Omniture  averages  from  Sep  12.  Comscore  2012  

 The  world’s  most  comprehensive  Formula  1  website  
•  Reaching  out  to  16,000  unique  F1  enthusiast,  
delivering  255,000  page  views  monthly  in  Singapore  
 

Gender   Age  
8%  
5%   8%   15  -­‐  19  
8%   19%   20  -­‐  24  
7%  
25  -­‐  29  
30  -­‐  34  
Male  
35  -­‐  39  
93%  
22%   23%   40  -­‐  44  

Source:  Omniture  averages  from  Sep  12.  Comscore  2012  

UNIFYING COVERAGE
PROVIDING
LOCALLY RELEVANT CONTENT

25+
LEAGUES AND
2M+
VIDEO STARTS PER MONTH
TOURNAMENTS

BEST DIGITAL
800%
VIDEO CONSUMPTION
SCREEN AVAILABLE: INCREASE SINCE OCT 2012
PC, MOBILE, TABLET ON ESPNFC
SERVING 37M

MOBILE ONLINE
MONTHLY

2.7M
PAGE VIEWS

1.9M
MONTHLY
UNIQUES

FANS IN
SOUTH EAST ASIA
262KAPP
DOWNLOADS

1.9M
MONTHLY
PAGE VIEWS

HIGHLY ENGAGED DIGITAL FAN BASE

22 MINUTES PER VISITOR PER VISIT
*Includes  Singapore,  Malaysia,  Indonesia,  Thailand,  Vietnam,  HK  &  PHP  
SERVING 15.5M*

MOBILE ONLINE
1.3M
MONTHLY
PAGE VIEWS

900K*
MONTHLY
UNIQUES

FANS IN SINGAPORE

140K
APP
DOWNLOADS

7M
MONTHLY
PAGE VIEWS

HIGHLY ENGAGED DIGITAL FAN BASE

15 MINUTES PER VISITOR PER VISIT
Avg  August  –  May  2013    
THE  POWER  OF  MOBILE  
 THE  POWER  OF  MOBILE  
“It  doesn’t  ma^er  where  I’m  at.      
 
If  there’s  a  good  game,  I  don’t  want  to  miss  it.  
 
If  I  can’t  see  it,  I’m  on  my  phone  checking  the  score  and  seeing  
what’s  going  on.”      

   Male  Sports  Fan    

   Mo.vo-­‐ESPN  Study  
THE  MOBILITY  OF  OUR  CONTENT  
SERVING  
300K    
10M*  
MONTHLY  

WAP  
PAGE  VIEWS    
300K*  
MONTHLY  
UNIQUE  FANS  IN   UNIQUES  
SINGAPORE  
140K*  
APP  

APP  
DOWNLOADS  
1.48M*  
MONTHLY  
PAGE  VIEWS  

*Sept’2013    
THE  POWER  OF  ESPN’s  MOBILITY  
SCREEN  GRABS  

Normal  Ad  unit  

CPM  
$4  

Page  Take  Over  

CPM  
$8  
SCREEN  GRABS  
ECOSYSTEM

TRAFFIC COMPARISON AGAINST COMPETITION

Source: comScore 2011-13

Singapore
COMPARISON – TOTAL UU’s MM
ESPNFC  has  the  
maximum  
Share  of  Reach  
amongst  top  
soccer  sites  
COMPARISON – TOTAL PV’s MM ESPNFC  has  the  
highest  Share  of  
Frequency  amongst  
top  soccer  sites  

Source: comScore
COMPARISON – TOTAL TIME SPENT ESPNFC  gets  the  
maximum  Share  of  
Impact  amongst  
top  soccer  sites  
ESPN’s FAN

95%
MALE
99.8%
CREDIT CARD HOLDER
+64% MORE LIKELY TO BE PMEB’s
+32% MORE LIKELY TO EARN MORE THAN $4000
+54% MORE LIKELY TO HAVE PREMIUM CREDIT CARDS
+96% MORE LIKELY TO VISIT THE SITE ONCE A WEEK.
+46% MORE LIKELY TO OWN A VEHICLE
+40% MORE LIKELY TO TRAVEL OVERSEAS THRICE/YEAR
+91% MORE LIKELY TO USE SMART PHONES
+39% MORE LIKELY TO BE BRAND CONSCIOUS.
+30% MORE LIKELY TO DRINK BEER
+41% MORE LIKELY TO SEE A MOVIE
+63% MORE LIKELY TO ENGAGE IN FITNESS ACTIVITIES
 REACH ENGAGEMENT
1.3M fans 15 minutes
   

536K subs 5 minutes

   

419K fans 8 minutes

   

398K subs 3 minutes

   

337K circ 0 minutes

 
ECOSYSTEM

PREMIUM ONLINE PRODUCTS SOCIAL MEDIA

ESPN FC premier online
assets and packages Facebook, Twitter, polling
and other social media
extensions

YOUR
BRAND

MOBILE EXTENSIONS VIDEO CONTENT

Mobile sites and applications
Online Video Editorial Content
LOCAL TOP LINE PACKAGES
DIAMOND PARTNERSHIP

Key Branding positions across prime real estate

•  Ensuring overall prominence

Branding on the most important pages of ESPNFC

•  Fixed Leaderboard on 1:1 rotation, the Home
Page, Live Match Page and the EPL Pages.

Additional visibility through bundled rich media inventory

•  Consisting showcase, overlays, panels etc.

Cost Outlay
•  SG$ 150,000 during the entire Premier League
OR SG$ 20,000 per month.
DIAMOND PARTNERSHIP SPECIFICS
PART  I  -­‐  FIXED  POSITIONS  
FIXED  POSITIONS PLACEMENT TYPE IMPRESSIONS RATE COST  (SG$)
Leaderboard Homepage  +  Live  Page+  EPL  Index  Page 728x90 38,500,000 12                  462,000
Press  by Homepage  +  Live  Page Logo 77,000,000 1.3                      96,250
Gutter  ad   Homepage  (5  days) 300x1000 900,000 3000/day                      15,000
Rich  media  overlay Homepage  (5  days) 650x500 500,000 2000/day                      10,000
Total  PART  I 116,900,000                  583,250
PART  II  -­‐  ROS  IMPRESSIONS  BUNDLED  ALONG  WITH  THE  ABOVE  PARTNERSHIP  OFFERING
ROS  ADS PLACEMENT Ad  Type Inventories CPM  Rate  (SG$) COST  (SG$)
Showcase ROS   300x250 3,000,000                                                          12 36,000
Super   ROS 728x90 1,000,000                                                          12 12,000
Expandable  Showcase ROS 300x250  to  900x250 1,000,000                                                          14 14,000
Expandable  Super ROS 728x90  to  728x250 1,000,000                                                          14 14,000
Site  Capture   Homepage 650x340 1,500,000                                                          32 48,000
F.P  Overlay Homepage 650x500 750,000                                                          36 27,000
Total  PART  II 8,250,000                                                      120 151,000
Total  PART  I  &  II 125,150,000 734,250
OFFER  VALUE 150,000
ECPM 1.20
SAVINGS 584,250
PLATINUM PARTNERSHIP

Key Branding positions across prime real estate

- Ensuring overall dominance

Branding on the most important pages of ESPNFC

- Fixed Showcase on 1:1 rotation
the Home Page and the EPL Pages.

Additional visibility through bundled rich media inventory

- Consisting showcase, overlays, panels etc.

Cost Outlay
- SG$ 120,000 during the entire Premier
League OR SG$ 15,000 per month.
PLATINUM PARTNERSHIP SPECIFICS
PART  I  -­‐  FIXED  POSITIONS  
FIXED  POSITIONS PLACEMENT IMPRESSIONS RATE TYPE COST  (SG$)
Showcase Homepage  +  EPL  Home  Page 35,000,000 300x250 12                  420,000
Gutter  ad   Homepage  (3  days) 600,000 300x1000 3000/day                            9,000
Rich  media  overlay Homepage  (3  days) 400,000 650x500 2000/day                            6,000
Total  PART  I 36,000,000                  435,000
PART  II  -­‐  ROS  IMPRESSIONS  BUNDLED  ALONG  WITH  THE  ABOVE  PARTNERSHIP  OFFERING
ROS  ADS PLACEMENT Ad  Type Inventories CPM  Rate  (SG$) COST  (SG$)
Super   ROS   300x250 2,000,000                                                          12 24,000
Showcase ROS 728x90 1,000,000                                                          12 12,000
Expandable  Super   ROS 300x250  to  900x250 850,000                                                          14 11,900
Expandable  Showcase ROS 728x90  to  728x250 850,000                                                          14 11,900
Site  Capture   Homepage 650x340 1,000,000                                                          32 32,000
F.P  Overlay Homepage 650x500 800,000                                                          36 28,800
Total  PART  II 6,500,000                                                      120 120,600
Total  PART  I  &  II 42,500,000 555,600
OFFER  VALUE 120,000
ECPM 2.82
SAVINGS 435,600
GOLD PARTNERSHIP

OVERVIEW
Key Branding positions across prime real estate
- Ensuring overall dominance

Branding on the most important pages of ESPNFC

- Fixed 304x50 branding on the Home Page,
Live Match Page and the EPL pages
entitling the Gold Partner to 77 Million
impressions.

Additional visibility through bundled rich media inventory

- Consisting showcase, overlays, panels etc.

Cost Outlay
- SG$ 100,000 during the entire Premier
League OR SG$ 12,000 per month.
GOLD PARTNERSHIP SPECIFICS
PART  I  -­‐  FIXED  POSITIONS  
FIXED  POSITIONS PLACEMENT TYPE IMPRESSIONS RATE COST  (SG$)
Rectangular  Branding Homepage  +  Live  Page+  EPL  Home  Pages 310x30 77,000,000 8                  616,000
Gutter  ad   Homepage  (1  day) 300x1000 900,000 3000/day                            3,000
Rich  media  overlay Homepage  (1  day) 650x500 500,000 3000/day                            3,000
Total  PART  I 78,400,000                  622,000
PART  II  -­‐  ROS  IMPRESSIONS  BUNDLED  ALONG  WITH  THE  ABOVE  PARTNERSHIP  OFFERING
ROS  ADS PLACEMENT Ad  Type Inventories CPM  Rate  (SG$) COST  (SG$)
Showcase ROS   300x250 1,000,000                                                          12 12,000
Super   ROS 728x90 1,000,000                                                          12 12,000
Expandable  Super   ROS 300x250  to  900x250 750,000                                                          14 10,500
Expandable  Showcase ROS 728x90  to  728x250 750,000                                                          14 10,500
Site  Capture   Homepage 650x340 900,000                                                          32 28,800
F.P  Overlay Homepage 650x500 750,000                                                          36 27,000
Total  PART  II 5,150,000                                                      120 100,800
Total  PART  I  &  II 83,550,000 722,800
OFFER  VALUE 100,000
ECPM 1.20
SAVINGS 622,800
SILVER PARTNERSHIP

OVERVIEW
Key Branding positions across prime real estate
- Ensuring overall dominance

Branding on the most important pages of ESPNFC

- Fixed 300x100 branding on the Home
Page and EPL pages entitling the Silver
Partner’s to 70 Million impressions.

Additional visibility through bundled rich media inventory

- Consisting showcase, overlays, panels etc.

Cost Outlay
- SG$ 60,000 during the entire Premier
League OR SG$ 7,000 per month.
SILVER PARTNERSHIP SPECIFICS

PART  I  -­‐  FIXED  POSITIONS  

FIXED  POSITIONS PLACEMENT TYPE IMPRESSIONS RATE COST  (SG$)
Rectangular  Branding Homepage  +  EPL  Home  Pages 300x100 70,000,000 8                  560,000
Total  PART  I 70,000,000                  560,000
PART  II  -­‐  ROS  IMPRESSIONS  BUNDLED  ALONG  WITH  THE  ABOVE  PARTNERSHIP  OFFERING
ROS  ADS PLACEMENT Ad  Type Inventories CPM  Rate  (SG$) COST  (SG$)
Showcase ROS   300x250 600,000                                                          12 7,200
Super   ROS 728x90 600,000                                                          12 7,200
Expandable  Super   ROS 300x250  to  900x250 600,000                                                          14 8,400
Expandable  Showcase ROS 728x90  to  728x250 600,000                                                          14 8,400
Site  Capture   Homepage 650x340 625,000                                                          32 20,000
F.P  Overlay Homepage 650x500 250,000                                                          36 9,000
Total  PART  II 3,275,000                                                      120 60,200
Total  PART  I  &  II 73,275,000 620,200
OFFER  VALUE 60,000
ECPM 0.82
SAVINGS 560,200
LOCAL FEATURE PACKAGES
FIXTURES PARTNERSHIP

OVERVIEW
Strategic partnership with ESPNFC
- Ensuring maximum connect

Branding on the Fixtures, Results and Table pages.

- All ad units on 100% SOV.

Additional visibility through bundled rich media inventory

- Consisting showcase, overlays, panels etc.

Cost Outlay
- SG$ 45,000 during the entire Premier
League OR SG$ 7,000 per month.
ESPNFC VIDEO’S

OVERVIEW
Strategic partnership with ESPNFC
- Ensuring maximum connect

Branding on the Home Page*

- Through Logo presence on Video module

15 Sec pre-roll along with Branding on the video Pages*

- All ad units on 100% SOV.

Cost - $15 CPM.

* The above is bundled only incase of long term partnerships

FIXTURE PARTNERSHIP SPECIFICS

PART  I  -­‐  FIXED  POSITIONS  

FIXED  POSITIONS PLACEMENT TYPE IMPRESSIONS RATE COST  (SG$)
Press  by Homepage Logo 60,000,000 1.3                      75,000
All  Ad  Units Fixtures,  Results  and  Tables  pages 728x90  and  300x250 8,000,000 12.0                      96,000
Total  PART  I 68,000,000                  171,000
PART  II  -­‐  ROS  IMPRESSIONS  BUNDLED  ALONG  WITH  THE  ABOVE  PARTNERSHIP  OFFERING
ROS  ADS PLACEMENT Ad  Type Inventories CPM  Rate  (SG$) COST  (SG$)
Showcase ROS   300x250 500,000                                                          12 6,000
Super   ROS 728x90 500,000                                                          12 6,000
Expandable  Super   ROS 300x250  to  900x250 500,000                                                          14 7,000
Expandable  Showcase ROS 728x90  to  728x250 500,000                                                          15 7,500
Site  Capture   Homepage 650x340 400,000                                                          32 12,800
F.P  Overlay Homepage 650x500 200,000                                                          36 7,200
Total  PART  II 2,600,000                                                      121 46,500
Total  PART  I  &  II 70,600,000 217,500
OFFER  VALUE 45,000
ECPM 0.64
SAVINGS 172,500
ESPN VIDEO’S
ESPNFC VIDEO REACH

ESPNFC  Video  starts IND SG MY HK Indonesia Thailand

Jun-­‐13 359,038 2,214,093 1,330,221 446,332 118,368 96,100
Jul-­‐13 498,453 2,834,599 1,799,022 508,466 171,441 116,716
Aug-­‐13 944,167 5,688,511 3,429,026 1,172,245 315,997 246,551
ESPNFC VIDEO PARTNERSHIP
 LEADING UP TO THE WORLD CUP …
SOCCER
CALENDAR

UEFA UEFA
CHAMPIONS LEAGUE FIFA CHAMPIONS LEAGUE FIFA WORLD CUP
OLYMPICS
CONFEDERATIONS BEGINS
2012 EURO/LATAM LEAGUE CUP 2013 EURO/LATAM LEAGUE
SEASON 2012- 2013 SEASON 2013- 2014 June 14, 2014

COMMITMENT
OUR

CONTINUES TO GROW
AND OUR OFFERINGS

EXPAND AND ADVANCE

ROAD TO RIO

As we lead up to the MOST WATCHED

and GREATEST SPORTING EVENT IN
THE WORLD…

decides to
present an unmatched prelude
to the World Cup ….
INTRODUCING FOOTBALL CAPITALS
15 CAPITALS
MULTIMEDIA SURROUND
CAPITALS OF FOOTBALL MICROSITE
WHY BUY?

Allows  a  brand  to  own  the  passion  around  the  2014  World  Cup.  

Top  of  the  line  exposure  on  ESPNFC  ensuring  most  eyeballs  and  maximum    
Opportunity  To  See  (OTS)  

Appeals  to  both  casual  fan  &  die-­‐hard  audiences  

Appeals  to  a  mul(cultural  audience  

Appeals  to  a  female  audience  (travelogue  aspect)  
Customiza(on  opportuni(es  

ROS  placements  with  high  flexibility  to  ensure  frequency  and  visibility  across  the  site.  
FIXTURE PARTNERSHIP SPECIFICS
SCREEN SHOTS
SCREEN SHOTS
SCREEN SHOTS
SCREEN SHOTS
SCREEN SHOTS
SOCCER CALENDER 2013-14