ACTION PLAN 2023

OF ENCHANTED KINGDOM
Located at RSBS Boulevard, San Lorenzo Rd, South, Santa Rosa, 4026 Laguna.

PROPOSED BY:
LEADER:
SEVILLA, DANIELLE ERIKA

MEMBERS:
Batallon, Carl Jane
Bedija, Crisel Mae
Coscolluela, Danica
Jamora, Anela Grace
Jardinico, Arnie Jane
MISSION
“We are the Philippine leader in wholesome
family leisure and entertainment and a
world- class tourist destination in the
region.”

VISION
“We provide magical
experiences.”
 EK SWOT ANALYSIS
STRENGTH WEAKNESS
All of its crew member acquired service No indoor rides therefore it is unsafe and
training at Disney, USA.
unenjoyable during rainy season
Accredited with the International Theme
Park Inc. Complied to International safety Affordability is limited to a specific
standards) demographic
A world-class theme amusement,
entertainment, and leisure Rides that have The lines especially for major rides are time
been imported from the US, Germany, and

consuming due to overcrowding during peak

Japan.
EK provides a map that gives visitors the seasons
idea that they are wandering through a large Sometimes they missed to change the water
park where they may explore many different

in some of their rides or attraction which

sites.
Large spaces that EK visitors will not feel results to impure and stinky
irritated.
There is a firework display every weekend
Musical entertainment is provided featuring
popular guest bands and in-house bands
Has seven "fantastic" theme zones that let
guests have a variety of experiences while
just being in one park

OPPORTUNITIES
A constant demand for leisure activities
During students' semester breaks and
vacations, themed parks, especially EK, are
in high demand
Demand during off season due to discounts
offered
THREATS
Customers are beginning to visit other
amusement parks that are more accessible
and affordable in terms of location.
Other recreational facilities are a threat.
Negative feedback from unsatisfied or
disappointed visitors

Enchanted Kingdom attracts a crowd Economic crisis that lead people to cut
despite the expensive admission price. It
expenses
down their recreational
shows that the guests are willing to pay.
 COMPETITORS
SWOT ANALYSIS

STRENGTH WEAKNESS
Park packages (freedom to choose specific Late opening hours since they open at 2 PM

rides to reduce cost) Bad reputation with regards to safety

Accessible to major residential and Outdated attractions, particularly rides, will

commercial areas begin to reflect the park's age.

Can attract Leisure travelers since the park is Unsatisfactory customer service

close to tourist attractions

There is an appropriate and enough place

and time for their cars to be parked.

OPPORTUNITIES
THREATS
The Star Theater and Aliw Theater are both
located near Star City wherein people can be
attracted to visit and spend time at Star City
after each show schedule in the
aforementioned theaters.
They offer promotional packages for events
Some rides are alike to those in Enchanted
Kingdom
The park operates in a highly competitive
market where a lack ofinnovation can be
disastrous.

There are several food vendors inside the

including school tours,birthday parties, and park but are pricey
corporate gatherings.

They collaborate with tourism centers and

ticket agencies with popular tourist
destinations.
 COMPETITORS
SWOT ANALYSIS
STRENGTH
A popular location for most locals and
tourists due to its cool temperature
The food stand is affordably priced
Skyranch Tagaytay owns the Philippines'
tallest Ferris wheel.
Cheap parking fee and safe to park anytime
OPPORTUNITIES
It is reachable from Manila and has fantastic
features and activities that draw many
tourists.
Picturesque view of the Taal volcano.
Popular among balikbayans
WEAKNESS
The road to Tagaytay is congested.
Shortage of employees
Even if the park is open, some food kiosks
remain closed, and others are vacant or
without servers
THREATS
Nearby competitors include the Enchanted
Kingdom.
Concerns about safety may have a negative
impact on the park's reputation.
The rides are unsafe, poorly maintained, and
partially damaged

ACTION PLAN 2023 OF

ENCHANTED KINGDOM

MANAGMENT DEPARMENT - SEVILLA

 ACTION PLAN 2023 OF
ENCHANTED KINGDOM

MANAGMENT DEPARMENT - SEVILLA

SALES DEPARMENT - JAMORA

 ACTION PLAN 2023 OF
ENCHANTED KINGDOM

MARKETING DEPARMENT - COSCOQUELLA

HUMAN RESOURCE DEPARMENT - BATALLON

 ACTION PLAN 2023 OF
ENCHANTED KINGDOM

HUMAN RESOURCE DEPARMENT - BATALLON

 ACTION PLAN 2023 OF
ENCHANTED KINGDOM

FINANCE DEPARMENT - BEDIJA & JARDINICO

 REFERENCES
https://rocketreach.co/enchanted-kingdom-management_b5a03389f62016f7?
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