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  • Kapoy Ko Ah

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    DANIELLE ERIKA SEVILLA
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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Enchanted Kingdom, a theme park in the Philippines. It identifies the park's strengths as its well-trained staff from Disney and compliance with international safety standards. Weaknesses include a lack of indoor rides and long lines due to overcrowding. Opportunities exist in attracting visitors during off-season through discounts and building indoor rides. Threats include customers visiting more accessible parks and potential negative feedback from unsatisfied visitors.

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    TOWS FOR EK

    Original Title

    kapoy-ko-ah

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    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Enchanted Kingdom, a theme park in the Philippines. It identifies the park's strengths as its well-trained staff from Disney and compliance with international safety standards. Weaknesses include a lack of indoor rides and long lines due to overcrowding. Opportunities exist in attracting visitors during off-season through discounts and building indoor rides. Threats include customers visiting more accessible parks and potential negative feedback from unsatisfied visitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views2 pages

    Kapoy Ko Ah

    Uploaded by

    DANIELLE ERIKA SEVILLA
    The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of Enchanted Kingdom, a theme park in the Philippines. It identifies the park's strengths as its well-trained staff from Disney and compliance with international safety standards. Weaknesses include a lack of indoor rides and long lines due to overcrowding. Opportunities exist in attracting visitors during off-season through discounts and building indoor rides. Threats include customers visiting more accessible parks and potential negative feedback from unsatisfied visitors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    SWOT Analysis and TOWS Analysis Matrix

    Enchanted Kingdom
    RSBS Boulevard, San Lorenzo Rd, South, Santa Rosa, 4026 Laguna.
    STRENGTH WEAKNESSES
     All of its crew members  No indoor rides therefore
    acquired service it is unsafe and
    training at Disney, USA. unenjoyable during rainy
     Accredited with the season
    International Theme  The lines especially for
    Park Inc. Complied to major rides are time-
    International safety consuming due to
    standards) overcrowding during peak
    seasons
    OPPORTUNITIES  (S1O1) Excellent and  (W1O1) Build indoor rides
     Demand during off more professional because of the unpredictable
    season due to discounts Service offered to the weather for visitors to still
    offered visitors enjoy their time inside the
     Enchanted Kingdom  (S2O2) Safety and park and to maintain the
    attracts a crowd despite Security of the visitors attendance of visitors
    the expensive are guaranteed despite  (W2O2) Manage the flow of
    admission price. the crowd the visitors and provide
    additional entertainment
    facility to reduce congestion
    THREATS  (S1T1) Better and  (W1T1) Highlight unique
     Customers are competent customer features of the EK and start
    beginning to visit other service build customer an online campaign to
    amusement parks that loyalty and attract elevate public visibility in
    are more accessible and customers to return order for the visitor to
    affordable in terms of despite the location compare the key differences
    location.  (S2T2) Acknowledge of EK from its competitors
     Negative feedback from feedback especially (e.g. Star City and Sky Ranch)
    unsatisfied or negative feedbacks and  (W2T2) Proper Crowd
    disappointed visitors take better action and management and Queuing
    necessary adjustment for management are one of the
    improvement and to give most workable solution to
    quality service. address the problem and
    achieve seamless flow in
    every rides facility. In
    addition, non-stop
    acknowledging feedbacks
    also means non-stop
    improvement and adjustment
    to assure better experience
    for the visitors and quality
    service.
    MEMBERS:

    Carl Jane Batallon

    Crisel Mae Bedija

    Danica Coscolluela

    Anela Grace Jamora

    Arnie Jane Jardinico

    Danielle Erika Sevilla (Leader)

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