STRENGTH OPPORTUNITY

All of its crew members acquired service training at

A constant demand for leisure activities
Disney, USA.
Accredited with the International Theme Park Inc. During students' semester breaks and
Complied to International safety standards) vacations, themed parks, especially EK, are
A world-class theme amusement, entertainment, and
leisure
Rides that have been imported from the US, Germany,
and Japan.
01 02 in high demand.
Discounts and promotions drive up demand
even during peak seasons.
EK provides a map that gives visitors the idea that they
Enchanted Kingdom attracts a crowd
are wandering through a large park where they may
explore many different sites. despite the expensive admission price. It
Large spaces that EK visitors will not feel irritated. shows that the guests are willing to pay.

SWOT
There is a firework display every weekend
Musical entertainment is provided featuring popular
guest bands and in-house bands
THREATS
Has seven "fantastic" theme zones that let guests
have a variety of experiences while just being in one ANALYSIS
park. Customers are beginning to visit other
WEAKNESS amusement parks that are more
No indoor rides therefore it is unsafe and accessible and affordable in terms of
unenjoyable during rainy season location.
Affordability is limited to a specific
demographic
The lines especially for major rides are time-
03 04
Other recreational facilities are a
threat.
Negative feedback from unsatisfied or
consuming due to overcrowding during peak disappointed visitors
seasons Economic crisis that lead people to cut
Sometimes they missed to change the water down their recreational expenses
in some of their rides or attraction which
results to impure and stinky