Website

Presentation
By Lexie Fisher
 Website Objective

● Option #2- Business Website

● Dad’s business- Fisher Construction

● Objective: To gain leads for his business

 Website Design

● Kept logo colors- gray, navy, white

● Clean, simple, professional

● Fonts with block letters, handwriting

 Let’s Take a
Look at the
Website

http://fisherconstructioninc.weebly.com
 Website Usability

● Links to…

○ Social media

○ Other Pages

○ Contact (phone/email)
 SEO
● Meta Keywords
○ York County custom homes, remodeling homes York county, custom built deck,
remodeling roofs, Dallastown Construction

● Site description
○ Fisher Construction specializes in custom homes and remodeling. We are a hands-
on, local business that provides quality craftsmanship at an affordable price. Stop
dreaming and start building with us. Call (717) 887-0481 for a free estimate.

● Meta Keywords and Page Descriptions- next slide

SEO
 Web Pages
● Home
● About
○ Who We Are
○ Meet the Team
● Contact Us
● Services
○ Custom Homes
○ Spec Homes
○ Home Additions
○ Remodeling
● Blog
● Why Choose Us
 Pics and Videos

● Used all photos taken by my dad and brothers

● I created the video

Social Media Posts & Engagement
Social Media Posts & Engagement
Social Media Posts & Engagement
Social Media Posts & Engagement
Google Analytics
Google Analytics
Email Marketing
 Changes Made

● Colors- appearing purple vs navy

● Grammar/spelling in blog posts

● Added more blog posts

 Examples from Class
● Webpage Design
○ Keeping a clean design
○ Using same colors
○ Clear photographs

● Social Media/Email Marketing

○ Number of visitors went up after posted on Facebook and sent out emails
○ Creating posts that encourage engagement
○ Design an email that attracts attention

● Website Analytics
○ Clear picture of how many visitors, pageviews, etc.
○ Gave me feedback on what pages need to promote more
Thanks!