Retail

Comparison
&
Natalie Robson & Lexie Fisher
Location
Location

● Mall - York Galleria ● Shopping center -

● Anchor store Delco Plaza
● Convenience and ● Route 30 and
visibility Route 74 visibility
● Near Ross Dress for ● Near Ross Dress for
Less Less
Pricing Strategies
Pricing Strategies
&
● Use the same pricing strategy
● Off-price retailers
● Comparison pricing
○ “Compare at” price ends in two zeros
○ Store price ends in .99 cents
● Clearance
○ Red tag - price will continue to drop
○ Yellow tag - price will not drop further
Products
Products

● Family footwear ● Women’s footwear

● Limited jewelry ● Assortment of fine
selection jewelry
● Expanded men’s ● Limited men’s
department department
● Less designer ● The Runway
brands ○ Not at York
location
Adjacencies
Adjacencies
&
● Generally, products adjacencies are similar
● Center - women’s clothing
● Back - home
● Sides - accessories, men’s, kids,
● Differences
○ Location of registers
○ Luggage/travel section
Online Review
Online Review

● Categories ● Categories
○ Now & Wow! ○ Maxx Score
○ Shoes ○ The Runway
● Products ● Products
○ Different than ○ Different than
in-store in-store
selection selection
Final Thoughts

● Target leans ● Target leans

towards families towards women
● Quality brands that ● Luxury, high-end,
are affordable designer brands
● Limited space ● Larger store