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    This document provides an overview of the retail marketing strategies of a major Spanish apparel retailer known for its fast fashion. It discusses the retailer's product mix, pricing, store locations, promotion tactics, supply chain processes, branding evolution, employee training, and store layout designs. The goal is to adapt quickly to fashion trends and provide customers with affordable clothing, accessories, and fragrances.

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    This document provides an overview of the retail marketing strategies of a major Spanish apparel retailer known for its fast fashion. It discusses the retailer's product mix, pricing, store locations, promotion tactics, supply chain processes, branding evolution, employee training, and store layout designs. The goal is to adapt quickly to fashion trends and provide customers with affordable clothing, accessories, and fragrances.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    16 views15 pages

    RM Zara

    Uploaded by

    21ubaa140 21ubaa140
    This document provides an overview of the retail marketing strategies of a major Spanish apparel retailer known for its fast fashion. It discusses the retailer's product mix, pricing, store locations, promotion tactics, supply chain processes, branding evolution, employee training, and store layout designs. The goal is to adapt quickly to fashion trends and provide customers with affordable clothing, accessories, and fragrances.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    ⋅RETAIL MARKETING⋅ ➻

    ⋅ ⋅

    ➻ Presented by : 21/UBAA/140
    Pooja R Rao
    ⋅INTRODUCTION⋅ ➻

    ● Spanish apparel retailer

    ● Fast fashion

    ● Includes clothing, accessories and fragrances

    ● Biggest company of inditex group

    ● Ability to adapt quickly


    ➻
    FASHION

    ⋅PRODUCT⋅

    ● Fast fashion

    ● Women, men and kids

    ● Clothing, accessories,
    shoes, swimwear,
    beauty and perfumes.

    ➻
    ⋅PRODUCT MIX⋅
    Product length

    Kids

    Women Accessories Clothing Product width Men


    Caps Baby
    Bags Girl
    Boy
    Dresses Perfumes Accessories Shoes Suits Perfumes Accessories Shoes

    Floral Fruity Scarf Flats Tonal Woody Socks Formal


    Tie-dye Floral Earrings Mid heels Product depth Event Oriental Caps Running
    Sequin Woody Necklaces High heels Relaxed Aromatic Jewellery
    Exotic
    ➻ FASHION

    ⋅PRICE⋅

    ● Premium pricing

    ● Value based pricing

    ● Psychological pricing

    ➻
    ➻

    ➻
    FASHION

    ⋅PLACE⋅

    ● Prime locations

    ● Next to high end retail


    stores

    ● Online store

    ➻
    FLAGSHIP STORES
    ⋅➻
    FIFTH AVENUE - NEW YORK⋅ ⋅FORT - SOUTH
    BOMBAY⋅

    ⋅REGENT STREET - LONDON⋅

    ➻
    ➻ FASHION

    ⋅PROMOTION⋅
    ● “Zero investment in
    advertising”

    ● Social media

    ● Passive marketing

    ● Billboards

    ➻
    FASHION

    ⋅PROCESS⋅

    ● Just in time process

    ● In house manufacturing

    ● Strong distribution
    system

    ➻
    ➻ FASHION

    ⋅ PHYSICAL ⋅
    EVIDENCE

    ● Employees are dressed very


    professionally

    ● Window displays

    ● Monochrome and minimalistic


    appearance

    ➻
    ➻
    ⋅BRAND LOGO EVOLUTION⋅

    ➻
    FASHION

    ⋅PEOPLE⋅

    ● Friendly employees

    ● Fairly good Customer


    service - such as
    alterations, exchanges
    etc.

    ➻
    ➻
    ⋅STORE LAYOUT⋅ ➻

    Free flow layout

    ● Visually appealing - unique


    displays

    ● More room for customers to


    move around

    ● Could potentially increase


    impulse buying
    ➻ ➻
    ➻ ➻

    ⋅THANK YOU⋅

    ➻ ➻

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