Team or Company Name: The Bakery Guy

The Business Model

Key Partners: Key Activities: Value Proposition: Customer Relationships: Customer Segments:
➢ Customized cakes ➢ Location (Karachi)
➢ Delivery guy ➢ Cake production ➢ Fresh cakes ➢ Discounts for ➢ IUAC: University
➢ Wholesalers ➢ Customization ➢ Buy from canteen satisfied customers Students on initial
➢ University Canteen ➢ Marketing ➢ Fast services ➢ Relationship Selling basis
➢ Chef ➢ Handling ➢ Reasonable Price ➢ Individual Discount
➢ Logistics Partner ➢ Packaging ➢ Customization of ➢ Group Discount
➢ Supplier ➢ Branding the product
➢ Distribution ➢ Baking ➢ Customer
➢ Sales Experience
➢ Wastage of material
1.Anas Ahmed: Key Resources: ➢ Cake Shelf Life Channels:
2.Zaka: ➢ Raw materials ➢ Free delivery ➢ Social Media
3.Hamza: ➢ Physical warehouse ➢ Direct selling
4. Nasir: ➢ Chef online(Pre order)
5.Daniyal Shahbaz: ➢ Delivery guy ➢ Events planner
➢ Services ➢ Word of mouth
➢ Labor ➢ IUAC Canteen
➢ Delivery Vehicle

Cost Structure: Revenue Streams:

➢ Advertising/Marketing ➢ Sales
➢ Ingredients cost ➢ Labeling and packaging
➢ Delivery guy cost ➢ Extra charges for special customized cakes
➢ Chef cost
➢ Social Media Campaign Cost
➢ Employee cost
➢ Designing cost
➢ Labor cost