BUH 222:

Sales and Marketing

The Parlour
Group 3:
Michael Marissen
Valeria Hernandez Instructor
Andrija
Date of Presentation:
Anna Cristina Cipres
June 14, 2022
Mariz Bello
 Outline

● Logo
● Tagline
● History
● Mission
● Vision
● Location
● Company profile
● Branding
● Product placement
● Marketing strategies and promotions
● Target market
● SWOT
● Interview
● Conclusion
● References
Anna
 Logo

● The logo design is an extension of the

eclectic establishment, combining elements
of chic, organic, and rustic.
● Gives off a vintage, old school, and cozy atmosphere that
has a touch of Victorian vibe.
● “P” stands for Parlour.

Mariz
 Tagline

A simple concept can yield amazing results. Great food, a friendly staff,
and a management/ ownership team that ensures every customer leaves
comfortable and happy.

Valeria
 History

● The Parlour opened over six years ago, in Vancouver’s historic Yaletown, and now
also calls downtown Toronto home, on King Street West.
● The Parlour is a place of convergence for East Coast edge and West Coast
hospitality.
● The word 'parlour' has been used to describe a number of different reception
rooms and public spaces throughout history.
● The word itself is derived from the French word 'parler', which means 'to speak',
and thus parlour was originally used to describe a place set aside for conversation.
● The word today continues to be used to describe a shop or business providing
specified goods or services, such as a 'Pizza Parlour', 'Ice Cream Parlour', 'Beauty
Parlour', etc.

Andrija
 Mission

To welcome those seeking a stylishly laid-back atmosphere, we

pair innovative cocktails, craft-brewed beers and quality wines
with an inventive menu.

Anna
 Vision

A desirable establishment that is part of the local community

where people will want to gather, socialize and celebrate.

Mariz
 Location

THE PARLOUR THE PARLOUR

TORONTO VANCOUVER

642 King Street 1011 Hamilton St, Vancouver, British Colu

West Toronto, ON M5V 1M7 mbia V6B 5T4 Canada

0.6 miles from Vancouver Downtown

Anna
 Social Media and
Contact Information

604.568.3322

https://instagram.com/theparlourrestaurants/

https://www.facebook.com/theparlourrestaurants/

http://www.theparlourrestaurants.com

Mariz
 Company Profile

At the Parlour we leverage these definitions in our overall concept:

● Unpretentious hideout with chic, vintage decor paired with a

constantly evolving menu. Specializing in pizza, but we've got
plenty more in store.
● Our menu features handcrafted pizzas and has an elegant twist on
authentic comfort cuisine.
● Owned and managed by industry veterans Paul Rivas (La Bodega)
and brother Sean and Chris Holland (Cactus Club Restaurant).

Mariz
 Branding

● What sets The Parlour aside from its competitors is their innovative, hand-crafted
menu and an elegant twist on authentic comfort cuisine.
● Casually stylish setup for craft cocktails & beers plus pizza, small plates &
sandwiches.
● Cuisines:
-Italian, Bar, Pizza, Canadian, Pub
● Special Diets:
-Vegetarian Friendly, Vegan Options, Gluten Free Options
● Meals:
-Lunch, Dinner

Valeria
 Product

Andrija
 Brunch Liquid Courage

Pizza & Handlers Large Party Offerings

 Product Placement

Mariz
 Product Placement

Partnerships Mariz
 Interview Questions
1. Where did the idea for The Parlour originate?

2. Which product on the menu would be the best representation of what The
Parlour is as a brand?

3. How did The Parlour handle the Covid-19 situation and what did you learn
from it?

4. Is there a plan to expand more the Parlour brand here in Canada?

5. Do you have a specific qualification in hiring your staff?

Team
6. In the era of Technology, how does The Parlour stay relevant and do
changes in the world change the way Parlour communicates with its
guests?

7. Who is your target market?

8. What is your value proposition to your customers?

9. Are you conducting a market research of your product and service to your
customer?

10. Do you have a strategy planned if another pandemic was to happen?

11. For the end, where do you see The Parlour in 5 years?

Team
 Marketing strategies and Promotions

Weekly promotions
● Half price oysters
● Savor Thursday
● Half price wine

@theparlourrestaurants

Anna
 Marketing strategies and Promotions
LARGE PARTIES

● Large Party offerings are required

for all parties larger than 11
guests.
● Pricing is per person and we offer
2 options. Pizza Party, Table
Service, or our Surf n' Turf
Dinner.
● Additional details about our large
party offerings are available
below. Pricing does not include
Taxes and 20% auto gratuity.

Valeria
 Marketing strategies and Promotions
YOU HAD ME AT
HAPPY HOUR
7 DAYS A WEEK

Selected menu
items are offered at
a lower price and
for some items,
you can order it by
piece.

Anna
 Marketing strategies and Promotions
● Orders and reservations generated online.
● Loyalty Card and gift card via Ackroo to
manage the loyalty marketing.
● Offers Gluten Free Menu, Vegan and
Vegetarian Menu.
● Send email and SMS marketing.
Promotional update receive by guest through
email and text messages. Can be
personalized and automated.
● Work on presentation of dishes and
ambiance so they are Instagrammable.

Mariz
 Target Market:

Those seeking a stylish laid-back atmosphere. Such as:

● Young adult / Millennials
● Families and group of friends
● Professionals
● Local community and everyone around the neighborhood and
Yaletown.

Mariz

Strengths
● Highly rated online
● Great interior design
● Premium location
● Best vibe
● Great staff
● Great food Program
Opportunities
● Offering online ordering
● Run special offers
● Increase reviews
● Reach wider audience
● Expansion of business
Andrija
SWOT
Weaknesses
● Existing competitors
● Similar cuisine types
● Limited menu items
● Employee shortage
● Day/Lunch Business open
hours
Threats
● Home delivery options
● Losing VIPs and high value
customers
● Competition taking customers
● Cancellation of nearby events
● New nightclubs and restaurants
opening
 Interview

Team
 Conclusion

Marketing the most exciting of all business sports. It is the heartbeat of

every successful business. It is continually changing in response to the
explosion of information, the expansion of technology, and the
aggressiveness of competition, at all levels and everywhere.

Valeria
 References

● https://www.facebook.com/theparlourrestaurants/
● https://www.tripadvisor.com/Restaurant_Review-g154943-d4553729-Reviews-The_Parlour-
Vancouver_British_Columbia.html
● http://www.theparlourrestaurants.com/
● https://dailyhive.com/vancouver/the-parlour-restaurant-vancouver

Andrija