Retail Management

Final Project by:

Abu Bakar Shahid
Sabih Rehman
Lovengeen Khan
Ahmad Abassi
Mustafa Abassi
Comparison Shopping
Variety:

● Almas has western clothing for men and women

● Cougar offers trendy casual wear
● Levis is a luxurious brand with high quality pieces
● Btw offers both eastern and western.
Service

● Almas provides services through a sales person

● Cougar also has sales person to guide customers
● Levis have highly efficient professional sales staff
● Btw offers regular sales guide
Price

● Almas offers price range from 1000-4000Rs

● Cougar has a price range from 1500-6000
● Levis offers price range from 3000-10000Rs
● Btw offers price range from 1000-5000
Location

● Almas products on shelf segmentized

● Cougar showcased complete outfits
● Levis, shirts placed on shelves and jeans hanged
● Products of BTW stacked on shelves
Promotion

● Almas offers on seasonal sales

● Cougar sales on previous stock when new comes in
● They have 2 sales in a year
● BTW offers national holiday sales
LAYOUT

● Does the store layout help draw people throughout the store? Why or why not?

● How does the layout facilitate purchases?
Merchandising

● Has the retailers employed any technique for achieving greater space productivity such as using
cubes, racks, no selling space
● The stores are small with minimum space for the stock, therefore no techniques are used by the brand
● Are there any displays that increases interest in the products being offered? If not please recommend
any
● The brands has some clothing items on sale for men, women and children so they made attractive
advertisement for the discounts which forced customers to look.
● Has the retailer organized merchandise? What improvements could be needed?
● The store is organized in such way that it makes it easier for the customer to shop. Men and
Women both have different sections for their products.
SUMMARY

● Summarize your suggestions on how the retailer can improve the shopping experience for their
customers, increase sales and improve their image?
● Providing quality to its customers is one of the main goals of any fashion brand whether its in the form
of product or customer service. Both of them should be of top quality in order to make customers loyal
to the brand.
Display

● Almas displays new arrivals with a proper theme

● Cougar displays old and new items separately
● Levis has a special table just for its denim
● Clothes are displayed with proper lighting
Retail Institutions

● Almas only works in malls

● Cougar works in malls and markets
● Levis has stores in markets and malls
● BTW only offers franchise in malls
Target Market

● Almas targets the middle and upper class

● Cougar targets upper class and middle class
● Levis is luxury so it targets upper class
● BTW offers to lower and middle class
Satisfying the Target Market:

● Almas provides latest trends

● Cougar keeps up to date with the latest fashion
● Levis always offers something new and different
● BTW keeps offering promotions to make a returning
customer base
Long Term Advantage

● Almas offers different segments to keep sales high

● Cougar never compromises quality
● Levis provides excellent customer service and quality
● BTW keep the quality high with low prices
Comparison on Internet

● Searching ‘tshirt’ and searching ‘Almas tshirt”

● According to study 38% people recommend brands from social
media
● Influencers supporting is a huge factor in success
● More ads increase brand awareness
● More consistency and quality on website
THANK YOU FOR YOUR TIME AND
ATTENTION!