MULTIMEDIA THEORY

MIDTERM
EXAM

Alisya Tifany
Aviva Resinda
Charisma Putri
Table of
Content
KEY TOPICS DISCUSSED
IN THIS ANALYSIS

Details of the stages of developing the

idea of the work
Details of the applied concept
Details of the content design
Production design approach
Rationalization analysis
Stages of developing the
idea of the work in detail
The are four Stages of Idea Development phases
include: Inspiration, Incubation, Illumination and
Implementation.
Inspiration Phase
This is when we comes up with an idea and will
likely have more than one to consider. In order to
flesh out an idea and settle on the most relevant
idea, one can implement certain guiding strategies,
such as:

Brainstorming
Mind Mapping
SCAMPER technique
Reverse Thinking
Collaboration
Strategy that
included in
our product ads
Brainstorming
This process involves assessing one’s ideas whether as
an individual or a group to settle on an idea that can
be a solution to a specific problem. A brainstorm is
usually a “brain dump” of different possibilities for the
project, without judgement of its relevance to the
subject matter. And our Linen Spray got the
inspiration from the our environtment itself, people
usually do their activity with worrying about the scent
and the infectant that maybe can affect their health,
and we came with that problem.
Mind Mapping
Mind mapping involves creating a visual
representation how ideas are related to each other. It
allows the us to assess all ideas from a visual point of
view and select which are most relevant. Mind
mapping can be fun because it encourages to color
code, doodle, and find other creative ways to
represent their ideas. It creates a mental picture of
relationships that are all rooted into the main
agenda/idea. Through this step, we found how our
product want to be look like, the colour that vibing
their colour. and we like how Green represents 7am.
Strategy that
included in
our product ads
Reverse Thinking
In this technique, we focuses on the possibility of
failure. Instead of looking at how best the ideas will
work, the creator analyzes ideas in reference to which
ideas are likely to fail. This process gives a chance to
derive a working idea by eliminating the most likely to
fail in reference to the market/potential areas of
implementation for their ideas.
 Incubation Phase
In developing the idea, create time to analyze the
idea selected in phase one. At this phase, we are
able to create a plan on how to develop our idea,
understand the best app or methods to use to
make the idea a reality, as well as determine the
best opportunities/industries or context to
implement the idea. Each and every
solution/design that a creator considers has to
have a plan of execution with the target user in
mind. The plan acts as a guide to both the
innovator/creator and the teams involved in
fleshing out the idea. The plan helps make the
product a reality and useful to the target market
or audience.
Implementation Phase
At this stage we develop what we have already
assessed, about the market/context is ready for
or not, and what will be usable.
Details in Applied
Concept
CONCEPT DESCRIPTION AND
STRATEGY

The strategy we use is through repetition, we can

build identity awareness through repetition. This is
simply the process of mentioning the brand's name
or product name multiple times during ads,
specific media ads like videos or audio. Carrying
the concept of young people and things that are
currently new trends, by designing them cutely
through packaging and also making videos look
very fresh because our target market is young
people.
Details of The Content
Design
ATTRACTION & MESSAGE DELIVERY
STYLE

As we mentioned before, we use young age concept which

is cute, cool and fresh concept on our video ads and also
we use. The style of delivering the message in our video
ads is Lifestyle, which we highlight the lifestyle of young
people very much here, starting from the actors we use
and then the style to taking videos that look neat and
modern, then the next delivery style is Atmosphere or
Image, we makes it seem as if they are in advanced
technology seen from taking pictures that depict the
image of young people
Production Design
Approach
ANGLE, COMPOSITION, TYPES OF
SHOTS, MOVING CAMERA TECHNIQUES

Our camera angle when shooting video is eye level shot.

The camera points straight ahead at about the same level
as the subject's face. This is how you would shoot an
interview scene if you wanted to maintain a sense of
objectivity., we use a medium shot for this type of shoot,
the camera movement is Pan or tilt A pan is when you
keep the camera in one place and turn it to the side, and
a tilt is when you turn it up or down.
 Rasionalization
Analysis
ADVERTISEMENT TARGET AUDIENCE
ACCEPTANCE

We think our advertising could be reach everyone in any

age, because it doesn't look stiff, and can reach all ages,
not only teenagers, because Linen Spray itself is also very
important for daily needs.
Thank you!
Regards,

Creators