Etiquette:

Etiquette is the set of conventional rules of personal behaviour in polite society, usually in the

form of an ethical code that delineates the expected and accepted social behaviours that

accord with the conventions and norms observed by a society, a social class, or a social group
.

Etiquette in simpler words is defined as good behaviour which distinguishes human beings
from animals.

Human Being is a social animal and it is really important for him to behave in an appropriate
way. Etiquette refers to behaving in a socially responsible way.

Etiquette refers to guidelines which control the way a responsible individual should behave in
the society.

Need for Etiquette:

 Etiquette makes you a cultured individual who leaves his mark wherever he
goes.
 Etiquette teaches you the way to talk, walk and most importantly behave in the
society.
 Etiquette is essential for an everlasting first impression. The way you interact
with your superiors, parents, fellow workers, friends speak a lot about your
personality and up- bringing.
 Etiquette enables the individuals to earn respect and appreciation in the society.
No one would feel like talking to a person who does not know how to speak or
behave in the society. Etiquette inculcates a feeling of trust and loyalty in the
individuals. One becomes more responsible and mature. Etiquette helps
individuals to value relationships.
Types of Etiquette

 SOCIAL ETIQUETTE
 CORPORATE ETIQUETTE
 MEETING ETIQUETTE
 TELEPHONE ETIQUETTE
 BUSINESS ETIQUETTE
 EMAIL ETIQUETTE
 WORKPLACE ETIQUETTE

Social Etiquette:

Social etiquette is important for an individual as it teaches him how to behave in the society.
Humans are social animals and it’s important that they follow certain norms that facilitate
interpersonal relationships. Social etiquette is exactly how it sounds, it refers to the behavior
you resort to in social situations—interactions with your family, friends, coworkers or
strangers. We’re expected to follow social norms in order to coexist and live in harmony.

Social etiquette influences how others perceive and treat you. It can help you create lasting
impressions that establish trust and reliance. Practicing good social manners not only help
you build lifelong relationships; it also helps you create fruitful opportunities. Let’s look at
some real-life social etiquette examples to understand the concept better.
Corporate Etiquette:

Corporate Etiquette refers to set of rules an individual must follow while. he is at work. One
must respect his organization and maintain the decorum of the place. • Corporate Etiquette
refers to behaving sensibly and appropriately at the workplace to create an everlasting
impression. Corporate Etiquette refers to how an individual should behave while he is at
work. Each one needs to maintain the decorum of the organization. Don’t loiter around
unnecessary or peep into other’s cubicles.
Meeting Etiquette:

 Meeting Etiquette refers to styles one need to adopt when he is attending any meeting,
seminar, presentation and so on. Listen to what the other person has to say. Never enter
meeting room without a notepad and pen. It is important to jot down important points for
future reference. Meetings are an important part of corporate where employees sit together on
a common platform, exchange their views and opinions and reach to a solution benefitting
the organization and mutually acceptable to all.

Try to find out what the meeting is all about . Understand the importance of the meeting.
Never go blank. Employees should do all the ground work before attending meetings to
ensure maximum participation from their end. Prepare notes in advance.

Never attend meetings without a notepad and pen. It is practically not possible for an
individual to remember each and every thing discussed at the time of meeting. A notepad
helps in jotting down the important points for future reference.

Always keep your cell phone on the silent or vibrator mode. Cell phones ringing in the
middle of meetings and seminars are considered rude and unprofessional. This might insult
others sitting in the same room as well as break the pace of the meeting.

Do not attend phone calls during meetings unless it is an emergency. It is bad manners to
do the same.

Superiors must create an agenda before every meeting. The agenda must be circulated
among all employees for them to prepare in advance. Meetings should not be conducted just
for the sake of it. It is important to have well defined plans. Make a list of issues to be
discussed at the time of meeting.
Telephone Etiquette:

 It is essential to learn how one should interact with the other person over the phone.
Telephone etiquette refers to the way an individual should speak on the phone. Never put the
other person on long holds. Make sure you greet the other person. Take care of your pitch and
tone.

There are slightly different rules for a variety of situations and making and receiving personal
calls is not the same as making/receiving business calls. Within this set of rules, there can be
additional differences, especially for business calls where companies may want callers or
receivers to say certain things. For personal calls, the caller should identify him/herself when
not recognized right away. When calling a friend or relative, for instance, after the initial
―Hello, the caller should come up with a greeting and identification, such as ―Hello, this is
John. Sometimes, a last name is needed if the person being called is an acquaintance or a
business representative.
Business Etiquette:

 Business Etiquette includes ways to conduct a certain business. Don’t ever cheat customers.
It is simply unethical. Business etiquette is about building relationships with other people.
Etiquette is not about rules & regulations but is about providing basic social comfort and
creating an environment where others feel comfortable and secure, this is possible through
better communication.

Social media communication platforms (i.e., Facebook, LinkedIn) are evolving rapidly day
by day, as the concept of social media etiquette becomes a crucial part of business. Business
etiquette consists of two things. Firstly, thoughtful consideration of the interests and feelings
of others and secondly, being able to minimize misunderstandings.

These are influenced by individual behaviour & demeanour. Business etiquette instructs this
behaviour. Business etiquette differs from region to region and from country to country. This
creates a complex situation for people as it is hard to balance the focus on both international
business etiquette and other business activities at the same time. Therefore, a wise step is to
focus on some key pillars of business etiquette
Email Etiquette:

Email etiquette refers to the principles of behaviour that one should use when writing or
answering email messages. Because email is less personal than a phone or in- person
conversation but quicker to send than a letter, it is possible for serious breaches of manners to
take place. The rules below comprise an overview of the most common principles of email
behaviour.
Originally an ASCII text-only communications medium, Internet email was extended by
Multipurpose Internet Mail Extensions (MIME) to carry text in other character sets and
multimedia content attachments. International email, with internationalized email addresses
using UTF-8, has been standardized, but as of 2017 it has not been widely adopted.

The history of modern Internet email services reaches back to the early ARPANET, with
standards for encoding email messages published as early as 1973 (RFC 561). An email
message sent in the early 1970s looks very similar to a basic email sent today. Email had an
important role in creating the Internet, and the conversion from ARPANET to the Internet in
the early 1980s produced the core of the current services.
Workplace Etiquette:

Home → Resources → Professional Resources→ Workplace

Etiquette Just as there is an appropriate way of dressing in the workplace, there is an

appropriate and professional way of behaving in the work environment. As an intern, you are
no longer on campus and people will expect you to act like a professional in their field, and
not like a college student. As a general rule, common sense and courtesy are the rule of
thumb in any work environment, but it is important to notice and adopt the manners,
conventions, and rituals that are specific to your particular workplace.

As a newcomer to the office environment, it is worth your while to pay attention to the
subtleties and nuances of office behaviour. Be present at work every day, unless you are
seriously ill or have a family emergency.

You should report to your internship each day, and if you have extenuating circumstances
that prevent you from working, you should contact your supervisor immediately. Attendance
at work meetings is also very important, and is not optional.

If you are asked to attend a meeting, take this as a mandatory request and not as an optional
invitation. When you enter the workplace, turn off your cell phone or anything that makes
distracting noises throughout the day.

If you need to make any personal calls, make them during your lunch hour and in a private
setting that is out of earshot of others. A positive first impression begins with a solid,
confident handshake.

A great handshake can communicate openness, interest, and self-assurance, while a

substandard handshake can communicate lack of interest, tentativeness, and passivity. Here
are some tips about how to execute a good handshake:

Have a pleasant expression on your face; look the person in the eyes; extend your arm out
with your fingers closed and your thumb sticking straight up; firmly grip the person’s hand
and shake up and down two or three times; while shaking the hand, smile and nod, and say,
―Nice to meet your so-and-so and if you cannot recall the name of your acquaintance, say,
―Nice to meet you. The key elements in the handshake are the firmness with which you
grasp the other person’s hand and your expression when shaking the hand.
 PHOTOGRAPHS OF FORMAL AND INFORMAL DRESS

FORMAL DRESS:

Formal wear or full dress is the Western dress code category applicable for the most formal
occasions, such as weddings, christenings, confirmations, funerals, Easter and Christmas
traditions, in addition to certain state dinners, audiences, balls, and horse racing events.
Formal wear is traditionally divided into formal day and evening wear, implying morning
dress (morning coat) before 6 p.m., and white tie (dress coat) after 6 p.m. Generally permitted
other alternatives, though, are the most formal versions of ceremonial
dresses (including court dresses, diplomatic uniforms and academic dresses), full dress
uniforms, religious clothing, national costumes, and most rarely frock coats (which preceded
morning coat as default formal day wear 1820s-1920s). In addition, formal wear is often
instructed to be worn with official full size orders and medals.
INFORMAL DRESS:

Informal wear or undress, also called business wear, corporate/office wear, tenue de

ville or dress clothes, is a Western dress code for clothing defined by a business suit for men,
and cocktail dress or pant suit for women. On the scale of formality, it is considered less
formal than semi-formal wear but more formal than casual wear. Informal or undress should
not be confused with casual wear such as business casual or smart casual; most situations
calling for “informal wear” will usually tolerate casual dress to varying extents.

Informal wear is commonly applied for office use in professions

like politics, academia, law and finance, business, as well as certain events such as job
interviews in other sectors. It is a traditional dress code that aims to indicate respect to the
situation and not draw attention.

DRESSING SENSE AND GROOMING SENSE

Corporate dressing plays a crucial role in enhancing one’s personality. An individual with a
pleasing personality is respected and appreciated by all. He can easily charm anyone and win
people over You need to feel good about the way you look. Make sure your clothes fit you
well. You need to feel comfortable in your dress. Too tight and revealing clothes make you
popular at the workplace for all wrong reasons. Nobody bothers to notice you, if you are not
sensibly dressed. Formal dressing, if done correctly helps you create the first impression.
Remember, you seldom get a second chance.

Personal grooming and corporate dressing actually go hand in hand. Donning an expensive
business suit will not help, if you are not neat and clean. Here comes the importance of
personal grooming. Personal grooming is defined as the art of cleaning and maintaining one’s
body parts. Personal grooming is essential for everyone irrespective of the gender and nature
of profession. Personal hygiene, if neglected can ruin your personality. Would you feel like
speaking to someone who has bad breath or someone who has sweat stains all over his shirt?
I am sure the answer would be a big NO. The same goes with others as well. Flaunt your
clean, simple yet elegant look.

PHOTOGRAPHS TO DISTINGUISH DRESSING FOR DIFFERENT

OCCASIONS
DRESSING CODE FOR DIFFERENT OCCASIONS:

There is much more to our dressing than we might imagine. Our dressing says a great deal
about who we are and influences all kinds of impressions. People make snap judgments about
us from the clothes we wear. They draw conclusions about our personality from the way we
look. So if you think “opinions” don’t matter, “impressions” might do which is why
“dressing” most certainly matters.

Dressing is an art obviously, the art of knowing how to carry ourselves during various
occasions we partake in. The occasions dictate how we should dress to suit the mood of the
events. Dressing for any occasion is about paying respect to the occasion and the people
around you. Here below we present to you an easy guide to dress codes for every occasion.

TYPES:

 A wedding.
 A funeral.
 An interview.
 A cocktail party.
 A dinner party.
 A business dinner or a company party.

A wedding:
Indian Hindu weddings continue for several days. India is a country that defines diversity and
this is visible even in the wedding and its different styles. The ceremonies, the rituals, the
formalities are all different between each region and culture. Unlike the Christians, Hindus
wedding ceremony does not resemble the western marriages and are quite elaborate. In the
North, Starting from the Tilak ceremony, each function has significance in the marriage.
Tilak, Sangeet, Haldi, Baraat and the Shaadi, all necessitate the Bride and the bridegroom to
wear new attire at each occasion. All these above ceremonies are known by different names
in the other parts, e.g. Simant puja in the west, or Mangalasnanam in the south and so on.

The best day of your life, your wedding day is the one you await the most. A beautiful
wedding dress sets the mood for the guests. You and your partner should make sure that you
get it right. The bridal gown and suit are the focal points of any wedding day. You have
hundreds of eyes zeroing into you to check out your smile, your makeup, your gestures and
most of all your attire. Don’t miss out on this one. Personalize the colors, textures, and
accessories to look unique and the best among the rest. It is your day after all!

A funeral:
A funeral is a ceremony connected with the final disposition of a corpse, such as
a burial or cremation, with the attendant observances.[1] Funerary customs comprise the
complex of beliefs and practices used by a culture to remember and respect the dead, from
interment, to various monuments, prayers, and rituals undertaken in their honor. Customs
vary between cultures and religious groups. Funerals have both normative and legal
components. Common secular motivations for funerals include mourning the deceased,
celebrating their life, and offering support and sympathy to the bereaved; additionally,
funerals may have religious aspects that are intended to help the soul of the deceased reach
the afterlife, resurrection or reincarnation.

The funeral usually includes a ritual through which the corpse receives a final disposition.
 Depending on culture and religion, these can involve either the destruction of the body (for
[2]

example, by cremation or sky burial) or its preservation (for example,

by mummification or interment). Differing beliefs about cleanliness and the relationship
between body and soul are reflected in funerary practices. A memorial service (or celebration
of life) is a funerary ceremony that is performed without the remains of the deceased person.

An interview:
A job interview is one of the most important days of ones’ life. You’ve got to make a good
first impression which, for the most part, decides that you remain or you leave. A suit is the
standard attire for an interview.

Your attire should reflect that you are disciplined and committed, so look polished. If you are
at loss, making a call to the HR executives to inquire about the attire is perfectly acceptable.
It shows your respect for the company and interest in the job.

A tailored suit still tends to be the standard for most corporate companies. Ladies would
better avoid accessorizing too much with jangly jewelleries

, it’s distracting. A watch would suffice and serve well, for both men and women, it shows
you value time. Don’t presume that they won’t notice, after all, you are literally asking them
to judge you.
A cocktail party:

A cocktail party is largely an informal social gathering where you dress almost-formally; so
the dress code for a cocktail party is “dressy-casual” i.e. semi-formal.

Tuxedos for men and evening dresses for women are the dress to sport in these parties. Black
color has the evening vibe of the cocktail parties but also any dark color would do as long as
you keep it inconspicuous.

Men’s cocktail attire accommodates suit, coat and tie while women’s attire is a knee-length
dress with some frill. It’s acceptable if your dress is a little above your knee but you should
always keep in mind that there’s a thin line between being sexy and being vulgar.
A business dinner or a company party:

It's relatively common to meet with business colleagues to share a meal, whether you're on
a business trip together, interviewing for a position or discussing the company's next move.
No matter what the reason, it's important to show proper etiquette at the table. Though a
general rule of thumb is to follow the lead of the person hosting the dinner, it's smart to
know what to expect.

Don’t dress up an outfit that is too provocative during business dinner party. You want to be
taken seriously when it comes to job promotions and dressing provocatively on any of the
company occasions would not play to your benefit. The dress code is “smart-casual” i.e.
casual but work appropriate. When it is about work, you should always keep it professional.

Style gurus suggest that women can wear dress pants, a casual dress or a skirt with a nice
blouse to a company party. Men are advised to stick to khakis or dress pants with a collared
shirt and loafers. Look sharp, look professional.
 USE OF ELECTRONIC DEVICE IN MODERN COMMUNICATION

Smartphones:

The world saw the first handheld mobile phone back in 1973 but it wasn’t until the early
1980’s that they were more widely available. Motorola developed the first handheld device
which weighed over a kilogram and was roughly the size of a brick. It also only offered 30
minutes talk time and took 10 hours to re-charge.  

Today, there are almost 2.5 billion smartphone users. These devices have a range of ways in
which you can communicate such as text, voice call, video call and email. They also enable
you to gain access to the internet, as well as various other tools such as cameras, video
recorders and a multitude of apps.

Smartphone growth is still on the up with millions of devices being sold every year. With so
many people with these handsets at their fingertips, it is no surprise that mobile search has
now surpassed desktop.
Laptops:

A laptop is a portable computer that comes in a wide range of different sizes. These days,
they pretty much have the same functionality as desktop computers but with the added bonus
of being able to carry them around with you.

Laptops enables you to use various communication tools (as long as you have internet access)
such as social media, email and video chat (if it has a webcam).

As of 2022, in American English, the terms laptop computer and notebook computer are used

interchangeably; in other dialects of English, one or the other may be preferred. Although the
terms notebook computers or notebooks originally referred to a specific size of laptop
(originally smaller and lighter than mainstream laptops of the time), the terms have come to
mean the same thing and notebook no longer refers to any specific size.

Laptops are folded shut for transportation, and thus are suitable for mobile use.[3] They are so
named because they can be practically placed on a person's lap when being used. Today,
laptops are used in a variety of settings, such as at work, in education, for playing games, web
browsing, for personal multimedia, and for general home computer use.
Virtual Assistants

A virtual assistant is an independent contractor who provides administrative services to

clients while operating outside of the client's office. A virtual assistant typically operates
from a home office but can access the necessary planning documents, such as shared
calendars, remotely.

People employed as virtual assistants often have several years of experience as an

administrative assistant or office manager. New opportunities are opening up for virtual
assistants who are skilled in social media, content management, blog post writing, graphic
design, and internet marketing. As working from home has become more accepted for both
workers and employers, the demand for skilled virtual assistants is expected to grow.

Personal virtual assistant usage is growing at a rapid rate with Google having reported that
their Google Home Assistant has quadrupled in active usage year-on-year since its release in
2016.

Virtual assistants such as Google Assistant, Siri and Alexa are now multifunctional and can
send text messages and emails as well as make phone calls through either your smartphone or
smart speaker such as Amazon Echo or Google Home.  

 
PENDRIVE:

A USB flash drive (also called a thumb drive) is a data storage device that includes flash
memory with an integrated USB interface. It is typically removable, rewritable and much
smaller than an optical disc. Most weigh less than 30 g (1 oz). Since first appearing on the
market in late 2000, as with virtually all other computer memory devices, storage capacities
have risen while prices have dropped. As of March 2016, flash drives with anywhere from 8
to 256 gigabytes (GB) were frequently sold, while 512 GB and 1 terabyte (TB) units were
less frequent.

As of 2018, 2 TB flash drives were the largest available in terms of storage capacity. Some
allow up to 100,000 write/erase cycles, depending on the exact type of memory chip used,
and are thought to physically last between 10 and 100 years under normal circumstances
(shelf storage time.

Common uses of USB flash drives are for storage, supplementary back-ups, and transferring
of computer files. Compared with floppy disks or CDs, they are smaller, faster, have
significantly more capacity, and are more durable due to a lack of moving parts. Additionally,
they are less vulnerable to electromagnetic interference than floppy disks, and are unharmed
by surface scratches (unlike CDs). However, as with any flash storage, data loss from bit
leaking due to prolonged lack of electrical power and the possibility of
spontaneous controller failure due to poor manufacturing could make it unsuitable for long-
term archival of data.

WORKING WITH E-MAIL ID

EMAIL:

Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between

people using electronic devices. Email was thus conceived as the electronic (digital) version
of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence e- + mail).
Email later became a ubiquitous (very widely used) communication medium, to the point that
in current use, an email address is often treated as a basic and necessary part of many
processes in business, commerce, government, education, entertainment, and other spheres of
daily life in most countries. Email is the medium, and each message sent therewith is called
an email (mass/count distinction).Email operates across computer networks, primarily
the Internet, and also local area networks. Today's email systems are based on a store-and-
forward model. Email servers accept, forward, deliver, and store messages. Neither the users
nor their computers are required to be online simultaneously; they need to connect, typically
to a mail server or a webmail interface to send or receive messages or download it.

USES OF E-MAIL:
E-mail is used to transfer text, program files, spreadsheets, and even photographic images.
Messages can be sent and received in hours and often within minutes; it is no wonder that
most e-mail users refer to the regular postal service as “snail mail.”

MAIL ATTACHMENT:

An email attachment is a computer file sent along with an email message. One or more files
can be attached to any email message, and be sent along with it to the recipient. This is
typically used as a simple method to share documents and images.

ATTACHING A FILE TO AN EMAIL:

1. Click on New Message on the left-hand side of the screen

2. Type the e-mail address you want to send to on the To: line
3. Click on Attach on the left-hand side.
4. This will bring up a window where you can browse your folders and select the file(s)
you want to attach. When you done selecting the file, click on the Open button.
(Alternatively, you can drag and drop file(s) to the Attach section)
5. You will see the attached file in the Attachments section of the e-mail.
6. Type your message and click Send when you are done.
 WORKING WITH SOCIAL NETWORK

SOCAIL NETWORK:

A social network is a social structure made up of a set of social actors (such as individuals or

organizations), sets of dyadic ties, and other social interactions between actors. The social
network perspective provides a set of methods for analyzing the structure of whole social
entities as well as a variety of theories explaining the patterns observed in these structures.
The study of these structures uses social network analysis to identify local and global
patterns, locate influential entities, and examine network dynamics.

Social networks and the analysis of them is an inherently interdisciplinary academic field

which emerged from social psychology, sociology, statistics, and graph theory. Georg
Simmel authored early structural theories in sociology emphasizing the dynamics of triads
and "web of group affiliations". Jacob Moreno is credited with developing the
first sociograms in the 1930s to study interpersonal relationships. These approaches were
mathematically formalized in the 1950s and theories and methods of social networks became
pervasive in the social and behavioral sciences by the 1980s.
PURPOSE OF USING SOCIAL NETWORK:

People are using social media for a variety of purposes. The four main uses of social media
form the acronym SLIM: sharing, learning, interacting, and marketing.

SHARING:

With social media, you can share information and ideas in a variety of ways. Different outlets
allow you to publish your own ideas in writing, with pictures, or through videos and voice
recordings; and you can also hyperlink your audience to interesting articles, pictures, and
videos. 

LEARNING:

Social media can also serve as personal learning tools. You can get updates about your
friends and family, or learn about what’s happening in your community and around the
world. The immediacy of the information flow allows you to get the gist of the latest news
almost as it happens.

INTERACTING:
Maybe the most powerful element of social media is their interactive nature. Social media
break the traditional barriers of time and distance between people. With video chat
technologies like Skype, you can talk to people face-to-face anywhere in the world. 

MARKETING:

More and more, social media are being used for marketing purposes. Businesses use social
media to promote themselves and their products. Nonprofit organizations raise funds and
promote charity events. Individuals market themselves to prospective employers. And you
can use social media to promote ideas and events that are important to you.

SOCIAL MEDIA’S WE USE:

1. YouTube

Founders: Jawed Karim, Steve Chen, Chad Hurley

 The original video social media platform, YouTube maintains dominance

in that market. It is currently the second most used platform with 2.2 billion
monthly active users.
  The potential for reach on YouTube is unrivaled, with 81% of U.S.
adults using the platform. The numbers can’t be ignored.
 YouTube has a strong user base across all age groups. This includes the
difficult-to-reach 65+ demographic, 49% of whom use the platform, second
only to Facebook.
 YouTube covers all genres from beauty, gaming, and education to DIY
home improvements. This is the platform for most brands to invest in, with
video being the growing medium for content marketing

2. WhatsApp:

Founders: Brian Acton, Jan Koum

 WhatsApp remains the most popular social messaging app, way out in front
of Facebook Messenger.
 The closed messaging app might not seem the obvious choice for brands.
But consider that SMS has a 98% open rate compared to 20% for email.
It’s a captive audience. And, unlike SMS, WhatsApp messages are free to
send.
 If you use WhatsApp for customer service and retention, you probably
already realize its potential for brands is huge and distinctly under-
leveraged.
  If you can crack WhatsApp, you’ll have a direct marketing channel to your
audience.

3. Instagram:

Founders: Kevin Systrom, Mike Krieger

 Instagram is a social network where product-based businesses, influencers,

and coaches can thrive.
 Since introducing shoppable posts in 2018, the potential ROI for product-
based businesses is higher than ever – not only can B2B’s connect with a
massive audience, they can link the product information and sales straight
from the Gram.
 If your target demographic is under 35, Instagram is a gold mine: 67% of
18-24-year-olds use Instagram, with 67% of Generation Z and 58% of
Millennials using the app daily.
4. Snapchat:

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo

Noah Katz

 If your target demographic is young, you definitely want to get in

on Snapchat.
 The most active users on Snapchat are 13-year-olds, and they’re spending
upwards of 30 minutes a day on the app.
 Snapchat is a haven for user-generated content, behind-the-scenes videos,
exclusive offers, and influencer takeovers.
5. Pinterest

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

 Some of the most popular content on Pinterest includes fashion, food,

decor, wedding, workout, and DIY-related pins.
 In addition, anything with rich visuals can thrive on Pinterest.
 Notably, 60% of Pinterest users are female. If you have a predominantly
female audience, that’s a compelling reason to invest time in social media
marketing on Pinterest.
 That’s not to say that men aren’t on Pinterest – it has a male audience
percentage of 40%

VERBAL APTITUDE TEST

Verbal aptitude refers to a person's ability to understand and respond to spoken information.
Aptitude tests are used to assess an individual's skills or ability. These tests are intended to
evaluate the person's natural abilities or talents rather than learned skills. Verbal aptitude tests
center on assessing a person's ability to understand and use language.

When testing for verbal aptitude, a person may be asked to demonstrate not only that they
comprehend the meaning of individual words, but also how to use those words effectively.

Aptitude tests are often used to determine whether an individual is in need of rehabilitative
services or will be able to perform specified tasks. For example, an individual may be asked
to take a verbal aptitude test to determine their placement in a vocational program. Reading
comprehension passages, vocabulary questions, and word riddles (spoken to the test taker,
not written testing) are all examples of materials that might be used in a verbal aptitude test.

Additionally, some job tasks require a minimum level of language skills. An organization's
human resources, customer service, or marketing department may seek employees who can
communicate easily with customers. Thus, an individual's verbal aptitude may be tested as
part of a pre-employment evaluation.

PRACTICE OF VERBAL APTITUDE TEST :

Practice of aptitude test questions will increase your performance on a real aptitude test. By
practicing aptitude tests you will become more familiar with the type of questions you may
face during the actual test. Practice as many test questions as you can, this way you are more
likely to have seen the same type of question before, giving you an even greater advantage
during your testMake sure you perform at least one simulated aptitude test. During this
simulation avoid all distractions (turn off your phone, turn off the TV and music, etc.), make
sure the test is timed and arrange no breaks during the test.

QUANTITATIVE APTITUDE
Quantitative Aptitude tests consists of various Arithmetic, Data interpretation, Diagrammatic
and Psychometric question and answers. Though these tests seem confusing at first, with
proper practice and applied logic, they are very easy to crack. Later, it becomes interesting to
solve such puzzles. Most of these are based on a particular sequence, hence it is important to
understand the sequence to solve the problem. Practicing these more and more will yield
better results. Quantitative aptitude test helps measure one's numerical ability, problem
solving and mathematical skills. Quantitative aptitude is found in almost all the entrance
exams, competitive exams and placement exams.

Quantitative Aptitude includes questions ranging from pure numeric calculations to critical
arithmetic reasoning. Questions on graph and table reading, percentage analysis,
categorization, simple interests and compound interests, clocks, calendars, Areas and
volumes, permutations and combinations, logarithms, numbers, percentages, partnerships,
odd series, problems on ages, profit and loss, ratio &proportions, stocks &shares, time &
distance, time &work and more. Every aspirant giving Aptitude test tries to solve maximum
number of problems with maximum accuracy and speed. In order to solve maximum
problems in time one should be thorough with formulas, theorems, squares and cubes, tables
and many short cut techniques and most important is to practice as many problems as
possible to find yourself some tips and tricks in solving quantitative aptitude problems.

Quantitative Aptitude and Reasoning tests simply mean to measure or determine a person's
ability in a particular skill or field of knowledge. These days most of Aptitude and Reasoning
tests are in online format. With proper practice of these aptitude tests, they are easy to crack.
Preparing for Aptitude and Reasoning tests will often avoid disappointments in Entrance
Exams for various competitive.

PRACTICE:

ASSOCIATION PRACTICE:
A group of individual practices contract to use common facilities, possibly franchised by a
central practice. Similar to a group practice, having the benefits of a large group of
veterinarians but maintaining independence of the individual practitioner.

BRANCH PRACTICE:

A practice operated from another centre, often with limited hours and facilities but clients
can proceed to the main centre of the practice at other times or for other purposes.

COMPANY PRACTICE:

Where the law permits are practice by a company with all of the commercial and financial
benefits that the arrangement permits. Has the unattractive appearance of an attempt to evade
financial responsibility to clients.

CONSULTANT PRACTICE:

Practice as a specialist providing consultations and carrying out referrals for other
veterinarians. Commonly used to refer to advisory practices (see above).

GROUP PRACTICE:

Individual veterinarians use the same facilities and provide mutual support but each has
his/her own clients and receives their fees after central costs are deducted.

SHORTCUT ROUTES:

Most of the people in your life are better are catching you in the wrong then in the right. In
facts, any people can fairly claim to be surrounded by expert in this field, the human pursuit
of catching people in the act of doing something wrong. The shortcuts rout for life has a
reverse view of much of life. Conventional wisdom had no monopoly on doing things right.
Science and discoveries, developments, innovation the wonderful inventions that advance our
lives; each of this are restatement to the warnings conversational wisdom is not always so
voice. It is better to each people doing it right.
Share the shortcut routes for life and shortcut routes for life today. Help to even up the
playing field, living a life that lives beyond you. How you spend your minutes show how
you’re spending your life. You get to double all result every hundred tries or show if you
wish.

All masters of success can verify this master secret of life. More tastes of the shortcut’s
routes for life. Help yourself. Stop waiting for others to win for you. Stop waiting for
opportunities to come along. It is rare day that does not present magnificent opportune
unities. Open your eyes. Whatever you focus on the most, you are assured of movie closer to
wards. This is a magical master secret of the universe you can 1000 times. Please stop
offering your open ate on matters in which you have little or no experience.

WORKING OF PREVIOUS YEAR APTITUDE QUESTION PAPER

Question 1:  Pointing to a photograph of a boy Suresh said, "He is the son of the only
son of my mother."

How is Suresh related to that boy?

A. Brother

B. Uncle

C. Cousin

D. Father

Answer: Option D

Explanation:
The boy in the photograph is the only son of the son of Suresh's mother i.e., the son of
Suresh.

Hence, Suresh is the father of boy.

Question 2:  If A + B means A is the mother of B; A - B means A is the brother B; A % B

means A is the father

of B and A x B means A is the sister of B, which of the following shows that P is the
maternal

uncle of Q?

A. Q - N + M x P

B. P + S x N - Q

C. P - M + N x Q

D. Q - S % P

Answer: Option C

Explanation:

P - M → P is the brother of M

M + N → M is the mother of N

N x Q → N is the sister of Q

Therefore, P is the maternal uncle of Q

Question 3:  Introducing a boy, a girl said, "He is the son of the daughter of the father
of my uncle." How is
the boy related to the girl?

A. Brother

B. Nephew

C. Uncle

D. Son-in-law

Answer: Option A

Explanation:

The father of the boy's uncle → the grandfather of the boy and daughter of the
grandfather → sister of father.

Question 4:  If A is the brother of B; B is the sister of C; and C is the father of D, how D is
related to A?

A. Brother

B. Sister

C. Nephew

D. Cannot be determined

Answer: Option D
Explanation:

If D is Male, the answer is Nephew.

If D is Female, the answer is Niece.

As the sex of D is not known, hence, the relation between D and A cannot be determined.

Note: Niece - A daughter of one's brother or sister, or of one's brother-in-law or

sister-in-law.

Nephew - A son of one's brother or sister, or of one's brother-in-law or sister-in-

law.

Question 5:  If A + B means A is the brother of B; A - B means A is the sister of B and A x

B means A is the

father of B. Which of the following means that C is the son of M?

A. M - N x C + F

B. F - C + N x M

C. N + M - F x C

D. M x N - C + F

Answer: Option D

Explanation:

M x N → M is the father of N

N - C → N is the sister of C

and C + F → C is the brother of F.

Hence, M is the father of C or C is the son of M.

Question 6: Pointing to GopiNalni says, & quot; I am the daughter of the only son of his
grandfather.&quot How Nalni is related to Gopi?

A. Niece

B. Daughter

C. Sister

D. Cannot be determined

Answer: Option C

Explanation:

Nalni is the daughter of the only son of Gopi's grandfather. Hence, it's clear that
Nalni is the sister of Gopi.
Question 7:

The present worth of a certain sum due sometime hence is Rs.1600 and the true discount is
Rs.160. The banker's gain is:

Options

(a) 10

(b) 26

(c) 16

(d) 21

Answer: B.G.=T.D. 2 /P.W.= Rs. (160×160/1600) = Rs.16

 RESUME DISCUSSION

DHANUSHKUMAR A J

Address for Correspondence:

40 Kootharasikara Street,
Karur-639001.
Phone : 9025550139, 8438587177
Email : dhanushkumar252002@gmail.com

CAREER OBJECTIVE
To seek a challenging job position in a dynamic organization where I can fully utilize my knowledge,
skills and abilities for achieving the organization goals and to further enhance my professional
development.

ACADEMIC BACKGROUND

Month & Qualification – College Percentage

Board/University
Year(s) Degree / Institute/ University / CGPA

SECONDARY CENTRAL BOARD VELAMMAL VIDYALAYA

MAY SCHOOL OF SECONDARY SENIOR SECONDARY
EXAMINATION EDUCATION SCHOOL 42.4
2018
(X) (CBSE)
SENIOR SECONDARY CENTRAL BOARD VELAMMAL VIDYALAYA
JULY SCHOOL OF SECONDARY SENIOR SECONDARY
EXAMINATION EDUCATION SCHOOL 64
2020
(XII) (CBSE)
BACHELOR OF
BUSINESS BHARATHIAR SRI KRISHNA ADITHYA
ADMINISTRATION UNIVERSITY COLLEGE OF ARTS & 63.2
MARCH
(COMPUTER SCIENCE
2021
APPLICATION)
SEMESTER -1
B.B.A SRI KRISHNA ADITHYA
JUNE-JULY (COMPUTER BHARATHIAR COLLEGE OF ARTS &
APPLICATION) UNIVERSITY SCIENCE 64.2
2021
SEMESTER -2
 B.B.A
FEBRUARY (COMPUTER BHARATHIAR SRI KRISHNA ADITHYA
APPLICATION) UNIVERSITY COLLEGE OF ARTS & 64
2021
SEMESTER -3 SCIENCE

SOFTWARE SKILLS
 MICROSOFT-OFFICE (Power Point, Word, Excel)
 Tally ERP
 C++ Programming Language
 Graphic Design
 Page Maker
 Corel Draw
 Photoshop

E-LEARNING COURSES
1. Digital Transformation 4. Probability for Data Science
2. Dynamic Programming 5. Social Media Marketing
3. Introduction to Artificial Intelligence 6. Type of Cyber Security

LANGUAGES KNOWN
1. Tamil (Mother Tongue) - Speak, Read, Write
2. English - Speak, Read, Write

HOBBIES
A.B. C. Playing Foot Ball C. Surfing on the Web
D. Playing Cricket D. Driving

PERSONAL DETAILS
Date of Birth : 02-05-2002
Father’s Name : A. JAGANATHAN
Mother’s Name : K. DEVIKA
Category : Hindu
Gender : Male
Nationality : Indian
Home Town : Karur
Permanent Address : 40 KOOTHARASIKARA STREET, KARUR – 639001
State : TAMILNADU
DECLARATION

I declare that the details above are correct and true to the best of my knowledge.

DATE : 27.07.2022
PLACE : COIMBATORE DHANUSHKUMAR A J

The picture captured during resume discussion:

CONCLUSION:
The subject ―Campus to Corporate‖ provides extreme professionalism to the college
students. It is the subject where the students come to know about the immediate next step in
the student’s life that is the ―Corporate World‖.

The subject is the effective training for the management students to get well
professionalized. We the students come to know about the corporate world and
professionalism. We were trained practically how to modify our behaviour i.e., Etiquette in
corporate, business while on a business call, as a business E-mail, and in the dressing, sense
should be we benefited both mentally and physically to effectively enter the world of
corporate.

Thus, I conclude that the subject ―Campus to Corporate‖ was very helpful to get ready to
face the corporate world.