Emjay C.

Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Application: Current Trends in Issues in Tourism and Hospitality Industry

 Visit a hospitality (accommodation or food and beverage) website. Follow the instruction
below.
 Screenshot the website or page
 Describe their marketing mix:
 Product 
 Place 
 Promotion 
 Price
 People
 Programs
 Partnership
 Physical Evidence
 Who are the target markets? How does this target market convey on the site?
 What are the prices of the product? 
 Screenshot the promotional packages
 Screenshot customers' reviews. How do they handle the review?
 Summarize your overall review of the website. What can you say about the
appearance and use of the website?
 Cite the link to the website as a reference.

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Product/Service:
Wyndham offers hotels and resorts accommodations. Wyndham is the largest hotel franchising
company in the world. Approximately 9,100 hotels, with approximately 836,000 rooms.

Place:
Wyndham hotels can be seen worldwide. With over 6,000 owners, the Wyndham hotels can be
located at over 95 countries.

Promotion:
Wyndham has lots of promotions. Here are some samples.

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Price:
Prices of accommodations may vary depending on the region where the hotel or resort is.

People:
Wyndham is known for great service.
Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from
https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Programs:

Partnership:
Wyndham has lots of partner hotels and resorts around the world.

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Physical Evidence:

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Wyndham Reef Resort Grand Cayman – Cayman Islands

Origin Red Rocks, Colorado

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Who are the target markets? How does this target market convey on the site?

Wyndham hotels have a very wide range of choices. Because of that, they can cater any levels of
consumers. Through their website, they are being given all the choices that would satisfy their needs for
a stay or an accommodation. The very large number of chains of hotels enable Wyndham to cater to all
kinds of market, from young ones to even retirees.

What are the prices of the product? 

Due to the differences of the locations, and to answer to the demands of the people and
the community of the location of the facilities, prices and different from each other.

Screenshot the promotional packages

Screenshot customers' reviews. How do they handle the review?

Wyndham hotels offer customer service online or even over the phone.

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Summarize your overall review of the website. What can you say about the appearance and
use of the website?

Wyndham is a known and great company. Due to its being established, they actually do
not sell their price. Instead, they sell great services. If you will try to go back to the website. The
website does not exactly allow you to see right away the exact amount of their service. In terms
of the appearance and use of the website, the website looks great and accessible. The website is
very informative.

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee
Emjay C. Bacay BSHM1 B1
Macro Perspective of Tourism and Hospitality

Wyndham.(n.d.). Wyndham Hotels & Resorts. Retrieved 2022, from

https://www.wyndhamhotels.com/hotel-deals/best-rate-guarantee