Final Year Project Report

On
“Customer Buying Behavior Pre & Post COVID-19 in Indian Economy with
special reference to Indian Stock Market”
IN
Globe Capital Market Limited

Submitted in Partial Fulfilment of the requirements for the PGDBM in

OPERATION MANAGEMENT

Submitted by

Nakshatra
Bhardwaj

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 CERTIFICATE OF ORIGINALITY

I hereby declare that this Final Year Project is my own work and that, to the best of my
knowledge and belief, it reproduces no material previously published or written that has been
accepted for the award of any Masters’ degree, except where due acknowledgement has been
made in the text.

Nakshatra Bhardwaj
Roll no- 77220153470
Date- 28/11/2022

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 ACKNOWLEDGEMENT

A Project Report is an assessment of one’s great skill and aptitude. One needs to devote in
immense patience, time and brain for the compilation of one such rewarding outcome of true
efforts.

If words are considered to be a sign of gratitude, then let these words convey the very same. My
sincere gratitude to Globe Capital Market Limited for providing me with an opportunity to
analyze the stock market, knowing customer behavior towards stock market giving necessary
directions on doing this Project to the best of my ability.

I am extremely thankful to the NMIMS faculty for giving your valuable time to me. I am
highly obliged to you all.

I would like to render my sincere heartfelt gratitude to the whole faculty fraternity for guiding
me right from the inception till the completion of the project. I sincerely acknowledge her for
extending the valuable guidance, support for literature, critical reviews of the project and above
all the moral support provided to me in all stages of this project.

Lastly, I express my deep sense of gratitude to the almighty, my family, friends & colleagues
who have directly and indirectly helped me in this project.

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 EXECUTIVE SUMMARY

The report prepared with Globe Capital Market Limited. Under the guidance of Ms. Nandini Rai.

The project gives details about the “Customer Buying Behavior Pre & Post COVID-19 in Indian
Economy with special reference to Indian Stock Market”.
The study reveals that there is growing demand of investing in Indian Stock Market. It can be in
form of Mutual Funds/SIP, Equity which comprises of Companies Stocks, Derivatives which
comprises of currency, commodity, etc. Research was carried out to find what is customer
behavior Pre & Post COVID-19 regarding Indian Stock Market. This study suggests that people
are reluctant while investing in stock and commodity market due to lack of knowledge. Main
purpose of investment is returns and liquidity, commodity market is less preferred by investors
due to lack of awareness. The major findings of this study are that people are interested to invest
in stock market but they lack knowledge.

Through this project I also learned that, how investors trade online, what were their behavior
before & after COVID-19, what factors made them to consider Indian Stock Market a
consistently & aggressively growing market in the world, I also learned about option, future and
forward.

The project is undertaking at “Globe Capital Market Limited” as a part of Master’s Degree
program. Globe Capital Market Limited is a brokerage firm. Globe Capital market Ltd. offer
diverse services including Equities, Commodities & Currencies Markets Intermediation,
Portfolio Management Schemes (PMS), Depository Services, Mutual fund and IPO
distribution, Securities Lending and Borrowing Services, Corporate Advisory and International
Broking, etc.

In the research work first, I decided my criteria of studying in which I collected primary data
by questionnaire of the investors who are known about the stock market and secondary data by
using various websites and articles and journals.

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 TABLE OF CONTENT

1. INTRODUCTION ...................................................................................... 08
 Overview Of Industry As A Whole ........................................................................................... 08
 Research Objective ........................................................................................................ 09
 Introduction of Exchanges and Regulator ...................................................................... 10
 Brief Introduction to Online stock market trading .......................................................... 13
 Basics of Stock Market .................................................................................................. 14

2. BUSINESS PROFILE ............................................................................... 17

 About Globe Capital Market Ltd ................................................................................... 17
 Company Profile ........................................................................................................... 18
 Key Businesses ............................................................................................................. 20
 Globe Capital Market Ltd Management Team ............................................................... 21
 Advantages ................................................................................................................... 24
 Vision, Mission & Values ............................................................................................. 25
 Achievements and awards ............................................................................................. 26
 Corporate Social Responsibility ..................................................................................... 27
 Products & Services ...................................................................................................... 31
 Globe Capital Market Ltd. Charges ............................................................................... 36

3. LITERATURE REVIEW ......................................................................... 38

4. RESEARCH METHODOLOGY ............................................................. 40
5. CUSTOMER BUYING BEHAVIOUR .................................................... 42
6. PRE & POST COVID-19 MARKET SITUATION ANALYSIS .......... 44
7. DATA ANALYSIS & INTERPRETATION ........................................... 60
8. FINDINGS .................................................................................................. 76
9. CONCLUSION........................................................................................... 77
10. REFERENCES .......................................................................................... 78
11. ANNEXURE .............................................................................................. 79
12.…………………………………………………………………………………

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 CHAPTER-1
INTRODUCTION

A place where buyers and sellers trade shares are the stock market. It is a place where all
companies list their shares so that the general public can purchase and sell stocks. One of the
oldest stock markets in Asia is the Indian stock market. 22 stockbrokers started the first informal
trading session under a banyan tree. This banyan tree is currently located at Mumbai's Horniman
Circle Park. The number of brokers continued to grow over time. Later, as the Bombay Stock
Exchange, their informal stockbrokers formed into formal stockbrokers (BSE). In 1956, the
Indian Government recognized BSE as the first stock exchange under the Securities Contract
(Regulation) Act.

Prior to the development of online trading, clients had to rely on brokers to conduct their business
because there was no other free means for them to access the stock market. In addition, dishonest
brokers demand high brokerage fees from their clients. It used to take 60 to 70 days to purchase
or sell stock on the stock market, and the investor had to submit a tonne of paperwork. To avoid
this, some investors used to store their funds in safes, bank FDs, life insurance policies, and other
such places.

Every industry's work was changed when information technology was coming into existence.
Over the past few years, this sector of the economy was also important for India. IT has made
NSE came into existence. The NSE built an electronic market and began trading electronically
on November 4th, 1994.

Significant technical improvement has occurred over the past few decades, and India is currently
ranked second among all countries by the number of internet users. Online trading was made
available on the stock market in February 2002, and it has significantly changed trade.

Customers can now trade independently thanks to online trading. Currently, customers are free
to purchase stocks in a variety of companies. Customers were in the dark about their investments
before to the introduction of E-trading since there was not enough information transparency.
Customers could now benefit from accurate information openness.

Online trading has reduced trading costs and a faster trading pace. Customers can sense better
benefits thanks to it than they might with the traditional approach. Customers in e-business were
pushed forward by online commerce. Geographical barriers to accessing financial services and

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products have been removed thanks to the internet. The rise has been aided by the internet trade
in the stock market. Securities are now easier for the average person to obtain and use. Online
trading makes it simple for an individual to trade stocks in India.
In India, online stock trading is currently practiced by a number of top organizations. These
include various Full Time Brokers & Active Discount Brokers, who have been providing their
clients with stock trading services for many years.

RESEARCH OBJECTIVE
The stock market serves as an economic barometer. The stock market mobilizes investor savings
and channels them into successful companies. The objectives of the project are:

 To know customer/investors buying behavior Pre & Post COVID-19

 To review the history & growth of Indian Stock Market
 To analyze portfolio diversification after pandemic
 To analyze changed perception towards Stock Market

SIGNIFICANCE

Everyone wants to perform at their highest level possible in this day of competition. In this sense,
the study benefited in identifying Globe Capital Market Limited limitations and strengths
relative to other stock broking firms so that it may strengthen its operations and broaden its scope
in order to enhance its market share. It helped us to learn about the stock market, its various
aspects. Understanding the services provided by Indian stock brokers and how they operate in
the stock market environment is crucial. Some investor might not be familiar with how the stock
market operates, stock broking firms must handle the buying and selling of shares on their behalf.
The agencies educate the investors about the various goods and services so they may make more
successful investment decisions and also give them access to wealth-enhancing items.

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 BOMBAY STOCK EXCHANGE

BSE is an Indian stock exchange formerly known as Bombay stock exchange which was
established in 1875 located at Dalal Street Mumbai. It was founded by Premchand Roychand, a
man who is known as the cotton king, the bullion king, or just the big bull, who made a fortune in
the stock broking business.
BSE, the first ever stock exchange in Asia established in 1875 and the first in the country to be
granted permanent recognition under the Securities Contract Regulation Act, 1956, has had an
interesting rise to prominence over the past 143 years. The Fastest Stock Exchange in world with
the speed of 6 micro seconds and one of India's leading exchange groups. Over the past 143
years, BSE has facilitated the growth of the Indian corporate sector by providing it an efficient
capital-raising platform. Popularly known as BSE, the bourse was established as ‘The Native
Share & Stock Brokers' Association’ in 1875. In 2017 BSE become the 1st listed stock exchange
of India.

Today BSE provides an efficient and transparent market for trading in equity, currencies, debt
instruments, derivatives, mutual funds. BSE SME is India’s largest SME platform which has
listed over 250 companies and continues to grow at a steady pace. BSE Star MF is India’s largest
online mutual fund platform which process over 27 lakh transactions per month and adds almost
2 lakh new SIPs ever month. BSE Bond, the transparent and efficient electronic book mechanism
process for private placement of debt securities, is the market leader with more than Rs 2.09 lakh
crore of fund raising from 530 issuances.

With the vision of Shri Narendra Modi our honorable prime minister of India, BSE has launched
India INX India's first international exchange located as GIFT CITY IFSC in Ahmedabad. The
vison of the BSE is to emerge as the premier Indian stock exchange with best-in-class global
practice in technology, products innovation and customer services.

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 NATIONAL STOCK EXCHANGE

The National Stock Exchange (NSE) is the leading stock exchange in India and the fourth largest
in the world by equity trading volume in 2015, according to World Federation of Exchanges
(WFE). NSE was the first exchange in India to implement electronic or screen-based trading. It
began operations in 1994 and is ranked as the largest stock exchange in India in terms of total
and average daily turnover for equity shares every year since 1995.

NSE has a fully-integrated business model comprising our exchange listings, trading services,
clearing and settlement services, indices, market data feeds, technology solutions and financial
education offerings. NSE also oversees compliance by trading and clearing members with the
rules and regulations of the exchange.

NSE is a pioneer in technology and ensures the reliability and performance of its systems through
a culture of innovation and investment in technology. NSE believes that the scale and breadth of
its products and services, sustained leadership positions across multiple asset classes in India
and globally enable it to be highly reactive to market demands and changes and deliver
innovation in both trading and non-trading businesses to provide high-quality data and services
to market participants and clients.

The NSE currently has its headquarters in Mumbai and provides businesses with a platform to
raise finance. Additionally, it gives investors access to currencies, mutual fund shares, and asset
classes like equities, debt, and derivatives. It permits IPOs and IDRs by foreign corporations to
increase India's capital.

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 SECURITIES AND EXCHANGE BOARD OF INDIA
The Securities and Exchange Board of India, or SEBI, is an organization responsible for the
general growth and control of the Indian securities market. It was established by the Indian
government on April 12, 1988, as an interim organization under the administrative supervision
of the finance ministry.

Later, the Government of India gave SEBI statutory authority under the Securities and Exchange
Board of India Act 1992. According to the act, it will be composed of a chairman and five other
members chosen by India's national government (2 from Ministries of finance law and 1 form
RBI and 2 other members.)
The Bandra Kurla Complex in Mumbai is home to the SEBI headquarters, and there are regional
offices there as well as in New Delhi, Kolkata, Chennai, and Ahmadabad.

The SEBI's primary responsibilities are to protect investors by preserving their rights and to
encourage fair dealing in the issuance of securities. It also upholds a code of conduct for fair
practices in the way that stockbrokers, share transfer agents, merchant bankers, etc. operate while
also encouraging competition and professionalism.

SEBI not only regulates but also prohibits insider trading (the aim of buying and selling shares in
a company with the help of information known by those who relate to the business.) Securities
SEBI also used his power to audit the performance of different Indian Stock Exchange for
bringing transparency in the working of the stock exchange.
The SEBI is managed by its members, which consists of the following:

 The Indian Union Government proposes the chairperson

 Two officers from the Union Finance Ministry
 One RBI representative
 The Union Government of India has proposed five more members, three of whom will
serve full-time

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 INTRODUCTION TO ONLINE STOCK MARKET

Online trading, sometimes known as e-trading, is the buying and selling of securities via the
internet via various websites.

The actions made by the Indian government with the aid of IT policy have yielded rich rewards
in the shape of an increase in the GDP share of IT, foreign exchange reserves, and foreign direct
investment from numerous sources in the IT sector.

When trading online, investors use devices like smartphones, laptops, and desktop computers to
place orders and confirm trading results.

Due to the fact that the entire process is totally automated, investors or traders who have placed
orders can quickly confirm their deals.

BSE and NSE, the two major online trading infrastructures in India, are continually updating
and upgrading their technology systems to maintain their ability to deliver on the promises and
pledges they have made.

Customers engage in investment and trading operations online without the physical presence of
a broker in online trading. In order to participate in this, the trader or investor must create an
account with an online trading platform like it can be with Full Time Brokers or with Full Time
Discount Brokers available.

As a result, the trader acknowledges the firm's consent to trade in specific securities in
accordance with the terms and conditions set forth in the agreement.

After real-time processing is complete, participants can verify the status of their order by email
or the interface because the servers of the online trading site are constantly connected to the
stock exchange and designated banks. A user's Demat or savings account can be linked for
trading.

In addition to the internet, hardware such as web application servers, switches, routers, securities
devices, and other applications are used in online trading.

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 BASICS OF STOCK MARKET

The stock market is a place where of buyers and sellers trade in shares. It is a place where all the
businesses list their shares for public investors and traders to buy and sell securities. It may
seem risky to invest or trade in the stock market but when approached in a disciplined manner,
it always proved that it is an efficient way to increase net worth

TYPES OF STOCK MARKET

1. PRIMARY MARKET

 PRIMARY MARKET

The first market level at which tradeable securities originate and are directly sold to investors by
the issuing entities is the primary market of securities, also known as the new issues market. The
primary market transactions provide the issuing corporations with direct cash inflows and a
significant portion of their operating capital. Companies may directly sell their stock to investors
through a private placement or an IPO (IPO). It is also possible to directly subscribe to debt
securities from the corporation in the main market, such as bonds and debentures.

 SECONDARY MARKET
The secondary market is the next level up from the primary market where investors buy and sell
securities. Investors may offer securities for sale to other investors after they have subscribed
for shares or acquired other securities of a corporation through a primary market transaction.
This trade occurs directly between two or more investors without the involvement of the issuing
corporation either directly or actively.

The transaction volume in secondary markets is often substantially higher than the transaction
volume in primary markets, in terms of both numbers and dollar values, as a result of the
involvement of a larger number of traders and investors.

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ROLES OF STOCK EXCHANGE

 Effective Mobilization of savings

 Promoting Capital formation
 Liquidity of investment
 Provides trading platform to market participants
 Provide Indices

VARIOUS STOCK EXCHANGE IN INDIA

 National Stock Exchange

 Bombay Stock Exchange
 Bangalore Stock Exchange
 Calcutta Stock Exchange
 Hyderabad Stock Exchange
 Jaipur Stock Exchange

FOREIGN STOCK EXCHANGE

 New York Stock Exchange

 Hong Kong Stock Exchange
 Euronext
 London Stock Exchange
 Shanghai Stock Exchange

BROKER
A broker is a person or business that serves as a middleman between a securities exchange and
an investor. Individual traders and investors require the services of exchange members since
securities exchanges only accept orders from people or businesses that are affiliated with that
exchange. Brokers offer this service and are compensated in a variety of ways, including through
commissions, fees, or payments from the exchange itself.

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 DEMAT ACCOUNT

Demat a/c works similarly to a saving a/c. We save money in savings accounts, and we trade
shares in demat accounts. Demat stands for dematerialization and demat trading. In comparison
to the physical existence of security, it is safer and speedier. Demat as a complementary solution
offers protection from paperwork, settlement risk, delays, thefts, and forgeries. The securities
are held electronically for the investor by the depository for this system's depository participants
(DP), who provide demat services.

What Is Traded On The Share Market?

On the stock exchange, financial instruments are divided into four groups. These comprise:

 Shares: An equity ownership stake in a corporation is represented by a share. Dividends from

any earnings the company makes are owed to the shareholders. They also bear the brunt of any
losses the business may sustain.

 Bonds: A business needs a sizable amount of capital to start long-term, lucrative endeavors.
Bond issuance to the general public is one method of raising finance. These bonds signify a
"debt" that the corporation has taken out. Bondholders receive prompt interest payments in the
form of coupons and are treated as the company's creditors. The bondholders view these
securities as fixed-income investments, and at the conclusion of the specified period.
 Mutual funds: Mutual funds are well managed investments that combine the capital of many
individuals and place it in a variety of financial assets. Mutual funds are available for a range of
financial instruments, including, but not limited to, equities, debt, and hybrid funds.
Each mutual fund scheme issues units with a set value that are comparable to shares. You acquire
a unit in that mutual fund scheme when you invest in such funds. When assets included in that
mutual fund scheme generate income over time, the unit holder receives that income in the form
of dividend payouts or as part of the fund's net asset value.

 Derivatives: A security that derives its value from an underlying security is referred to as a
derivative. This can include a vast range of things, including shares, bonds, money, commodities,
and more! Derivatives buyers and sellers enter into a "betting contract" over the price of an asset
because they have divergent estimates for how much it will cost in the future.

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 CHAPTER-2

COMPANY PROFILE
ABOUT

GLOBE CAPITAL MARKET LIMITED

Globe Capital Market Limited is an admired financial solution service provider offering a
diversified range of financial solutions encompassing every sphere of life. Catering to a large
number of corporate clients, high net worth individuals, retail clients and institutional clients
(domestic & international), the organisation offers a unique blend of services with cutting edge
technology support.
Globe Capital Market Limited is a Clearing Member in derivative segment of all exchanges in
India.
Adopting a simple philosophy that, “No matter in which direction the wind blows, money must
grow*” has fuelled Globe's progress in the last 25 years, making it a major financial service
provider in India. The company is well respected for maintaining high ethical standards and
demonstrating sound judgement in executing the responsibility of clients' money. Being India's
established Depository Participant with CDSL and NSDL, Globe Capital Market Limited has
been a continuous contributor towards the development of Indian Capital Market.

Globe Capital Market Limited is an unlisted public company incorporated on 27 June, 1985. It
is classified as a public limited company and is located in New Delhi, Delhi. It's authorized share
capital is INR 51.00 cr and the total paid-up capital is INR 26.25 cr. Globe Capital is one of the
most admired financial solutions providers in India, operating in capital market for more than 35
years.

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Equity Derivatives (NSE & BSE Combined)

Globe Capital
26%

Rest
74%

Globe Capital Rest

Commodities Market (MCX)

Rest Globe Capital

49% 51%

Globe Capital Rest

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Currency Derivatives (NSE,BSE,MCX-SX
Combined)

Globe Capital
6%

Rest
94%

Globe Capital Rest

Subsidiaries of Globe Capital Market Limited

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 KEY BUSINESSES
 Clearing Services
Trusted clearing services in Equity Derivatives, Currency Derivatives & Commodity
Derivatives segment in NSE, BSE and MSE in MCX, NCDEX, ICEX & DGCX. Globe
is a member of the Clearing Houses in the country, contributing clearing volume in
Equity, Commodities and Currency Derivatives segments of various exchanges.

 NBFC
Globe Fin cap Limited, a Non-Banking Financial Company (NBFC) registered with
RBI, is a subsidiary of Globe Capital Market Limited and provided loans.

 International Services
As a member of DGCX, Globe offers clearing and trading services through their
various subsidiaries.

 Portfolio Management
As a SEBI registered PMS, Globe offers Discretionary as well as Non-Discretionary
Management Services.

 Research
Comprehensive techno-fundamental research offering, detailed company reports, sector
reports, earning previews, management interaction reports, IPO analysis and daily,
weekly & monthly newsletters.

 Depository Services
Trusted by a large number of individuals, corporates and trading members Globe
provides depository services with NCDEX and CDSL. Moreover, Globe is empanelled
with NSDL for holding Commodities Demat accounts.

 Mutual Funds
Distribution of all mutual fund schemes & SIPs of all the reputed fund houses based on
sound research to generate positive returns

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 GLOBE CAPITAL MARKET LTD. MANAGEMENT TEAM

Promoters of the company

Mr. Ashok Kumar Agrawal

(Executive Chairman and Promoter)

Mr. Ashok Kumar Agrawal is the Executive Chairman and Promoter of the Company. A qualified
Chartered Accountant, he is the Fellow member of Institute of Chartered Accountants of India
with vast experience in various fields of more than 30 years. He was elected as the youngest ever
President of The Delhi Stock Exchange Association Ltd. in 1993, 1994 and 2000 for his valuable
contribution to the growth of business of the Exchange. He was awarded with the “National
Citizenship Award – 1993” by rev. Mother Teresa for his outstanding contribution in the
development of Indian Capital Markets.

Mr. Yash Pal Mendiratta

(Managing Director and Founder)

Mr. Yash Pal Mendiratta is the Managing Director and Promoter of the Company. He is a Fellow
member of Institute of Chartered Accountants of India with vast experience in the fields of
Finance, Taxation & Legal for more than 30 years. Mr. Mendiratta is the driving force behind
the success of Globe Capital Market Limited. He is an active member of the Depository
Participant Association of India and Association of NSE Member of India for advising on various
issues on Capital Market and Depository activities. Mr. Mendiratta is also a member of Advisory
Committee of USE and member of various Executive Committees of ANMI

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 Directors of the company

Mr. Arpit Agarwal

(Director at Globe Group of Companies)

A director of the Globe Group of Companies is Mr. Arpit Agarwal. He

holds certifications as a Chartered Accountant and a CFA. Later, he
attended Kellogg Graduate School of Management, where he
concentrated on creating family business Enterprise and Management
Strategy. The Indian capital and commodity markets have been the
focus of Mr. Agarwal's expertise for more than a decade. He has played
a key role in the expansion of the retail broking and clearing industries.
His unique and forward-thinking ideas have not only won him the
admiration of the organization's staff but also of business associates,
clients, stakeholders, and others in the sector..

Mr. Ankit Agarwal

(Director- Globe group of companies & Head - Globe wealth and Portfolio Management
Service)

A director of the Globe Group of Companies is Mr. Ankit Agarwal. He

holds degrees in both chartered accounting and financial analysis and
has ten years of investing expertise in the Indian capital markets. At
Globe Capital, he is responsible for overseeing the whole Fund
Management Division, which includes PMS, Investment Research,
Institutional Investment Advisory, and FII Advisory. He is also in charge
of Globe's proprietary investment arbitrage branch. Globe PMS rose to
the top of the 5-year CAGR fund performance rankings in 2021 under
his direction. He has been instrumental in developing the PMS and wealth management
businesses at Globe Capital. His objective is to uncover multibagger firms with good quality
management and sound fundamentals offered at competitive rates..He has initiated many
investor education initiatives at various national forums for greater financial inclusion among
the youth of this country.

Mr. Sahil Mendiratta

(Director at Globe Group of Companies)

Mr. Sahil Mendiratta is a Director at Globe Group of Companies. He is

a Chartered Accountant and CFA by qualification. His vast experience
of the Indian capital market has played a vital role in developing the
wealth management business at Globe Capital. Mr. Sahil has been
instrumental in conceptualizing and developing products for Retail
Capital Market and Clearing Business.

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Mrs. Nidhi Aggarwal
(Director at Globe Group of Companies)

At the Globe Group of Companies, Mrs. Nidhi Aggarwal serves as a

director. She holds an M.Sc. in Management and a B.Tech. in IT.
According to her, one of an organization's key criteria is the capacity to
forge connections with individuals from all functional areas and use
these connections to affect the bottom line. Her leadership has greatly
improved the Human Resources and Administration departments, and
she has more than 12 years of managerial experience.

Mrs. Harshita Agarwal

(Director at Globe Group of Companies)

At the Globe Group of Companies, Mrs. Harshita Agarwal serves as

a director. She is certified as a B.Arch. The Globe Group's CSR arm,
the Globe Capital Foundation, was established in 2015. For the
advancement and improvement of society, the foundation has been
working on a number of problems under her leadership, including
health, human rights, the environment, and education. Along with
CSR, Mrs. Harshita played a key role in developing Globe's Quality
Control division. The quality control section is setting new records
under her direction.

Mrs. Pooja Agarwal

(Director at Globe Group of Companies)

Director at the Globe Group of Companies is Pooja Agarwal. She

holds a Bachelor of Technology in Computer Science. Since 2018, she
has been a member of the Globe group. She works as a director at
Globe Fincap, the NBFC branch of Globe Capital, where she leads
numerous projects for the company's operational effectiveness and
technical innovation.

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 GLOBE ADVATANGES
 Brand
With the sole objective of making client's money grow, Globe has become the trusted
brands in the financial market and regularly takes the initiative to increase their brand
awareness across India.

 Robust Technology
Constantly investing in new technology, Globe offers intuitive trading platform in
India. Besides, a real time Risk Monitoring Tool helps to scale up their business
without any risks and hassles.

 Resilient software
Resilient Software (online back office, DP software) that enables partners to get all
the required business information online.

 Research & Advisory

With a proven track record of research and advisory, Globe provides real-time access to
all market news and advisory that might help you grow your business by growing
client's money.

 Business Support
Regular guidance and support to identify business potential in your local areas, besides
arranging events and seminars for your clients.

 Strong Operational Capability

Globe is committed to maintain fast and efficient TAT for starting client's business
outlet, account opening and other processing.

 Highly Compliant and Ethical Practices

Globe stands for compliant and ethical business practices and ensures that all
employees and stakeholders practice it.

 Training and Education

Induction & Functional Training Programs for business associates and their employees

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Our Vision Our Mission Our Values
• Be the finest • Our only purpose • Always be
• To be the most is to make your Prudent
respected money grow. • Always be Client
Financial Centric
Solutions • Always be
Company, while Transparent
always adhering to • Always be
our values and Foresighted
never
compromising on
our purpose

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AWARDS & RECOGNITIONS

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 CORPORATE SOCIAL RESPONSIBILITY

Globe strongly believes that a true business not only caters to the needs and interests of
the company but goes beyond to serve the society from which it has created its wealth.
Through our Globe Capital Foundation (GCF), the CSR wing of Globe Capital Market
Limited, we have been reaching out to the underprivileged communities to empower
them with education, skills and healthcare support. We work on three basic principles of
Simplicity, Foresightedness & Humility.

1. Health:

Vision For All

An initiative conceived and implemented by Globe Capital

Foundation along with Dr. Shroff Charity Eye Hospital,
Daryaganj. Free eye check-up camps are held in the
underprivileged areas to screen, identify and treat adults and
children suffering from Refractive error, Cataract,
Glaucoma and other vision related issues. A mobile van
provides a pick and drop facility to patients identified.

The camps were organized with the help of Dr Shroff Charity Eye Hospital and Sewa
Bharti team. To increase the participation, community awareness was done by Sewa
Bharti using print media formats like pamphlets, banners and interaction of the residents
with the local coordinators and social workers. Proper consultation of patients including
the importance of surgery, pre- and post-surgery care and periodic check-up were done
effectively by the doctor's team.

COVID 19 – India Fights Corona

The PM CARES fund was established to receive

contributions from those who wanted to do their bit in
combating the Coronavirus pandemic. GCF contributed Rs.
51 Lakh towards the fund to support those affected.

GCF, in association with Ananta Rotary, held a live kitchen

for 52 days where food was prepared and distributed to
approx. 1.5 lakh migrants who suffered due to the pandemic in Delhi due to total
lockdown.

26 | P a g e
Impact

2. Education
Educate A Child

Right to education is every child’s right and they

deserve the opportunity to learn. To help the
underprivileged and deserving kids, GCF
successfully launched the Educate a Child program.
The school fees, uniform and books were sponsored
by us for a total of 150 students.

Financial Literacy

Sponsored Financial Awareness Programme –

Com’Acumen 2018 in Jesus and Mary College driven
by the necessity to create a new investing culture in
the younger generation. An online trading
competition Trade Smart was held where the
participants had to trade online and earn maximum
profit. The winners were awarded cash prizes.

Balwadi renovation

Sewa Bharti, an NGO, runs Balwadi for the children

who come from underprivileged colonies to get the
benefit of education and learn good values, which will
help them become better citizens in future. GCF
adopted a Balwadi near Jhandewal, Delhi. It was
renovated to provide a better facility for these kids.

Ekal

Bharat Lok Shiksha Parishad was founded &

registered on 3rd March 2000. Its vision is to bring
all round development of the remote tribal and rural
villages of India. It operates in over 96000 villages
and educates more than 27 lakh children. GCF
contributed and supported 400 schools covering 100
villages and approx. 12000 kids in the age group of
6-14 years, out of which 5500 girls were provided education.

27 | P a g e
Impact

3. Human Rights
Bal Sahyog

Located in central Delhi, Bal Sahyog is an NGO founded in

1954 for the care and protection of orphan, helpless,
abandoned and neglected children.

It also provides vocational training in basic computer

literacy in language, power point, internet, MS office,
beauty culture, cutting and tailoring, as well as one year
diploma courses in computer application, beauty culture,
tailoring, library science, housekeeping, early childhood education etc.

GCF took the responsibility to renovate the washroom facility of Bal Sahyog.

Karnataka Disaster

GCF contributed to Karnataka State Disaster Management

Fund towards the rehabilitation of flood victims and
affected areas of Karnataka.

Kerala Disaster

Kerala witnessed the worst floods in the past 100 years

which will take a long time to rebuild from. GCF
contributed daily needs and household items like clothes,
bedsheets, food etc. to provide some relief.

28 | P a g e
 Bharat Ke Veer

It is a fund-raising initiative by the Ministry of Home Affairs,

Government of India on behalf of members of the Indian
paramilitary Forces. The initiative was launched by Home Minister
Rajnath Singh in April 2017.

The amount so donated will be credited to the account of ‘Next of

Kin’ of those of Central Armed Police Force (all seven) or National Disaster Response
Force soldiers. Globe Capital Foundation has contributed to this fund towards the
wellbeing of the Bravehearts family.

4. Vanvasi Raksha Parivar Yojna

Globe supported the Vanvasi Raksha Parivar Yojna
projects which work towards the preservation and
promotion of the culture and rituals of the villages and
tribes and provide holistic development.

5. Environment Protection and Preservation

Clean Yamuna Mission Shri Vraj Kamad Surabhi Van Shri Gopal Golok Dham

To promote awareness about
the cleaning of Yamuna River,
GCF held functions at various
schools where kids
participated in different
activities related to the
environment and to promote
the benefits of clean Yamuna.
The main objective is to protect and It protects and provides
preserve the entire Gauvansh of Braj shelter to all the cows. GCF
Area. This means protecting and contributed towards this
providing shelter to all the cows cause.
wandering on Braj area. We are
privileged to be serving over 8000
cows across 4 gaushalas. GCF
contributed towards this cause.

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 GLOBE CAPITAL MARKET LIMITED
PRODUCTS & SERVICES
SERVICES
EQUITY TRADING
Equities have the potential to increase in value over time and can provide your portfolio with
the growth necessary to reach your long-term investment goals.

Equities are known to have outperformed all other forms of investment in the long-term.

 Cash Trading

This is a delivery based trading system, which is generally done with the intention of
taking delivery of shares.

1) In cash we simply buy or sell shares of various companies in NSE or BSE exchanges.

2) The timings of doing trade in this segment are 9:15 a.m. to 3:30 p.m. The timings can
change due to some unavoidable circumstances which will be intimated by the exchange to
us.

 Margin Trading

You can also do an intra-settlement trading up to 3 to 4 times your available funds,

wherein you take long buy/ short sell positions in stocks with the intention of squaring
off the position within the same day settlement cycle.

 Margin PLUS Trading

Through Margin PLUS you can do an intra-settlement trading up to 25 times your

available funds, wherein you take long buy/ short sell positions in stocks with the
intention of squaring off the position within the same day settlement cycle. Margin PLUS
will give a much higher leverage in your account against your limits.

 Spot Trading

This facility can be used only for selling your demat stocks which are already existing in
your demat account. When you are looking at an immediate liquidity option, 'Cash on

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Spot' may work the best for you. On selling shares through "cash on spot", money is
credited to your bank a/c the same evening & not on the exchange payout date. This
money can then be withdrawn from any of the bank atm.

 Call n Trade

Call n Trade allows you to call on a local number in your city & trade on the telephone
through our Customer Service Executives.

TRADE IN DERIVATIVES

 FUTURES

Through Globe Capital Market Limited, you can now trade in index and stock futures on
the NSE. In futures trading, you take buy/sell positions in index or stock(s) contracts
having a longer contract period of up to 3 months. Trading in FUTURES is simple! If,
during the course of the contract life, the price moves in your favour (i.e. rises in case
you have a buy position or falls in case you have a sell position), you make a profit.

Presently only selected stocks, which meet the criteria on liquidity and volume, have been
enabled for futures trading.

Calculate Index and Know your Margin are tools to help you in calculating your
margin requirements and also the index & stock price movements.

 OPTIONS

An option is a contract, which gives the buyer the right to buy or sell shares at a specific
price, on or before a specific date. For this, the buyer has to pay to the seller some money,
which is called premium. There is no obligation on the buyer to complete the transaction
if the price is not favourable to him.

To take the buy/sell position on index/stock options, you have to place certain % of order
value as margin. With options trading, you can leverage on your trading limit by taking
buy/sell positions much more than what you could have taken in cash segment.

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The Buyer of a Call Option has the Right but not the Obligation to Purchase the
Underlying Asset at the specified strike price by paying a premium whereas the Seller of
the Call has the obligation of selling the Underlying Asset at the specified Strike price.

The Buyer of a Put Option has the Right but not the Obligation to Sell the Underlying
Asset at the specified strike price by paying a premium whereas the Seller of the Put has
the obligation of buying the Underlying Asset at the specified Strike price.

By paying lesser amount of premium, you can create positions under OPTIONS and take
advantage of more trading opportunities.

 PORTFOLIO MANAGEMENT SERVICES

Building and managing a portfolio entails selecting investments that will satisfy an
investor's long-term financial objectives and risk tolerance. In order to outperform the
overall market, active portfolio management involves systematically buying and selling
stocks as well as other assets. By replicating the structure of a certain index or indexes,
passive portfolio management aims to mirror the returns of the market.

 MUTUAL FUNDS

In order to invest in securities such as stocks, bonds, money market instruments, and
other assets, mutual funds aggregate the funds from shareholders. Professional money
managers run mutual funds, allocating the assets and attempting to generate capital gains
or income for the fund's investors. The portfolio of a mutual fund is set up and kept up to
date in accordance with the specified investment goals in the prospectus.

 COMMODITY

A commodity is a fundamental good used in trade that may be exchanged for other goods
of the same kind. The majority of the time, commodities are utilised as raw materials to
create other products or services. Commodities can be bought and sold directly by
investors and traders on the spot (cash) market or through derivatives like futures and
options. Products made of energy and metals are considered hard commodities, whereas
agricultural products are typically soft commodities. Commodities should be part of a
larger portfolio if you want to protect yourself from inflation.

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 CURRECY

The largest and most liquid asset market in the world is the forex market since it allows currency
pairs to be traded around-the-clock. Despite being the biggest market in the world, the majority
of volume and activity are driven by just 20 or so currency pairs. Currency pairs (such as
EUR/USD) are traded against one another, and each pair is normally stated in pips (% in points)
to four decimal places. Among other things, trade and financial flows, geopolitical risk and
instability, and the economic health of the participating nations all affect currency prices.

 INITIAL PUBLIC OFFERING

An initial public offering (IPO) is the process of selling new shares of a private company to the
general public. To hold an IPO, businesses must satisfy Securities and Exchange Commission
(SEC) and exchange standards. IPOs give businesses the chance to raise money by selling shares
on the primary market. Investment banks are hired by businesses to sell products, assess customer
demand, determine IPO pricing, and other tasks. The company's founders and early investors can
use an IPO as an exit option to realise the full return on their private investment.

Concept of Share Trading

Trading in shares is old phenomena its regulation had been started when securities contract act
had been formed in 1956. Transfer of resources from those with idle resources to others who
have a productive need for them is most efficiently achieved through the securities market. It
provides a channel for reallocation of savings to investments.

Trading Pattern of the Indian Stock Market

Public limited company listed securities are the only securities that can be traded on Indian stock
exchanges. They can be broadly separated into two groups: non-specified securities and
securities that are specified (forward list) (cash list). Equity shares of dividend-paying, growth-
oriented companies with at least Rs. 50 million in paid-up capital, at least Rs. 100 million in
market capitalization, and with more than 20,000 shareholders are typically placed in the
specified group, with the remaining shares falling into the non-specified group.

On the Indian stock exchanges, two different types of transactions can be made: (a) spot delivery
transactions, which require delivery and payment within the time frame or on the date specified

33 | P a g e
when the contract was entered into and cannot be more than 14 days later; and (b) forward
transactions, which allow delivery and payment to be delayed by an additional 14 days each so
that the total period does not exceed 90 days from the contract's date. The latter is only
permissible with certain shares..

The brokers who carry over the outstanding pay carry over charges which are usually determined
by the rates of interest prevailing.

In contrast to the custom on the New York and London Stock Exchanges, where a member can
only act as a jobber or broker, a member broker in an Indian stock exchange can act as an agent,
buy and sell securities for his clients on a commission basis, and also can act as a trader or dealer
as a principal, buy and sell securities on his own account and risk.

Trading in Indian stock exchanges is conducted in the traditional, face-to-face manner that has
been done for ages. Bids and offers are made in an open outcry. However, there has been a
significant push in recent years to modernise the Indian stock exchanges.

Demat Trading

The Depositories Act, 1996 was passed to prove for the establishment of depositories in
securities with the objective of ensuring free transferability of securities with speed, accuracy
and security by

 making securities of public limited companies freely transferable subject to certain

exceptions
 dematerializing the securities in the depository mode; and
 providing for maintenance of ownership records in a book entry form.

The Act provides for the electronic transfer of ownership of securities by book entry
without the need for the securities to be moved from one person to another in order to
simplify both stages of the settlement procedure. To offer immediate electronic transfer
of securities, two depositories, NSDL and CDSL, have been established. At the end of
March 2002, 4,172 and 4,284 companies were connected to NSDL and CDSL
respectively. At the end of March 2002, there were 56.5 billion dematerialized
securities.

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As of the same date, there were 4,605,588 investor accounts and 4,669 billion rupees worth
of dematerialized securities. Every stock that is actively traded is held, traded, and settled
in demat form. Over 99% of turnover settled by delivery is settled by demat. To prevent
physical certificates from entering the market, it has been mandated that all new IPOs be
compulsorily sold in dematerialized form. This has almost eliminated the defective
deliveries and related issues. Making a public or rights issue or an offer to sell has been
made contingent upon the admission to a repository for the dematerialization of securities.

CHARGES

BASIS RATES & CHARGES

D.P AMC CHARGES

 For 1 Year  Rs. 399

 For 5 Year  Rs. 999
 For lifetime  Rs. 1999

PER SCRIPT

 Pool  Rs. 10 Per Script

 Depositary Participant  Rs. 20 Per Script

BROKERAGE

 Intra-Day & Future (Maximum)  0.05 % of Total turnover

 Intra-Day & Future (Minimum)  Up to customer negotiation skills

DELIVERY BASIS (Cash)

 Maximum  0.5 % of Total Turnover

 Minimum  Up to customer negotiation skills

Exchange charges Rs 250 per crore +18% GST

Commodity Transaction Tax Rs. 500 in both Buying & selling

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S.No. Basis Primary Market Secondary Market

1 Meaning It is a market place It is a setup of the capital

where companies float market wherein current
fresh issues of securities shares, treasury bills, etc.
in the general public. of the companies are
floated among the
investors.
2 Intermediaries Underwriters Brokers

3 Price Level Fixed Varies with demand &

supply

4 Purpose Provide financing to the Enables traders to earn

new and existing profits by trading the
companies securities

5 Finances Existing companies for Does not provide any

expansion sort of financing

6 Parties involved Trading b/w company & Trading b/w the

investors investors

7 Also known as New Issue Market After Issue Market

8 Validity of Can be traded only for Can be traded for

Securities once indefinite period

9 Treatment of the Becomes the capital for Becomes the Income to

amount the company the investors

10 Type of Purchase Direct Indirect

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 CHAPTER-3
LITERATURE REVIEW

Individual investors were the most affected by the financial crisis of 2007-09. The collapse in
investor wealth combined with market volatility probably led to a change in individual investor
perception and attitude (Hudomiet, Kézdi, and Willis 2011). Organizations and individual
investors were largely affected by the financial crisis of 2007–2009. Some investors might have
been driven to become over cautious about investing in equity altogether (Bucher-Koenen and
Ziegelmeyer 2011). Investor attitude and opinion change naturally during crisis, with focus
shifting from return expectations to risk-resistance (Hoffmann, Thomas Post, Pennings, 2011).

Events such as the 2008-09 financial crisis, may have a substantial influence on individual
investors (Kanheman and Tversky, 1972), Malmendier and Nagel (2011) opined that occurrences
such as the Great Depression of the 1930s could have long-lasting effects on investor opinion
and risk-bearing attitude. During a financial crisis, investor wealth is negatively impacted and
returns become uncertain.

It has been observed by authors that change in investor perception drives the willingness to trade
and take risks. This is mainly due to the poor performance of the stock market during the financial
crisis. Other variables impacting investor behaviour include ability of investors to buy shares;
tax implications; dividend expectations; risks involved; and capital gains.

While undesirable events may not be necessarily prevented, risk may be reduced by investing in
different, relatively secure investments with fair returns (K. Parimalakanthi and Dr.M. Ashok
Kumar, 2015). Kirshnudu.Ch, B. Krishna Reddy and G. Rama Krishna Reddy (2009) stated that
family members’ perceptions and beliefs strongly influenced investors’ decisions. Alagu
Pandian. V and G. Thangadurai (2013) found that most investors opted for bank deposits first,
then for investments in gold. Parimalakanthi. K and Dr. M. Ashok Kumar (2015) emphasized
that investors chose to invest in banks for greater security. While men have been found to be
more open to taking risks, women have usually displayed the tendency to invest in low return
but relatively secure instruments. (Mittal, Manish; Vyas, R. K., 2011).

37 | P a g e
Workers with no formal employment contracts face job and income insecurity, and don’t enjoy
health or pension benefits, thus, they are more likely to be negatively affected by crises like the
present one (Dev and Sengupta, 2020). There has been an increase in unemployment due to
reduced production. Further, spending saw a significant rise towards hospitalization, care, and
treatment of COVID -19 patients (OECD Interim Economic Assessment, 2 March 2020).

Gold is a relatively safe investment considering volatile market conditions and uncertain returns
(Taufiq Choudhry, Syed S. Hassan, Sarosh Shabi, 2015). According to Coudert and Raymond
(2011) and Tuysuz (2013), at the time of financial crisis, the price of risky financial assets goes
down relatively, concurrently as the fall in prices in one market leads to contamination in other
markets, and there is herd behavior observed among investors which results in escalation in
prices of more secure assets (specifically gold compared to other assets)

Alber (2020) assessed Coronavirus transmission by aggregate cases, new cases, aggregate
deaths, and new deaths. The study considered 6 worst hit countries (according to the number of
cumulative cases) daily from March 1, 2020 to April 10, 2020. Results indicated that stock
market returns appeared to be susceptible to the total number of Coronavirus cases rather than
the number of daily deaths, and to Coronavirus aggregate indicators more than new ones.

38 | P a g e
 CHAPTER-4
RESEARCH METHODOLOGY

Meaning

Research means creation of new knowledge and/or the use of existing knowledge in a new and
creative way so as to generate new concepts, methodologies and understandings.

Definition

According to Clifford Woody “ Research comprises defining and re-defining problems,

formulating hypothesis or suggested solutions, collecting, organizing & evaluating data, making
deductions and reaching conclusions and at last carefully testing the conclusions to determine
whether they fit the formulating hypothesis.

I have conducted a survey to know the state of mind of the investors who wanted to invest in the
stock market & also to know the attitude and preference of the prospective investors regarding
https://globecapital.com/

Type of Data

In my project, I have used both Primary Data and Secondary Data.

 For Primary Data: - It is collected through structured questionnaire comprising of

close-ended questions, and it was filled by the prospective investors who wanted to invest
in the capital market, and also who had already invested in the stock market.

 For Secondary Data: - I have taken the information from the official website of Globe
Capital Market Limited i.e. www.google.com and also from Globe Capital Market
Limited proposal and so on… I have also preferred many Books of various authors, and
daily Magazines and so on….

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Sample Size

For my review I have taken 75 consisting of both who invest in market and those who don’t
invest in market, I got the survey filled by them to know the perspective of the financial backers
who needed to put resources into the securities exchange, their normal charges with respect to
Business, Return, Yearly support charges and likewise to know the demeanor and inclination of
the planned financial backers in regards to Globe Capital Market

Objective of the Study

The accompanying study was mostly finished with a target to know the perspective of the
financial backers who needed to put resources into the securities exchange and additionally to
know the mentality and inclination of the planned financial backers in regards to capital market
with exceptional reference to https://globecapital.com/ which is a web-based financier house in
India.

Scope of the Study

The accompanying review was done resemble when a financial backer will put resources into
the securities exchange. The review assists us with knowing the perspective of the financial
backers and their normal charges in regards to Financier, Return, Yearly upkeep charges, etc.

The Financier house is additionally benefited as he came to understand what a singular

financial backer expects when the person in question will put resources into capital market.

Additionally assuming the Business house is deficient in certain areas, what is that and how to
conquer that.

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 CHAPTER-5

CUSTOMER BEHAVIOUR

Who is a customer?

A customer refers to individuals or households that purchase goods and services generated
within the economy. The word historically derives from "custom," meaning "habit"; a customer
was someone who frequented a particular shop, who made it a habit to purchase goods there, and
with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning
expected purchases in the future.

Who is a customer in stock market?

Persons who buy’s shares in the stock market are called as customer in stock market. In a stock
market the buyer of shares is not called as customer but called as investor in stock market.

Customers are called as investor because those people invest their money in a particular company
by purchasing the shares of that company and becoming the shareholder in that company.

What is Customer Behaviour?

Customer Behaviour is "The study of individuals, groups, or organizations and the processes
they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy
needs and the impacts that these processes have on the consumer and society."

Following are the various types of persons who invests in Stock Markets: -

 High Net Worth Individual

 Retail
 Domestic Institutional Investors & Foreign Institutional Investors
 Corporate Houses

Most of these have perfect knowledge about Stock Markets.

Some have only basic knowledge about Stock Markets.

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  High Net Worth Individuals
A person with at least $1 million in liquid financial assets is considered high net worth.
Private wealth managers are very interested in HNWIs because it requires more effort to
keep and maintain such assets. These people are also entitled to more generous and
improved benefits.

 Retail Investors

Non-professional market participants known as retail investors typically make smaller

investments than larger, institutional investors. Although some internet brokers provide
no-fee trading, retail investors may pay greater fees and commissions due to their smaller
trade sizes. The retail investing market is huge since it encompasses robot-advisors,
brokerage houses, online trading, and retirement accounts. They consist of students,
service class, businessmen’s, retired, housewives, etc.
<<

 Institutional Investors

A business or organisation that makes investments on behalf of customers or members is

known as an institutional investor. Institutional investors are frequently under less
regulatory scrutiny and are thought to be more savvy than the common investor.
Institutional investors' purchases and sales of sizable stakes can lead to supply and
demand imbalances that cause abrupt price changes in stocks, bonds, or other assets. It
includes:

 Foreign Institutional Investors: An investor or investment fund that makes

investments in a nation other than the one in which it is registered or has its
headquarters is known as a foreign institutional investor (FII). India is perhaps the
country where the phrase "foreign institutional investor" is most frequently used
to describe foreign investors in that country's financial markets. For example,
Morgan Stanley, Vanguard, etc.
 Domestic Institutional Investors: Domestic institutional investors are those
institutional investors which undertake investment in securities and other
financial assets of the country they are based in. For example, Banking &
Financial Institutions, Indian Mutual Funds, etc..

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 CHAPTER-6

MARKET BEFORE PANDEMIC

Pre Coronavirus, market benefiting from each significant trade in India was about $2.16 trillion.
The 2019 securities exchange rally was restricted to 8-10 stocks inside the enormous covers.

The Sensex returned around 14% (barring profits) for the year 2019 however noticeably
highlighted blue-chip organizations, for example,

• HDFC Bank

• HDFC

• TCS

• Infosys

• Dependence

• Hindustan Unilever

• ICICI Bank

• Kotak Bank

without which Sensex returns would have been negative. Nonetheless, in the beginning of 2020,
there was in general recuperation which prompted both NSE and BSE exchanged at their most
elevated levels ever, hitting pinnacles of 12,362 and 42,273 separately. Toward the start of the
year, there were near 30 organizations that were supposed to document Initial public offering's.
The economic situations were by and large positive as they saw record highs in mid-January.

43 | P a g e
 Average Annual Nifty 50 Index values ( Over the year )
16000

14000

12000

10000

8000
13981.95
6000 12255.85
10530.7 10859.9

4000

2000

0
2017 2018 2019 2020

Average Annual Sensex Index Values ( Over the years )

60000

50000

40000

30000

47751.33
41256.74
20000
34056.83 36068.33

10000

0
2017 2018 2019 2020

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 Factors Influencing Individual Investor Behaviour

 Age, gender, income, and literacy all had an impact on investors' decisions regarding capital
gains, dividend income, and overall income.
 Personal investment decisions are greatly influenced by psychological traits including risk
tolerance, mental calculation, willingness to accept financial risk, and level of risk aversion.
 Investors prioritised growth in investment value (appreciation), convertibility into cash, and
security of assets (particularly the principal). According to Harlis and Peterson (1998), while
choosing an investment, the investor typically paid more attention to the potential for benefit
and less attention to any associated risk or expense. A financial product is often chosen based
on one's understanding of it and the benefits and drawbacks it offers.
 The stock market's subpar performance during the financial crisis is mostly to blame for this.
Other factors that affect how investors behave include their ability to purchase shares, tax
ramifications, dividend expectations, dangers involved, and capital gains.

Impact of COVID-19 on Financial Markets

Foreign investors (FPIs) switched to assets backed by dollars as a result of the abrupt collapse in the
world markets, which caused a large downward trend in the Indian financial sector. S&P BSE Sensex,
which had been at 42273 points on January 20, 2020, was at 29894 points on April 8, 2020.
(outlook.com). The Nifty 50 also dropped by 38%. (Table 1). In light of the epidemic, the stock
market mirrored the sentiment of investors (local and foreign). Organizations were affected by these
changes as well. During this time, businesses reduced their operations, increased the number of
layoffs, and drastically reduced employee compensation. In fact, certain industries suffered
significantly, with the stocks of businesses in the hotel, tourist, and entertainment sectors falling by
almost 40%. Figures 1 and 2 show the volatility in Sensex and Nifty respectively for the year January
2014 - September 2022

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Figure 1: Nifty volatility index from January 2014 to September 2022.

(Source: Tradingview.com)

Figure 2: Sensex volatility index from January 2014 to September 2022.

(Source: Investing.com)

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 Before and during after Covid-19 view of Indian Stock Markets

Indexes Jan 2018 Jan 2019 Jan 2020 Jan 2021 Jan 2022

Nifty 50 10558.85 10724.40 12226.65 14433.70 17812.70

Sensex 34153.85 35695.00 41464.61 47868.98 59744.65

Explanation to the reference:

In March and April, equity-oriented mutual funds showed a negative yield of over 25% as the broad
market experienced a symbolic decline on concerns about a recession brought on by the
coronavirus. The 44-player mutual fund industry is not resilient to Covid-19's economic loss, and
going forward, small and mid-cap equity schemes may continue to be stressed in the short to
medium term due to erratic market fluctuations (Business Standard).

E-gold is regarded as a safe investment choice during uncertain political and financial periods. It is
regarded as a safeguard against currency depreciation and inflation. It typically benefits from
intensive stimulation techniques (Economic Times, June 25, 2020). Even in uncertain and
challenging times, the value of gold appears to be able to increase. Analysts predict that local gold
prices will continue to rise despite reaching record highs. The BSE Sensex dropped during the
Covid-19 epidemic from its peak of 42,320 points in March 2020 to 25,981 points. Although BSE
has now made significant progress, it is still below its former peak. But gold has outperformed all
other asset classes, rising nearly 20% from March lows and 50% over the past year to reach a record
high of Rs. 49,000 on the domestic market (Figure 5). (ET Markets).

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 SOURCE: GOLDPRICE.ORG

 It has been observed that e-gold considered to as a safe investment because people at the
time of pandemic wanted to have a safe and secure investment and there is so much
volatility in the company stocks whereas in e-gold volatility is low. So, people considered E-
gold as a much safer investment in the time of COVID-19 Pandemic.

 It has been observed that huge surge in demand of e-gold as has been noticed pre & post
COVID-19 Pandemic.

 It has been observed that surge in E-Gold is possible because of various online platform
available in the market which are giving online services at very minimal cost to their
customers.

 It has been observed that despite of COVID-19 Pandemic E-Gold has seen a life time high
prices after pandemic and it took no time to recover in COVID-19 Pandemic era and after
the pandemic session.

 It has been also observed that

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 PRE COVID-19 CUSTOMER BUYING BEHAVIOUR

 Lack of Time:
Earlier before Covid-19 pandemic usually there is always lack of time who all are
working professionals, businessman, etc. So they don’t take open interest in investing in
Stock Market.
For Example:
A person having an office at 10 a.m. he/she leaves at 8 a.m. and market operates at 9:15
am to 3:30 p.m. he/she will not be active at that time because of travelling or reporting at
the office. This is the reason why customer don’t take part in Stock Market before Covid-
19 pandemic.

 Awareness of Market:
People before Covid-19 pandemic were not much aware of How Stock Market Works?
What all are the basic parameters that need to be considered before investing in Stock?
Because of lack of time they were not aware of such things.
For Example:
Person A don’t have enough knowledge bout Stock Market then why will that individual
risk his/her money in stock market because this market is very volatile in nature any
minor changes will lead to insignificant changes to the funds which is invested.

 Unavailability of Funds:
People were not having enough liquid funds to invest in stock market. This is because
most of the expenses of working professional is travelling expenses i.e. travelling to and
fro from the office and other some miscellaneous expenses like having dinner with
family, personal expense, etc. which made unavailability of funds the major cause.
For Example:
Person A having available funds of Rs.100 and out of which 50 is the cost of travelling,
30 basic necessities, and 20 is personal expenses so individual will left with no free funds
because of which he/she will not invest in stock market.

49 | P a g e
 Family Responsibility:
Because of family responsibility there is no surplus funds left with an individual that will
be invested in stock market.
For Example:
A having the family responsibility that to make investment Rs.100 is paid in tuition fees
of her/his children because of work from home that time will be saved and that excess
time will be used to teach his/her children though which Rs.100 will be saved which can
be invested in Stock Market.

 Unfriendly Trading Application:

Before Covid-19 Pandemic there was no such platform which provide trading in stock
very easily to customers. Earlier the platforms which were available was not having user
friendly interface which interact with customer directly.
For Example:
Person A having the software installed of any XYZ Brokers in which the interface was
not good which shows information but very hard to find such information so customers
found difficult to operate in such platforms that is also a reason why they were not
investing in stock market.

 Deals in Only Mutual Funds:

A mutual fund is a financial vehicle that pools assets from shareholders to invest in
securities like stocks, bonds, money market instruments, and other assets. Earlier people
used to invest directly in Mutual Funds/SIP and not in stock market which is operated
by Professional Money Manager in which person allocate the funds to fund manager and
he/she invest on their behalf after research with brokerage charged.

For Example:

Person A having fund of Rs.100 with him/her he want to invest in stock market he/she
assigns that fund to fund manager and he/she will invest that fund on client behalf after
further study. Client simply don’t have to study other markets he/she simply allocates the
funds to fund manager and want certain % of return for bearing the risk.

50 | P a g e
 POST COVID-19 CUSTOMER BUYING BEHAVIOUR

 Availability of Time:
After Covid-19 Pandemic most of the working professionals who needs to report to
office earlier by 10 a.m. in the morning ae now working from home so earlier the time
which was not left by an individual they used that time to watch how stock market
works? How Intra-Day Trading is done? Parameters need to be considered before
Investing? Because of Availability of Time it also created interest in the mind of
budding investors, entrepreneurs, etc. towards Stock Market.
For Example:
Person A not travelling to office which he/she earlier used to do travelling time is
saved, individual used that time to watch global markets, analyse with various studies,
etc. which created interest in min if individuals.

 Friendly Trading Platform:

Post Covid-19 emergence of new trading platform have been seen in the market which
made trading in stock market very easy for an individual because of which new
individuals also started investing in stock market.
For Example:
Person A having installed Globe Connect Mobile Software on his/her mobile where
he/she finds the interface very friendly where individual enjoys the interface and
services given by us which also creates the much more interest in the mind of investors.

 Guidance:
In Covid-19 Pandemic most of the business were shut down the only market which was
operating was the stock market. Individual who all are long term investor in the stock
market made huge return in covid-19 pandemic because the prices of stock was hitting
its all-time high and also those investors gave guidance to new individuals that one
should invest some amount in stock market. Through right guidance the rate of new
investors has increased.

51 | P a g e
 For Example:

Person B earned Rs.200 after Covid-19 pandemic he guided Person A to invest in stock
market through which there is new flow of money in the market in return Person A gets
some % of return on everyday basis.

 Active Discount Broker:

Today in the market there are numerous number of Active Discount Broker present
here which made trading very easy for new investors. Active discount broker is
a stockbroker who carries out buy and sell orders at reduced commission rates
compared to a full-service broker. However, a discount broker does not provide
investment advice or perform analysis on a client's behalf, unlike a full-service broker.
like Zerodha, Upstox, Angel Broking, etc.

For Example:
Person A earlier not having demat with discount brokers but now having account with
Discount Broker (For e.g.: Zerodha) where he/she can easily do trading, investing
where he/she will get the full time analysis of the stocks with various indicators and
analyst recommendations which made individuals to invest in stock market.

 Deals in all Markets:

Earlier people used to invest only in Mutual Funds/SIP but now because of availability
of Active Discount Brokers it made investors to invest in something new i.e. stocks,
F&O etc. and also because of availability of resources available in various platform via
YouTube people used to learn from there and apply those strategies in stocks before
investing.

For Example:

Person A invested Rs. 100 in mutual funds he now wants to diversify more he/she can
go for intraday trading in various discount brokers platform where he/she will get new
exposure to the market as well as may get new high returns.

52 | P a g e
S.No. Basis Before Covid-19 After Covid-19
Pandemic Pandemic

1 Availability Less More

of time

2 Market Mostly in Mutual Fund / Deal in both Equity &

Dealing SIP Derivatives

3 Trading Available but not user More new available but with
Application friendly interface good & User friendly
Interface

4 Discount Also available earlier New & more emerged

Brokers

5 Availability Less/ NIL More availability of Funds

of Funds

6 Guidance No proper guidance was Proper guidance is available

available

7 Market Less More

Awareness

53 | P a g e
 Impact of Covid-19 Pandemic on the Indian stock markets

History demonstrates that occasionally things happen that no one could have foreseen or envisaged.
These are the kinds of things that take everyone completely by surprise, causing havoc and mayhem in
daily life and disrupting human activity. These occurrences are known as black swans. This word dates
back to 1697, when people thought that swans could only be white. However, Dutch explorers'
discovery of black swans in Western Australia fully disproved this belief. One such occurrence that
exhibits all the hallmarks of a black swan is the effect of the new corona virus (COVID-19) on the stock
market..

The increase of Covid-19 caused the stock markets all over the world to collapse. The business
world has also come to a standstill as a result of it. The magnitude of market collapse experienced
globally was last seen during the 2008 financial crisis. Despite the fact that there have been
market crashes in the past, the impact of COVID-19 is extremely distinct since the epidemic is
spreading rapidly and there is a great deal of uncertainty in the market. Almost three months of
total lockdown in the nation had a negative impact on many different economic activity.

The arranged information shows the Indian market shutting stock lists of Clever 50 for the period
of January, April and June 2020. It tends to be seen that before the Coronavirus hit India, the
financial exchange was performing very well in the long stretch of Jan'20. It began to fall toward
the finish of March'20 and it crashed in the period of April'20 when the nation went into a cross
country lockdown. As the nation began Loosening up the lockdown and restarted the monetary
tasks in the due finish of May, stock records fired getting its speed en route to recuperation as it
tends to be found in the June 2020 information.

54 | P a g e
 Annual Average Sensex Index Value ( Post Covid )
70000

60000

50000

40000

30000 58253.82 60001.1

47751.33
20000

10000

0
2020 2021 2022

Annual Average Nifty 50 Index Value ( Post Covid )

20000

18000

16000

14000

12000

10000
17203.95 17890.5
8000
13981.95
6000

4000

2000

0
2020 2021 2022

55 | P a g e
 Recovery in the current times

An unfortunate pandemic, the Covid-19 has resulted in an economic, financial and medical crisis
in the country. These are tough times but humankind is known to be tougher and will bounce
back from this stronger than ever.

To revive the economy and boost the business, a smart recovery plan is essential.

 The county needs to focus on attracting foreign investments and must reduce importing
products. We must encourage products made in India and support local producers.

 The RBI and the Public authority of India has concocted various changes, for example,
decreases of repo rate, administrative unwinding by stretching out ban and a few
measures to help liquidity in the framework because of the ongoing circumstance and
remembering the mayhem the pandemic has made.

 The government must focus on its Make in India initiatives, commercialization of

Indigenous technology, developing a technology-driven transparent Public Distribution
System (PDS), efficient rural health care delivery, reduction of import, adoption of
emerging technology domains like AI, Machine Learning, Data Analytics and many
more.

 Companies with innovative products, increasing distribution reach, technology-driven

processes and healthy balance sheet would revive the growth momentum post lockdown.

 The only way to revive the economy is to strengthen the skills of its citizens and become
self-sufficient as a country.

The arranged information shows the Indian market shutting stock lists of Clever 50 for the period
of January, April and June 2020. It tends to be seen that before the Coronavirus hit India, the
financial exchange was performing very well in the long stretch of Jan'20. It began to fall toward
the finish of March'20 and it crashed in the period of April'20 when the nation went into a cross
country lockdown. As the nation began Loosening up the lockdown and restarted the monetary
tasks in the due finish of May, stock records fired getting its speed en route to recuperation as it
tends to be found in the June 2020 information.

56 | P a g e
 No. of Demat Accounts Opened Pre & Post Covid-19 Pandemic
400

350
346

300
296.1
No. of Demat Accounts opened ( in Lakhs )

250

200

150
142.6
122.6

100

49.9
50 48.4
38
39.8
25.5 20
14.3 10.5

0
2019 2020 2021 2022

CDSL 25.5 38 122.6 296.1

NDSL 14.3 10.5 20 49.9

Total 39.8 48.4 142.6 346

Time Period ( Over the years )

CDSL NDSL Total

57 | P a g e
58 | P a g e
 Interpretation of the graph

 It has been observed that number of demat accounts before COVID-19 Pandemic is
comparatively less than number of demat accounts opened after COVID-19 Pandemic. 
<
<

 It has been observed that people interest has been increased towards different avenues of
investment.

 It has been observed that demat accounts opened in NSDL is comparatively low to CDSL
this can be because of partnership of CDSL with brokers might be more.

 It has also been observed that people interest has increased towards stock market this can
be because of right guidance, right knowledge and those who want to create a passive
income. 
<<

 It has been observed that % of return that stocks give to the investor is comparatively
high that bank give interest on savings.

 It has been observed that total number of demat accounts before COVID-19 and after
COVID-19 has seen a huge surge in terms of numbers. 

 It has been observed that because of full time brokers and active discount brokers has
made an increase of demat accounts this can be because of services they are providing to
their customers. 

59 | P a g e
 CHAPTER-7

DATA ANALYSIS & INTERPRETATIONS

1. What is your occupation?

a) Service

b) Business

c) Student

d) Retired

Interpretation & Analysis

Major percentage of the occupation belongs to:

Response Respondents (%)

Student 62.7

Businessmen 6.6

Service 30.7

Retired 0

60 | P a g e
 2. Do you invest in Stock Market?

A) Yes

B) No

Interpretation & Analysis

Response Respondents (%)

Yes 54.7

No 45.5

Most of the individuals now invest in stock market. This is because of they want to create a

passive income and the good return which banks are not providing them and because of free time

in COVID-19 people were eager to learn how stock market works. So they learnt from various

open platforms which showed a clear interest that they want to invest in Stock Market.

61 | P a g e
 3. If Yes, for how long have you been indulged in trading?

A) Less than 1 year

B) More than 1 Year

C) More than 2 Year

D) More than 5 years

Interpretation & Analysis

Response Respondents (%)

Less than 1 year 43.9

More than 1 year 17.1

More than 2 years 14.6

More than 5 years 24.4

In this graphical representation it clearly shows that the investment in stock market has increased

significantly over the time. This is because of high volume traded after COVID-19 pandemic.

Investment activities has been influenced basically because of new investors in market.

62 | P a g e
 4. What is your category?

A) High Net Worth

B) Retail

Interpretation & Analysis

Response Respondents (%)

High Net Worth 7.3

Retail 92.7

In this graphical representation it clearly shows that most of them belong to Retail category

which includes (students, businessmen, service class, retired) and very few percentage of

investors belong to High Net Worth Category ( who invest More than Rs. 2 lakh in a single

transaction)

63 | P a g e
 5. Which trading application/broker do you use for trading?

A) Discount Brokers

B) Full-time Brokers

C) Both (A) & (B)

Interpretation & Analysis

Response Respondents (%)

Discount Brokers 36.6

Full time Brokers 29.3

Both 34.1

In this graphical representation it clearly shows that most of them having account with discount

brokers. This is because they are providing better services to their customers at reasonable price

& Post Covid-19 role of Discount Brokers has been increased. Full time brokers also have

significant % preference because earlier presence of discount brokers were not this much.

Discount Brokers emerged after Post COVID-19 Pandemic like Zerodha, Grow, Upstox, etc.

64 | P a g e
 6. What type of investment option you are considering?

A) Stock

B) Mutual Fund

C) Gold & Silver

D) Fixed Deposit

Interpretation & Analysis

Response Respondents (%)

Stock 73.2

Mutual Funds 26.8

Gold & Silver 0

Fixed Deposit 0

In this graphical representation it clearly represents investors are more tilted to invest in stocks.

This is because of higher return that stocks are giving to their investors. Mutual funds considered

low because it includes all other securities as well like bonds, etc. which yield low return as

compared to stocks. So this is the very reason why investor prefer to go for stocks only.

65 | P a g e
 7. What attracts you to Stock Market?

A) Good return

B) Speculation

C) Dividend

D) Tax free bonds

Interpretation & Analysis

Response Respondents (%)

Good Return 90.2

Speculation 2.4

Dividend 7.3

Tax free bonds 0

In this graphical representation it depicts that most of investors invest just to get good return.

This is because banks now a day not providing sufficient interest that could surge inflation but

stocks are providing good return to investors. Few investors are also inclined to invest in stocks

of good companies because good companies usually give dividend to their shareholders. Few

investors are inclined towards speculation which is profit due to changes in prices of stocks.

66 | P a g e
 8. Which Investment pattern you prefer?

A) Intra-Day

B) Delivery

C) Both (A) & (B)

Interpretation & Analysis

Response Respondents (%)

Intra-Day 14.6

Delivery 29.3

Both 56.1

In this graphical representation it shows that most of the investor are inclined towards taking

delivery & intraday at a same time. This is done because in Intraday investor can get return

immediately where and delivery is done when investor wants to invest for long period of time.

Usually investor like to have combination of both these two just to make investment highly

liquid.

67 | P a g e
 9. If you have started trading after Covid-19 which factor has changed your

perception?

A) To get more return than banks

B) Company growth

C) To beat Inflation worldwide

D) All of these above

Interpretation & Analysis

Response Respondents (%)

To get more return than banks 29.3

Company Growth 14.6

To beat inflation worldwide 4.9

All of these 51.2

In this chart it depicts that investors invest in stock market because just to get more return than

banks, and after seeing the company’s growth after COVID-19 Pandemic, and to beat inflation

worldwide.

68 | P a g e
 10. Which trading platform do you prefer for trading?

A) ALGO Trading

B) Manual Trading

Interpretation & Analysis

Response Respondents (%)

ALGO Trading 29.3

Manual Trading 70.7

In this representation it shows investors usually prefer Manual Trading because brokers provide

customer service at low prices in which they use technical & fundamental analysis to suggest to

their clients. Whereas ALGO trading is not considered much because it is Expensive in nature

& all the studies is not always correct because in this fundamental analysis is not used. It is purely

software based.

69 | P a g e
 11. Do you analyse the stocks before investing?

A) Yes

B) No

Interpretation & Analysis

Response Respondents (%)

Yes 97.6

No 2.4

In this representation it reflects that most of the investors analyse the stocks before investing

because proper analysis leads to taking low risk and which can yield maximum return and

investors in India are more concerned to safeguard their invested money.

70 | P a g e
 12. What would you prefer most?

A) Debt Market

B) Securities Market

C) Commodity Market

D) Currency Market

Interpretation & Analysis

Response Respondents (%)

Debt Market 17.1

Securities Market 68.3

Commodity Market 9.8

Currency Market 4.8

In this representation it clearly shows that securities market much more return as compared to

other market. Because most of them invest in Securities Market.

71 | P a g e
13. What is your risk appetite?

A) Conservative (Low Risk & Low return)

B) Moderator (Medium risk & Medium to High Return)

C) Aggressive (High Risk & High return)

D) Mix of any two

Interpretation & Analysis

Response Respondents (%)

Conservative 24.4

Moderator 43.9

Aggressive 12.2

Mix of any two 19.5

In this representation it shows that most of them belong to Moderate category because investors

invest and can bear medium risk (Not too low, not too high) so that it can fetch Medium to High

Return.

72 | P a g e
 14. Has your investment activity increased after covid-19 in comparison with

before covid-19 situation?

A) Yes

B) No

Interpretation & Analysis

Response Respondents (%)

Yes 75.6

No 24.4

In this representation it shows that most of them belongs to increase in investment activity after

COVID-19 Pandemic because this was the only market that was operating in COVID-19 era. So,

it but natural that companies will grow. And after watching the market and with proper analysis

is was found that indices have increased. So their investment activities have also been increased.

73 | P a g e
 15. Do you consider Gold ETFs and mutual fund safer than direct investment in

equity considering covid-19 situation/economic crisis?

A) Yes

B) No

Interpretation & Analysis

Response Respondents (%)

Yes 63.4

No 36.6

In this representation it clearly depicts that although people invested in stock market but

they are more tend towards the Gold ETFs and Mutual Fund because at the time of

COVID-19 Pandemic.

74 | P a g e
 16. Do you believe having diversified investment portfolio is better than rather

investing in one product considering COVID-19 situation?

A) Yes

B) No

Interpretation & Analysis

Response Respondents (%)

Yes 90.2

No 9.8

In this representation it follows that most of the investors are more tend to have diversified

portfolio it can invested in mutual funds, government bonds, stocks, schemes which reduces the

overall risk when whole amount is invested in one segment another reason can be because if

some sector, industry is not growing well investor can return from other segment where amount

is invested.

75 | P a g e
 CHAPTER-8

FINDINGS

The survey was conducted new & existing investors. It shows both on comparative
analysis and survey that there is a huge demand that individual want to invest in Indian
Stock Market.

 Investors are more eager to learn how stock market works.

 Investors wants to have deep insight of the market before investing.
 Investors wants to have diversified portfolio which they considered them as a best
option.
 Investors behaviour towards stocks have been changed. This is because of
company growth & Success.
 Investment activities has been increased after the pandemic.
 Investor can bear moderate risk so that they can get good return.
 Investors want to invest in market because to beat inflation rates, bank rates, etc.
 Investors mind-set has been changed. They have shifted from fixed deposits &
mutual funds to Stock Market.
 Number of demat account opening pre & post covid-19 pandemic has seen a huge
surge in terms of number.

76 | P a g e
 CHAPTER-9

CONCLUSION

Indian economy is growing faster. This is one of the best growing economies among the
world. You can say the best emerging economy of the world. Stock market is the
reflection of economy. Naturally stock market of India is roaring. More all less every day
many stock prices have been increasing. Some of them are heating the upper circuit
(5%,10%20%).

We can conclude that the majority of prospective investors from the sample i.e 54.7%
want to invest in the capital market because they have sufficient knowledge about stock
market and they want to implement their knowledge in stock market so that they can get
return from invested amount.

Consumer Buying Behaviour has been changed because they have seen company
performed very well after covid-19. Most of them to investment some part of their salary
in stock market. This is because of performance and knowledge they gathered in COVID-
19 Era lockdown scene. Also consumer shifted from mindset that having diversified
portfolio is must in today’s world just to hedge the risks.

At last from my study I would like to conclude that GLOBE CAPITAL MARKET
LIMITED is growing at a good pace. It is rapidly increasing its market share by capturing

new consumers and also by retaining their existing customers.

77 | P a g e
 CHAPTER-10

REFERENCES

WEBSITES

Following were the references from where all the date has been collected for this research
work. They are as follows:

 www.nseindia.com
 www.bseindia.com
 www.sebi.gov.in
 www.statista.com
 www.goldprices.org
 www.tradingview.com
 www.investing.com
 www.globecaital.com

BOOKS
 Leon G. Schiffman ,“Consumer Behaviour” Dorling Kindersley (India) Pvt. Ltd. - 2007

 Debbie Mayo, “101 Quick Tips to create Customer Experience”, Penguin NZ – 2008

 Brett King, “How Customer Behaviour & technology will change the future of
Financial Services”, Marshall Cavendish – 2010

 Stevens Debra, “Brilliant Customer Services”, P.Ed United Kingdom - 2011

78 | P a g e
 CHAPTER-11
ANNEXURE

Profile of Respondent:
Name…………………………………………………….
E- Mail…………………………………………………...

1. What is your occupation?

A) Service
B) Business
C) Student
D) Retired
2. Do you invest in Stock Market?
A) Yes
B) No
3. If Yes, for how long have you been indulged in trading?
A) Less than 1 year
B) More than 1 Year
C) More than 2 Year
D) More than 5 Year
4. What is your category?
A) High Net Worth
B) Retail
5. Which trading application/broker do you use for trading?
A) Discount Brokers
B) Full-time Brokers
C) Both (A) & (B)
6. What type of investment option you are considering?
A) Stock
B) Mutual Fund
C) Gold & Silver
D) Fixed Deposit
7. What attracts you to Stock Market?
A) Good return
B) Speculation
C) Dividend
D) Tax free bonds
8. Which Investment pattern you prefer?
A) Intra-Day
B) Delivery

79 | P a g e
 C) Both (A) & (B)
9. If you have started trading after Covid-19 which factor has changed your perception?
A) To get more return than banks
B) Company growth
C) To beat Inflation worldwide
D) All of these above
10. Which trading platform do you prefer for trading?
A) ALGO Trading
B) Manual Trading
11. Do you analyse the stocks before investing?
A) Yes
B) No
12. What would you prefer most?
A) Debt Market
B) Securities Market
C) Commodity Market
D) Currency Market
13. What is your risk appetite?
A) Conservative (Low Risk & Low return)
B) Moderator (Medium risk & Medium to High Return)
C) Aggressive (High Risk & High return)
D) Mix of any two
14. Do you consider Gold ETFs and mutual fund safer than direct investment in equity
considering covid-19 situation/economic crisis?
E) Yes
F) No.
15. Do you believe having diversified investment portfolio is better than rather investing in
one product considering COVID-19 situation?
A) Yes
B) No
16. Has your investment activity increased after covid-19 in comparison with before covid-
19 situations?
A) Yes
B) No

80 | P a g e