10/24/22, 1:34 AM Module 2: Mastery Exercise: 22FD-COM321-1

Module 2: Mastery Exercise

Due  No due date  Points  10  Questions  10  Time Limit  None  
Allowed Attempts  Unlimited

Instructions

Take the Quiz Again

Attempt History
Attempt Time Score
KEPT Attempt 2 6 minutes 9.5 out of 10

LATEST Attempt 2 6 minutes 9.5 out of 10

Attempt 1 11 minutes 8.17 out of 10

 Correct answers are hidden.

Score for this attempt: 9.5 out of 10

Submitted Oct 23 at 11:34pm
This attempt took 6 minutes.

Question 1 1 / 1 pts

It is important to have ________________ to meet critical dates. You can

create with high-level key dates or milestones only, or you can be
incredibly detailed with each task and deadline listed.

  QuickBooks software 

  Excel spreadsheet 

  a daily planner 

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  timelines 

  handwritten notes 

Correct, you are right. Timelines are used to meet critical dates. You
can create your timelines with high-level key dates or milestones
only, or you can be incredibly detailed with each task and deadline
listed.

Question 2 1 / 1 pts

When planning an event, determine if you will be _______-hiring

professionals outside your company who are experts in a particular field to
do a specific job or task. These are professionals who can manage specific
duties and responsibilities of an event. These individuals can include a
temp service to staff your registration table, a florist, security officers,
audiovisual specialists, vendors, suppliers, marketers, designers,
tradespeople, and consultants.

  hiring 

  staffing 

  outsourcing 

  recruiting 

Correct. Outsourcing involves hiring professionals outside your

company who are experts in a particular field to do a specific job or
task. These professionals can be from a variety of businesses such
as a temp service to staff your registration table, a florist, security
officers, audiovisual specialists, vendors, suppliers, marketers,
designers, tradespeople, and consultants. In the planning sessions,
decide whether you need outside help and can afford it.

Question 3 1 / 1 pts

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The most important analytical aspect of an evaluation of a complex

campaign is the need to _______, _______, and _______ the effect of the
major variables that help explain why certain outputs occurred as well as
why certain others did not.

  consider, evaluate, assess 

  analyze, recommend, implement 

  evaluate, assess, implement 

  synthesize, assess, recommend 

  consider, measure, assess 

Correct. The most important analytical aspect of an evaluation of a

complex campaign is the need to consider, measure, and assess
the effect of the major variables that help explain why certain
outputs occurred as well as why certain others did not.

Question 4 1 / 1 pts

An event requires bookkeeping and recording skills to keep your

purchases and spending organized. Choose an accounting style that you
are familiar with. One style of accounting is called _______________.
This is a simple and basic method, and not really an up-to-date accounting
method, of the big picture. It involves recording your income and
expenditures when they are received and when they are paid.

  financial accounting 

  revenue accounting 

  actual accounting 

  accrual accounting 

  cash accounting 

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That is correct. Cash accounting is a simple and basic method,

and not really an up-to-date accounting method, of the big picture. It
involves recording your income and expenditures when they are
received and when they are paid. Compare it with your checkbook
record. When a deposit is made, it is added to the accounting
record. When a receipt is paid, it is entered into the recording
device. This does not take into consideration any outstanding and
known expenses yet to be paid or any outstanding income unpaid,
but it may suit the purpose for your event. Do not make it more
difficult than it needs be.

Question 5 1 / 1 pts

The uses and gratifications perspective makes it a challenge to isolate

audience motivations for attending to media messages, and for utilizing
learned information in enacting behaviors. Is this a true or false statement?

  True 

  False 

Correct. The answer is false. The uses and

gratifications perspective helps isolate audience motivations for
attending to media messages, and for utilizing learned information
in enacting behaviors.

Question 6 1 / 1 pts

There are several duties when it comes to planning an event. For instance,
the ______________ is in charge of contracts, insurance, taxes, and is
skilled at negotiations.

  marketing team 

  legal team 

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  financial team 

  human resources team 

  operational team 

Correct. The legal team is in charge of contracts, insurance, taxes,

and is skilled at negotiations.

Question 7 1 / 1 pts

_______ inputs can enhance campaign effectiveness by guiding the

development of sophisticated strategies and effective messages. This
preliminary phase of research is useful for determining which approaches
are most promising and for revealing whether certain components are
ineffective or even counterproductive.

  Assessment 

  Summative evaluation 

  Formative evaluation 

  Campaign research 

Correct. Research inputs from formative evaluations can enhance

campaign effectiveness by guiding the development of
sophisticated strategies and effective messages. This preliminary
phase of research is useful for determining which approaches are
most promising, and for revealing whether certain components are
ineffective or even counterproductive.

Question 8 1 / 1 pts

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Strategists should not segment the population into relatively homogeneous

subgroups because this does not result in distinctive messages adapted to
the specific characteristics and predispositions of each subgroup. Do you
think this statement is true or false?

  True 

  False 

Correct. The statement is false. Segmenting the population into

relatively homogeneous subgroups enables strategists to prepare
distinctive messages adapted to the specific characteristics and
predispositions of each subgroup, and to select appropriate media
channels to reach the intended audiences.

Partial Question 9 0.5 / 1 pts

The Return on Investment, or external ROI, can be geared towards your

participants, guests, and attendees. When that is the case, measuring
success is difficult. You can collect information through various evaluation
forms, including the following: ___________. Select all that apply.

  receipt of thank-you notes 

  increase in enrollment 

  higher donations 

  more volunteers 

  increase in loan amount 

Question 10 1 / 1 pts

The _______ method is a little more complicated for recording purchases

and expenses, but it is more accurate because it takes into consideration
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money that has yet to be spent or received. This method accounts for
committed income and expenses in the month that you expect to pay them.

  accounting 

  accrual accounting 

  recording accounting 

  check accounting 

  none of the above 

You are correct. The accrual accounting method is a little more

complicated, but it is more accurate because it takes into
consideration money that has yet to be spent or received. It
accounts for committed income and expenses in the month that you
expect to pay them. In other words, accrual accounting shows
money as income even though you have not received it, and shows
money debited even though it has not been paid out.

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