11/30/22, 2:13 AM Module 8: Opening Exercise: 22FD-COM321-1

Module 8: Opening Exercise

Due  No due date  Points  0  Questions  5  Time Limit  None  
Allowed Attempts  Unlimited

Instructions

This exercise will help introduce you to the topics that will be covered in this Interactive Lecture. These
are ungraded and will not affect your overall grade in the course.

Take the Quiz Again

Attempt History
Attempt Time Score
LATEST Attempt 1 4 minutes 0 out of 0

 Correct answers are hidden.

Submitted Nov 30 at 12:12am

Question 1 0 / 0 pts

_______________ is a good way of disseminating information to the public

because there is a combination of information and interest which will help
the audience remember the information better.

  Social education 

  Entertainment-education 

  Entertainment policy 

  Informative-entertainment 

  Educational standard 

https://csuglobal.instructure.com/courses/70605/quizzes/637849 1/4
11/30/22, 2:13 AM Module 8: Opening Exercise: 22FD-COM321-1

That is correct. Communication campaigns can be more effective

when messages include a combination of entertainment and
education. Entertainment-education (EE) is the dissemination of
information with the goal of educating and entertaining the public at
the same time. People can appreciate content that is not only
informative and educational but also provides an entertainment
value simultaneously.

Question 2 0 / 0 pts

Have extra staff on call in case of __________. Employees are key players
in making an event happen.

  guest illnesses 

  a change in venue 

  absences 

  a termination of the contract 

That is correct. Have staff on call in case of absences. Employees

are key players in making an event happen. If an employee calls in
sick on the day of the event, there should be a substitute who can
take over the work that needs to be done.

Incorrect Question 3 0 / 0 pts

In which ways has the use of entertainment-education in communication

campaigns and media effectively influenced the public? Select all that
apply.

  closing the gaps in knowledge, attitude, and practice 

  creating conditions to change social and cultural norms 

https://csuglobal.instructure.com/courses/70605/quizzes/637849 2/4
11/30/22, 2:13 AM Module 8: Opening Exercise: 22FD-COM321-1

  changing individual attitudes and behaviors 

  convincing people to go to church 

  raising awareness and knowledge 

Please try again. Using entertainment-education in communication

campaigns has proven to be effective for raising awareness and
knowledge, changing individual attitudes and behaviors, and
creating conditions to change social and cultural norms. Review
Chapter 22 of Public Communication Campaigns for more
information.

Incorrect Question 4 0 / 0 pts

There are six emerging trends in the practice of EE signifying its

consolidation, growth, expansion, and integration with other approaches.
Which of these items are among these trends? Select all that apply.

  transmedia storytelling 

  invitational approaches 

  social divergence 

  positive deviance 

  consultative social merchandizing 

Incorrect. There are six emerging trends in the practice of EE

signifying its consolidation, growth, expansion, and integration with
other approaches: 1) consultative social merchandizing, 2) social
movements, 3) invitational approaches, 4) positive deviance, 5)
digital technology, and 6) transmedia storytelling. Review Chapter
22 of Public Communication Campaigns for more information.

https://csuglobal.instructure.com/courses/70605/quizzes/637849 3/4
11/30/22, 2:13 AM Module 8: Opening Exercise: 22FD-COM321-1

Question 5 0 / 0 pts

A trend used in entertainment-education is the use of ________________

in which elements of a narrative are strategically designed and
implemented across different communication platforms to create a
coherent entertainment experience.

  positive deviance 

  digital technology 

  transmedia storytelling 

  social merchandising 

Correct. A trend used in entertainment-education is the use

of transmedia storytelling in which elements of a narrative are
strategically designed and implemented across different
communication platforms to create a coherent entertainment
experience.

https://csuglobal.instructure.com/courses/70605/quizzes/637849 4/4