Local Business Money Machine

How To:
Personal Branding and Trust Building
 Step-By-Step “How-To” Modules
Module #2

• Your Job Is To Help Them Tap Into The Power

And Exposure of The Internet
– Not Just More Traffic
– More BUYERS
– Make You And Your Client More Successful

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 Step-By-Step “How-To” Modules
Module #2

• Buyers Are More Savvy

– Internet Allows Them To Research
– Short Attention Spans
– They Make Quick Decisions
– They Look For Social Proof
– They Look For Trust Factors
– Look For Reasons To Do or Not Do Business

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 Step-By-Step “How-To” Modules
Module #2

• 4 Questions When A Visitor Arrives

– Is This What I Was Looking For?
– Who Is This Company?
– Can They Help Me?
– Can I Trust Them?

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 Step-By-Step “How-To” Modules
Module #2
• Get The Right Content
– Avoid The Big Building Syndrome
– Pictures of Owner, Family, Staff, Clients
– Info About Owner
– Expert Articles They’ve Written
– Reviews
– Awards
– Organizations
– Associations
– Better Business Bureau

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 Step-By-Step “How-To” Modules
Module #2

• Get The Right Content

– Business Groups (Chamber)
– References From Other Businesses
– Audio from owner, audio of testimonials
– Video of owner, video of testimonials, video of
staff, video spokes models
– Seals of Approval and Logos from trusted partners
– Testimonials, Testimonials, Testimonials

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 Step-By-Step “How-To” Modules
Module #2

• Social Proof (The Cool Kids Are Doing It)

– Makes Them Feel Good About Decision
– Makes Them Feel A Part of Something
– People Like To Go With The Flow
– People Like To Be Lead, Not Sold
– Testimonials Are Powerful Tool

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 Step-By-Step “How-To” Modules
Module #2

• Collect And Use Testimonials

– Facebook
– Twitter
– Blog
– Website
– Use Ringcentral for Audio Testimonials

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 Step-By-Step “How-To” Modules
Module #2

• Testimonials – What They Should Include

– Name
– Title
– City and State
– Credentials
– Specific Answers To Questions About Initial
Problem and How It Was Solved by Business

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 Step-By-Step “How-To” Modules
Module #2

• Testimonials – What They Should Include

– Permission
– Keep On File

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 Step-By-Step “How-To” Modules
Module #2

• Educate Your Client About The Trust Building

Process And They Will Love And Trust YOU!

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