Branding & Trademark

Assignment
By Lexie Fisher
 Inspiration
Two Things Sold Me on the Product
1. Cute packaging
2. Unbelievable coconut smell
…Could this approach be applied to
another product?
 Industry- Mosquito Repellent

● Common types include coils, liquid vaporizers, sprays/aerosols, mats,

creams, and oils
● Made from either natural or synthetic ingredients
● From 2023-2027, industry expected to grow by $4,016.31 million due to
an increase in the…
○ number of awareness campaigns by government organizations
○ number of mosquito-borne diseases
○ social media reach
○ number of advertisements
○ number of influencer/celebrity brand deals
Industry Leaders
 New Product
● Mosquito repellent marketed towards young
women
● Pleasant, perfume-like fragrance
● Attractive packaging and design to grab
attention
● Skincare is trending
● Potential for social media/influencer marketing
Branding Inspiration
Brand Name #1:
Off-Limits
Repellent
 Off-Limits Repellent

● Trademarks
○ Several trademarks of close variations, none in the industry
○ Examples: toy, wine, men’s and women’s clothing
● Domain
○ Offlimitsrepellent.com available
○ Other extensions available as well
● Google Search
○ Industry leader with a similar name
○ OFF!
○ Training spray for pets
Brand Name #2:
Can’t Bug Me
Repellent
 Can’t Bug Me Repellent

● Trademarks
○ No registered trademarks with the same name
○ But, one registered trademark for the similar phrase “Don’t Bug Me” in
the pesticide industry
● Domain
○ Cantbugmerepellent.com available
○ Other extensions available as well
● Google Search
○ Questions
■ What happens when you spray a bug with repellent?
■ What is the safest bug repellent?
○ Many, many mosquito repellent products under name “Don’t Bug Me”
Brand Name #3:
Repellion
 Repellion

● Trademarks
○ No registered trademarks with the same name
○ But, one dead trademark for “Repellion” for nutritional supplements for
livestock
● Domain
○ Repellion.com not available
■ Currently parked free by GoDaddy
○ Shoprepellion.com is available, including other extensions
● Google Search
○ No similar products
○ Super Mario microgame from the early 2000s
Recommended
Brand Name…
Repellion
Recommended Brand Name: Repellion

● Reasons Against Brand Name #1: Off-Limits Repellent

○ Too many similar trademarks
○ Key competitor with very similar name
● Reasons against Brand Name #2: Can’t Bug Me
○ Too many products under similar name, Don’t Bug Me
○ Using it shows a lack of creativity
● Reasons for Brand Name #3: Repellion
○ Trademark available
○ Viable domain option
○ No industry products with similar name
 Branding: Repellion

● Conveys the essence of the product

● Great for social media campaigns
○ #JoinTheRepellion
● Stand out amongst competitors
● Subtle name leaves room to expand product line
○ Bracelets, creams, etc.
Questions/
Comments?