Tiktok Finals Na Talaga As in Potek

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences PAGE
TIKTOK: IT’S ADVANTAGES AND DISADVANTAGES TO THE LIFE LONG

LEARNERS LIFE OF STUDENTS IN RTU S.Y. 2019 – 2020
A Thesis Presented to the College of Arts and Sciences Faculty

Rizal Technological University
In Partial Fulfillment of the Requirements for the Bridging Program of the Life
Long Learners
BELIALBA, DANILO JR. A.

CAROLINO, MARVELYN F.
STA. ANA, JOSHUA RICK A.
PCAS-08-101A
December 2019
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Approval Sheet
This thesis entitled TikTok: It’s Advantages and Disadvantages to the Life
Long Learners Life of Students In RTU SY 2019-2020, prepared and submitted by
DANILO A. BELIALBA JR, MARVELYN F. CAROLINO, and JOSHUA RICK A.
STA. ANA in partial fulfillment of the requirements for the Bridging Program for the
Life Long Learners, has been examined and is hereby recommended for Oral
Examination.
December 2019 DR. ANTONIO D. ANTONIO

Date Research Professor
PANEL OF EXAMINERS
Approved in partial fulfillment of the requirements for the Bridging Program for
the Life Long Learners with a grade of ____________________.
PROF. BABYLYN G. RETANANN

Chairman
DR. YOLANDA P. EVANGELISTA PROF. SUSAN O. VARGAS

Member Member
Accepted in partial fulfillment of the requirements for the Bridging Program
for the Life Long Learners.
December 2019 DR. SUSAN E. PUYAT

Date DEAN, CAS
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Acknowledgement
The researcher would like to acknowledge some important persons who
supported and guided them all throughout the study.
First, the researchers would like to express their deepest gratitude to their
thesis adviser, Dr. Antonio Antonio for giving them more information and strategic
opinion for their study.
To the Researcher’s Parents who gave them supports especially on moral
and financial circumstances.
To Prof. Danilo Marcos, Prof. Susan Vargas and Prof. Algernon Castaneda,
who validated the thesis questionnaires of the researchers and give some insights to
proper construction of sentences.
To Prof Babylyn Retanan, for giving the researchers permission to survey in
Life Long Learners students in RTU-Pasig.
To the Life Long Learners Respondents, for giving their precious time in
answering the researcher’s questionnaire.
Lastly, to God Almighty, for giving them strength and guidance throughout the
study process.
D.A.B.J
M.F.C
J.A.S.A.
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Abstract
This study aims to determine the advantages and disadvantages of TikTok
application in selected Life Long Learners, to be benefited by being more
knowledgeable in using the TikTok application. Through survey questionnaire, the
study tried to find out the demographic profile of the respondents and their different
insight in using the TikTok application.
This is a study that aims to understand if the TikTok application is relevant to
the students. This study hopes to provide insights and opinions coming from the
respondents about the advantages and disadvantages of the TikTok application of
the respondents. The researcher’s hopes that the findings of this research can be
used to advanced studies that will enlighten citizens and also to the future
researchers.
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Table of Contents
TITLE PAGE ……………………………………………….………………………………. i
APPROVAL SHEET …………………………………….………………….………………ii
ACKNOWLEGEMENT ..……………………………….…………………….…………….iii
ABSTRACT …………………………………………….……………………….…………. iv
TABLE OF CONTENTS …………………………...…………………………..…………..v
LISTS OF TABLES ……………………………………………………………………….. ix
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
Background of the Study …………………………………………………………. 1
Introduction ………………………………………………………………………… 1
Conceptual Framework …………………………………………………………… 2
Statement of the problem ………………………………………………………… 2
Hypothesis .………………………………………………………………………… 3
Significance of the Study …………………………………………………………. 3
Scope and Delimitation of the Study ……………………………………………. 3
Definition of Terms …………………………………………………………………
CHAPTER II
REVIEW OF RELATED LITERATURE
Related Theories Review ………………………………………………………… 6

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The User-Centric Theory …………………………………………………………. 7
UCD Design to Optimize User Experience …………………………………….. 9
User Experience Theory ………………………………………………………… 10
User Analysis of Sensory Experience …………………………………………. 11
Visual and Auditory Design ………………………………………………………
11
Analysis of User Interaction Experience …………………………………………
12
Analysis of User’s Emotional
Experience ………………………………..
………………………………………..13
UGC and PGC and OGC Content Production to Meet the
Diverse and Individual Needs of Users ………………………………………….
14
Innovative Content Expressions to Cater to
User Interest ……………………………………………………………………….17
Recommended Algorithm Technology Boosts
Personalized Service
……………………………………………………………...18
Reflection on User-Centric Theory of TikTok ……………………………………
19
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Product Positioning ……………………………………………………………….
20
Content Variety
…………………………………………………………………….22
Uniqueness ………………………………………...………………………………
24
A TikTok on Crowdfunding ……………………………………………………….26
Study on the Perceived Popularity of TikTok ……………………………………
27
Popular Learning and Sharing Creative skills ………………………………….
27
Social Network Sites and their Irrepressible Popularity ………………………
28
CHAPTER III
RESEARCH METHODOLOGY
Research Design
…………………………………………………………………..29
Population of Sampling Scheme …………………………………………………
29
Demographic Description of the Respondents …………………………………
29
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Research Instrument Used
……………………………………………………….30
Numerical Range and Description Scale
………………………………………..30
Validation of Research Instrument
……………………………………………….30
Data Gathering Procedure ……………………………………………………….
31
Statistical Treatment of Data …………………………………………………….
31
CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
Frequency and percentage distribution of respondents according
to their gender …………………….……………………………………………… 34
Frequency and percentage distribution of respondents according
to their age …………………………………………………………………………
35
Mean results of entertainment to the students …………………………………
36
Mean results of creativity to the students ……………………………………....37
Mean results of trends to the students ………………………………………… 38
Mean results of awareness to the students …………………………………… 39

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Significant Difference Between Demographic Profile
and Entertainment ……………………………………………………………….. 41
and Creativity ……………………………………………………………………. 42
and Trends ………………………………………………………………………. 43
and Awareness …………………………………………………………………... 44
CHAPTER V
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
Summary of Findings ……………………………………………………………. 45
Demographic Profile of the Respondents …………………………………….. 45
Advantages and Disadvantages of TikTok Application ……………………… 45
Conclusions ………………………………………………………………………. 46
Recommendations …………………………………………………...………….. 46
REFERENCES …………………………………………………………………………... 47
APPENDICES
Appendix A. Survey Questionnaire ……………………………………………. 51
CURRICULUM VITAE
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List of Tables
TABLE 1. Frequency and percentage distribution of respondents according
to their gender …………………….……………………………………………… 34
TABLE 2. Frequency and percentage distribution of respondents according
to their age …………………………………………………………………………
35
TABLE 3. Mean results of entertainment to the students ……..……………...
36
TABLE 4. Mean results of creativity to the students …………………………. 37
TABLE 5. Mean results of trends to the students38
TABLE 6. Mean results of awareness to the students ………………………. 39
TABLE 7. Significant Difference Between Demographic Profile
and Entertainment ……………………………………………………………….. 41
and Creativity ………………………………….…………………………………. 42
and Trends ……………………………………………………………………….. 43

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and Awareness …………………………………………………………………... 44
List of Figure
Figure 1.
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CHAPTER I
THE PROBLEM AND ITS BACKROUND
This chapter the presents the Introduction, Conceptual framework, Statement
of the problem, Hypothesis of the study, Significance of the study, Scope and
delimitation, and Definition of terms.
Introduction
. TikTok, also known as Douyin in China, is a popular social media app that
allows users to watch, create and share 15-second videos shot on cellphones.
Besides adding various effects like filters, background music and stickers to their
videos, users can also collaborate on content while being in different locations and
create split screen “duet” videos. The platform is said to have an addictive quality
and high levels of engagement with its personalized feeds of quirky and creative
short videos.
TikTok becomes one of the most popular application nowadays more than
310 million people are using it right now. Therefore, the young specially students are
addicts of using this app because they are publishing videos and everyone is busy
with that video. So they are not aware of the app that is useful or useless
application.
Students use TikTok for some advantages, mostly they use it for fun.
Otherwise, TikTok application helps students to boost their creativity skills for doing
a nice shot short video. And most of the students are using it because TikTok helps
them to earn money if they get a more views on their uploaded video.
But of course TikTok application has a some disadvantages to the students.
Firstly, TikTok is an Addictive application that students can’t control how to maintain
using it. Also they forget to utilize their time for any important thing such as doing
their thesis and reviewing their exams. As you can see this is a social media
application and its cause you to involved in cyber bullying. This disadvantages may
affect the students study.
Conceptual Framework
TikTok: It’s Advantages and

Disavantages to the Life Long
Learners Life of Students in
RTU SY 2019-2020
Figure 1. Conceptual Framework
The researchers conducted this study, thinking that is could help readers,
researchers, and future researchers to be aware of what different issues could do to
the users of this generation. This framework seeks to know and understand the
advantages and disadvantages to the students of TikTok application. How do these
issues affect respondents through their demographic profiles. And lastly, do the
respondents’ demographic profile have significant difference in the issues that
respondents face. Their Gender, and Age
Statement of the problem
This research attempts to elaborate the factor to the advantages and
disadvantages of the viral TikTok application to the students. It also expects the
respondents to fill out their personal data which are the following:
1. What is the profile of the respondents in terms of:
1.1 Gender and
1.2 Age?
2. What are the different factors and its contribution to the advantages and
disadvantages of the viral TikTok Application in terms of:
2.1 Entertainment;
2.2 Creativity;
2.3 Trends and
2.4 Awareness?
3. Is there any significant difference between the TikTok advantages and
disadvantages to the respondent profile is considered?
Hypothesis
Ho: There is no significance difference between the TikTok advantages and
disadvantages when the respondents profile is considered.

Significance of the study
The study about TikTok is enriching and innovate the relevant content of
communication and combine communication theories with new media. When it
comes to the study of advantages and disadvantages, TikTok can better find
advantages and disadvantages and give full play to advantages. The successful
experience of TikTok can provide operating experience for other similar apps and
enable them to constantly improve and innovate their own function and contents.
Scope and Delimitation of the Study
The study focuses on the music short video represented by the TikTok, from
the angle of the contributing factors. The factors are divided into three parts: the first
one is the product positioning, the second one is the content variety, and the last
one is the uniqueness of the TikTok.
Definition of Terms
For better clarification and understanding of this study, the following terms are
defined conceptually and operationally.
Content Variety. It refers to the TikTok’s specific content, there are so many
contents to provide to the users, it can be concluded into three big types.
Entertainment. That means some interesting short music video to
entertainment users (Hou, 2018).
Product Positioning. It refers to target audience, and the basic product
features of the product and the market strategy (Hou, 2018).

PGC (Professionally Generated Content). Individuals or experts with
expertise in particular areas.
Short Music Video. Means short video length to count in seconds, mainly
relying on mobile intelligent terminal to complete rapid shooting and editing upload,
which can be used in social media, short music video is refer to the app which based
on the music and the content is vertical to the music (Hou, 2018).
TikTok. A music creative music video social software, mainly aimed at the
contemporary young people’s 15 second music short video community, the software
users can choose their own music short video by selecting the music interface (Hou,
2018).
UCD (User-Centered Design). Strives to focus on the user experience,
needs, and goals.
UGC (User-Generated Content). Refers to TikTok that is created by
consumers or followers of the brand. Rather than created by the brand company
itself. It resonates with fans because it feels more authentic and is done with the
pure love of the brand.
Uniqueness. It refers to the features of the TikTok which are different from
other types of similar applications (Hou, 2018).

CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter presents Related Theories, Related Documents and Previous
Research of this study.
Related Theories Review
TikTok is the combination of advantages of product positioning and product
uniqueness (Chen, 2017).
Firstly, from the perspective of product positioning, the app market is
becoming younger. Therefore, the target users in early stage of TikTok are young
between 18 and 38 years old. In the study of Hui in 2017, in terms of product
features, the interface design is divided into recommendation an attention which is
simple and easy to operate thus attractive more target users. According the study of
Zhi in 2018, TikTok achieves an advantageous combination through the optimization
of product positioning’s internal factors. It embodies the complexity of the 4P’s
principle that there are some secondary factors in product positioning and the
optimization of sub-elements can promote the realization of marketing strategies.
Secondly, one of the key point of the combination of internal factors is the
product uniqueness (Li, 2017). The main characteristic of TikTok is music which is
different from other short video apps. According to the study of Jia in 2017, the
analysis of big data can recommend the content that users are interested in
according to their preferences, and the video time is mostly 15 seconds which
increase users’ stickness through the use of users fragmented time.

TikTok is better practice of this feature, making great efforts in terms of
content and emphasizing the originality of content and the participation of content
(Yi, 2017). The Contents of TikTok come form every aspects of life and different
contents bring different experiences to Students. For example, funny content can
bring about users’ entertainment, and users also want to shoot the same content to
deliver happy emotion to others. Otherwise, the content of teaching also can bring
about the student’s life skill; for example, some creativity for making entertaining
short video and then apply these creativity skills to their daily life. There are also
other types of short video, with different content delivering message to users. In
order to satisfy users’ need, more and more original content appeared. To sum up,
the TikTok’s content fully starts from the needs of users, increases the diversity of
video and the high quality of video, meets the usage characteristics of different
students and thus increases student’s stickiness. It ensure the diversity and
originality in the communication process, so that video content can be better
delivered to users and achieve complete and efficient content outputs.
The User-Centric Theory
In the new media age, the relationship between the media and the audience
has changed from the center of the communicator to the center of the user, and the
audience has change from passive acceptance to active content production and
sharing. Therefore, some scholars put forward the word “user” to replace the word
“audience”. “user” is the active information, the participant of communication, the
unity of user and consumer, and is individualized rather than typed. “User centric
theory” is to construct the user relationship as the center, take the user demand as
the guide, take the user experience as the core, regard the user experience as the
starting point and the inspection line of the content production, as an important part
of media product development and production. “User centered theory” is that TikTok
enhance the deep interaction with the user, reconstructs the user connection,
combine different scenarios to meet the user’s information interaction and
expression needs, provide customized services, achieve resource aggregation and
value creation. That needs to keep user and focus on the market value of content,
The design of TikTok app is based on user experience. The interface design and
interactive design are consistent with the positioning and taste of its product users.
The content production model is combined with the UGC and PGC and OGC
mode that can generate mass content to meet the diverse needs of users, while the
specialized and vertical content meets the individual needs of users. Narrative
method innovate the presentation of short video content and optimizes the user
experience. Its content production and channel distribution relies on big data mining
technology and recommended algorithm of artificial intelligence that push accurate
information and provide customized services to user. While it optimize the user
experience, also creating information cocoons. TikTok excessively pays attention to
the user’s experience and the creation of commercial value, also leads to the lack of
social value guidance. The content has the disadvantages of vulgarization and
homogenization and so on. How to take the social responsibility of TikTok, as a
social communication platform. It is worth reflection (Dai, 2014).

UCD Design to Optimize User Experience
The user-centered design strives to focus on the user experience, needs, and
goals. It also help user achieve goals, and create value. User experience design
includes user interface design and interactive design, which caters to young people’s
fashion, novelty, and quirky features. The user experience is optimized from the
perspective of physiology and psychology. The interaction design makes the
process of the human-computer interaction more in line with people’s psychological
expectation and established goals through systematic design. The effective
interaction method is used to achieve the goal of high availability and good user
experience. In 2006, Verplank, the pioneer of human-computer interaction, proposed
that the key of human-computer interaction “user-centric” is the user experience,
emphasizing the human’s main position in the interaction and the ease of learning
the system. It shows in three aspects: feeling, know, and do. Its goals can be
analyzed from the perspective of usability and user experience, focusing on people-
oriented user need. TikTok’s interactive interface design is order to highlight product
functions and advantages. It can facilitate users to use them in different scenarios,
provide a wonderful initial experience for new users. It enables them to become
familiar with the product as soon as possible. The design makes that users can
operate simply following intuitions. At the same time, some small features such as
live broadcast are provided to attract experienced users (Verplank, 2016).

User Experience Theory
The concept of user experience (UE/UX) was proposed by user experience
designer Donald Norman. It is defined as the whole feeling of the user before, during
and after the use of a product or system. Including emotions, beliefs, preferences,
perceptions, physical and psychological responses, behaviors and accomplishment
and other aspects. The “user centric” concept reflected in the three dimensions of
sensory, interaction and emotion when the user experiences TikTok. The fun,
suspense, and novelty shown by TikTok are all emotional feedback. The user enjoys
a pleasant and comfortable aesthetic experience through a variety of channel
senses, such as hearing and vision. The form of the product is an ethical experience
that represents the taste, status, and wealth of the user.
The slogan of TikTok is “Record good Life”. In terms of content presentation
mode, the vertical screen interface is more in line with the user’s mobile phone
reading habits, creating an interactive participation of the “presence”. In terms of
content production, TikTok’s content production model is combined with the UGC
and PGC and OGC mode, and also sets hot and challenging topics to increase
content production and viscosity of users. According to statistic, the short video
released by the ordinary person through platform, counted for about 49.1%. Theme
of 16% is users to participate in challenges topic of the platform. In terms of content
operation, TikTok launched the “see music plan” to provide powerful and high quality
publicity channels for talented potential original musicians. The plan not only enrich
their own music library resources, but also optimize the user experience. In the
aspect of video clip, it try their best to cater to the novelty of young people’s
personality. The video clip program is simple and easy to operate, solve the problem
of difficult use of professional software. There are all kinds of special effects such as
“time back”. Various special effects and colorful filter effects have been introduced. It
based on the characteristic of female users slightly vitality. A variety of special
effects of “magnifying eyes, increasing, whitening” make the video production
process for fun, increase the face score and increase the attractiveness of young
women (Gu, 2016).
User Analysis of Sensory Experience
The acquisition of information about the outside world comes through the
sensory organs, while the sensory experience mainly refers to the experience of the
sensory organs such as sight and hearing. The interface design, function
presentation and interaction design of the TikTok app optimize the user’s visual and
auditory experience. TikTok app interface design, functional presentation, interactive
design is to optimize the user’s visual and auditory experience (Guo, 2018).
Visual and Auditory Design
The human brain is a powerful pattern recognition computer that manages the
mass of information flowing into the eye by observing visual patterns. According to
this characteristic, the visual designer reasonably designs each element of the visual
structure, and communicates the behavior of the application to the user most
effectively. People’s attention is limited. The less attention resources the user needs
to input the interactive interface, the better. The interface should try to eliminate
meaning less information. Color and layout, information visualization will have an
impact on interaction. The black theme color and phonograph design elements of
TikTok interface, in line with young people’s view of fashion and aesthetic. Now
playing to see only the user’s home page that simplifies the operating procedures.
The page has quick attention, like, comment, share, rotate music CD, and other
icon. The interface is modular in design according to the visual structure and meets
the visual aesthetic requirements. In addition, a variety of special effects of video
images coupled with dynamic and novel music quickly stimulate the user’s auditory
nerve. (Guo, 2018).
Analysis of User Interaction Experience
Usability is the basis interactive design that is a general evaluation of the
availability. The information architecture and function design of the interface meet
the psychological expectations of the user and promote effective human-computer
interaction.
Interface information architecture meets the user’s psychological
expectations. The TikTok player interface has a double tab above and below,
comment bar on the right, displays the topic text, the creator notes, the original
sound of the music in the lower left section and so on. Whether you’re watching,
sharing socializing, introducing, creating your own content, you can find the content
ont the homepage. User operations are simpler and more intuitive. The interactive
mode of player interface is convenient and fast. For example, pull down to switch to
the next video, click continue or pause playback, and view the user’s home page to
the left. The quick operation design saves time for the users.
Function design meets the requirements of different scenarios. TikTok
satisfies the function of user to searching, viewing socializing and creating content.
Searching function, TikTok realize the function of searching user and content by
configure search preload technology, providing hot words, history and search
“sweep a sweep” function watch instantly. Home page is the default system
recommended player interface and automatic loop. Vertical play mode more in line
with the visual senses. Social function. The right side interface has icon, such as
attention, likes comments, sharing and so on. It has excellent interactive function by
quickly focus on the other people, realize comment interaction, share useful
information. TikTok allows the audience to comment and interact with other users
without pausing playing of video, also achieve social function. UGC content creation
function. Users can instantly create their personalized video works by clicking the
create icon below. It also provides background music and editing mode. Users can
complete the personalized editing of the video through a simple operation to meet
the user’s creative needs and share the achievement. From the view if the usage
scene, the user can use the fragmentation time to read the information during the
leisure time, whether it is the toilet, the bed, the waiting time or the transportation
time (Gu, 2016).
Analysis of User’s Emotional Experience

Emotional experience is an experience activity that uses sensibility to drive
psychology. It aims to capture the user’s attention and induce emotional reaction
(conscious or unconscious) to improve the design of the possibility of performing
specific behaviors. The user experience is optimized by the attachment of user
emotion. According to data, TikTok’s current ratio of male and female users is
basically the same, with 48.03% male users and 51.97% female users. In age of 30.
They are concentrated in first and second tier cities. The characteristic of TikTok is
the short video of music, which combines the strong expression ability of music with
the expression of the popular culture potential of short video, which consistent with
the appeal of young people. According to the survey, college students expressed
high satisfaction with the originality, fun, practicality, real-time and freshness of
TikTok content. TikTok, with the slogan of recording a good life, has been
recognized by users for spreading the atmosphere and sharing fun. Young people
always have the feeling of being unable to stop browsing. This unconscious
emotional experience captures the user’s attention and improves the ability to watch
TikTok (Gu, 2016).
UGC and PGC and OGC Content Production to Meet the Diverse and Individual
Needs of Users
According to statistic, TikTok’s user has more than 200 million in the second
quarter. It has a huge number of users. The contents of the short video of TikTok
include all aspects of the world of beauty, handsome, child, cute pet, music, dance,
food, travel, technology, games, beauty, fitness and so on. The mechanism for
generating mass content is its user-driven content production. That is the fusion
mode of UGC and PGC and OGC. Content can only achieve user viscosity if it can
meet the needs of users. Uses and Gratification theory of communication holds that
people use some form of media is being able to meet certain needs. Content
production of TikTok is closer to users’ lives, realities and emotions demand,
meeting the psychological needs of users. From theory of Maslow’s hierarchy, this
getting friends and love, respect recognition, is a higher level of demand after
meeting psychological and security needs.
The content producer of the UGC mode is an ordinary user and has no
professional knowledge. They create and disseminate content based solely on
personal experiences and interests. TikTok has almost no threshold for content
producers. Users create personalized, lively, fresh, fun, and creative 15-second
music video content based on their own preferences, along with a variety of fun and
interesting music, and the addition of personalized effects and filters. It not only
mobilizes users’ enthusiasm for content production, but also enables the TikTok
platform to obtain massive content at a very low cost and enrich the content form
and continuous content source. The sense of participation and sense of
accomplishment gained by the TikTok users, also enhance their loyalty to it. When
ordinary users generate and receive content based on the same interest, they can
establish communication and interaction with other users. This provides users with a
topic exchange community to meet their social needs. The establishment of social
relationship helps to enhance the user’s stickiness of the platform. The sharing
mechanism has a positive meaning for building social relationship. TikTok produces
content based on the UGC model, reflecting its emphasis on user activity and
loyalty.
Content producers of the PGC model are individuals or experts with expertise
in particular areas. They have a certain influence and popularity in certain fields,
such as Wu Yifan and other stars, novelist, foodies, writers, designers and so on.
They produce professional, deep, vertical and high-quality content based on their
expertise. High-quality content is more attractive to users and helps to achieve user
diversion.
Content producers of the OGC model are practitioners with a certain level of
expertise and professional background. They produce content based on the
perspective of professional identity and create value with the platform. The OGC
mechanism sets a higher threshold for content producers. It requires not only the
expertise or qualifications of a particular field, but also the professional identity of the
producer. To some extent, quality producers are selected to help produce more high
quality content. The platform insist that “content is king” and produces high quality
content to make up for the defects of the UGC model. It can further meet the
individual needs of users to keeping them, increasing their loyalty.
TikTok insist on the user center. It classifies users from the general,
professional, and professional aspects to produce a variety of content that meets the
needs of users. The platform meet the individual needs of users through a variety of
classification methods. Due to the content fusion mechanism of UGC and PGC and
OGC ordinary users express their individuality through TikTok and develop social
channels. Professionals such as celebrities can increase their influence,
professionals can attract traffic to create business value. At the same time, the three
increase the attractiveness and participation of the platform, which cannot only exert
the scale advantage, but also obtain stronger user stickiness. At present, the
number of daily active users in China has already broken through 200 million. TikTok
not only needs to expand the form and content depth and value in content
production, but also increases the appeal of content to users.
Innovative Content Expressions to Cater to User Interest
TikTok focuses on a 15 second short video of music to cater to the
fragmented attention of user. The content of the 15-second short video innovated
the “micro narrative” model. The content has the characteristic of story, clear
context, reverse, unconventional, and creative. It greatly satisfies the user’s
curiosity. According to the American scholar E. M. Rogers, “theory of diffusion of
innovation”, refers to “concept, practice, or thing” that is considered novel by an
individual or other adopting organization. It spreads among members of a certain
social group through certain channels over a period of time. The novel narrative
mode of the short video has enriched the expression of the content and is loved by
the public. The operation of TikTok has been trying to strongly guide the content
production behavior of users. In the 1970s, American scholar of communication
McCombs and Donald Shaw’s agenda setting theory: there is a highly corresponding
relationship between the public’s understanding and judgement of important issues

in social public affairs and the reporting activities of the media. That is to say, the
“big things” reported by the media are also reflected in the public’s consciousness as
“big thing”. The challenges and hot topics of TikTok reflect the guiding role of
agenda setting theory. Challenges and topics motivate students to create content
and engage in interaction. It is easy to get millions and billions of users’ attention. It
can guide users to content production and implement boot functions. Under the
guidance of specific topics, whether it is watching or participating in it, the user is
concerned with similar content, providing the user with the focus of triggering
common interests or actions. Therefore, there is interaction between the TikTok
users. The mutual attention and interaction of users further stimulates the sharing
experience of each other’s emotions. TikTok often combines the topic of online
hotspots to create shared themes such as finger dance and seaweed dance. This
encourages users to create and upload audio and video. Hot topics can attract
hundreds of millions of people to pay attention.
Recommended Algorithm Technology Boosts Personalized Service
McGuire, an English scholar, argues that audience behavior is largely
explained by individual needs and interests. The uses and gratification theory
suggest that audiences are individuals with special “demands” whose media contact
behavior is based on specific motivations “using” the medium, so that their specific
needs are “satisfied”. The audience will actively choose content with the same
interest or value, and accept it selectively. The application of big data technology
enables the media to better analyze and grasp the different “needs” of audience,
provide corresponding services according to their “needs”. Therefore, it can be
optimizes the users experienced. The intelligent analysis of TikTok big data
technology is supported by Tuotiao’s powerful data mining capabilities. The system
depicts media usage based on user likes, sharing, duration, gender, age, location,
etc. So it can relatively accurately analyze the user’s income, consumption
preferences, potential needs and other refined dat. TikTok’ score technologies are
text mining, machine data mining, personalized recommendation engines, and more.
This enables deep mining of data storage and retrieval, sensitive information
monitoring, user behavior analysis, and report analysis. The platform then provides
each user with products and services that truly meet their needs.
In content distribution, TikTok has a rigorous algorithm for distributing video
content that matches its interest and preferences. It addition to intelligent algorithms,
TikTok has a rigorous manual review of content distribution. Thousands of people
collate with the algorithm to review and recommend content. Manual audits
compensate for the mistakes in machine algorithms. The platform can accurately
describe the characteristics, behaviors, and needs of users. The information and
content that the audience likes is then pushed based on audience preferences.
Reflection on User-Centric Theory of TikTok
The platform excessively caters to the user’s preferences, resulting in the
shallow and vulgarization of the content. TikTok is becoming increasingly shallow
and vulgar in content, in order to realize traffic realization and commercial value.
Some the content violates the mainstream values of the society, lack effective and
correct value guidance. The content appears homogenized. Part of the content
involves infringement. Homogenous and enjoyable content is difficult to maintain the
user’s long-lasting freshness and excitement, and is prone to aesthetic fatigue. The
pushing content that users like based on recommended algorithm technology, can
easily lead to information cocoons. Users are only immersed in their existing
knowledge structure and interest, which leads to one-sided and narrow knowledge.
The group only cares about its own interests, but is willing to share “the birds of a
feather” and will add more information cocoons to the society. The user-driven
mechanism based on the “user-centric theory” perfectly demonstrates the “uses and
gratifications” theory. If this is only “satisfaction” and there is no “guidance”, the
function will decline.
In response to the vulgarity, shallowness and entertainment of content,
TikTok should adhere to the role of “gatekeeper” and remove negative energy
content. In the user-led and “private-custom” pop culture, TikTok needs to
consciously “embed” certain elements of mainstream value, in order to achieve the
function of guiding social values. It can create a short video social platform with rich
content, elegant taste and entertainment. TikTok should provide multiple video
content when delivering content to users accurately, to avoiding information
cocoons. It can open up users’ horizons and enrich their knowledge. The content
production of the platform adheres to “content is king” and deepens the production
mode of PGC content. It can improve the aesthetic taste and meet the high-level
spiritual needs of users by providing quality content.

Related Literature and Previous Research
Product Positioning
Product positioning is establishing the position of the product in the market, it
is achieved by creating distinct personality characteristics for the product of the
enterprise so as to create a unique market image. Moreover, the product personality
characteristics should be demonstrated by the target audiences, product features
and market strategies of the product. That means target audiences, product
features, and marketing strategies are key factors in product positioning (Xin, 2007).
From the angle of the target audiences, the enterprises should follow and
consider target audiences’ needs and preferences. Target audiences are the front
end of marketing work, meanwhile the demand of target audiences is the core of
enterprises marketing work. Therefore, analyzing the real demands of target
audiences is the most important task enterprises. For example, Japan’s Nikon has a
long history of the company that makes cameras. With the advent of digital
photography, users are more in pursuit of the convenience and lightness of the
camera. Nikon has quickly adopted a response strategy according to the changes of
target audiences’ demands to produce a micro-single-camera. It is a good example
that following the target audiences is the need to change product (Ye, 2001).
Product features is the important factor of whether the product receives
customer favor or not, and also the power of product sustainable development.
When determining product positioning, enterprises design product features
according to the requirements of target users to ensure products are in a competitive

position. For example, recently a kind of chat and friend application namely soulmate
has become popular in a short time. With the development of the technology, people
get into the era of internet. With the appearance of more and more internet products,
there are several marketing strategies for promotion those products. With the arrival
of the internet era, more and more internet products tend to be online promotion
refers to all kinds on internet ways such as webpage to promote the product, while
offline refers to cooperation with other company to hold activities to increase product
exposure (Wu, 2018).
Furthermore, with t he development of the internet society marketing
strategies are gradually diversified. All in all, target audiences, product features, and
marketing strategies are key factors in product positioning (Xin, 2007). Regarding
short video apps, identify target audiences can help the apps know their real needs
on the perspective of short video. Product feature is thus the essential factor to
make the short video app maintain the development. As for the marketing strategies
that they are the power to expand marketing and also important for the product
positioning (Yu, 2014).
Content Variety
With the rapid development of short video app and the creation of UGC
model, more and more short video apps featured the original contents. Therefore,
the high-quality and diversity of contents will be the driving force for the sustainable
development of short video app. Moreover, how to improve content variety will be
problem for the short video industry (Wan, 2017). Content divided into three
categories. The first category is the education, that means teach the users how to
move up, cook and speak language. The second category is the entertainment, for
example, some funny and parody video which is used to please the users. The third
category si the promotion, for example promoting cosmetics to audience and call for
them to buy, in other words, it is a kind of online commercial activity. These three
types of video constitute the main content of the short video app (Meng, 2016).
Aimed at the first category-education, education short video is meaningful to help
users improve basic life skills. Following different studying demands of users,
education short video covers apps, identify target audiences can help the apps know
their real needs on the many aspects of life. It adopted a relatively easy way to teach
users and increase users’ capability in a short time. Education short video should be
encouraged and promoted in short video apps. From the angle of entertainment, the
advantages of the entertainment short video. When life speeds up, many people
have to be under the tremendous pressure from life and work. Hence, these
entertainments short videos help them relieve stress and make the get positive to
life. For example, some positive funny short video, although on the surface it is
funny, but actually it transfers positive energy (Zhi, 2018). However, talked about the
disadvantages of the entertainment of short video. With the appearance of more and
more short video apps, in order to attract more users, many vulgar parody videos
increased rapidly. Students become addicted to video ,and follow suit. The wrong
concept of life is transmitted, which seriously affects the physical and mental health
of students. For example, some teenagers who are pregnant shoot related
entertainment video which brings wrong values to teenagers. The commercialization
of short video app is an inevitable trend. “If someone pays attention to the video ,
there will be promotion content.’ (Wan 2017, p60). On one hand, under the
leadership and promotion of KOL (key opinion leader), it promotes the purchase
behavior of users. On the other hand, it is also a threat to the short video industry.
As the number of promoted video increases, users will become bored and
may abandon the short video app. Therefore, the regulation and quantity control of
promotion of short video is an urgent problem to be used in short video industry
(Zhi,2018). From what has been discussed above, content variety is the power of
short video industry (Wan, 2017). Besides, these following content types (education,
entertainment, promotion) enrich the short video and attract more users. Optimizing
and strengthening the regulation of video content will promote the benign
development of the short video industry.
Uniqueness
The uniqueness of the product is simply the characteristic that is the
advantage different from similar products, the core competitiveness of the product
and the power to support the product’s development in the future. With the rapid
development of the short video apps, uniqueness is the most important and
competitive ability for the short video apps. Zhi (2018) summarized three features
that make TikTok different from other short videos apps. The first one is taking music
as main line of the app, with various types of background music to attract more
young people to join. The second is big data analysis of the preference of different
contents to them, so it is a good way for users to choose what they like. TikTok is
the first short video app which which adopted the analysis of big data. The third one
is that the time is limited to 15 seconds, taking advantages of users’ fragmented
time. It is feature that adapts to the rapid speed of life.
Focusing on the characteristics of music, an embodiment of people’s spiritual
pursuit since ancient times. Various forms of music can give people different
experiences and help people relax their bodies and relieve stress. Young people
living today are more likely to use music to regulate headphones and listening to
music (Garnett, 2016). Also mentioned that music plays an indispensable role in life
and it is an expression across borders and time which give people a high degree of
participation. Pointed out that because of the characteristics of music, and the
development of various apps, music apps will always have a place (Chao, 2017).
Big data analysis refers to the analysis of large-scale data. With the arrival of
the media era, media is an important channel and means to carry out big data
analysis. For media, they have a large number of audiences and can easily get first-
hand data of their media use, analyze the data, and design personalized features to
attract more audiences. Big data analysis can help media and users establish long
term and stable interactive relations. Therefore, some media adopt big data analysis
and make some effective measures. For example, in 2012, Sina revised the
webpage based on big data analysis and highlighted social elements in the website.
By carrying out online social activities and understanding the information and
accepting habits of the audience, it is therefore convenient to push personalized

media content and microblog content to the user and simultaneously meet the
information and social needs of the user (Guo, 2005).
Aiming at the use of fragmented time, the development of the society and the
high speed of people’s life makes people’s spare time much more scattered and
shorter. So how to make full use of fragmented time is obviously important. The
short video app a which makes use of fragmented time. Short video is generally 5
seconds to several minutes long, so is adopted to fit user’s spare time. Fragmented
information increases the utilization of people’s fragmented time. It allows people to
browse information in gaps in their lives such as on the subway or during meals.
Information is becoming easier to receive and select (Chen, 2017).
As for the TikTok, the time is limited for 15 seconds, hence “short” became
the biggest difference between TikTok and other competing apps. While increasing
the difficulty of creation, it also make video’s content more defined. The time of 15
seconds is also adapted to the use of scenario of mobile and fragmentation. In line
with the viewing habits of the audience, the audience is more enthusiastic to
participate in the review of quality content, and the memory points are more vivid. In
other words “short” as become the biggest selling of brand marketing. Above all
uniqueness is the core competitiveness of the product and the power to support the
product’s development. With the development of the short video apps, uniqueness is
specially important for long-term and sustainable development of short video
industry, meanwhile it is good to establish stable and long-term relations with target
audiences. The aforementioned literature review is finally summarized to be the

following conceptual model, presenting the detail of each variable and proposed
relationship between the variables (Zhi, 2018).
A TikTok on Crowdfunding
This article addresses crowdfunding, a relatively new form of informal
financing of projects and ventures. It describes its principle characteristics and the
range of players in this market. The different business models of crowdfunding
intermediaries are explored and illustrated. A first attempt is made to classify the
different forms of funding and business models of empirical data the paper
discusses the economic relevance of crowdfunding and its applicability to start-up
financing and funding creative ventures and research projects (Hemer, 2018).
Study on the Perceived Popularity of TikTok
With the rapid development of short video industry all kinds of short video
apps emerge at the right time and spread quickly. However, there are little study on
the short video apps. So, the research chooses TikTok app to study. Inducting three
factors: Product Positioning, Content Variety and Uniqueness to explore the
relationship between them and perceived popularity of TikTok. The study is a
quantitative research using questionnaire as data collection tool. Questionnaires are
distributed to Haidan district, Beijing, China and 200 participants who randomly
selected are age between 1970s to 2000s. Results of Pearson-Moment Correlation
showed there is a positive relationship between product positioning, contend variety,
uniqueness and perceived popularity of TikTok (Hou, 2018).
Popular Learning and Sharing Creative skills

Ranging from a few seconds to a few minutes, short videos have become a
popular form of learning and sharing creative skills such as drawing, photography,
and crafting. Short videos in social media platforms are reshaping the experience of
learning creative skills by providing visually rich instructional materials and
communication features to question and comment on those materials. These
functions and features of a video platform can impact user’s learning experience,
and this aspect has been under-investigated. This study is motivated to investigate
user behaviors in short video sharing platforms and identify any gap between user
expectations and behaviors afforded by those platforms for creative practice. This
study focused on analyzing TikTok (ie, a short video platform) and Bilibili (ie, a video
sharing platform) specially their information architecture and user interfaces,
viewers’ comment on selected drawing skill sharing videos in both platforms (which
result in viewer attitudes in practicing and learning creative skills), and selected
TikTok users online activities and expectations for creative practice based on
profiles and in-depth interview. The multi-dimensional data about users behaviors
and expectations are synthesized into five different personas, leading to the
discussion of design recommendations to support creative practice in short video
sharing platform (Qiyang, 2019).
Social Network Sites and their Irrepressible Popularity
Popularity of social media is increasing day by day and there are thousands
of social media platforms on the internet with the different features. This chapter
discusses the term social media in general and examines its evolution in detail form
the beginning of the first e-mail to today. Authors explore the terms pertaining to the
domain of social network sites which are considered as one of the most used forms
of social media. Authors present a discussion about popular topic “TikTok Addiction”
and examine its characteristics with a brief literature review. Accordingly, despite the
fact that excessive use of social network sites cannot be formally accepted as a
behavioral addiction; shy and young, extrovert, and neurotic women with no
relationship are more likely to develop addictive behaviors towards social media.
CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the Research Design, Population of Sampling Scheme,
Demographic description of the respondents, Research Instrument Used, Validation
of the Instrument, Data Gathering Procedures, and Statistical treatment of Data.
Research Design
The study used descriptive method which design for researchers to gather
information. This method enabled the researchers to interpret the theoretical
meaning of the findings. All of the data gathered includes Gender, Age, and all
questions with regards to the factors emphasized according to the “TikTok:
Advantages and Disadvantages to the Life Long Learners Life of Students in RTU
SY 2019-2020”
at RTU-Pasig.
Population of Sampling Scheme
The study used Simple Random Sampling in determining the samples of the
study. All Life Long Learners students who know the application TikTok in Rizal
Technological University-Pasig Campus were that the respondents of this study.
Demographic Description of the Respondents
The researchers considered the Life Long Learners of RTU-Pasig Campus
comprising of (102) respondents, male and female. They were the chosen
respondents because their generation is evidently more dependent on technology
than the way of people used to before.

Research Instrument Used
A questionnaire was used in gathering data. The questionnaire has 4 parts.
The questionnaire consisted of items that determined the advantages and
disadvantages of TikTok application to the Life Long Learners at RTU-Pasig
Campus.
Numerical Range and Description Scale
Scale Description Range
5 Strongly Agree 4.51 - 5.00
4 Moderately Agree 3.51 - 4.50
3 Neutral 2.51 - 3.50
2 Moderately Disagree 1.51 - 2.50
1 Strongly Disagree 1.00 - 1.50
Validation of Research Instrument
The researchers made a letter of validation for the questionnaire and went to
the Department of College of Arts and Sciences to validate and we gave it to three
(3) professors. The Likert scale is used by the respondent to answer the questions.
Respondents asked to indicate their level of agreement with a given statement by
way of an ordinal scale. Most commonly seen as a 5-point scale ranging from
“Strongly Disagree, Moderately Disagree, Neutral, Moderately Agree, Strongly
Agree”. Validity determined whether the research truly measures. It was intended to
measure the truthfulness of the research results. According to (Brown, 2012), there
are four types of validity: Face Validity, Contend Validity, Criterion Validity, and
Construct Validity. Furthermore, the researcher emphasized on the content validity
pertains to the degree in which the instrument fully assess or measures the
construct interest (Jopped, 2000).
Data Gathering Procedure
The researchers used survey questionnaires and the gathered data from
TikTok application are divided into (4) factors that is relevant to the proposed title
research.
I. Entertainment
II. Creativity
III. Trend
IV. Awareness
Statistical Treatment of Data
This makes explicit the method and formula needed in the analysis of the
research data. On presenting, interpreting and analyzing the data gathered by the
researchers, statistical tools and techniques used. First, the data gathered present
clearly and correctly. The researchers used statistical table that label properly.
Percentage formulas used to determine the relationship of one with respect to
the whole. This is intended the distribution of the respondent demographic profile.
Second, researchers compute the respected mean and weighted mean in every
question and factor come from on the data that gathered. 5 points rating scale used
to determine the degree agreement.

1.Percentage will be use to answer the SOP No.1. It is a display of data that
specifies the percentage of observation that exit for each data point of grouping data
points. It is a particularly useful method of expressing the relative frequency of
survey responses and other data.
Formula:
P=f / n x 100
Where:
P = Percentage (%)
f = Frequency
n = total number of respondents
2.Weighted Mean will be use to answer SOP No. 2. It is an average that takes into
account the importance of each value of overall total. This was used to show an
average tally of the responses of the respondents in each of the question
incorporated in the questionnaire. Specifically, to show the factors associated to
speech anxiety among respondents and their experience.
Formula:
WM =
∑ fx 1+ fx2 + fx3 +… fx k
n1 +n 2+ n3+ … … nk
Where:
WM = Weighted Mean
∑ fx1 + fx2+ fx 3+ … fxk = Weight responses in each of the questions being
considered.
n1 + n2 + n3 + …n k= Total number of observations.
3.One Way ANOVA will be used to answer SOP No. 3. It is a statistical test which
analyzes variance. It is helpful in making comparison of two or more means which
enables a researcher to draw various results and predictions about two or more sets
data.
Formula:
MST
F=
MSE
Where:
F = Anova Coefficient
MST = Mean of sum of squares due to treatment
MSE = Mean of sum of squares due to error.

CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter present the research findings are presented analyzed and
interpreted the gathered data. The following tables present the assessment of the
respondents.
TABLE 1
Frequency and percentage distribution of respondents according to their
gender
Gender Frequency Percentage (%) Rank
MALE 41 40.20 2
FEMALE 61 59.80 1
TOTAL 102 100
Table 1 shows the population frame and sample of respondents according to
their gender. Wherein the female respondents got the highest frequency of 61
having 59.80 percent of respondents; while the male respondents got 41 out of 102
respondents having 40.20 percent of respondents. To sum it up, the number of
respondents were 102 which is total of 100 percent.

TABLE 2
Frequency and percentage distribution of Respondents according to their age
Age Frequency Percentage (%) Rank
20-BELOW 16 15.69 3
21-25 60 58.82 1
26-ABOVE 26 25.49 2
TOTAL 102 100
Table 2 illustrates the population frame and sample respondents according to
their age. The range of 20-below with a frequency of 16 or 15.69 percent. The range
of 21-25 or a frequency of 60 is equal to 58.82 percent. The range of 26-above was
26 that is equal to 25.49 percent. This table had the total of 102 numbers of
respondents which was 100 percent. Majority of the respondents where in between
21-25 years of age.

TABLE 3
Mean results of entertainment to the students
f
ENTERTAINMENT Mean VI Rank
5 4 3 2 1
32 38 27 2 3 3.92 MA 2
1.TikTok is fun to use.
2.TikTok app helps lighten up your 23 42 26 6 5 3.71 MA 3
mood.
18 39 35 4 6 3.59 MA 4
3.TikTok app is a stress reliever.
4.TikTok app highly influences the 38 36 17 7 4 3.95 MA 1
youth.
5.Viewers always give good feedback 9 26 32 21 14 2.95 N 5
on TikTok apps.
AVERAGE WEIGHTED MEAN 3.62 MA
Legend: VI-Verbal Interpretation; MA-Moderately Agree; N-Neutral.
Table 3 presents mean in entertainment. It shows that TikTok is fun to use
with a weighted mean 3.92 and its verbal interpretation as moderately agree. TikTok
app helps lighten up your mood with a weighted mean 3.71 and its verbal
interpretation as moderately agree. TikTok app is a stress reliever with a weighted
mean 3.58 and its verbal interpretation as moderately agree. TikTok app highly
influences the youth with a weighted mean 3.95 and its verbal interpretation as
moderately agree. Viewers always give good feedback on TikTok apps with a
weighted mean 2.95 and its verbal interpretation was neutral.
The data imply that mean result of entertainment to the students with a
weighted mean of 3.62 and the verbal interpretation as moderately agree. TikTok
application gave student users fun, and helped lighten their mood. This application
can be a stress reliever for the student users. This application is highly influenced
the other student users. But TikTok application gave good or bad feedback from the
viewers.
TABLE 4
Mean results of creativity to the students
f
CREATIVITY Mean VI Rank
5 4 3 2 1
1.TikTok enhancers your creativity 18 44 28 6 6 3.61 MA 1

2.TikTok improves your socialization
skill. 12 37 36 10 7 3.36 N 3
3.TikTok develops your information
in social media. 14 36 31 12 9 3.33 N 4
4.TikTok helps you to be famous. 23 29 31 8 11 3.44 N 2
5.TikTok helps you to earn money. 8 13 37 22 22 2.64 N 5
AVERAGE WEIGHTED MEAN 3.28 N
Table 4 presents mean in creativity. It shows that TikTok enhanced your
creativity with a weighted mean of 3.61 and its verbal interpretation was moderately
agreed. TikTok improved your socialization skill with a weighted mean of 3.36 and its
verbal interpretation was neutral. TikTok developed your information in social media
with a weighted mean of 3.33 and its verbal interpretation was neutral. TikTok
helped you to famous with a weighted mean of 3.44 and its verbal interpretation was
neutral. TikTok helped you to earn money with a weighted mean of 2.64 and its
verbal interpretation was neutral.
The data imply that mean result of creativity to the students with the weighted
mean of 3.28 and the verbal interpretation was neutral. TikTok application enhanced
the creativity of the student users. TikTok moderately affected your socialization skill,
and moderately developed your information in social media. Sometime TikTok
helped you to be famous and it can help you to earn money.
TABLE 5
Mean results of trends to the students
f
TRENDS Mean VI Rank
5 4 3 2 1
1.TikTok gives you more follower on 4

social media. 24 39 24 7 8 3.36 N
1
2.TikTok makes you viral. 26 37 23 8 8 3.64 MA
1
3.TikTok makes you feel love by the 5
viewers. 9 42 28 13 0 3.26 N
3
4.TikTok boost your confidence. 12 45 30 6 9 3.44 N
2
5.Being trendy affects your social status. 23 37 28 5 9 3.59 MA
AVERAGE WEIGHTED MEAN 3.51 N
Table 5 presents mean in trends. It shows that TikTok gave you more follower
on social media with a weighted mean 3.63 and its verbal interpretation, moderately
agree. TikTok makes you viral with a weighted mean 3.64 and its verbal
interpretation, moderately agree. TikTok makes you feel loved by the viewers with a
weighted mean 3.26 and its verbal interpretation, neutral. TikTok boosted your
confidence with a weighted mean 3.44 and its verbal interpretation, neutral. Being
trendy affected your social status with a weighted mean 3.59 and its verbal
interpretation, moderately agree.
The data imply that mean result of trends with a weighted mean of 3.51 and
the verbal interpretation as moderately agree. TikTok gave you more follower on
social media. This application can make you viral and make you feel loved by the
viewers. Furthermore, this application sometimes boosted your confidence. And
being trendy on this application affected your social status.

TABLE 6
Mean results of awareness to the students
f
AWARENESS Mean VI Rank
5 4 3 2 1
M
1.TikTok is an addictive application. 24 33 27 8 10 3.52 A 2
3.36 N
2.Users become aware to cyber-bullying. 19 34 25 13 11 3
M
3.Users forget to utilized their time for
any important thing. 29 32 24 7 10 3.62 A 1
4.Users feel depress if they don’t get
enough views. 17 19 24 20 22 2.89 N 5
5.TikTok is just a waste of time. 17 18 44 9 14 3.15 N 4
AVERAGE WEIGHTED MEAN N
Table 6 presents mean in awareness. It shows that TikTok was an addictive
application with a weighted mean 3.52 and its verbal interpretation was moderately
agreed. Users moderately became aware to cyber-bullying with a weighted mean
3.36 and its verbal interpretation was neutral. Users forgot to utilized their time for
any important thing with a weighted mean 3.62 and its verbal interpretation was
moderately agreed. Users not definitely feel depressed if they don’t get enough
views with a weighted mean 2.89 and its verbal interpretation was neutral. TikTok
moderately just a waste of time with a weighted mean 3.15 and its verbal
interpretation was neutral.

The data imply that mean result of awareness with a weighted mean of 3.31
and the verbal interpretation was neutral. TikTok application was an addictive
application for the students. Student users moderately became aware to cyber-
bullying by using TikTok application. Student users usually forgot to utilized their
time for any important thing. Using this TikTok application can’t get student users to
be depressed if they don’t get enough views. Other than, TikTok application maybe
just a waste of times or not depending to the users.
Table 7
Significant Difference Between Demographic Profile and Entertainment
Entertainment F Sig. Decision Remark
1.TikTok is fun to use. .321 .727 Accept Not Significant
2.TikTok app helps lighten up your .470 .626 Accept Not Significant
mood.
3.TikTok app is a stress reliever. .995 .373 Accept Not Significant
4.TikTok app highly influences the 2.685 .073 Accept Not Significant
youth.
5.Viewers always give good .804 .450 Accept Not Significant
feedback on TikTok apps.
The table 7 shows that there is no significant difference between
demographic profile of the respondents and entertainment. All items were accepted
because all of them got p=values higher than the allowable margin error. Item no.1
has .727, item no.2 has .626, item no.3 has .373, item no.4 has .073, item no.5
has .450. Hence, the researchers accepted all of them which lead to the conclusion
that all of them are not significant.

TikTok application is launching an event aims to expand its scope beyond
social and into entertainment. Under the TikTok program, entertainment partners
utilize TikTok’s strength as a preferred platform among creative audience to increase
their brand exposure and reach millions of TikTok users (Berananda, 2019).
Table 8
Significant Difference Between Demographic Profile and Creativity
Creativity F Sig. Decision Remark
1.TikTok enhances your creativity. .966 .384 Accept Not Significant
2.TikTok improves your socialization .070 .933 Accept Not Significant

skill.
3.TikTok develops your information .933 .397 Accept Not Significant
in social media
4.TitTok helps you to be famous. .708 .495 Accept Not Significant
5.TikTok helps you to earn money. 1.197 .306 Accept Not Significant
demographic profile of the respondents and creativity. All items were accepted
As discussed, one of TikTok’s core tenets is creativity, it’s a way to express
themselves and create a fun, beautiful, and creative short video clips to gain a
following and build a community around their passions. It also features some great
special effects that users can apply to their videos to make them more unique. You
can also cross-post the content on other platforms to share it with more people
(Marton, 2019).
Table 9
Significant Difference Between Demographic Profile and Trends
Trends F Sig. Decision Remark
1.TikTok gives you more follower on 1.174 .313 Accept Not Significant
social media.
2.TikTok makes you viral. 1.596 .208 Accept Not Significant
3.TikTok makes you feel loved by .342 .711 Accept Not Significant
the viewers.
4.TikTok boost your confidence. 1.162 .317 Accept Not Significant
5.Being trendy affects your social .188 .829 Accept Not Significant
status.
demographic profile of the respondents and trends. All items were accepted
TikTok has really hit the nail on the head when it comes to engaging with the
youngster of the world. It might be a bit of a head scratcher for the older genrations,
but TikTok is no news to the teens of the world. 41 percent of TikTok users are aged
between 16 and 24 (Globalwendix, 2019).
Table 10
Significant Difference Between Demographic Profile and Awareness
Awareness F Sig. Decision Remark
1.TikTok is an addictive application. .070 .933 Accept Not Significant
2.Users become aware to cyber- .171 .843 Accept Not Significant

bullying.
3.Users forgot to utilize their time for .049 .952 Accept Not Significant
any important thing.
4.Users feel depress if they don’t get .413 .663 Accept Not Significant
enough views.
5.TikTok is just a waste of time. .338 .714 Accept Not Significant
demographic profile of the respondents and awareness. All items were accepted
has .714. Hence,
the researchers accepted all of them which lead to the conclusion that all of them
are not significant.
TikTok is addictive application. There is a screen time feature on it through
that you can enable if you don’t want you/your kid to be using it too much. And it
takes a while to get the perfect video. It can take multiple tries to make a perfect
video, and can waste some of your time (Patel, 2019).

CHAPTER V
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
This chapter contains an overview of the research. It gives brief statements of
the problem, procedure, and results of the present investigation and formulates
conclusions and recommendation.
Summary of Findings
Based on the research conducted, the following findings are specified:
1. Demographic Profile of the Respondents
1.1 Gender
It was shown that the female respondents got the highest frequency of (61)
having 59.8 percent and somewhat few are male who got frequency of (41) having
40.2 percent total of 100 percent.
1.2 Age
Majority of the respondents ages 21-25 years old got the frequency of (60)
having 58.82 percent, second is ranging 26 above got frequency of (26) having
25.49 percent, lastly ranging 20 below got frequency of (16) having 15.69 percent,
total of 100 percent.
2. Advantages and Disadvantages of TikTok Application
2.1 Entertainment
The data imply that mean result of entertainment to the students with a total
weighted mean of 3.62 and the verbal interpretation as moderately agree. TikTok
application gave student users fun, and helped lighten their mood. This application
can be a stress reliever for the student users. This application is highly influenced
the other student users. But TikTok application gave good or bad feedback from the
viewers.
2.2 Creativity
The data imply that mean result of creativity to the students with the total
weighted mean of 3.28 and the verbal interpretation was neutral. TikTok application
enhanced the creativity of the student users. TikTok moderately affected your
socialization skill, and moderately developed your information in social media.
Sometime TikTok helped you to be famous and it can help you to earn money.
2.3 Trends
The data imply that mean result of trends with a total weighted mean of
3.51 and the verbal interpretation as moderately agree. TikTok gave you more
follower on social media. This application can make you viral and make you feel
loved by the viewers. Furthermore, this application sometimes boosted your
confidence. And being trendy on this application affected your social status.
2.4 Awareness
The data imply that mean result of awareness with a total weighted mean of
3.31 and the verbal interpretation was neutral. TikTok application was an addictive
application for the students. Student users moderately became aware to cyber-
bullying by using TikTok application. Student users usually forgot to utilized their
time for any important thing. Using this TikTok application can’t get student users to
be depressed if they don’t get enough views. Other than, TikTok application maybe
just a waste of times or not depending to the users.
Conclusions
1. Majority of the respondents are females ranging from 21-25 years old and these
students are more willing to use TikTok application.
2. Most of the respondents preferred using TikTok as a stress reliever and to
entertain viewers.
3. The researchers accepted all of them which lead to the conclusion that all of
them are not significant.
Recommendation
1. Female users must avoid using TikTok application frequently.
2. Users must use TikTok application as a stress reliever but with moderation.
3. Must accept the null hypothesis for all factors of TikTok application.
4. To the future researchers
4.1 Use more demographic profile to find better results.
4.2 Must search more related literature about all factors in TikTok application.
4.3 Must see the significant difference well.

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TikTok: It’s Advantages and Disadvantages to the

Life Long Learners Life of Students In RTU SY 2019-2020
I. Respondent Profile
Gender: ___male ____female
Age: ___(20 below) ___ (20-25) ___ (26 above)
Strand:____________
II. Questionnaire
Directions: Below are the different statements that can evaluate the advantages and disadvantages
of TikTok application. Rate the statement from 1-5 by checking (/) the corresponding answer.
5- Strongly Agree (SA)
4- Moderately Agree (MA)
3- Neutral (N)
2- Moderately Disagree (MD)
1- Strongly Disagree (SD)
ENTERTAINMENT 5 4 3 2 1
(SA) (MA) (N) (MD) (SD)
1.TikTok are fun to use.
2.TikTok app helps lighten up your mood.
3.TikTok app is a stress reliever.
4.TikTok app highly influenced the youth.
5.Viewers always give good feedback.
CREATIVITY 5 4 3 2 1
(SA) (MA) (N) (MD) (SD)
1.TikTok enhance your creativity.
2.TikTok improve your socialization skill.
3.TikTok develop your information in social media.
4.TikTok helps you to be fame.
5.TikTok helps you to earn money.
TRENDS 5 4 3 2 1
(SA) (MA) (N) (MD) (SD)
1.TikTok give you more follower on social media.
2.TikTok makes you viral.
3.TikTok makes you feel loved by the viewers.
4.TikTok boost your confidence.
5.Being trend affect your social status.
AWARENESS 5 4 3 2 1
(SA) (MA) (N) (MD) (SD)
1.TikTok is an addictive application.
2.Users aware to cyber-bullying.
3.Users forget to utilize their time for any important
something.
4.Users feel depress if they don’t get enough views
5.TikTok is just a waste of time.
DANILO BELIALBA JR
4321 Kingsbird I St. Brgy. San Juan, Cainta, Rizal
09302917623
djbelialba@gmail.com
Objective
I am seeking for company where my experience can not only improve the
status of the company but also automate the working process to the best possible
one.
Personal Data
Gender : Male
Age : 21 years old
Place of Birth : Antipolo City
Height : 173 cm.
Weight : 53 kgs.
Civil Status : Single
Religion : Christian
Citizenship : Filipino
Educational Attainment
Tertiary Education
Rizal Technology University
2019-Present
Secondary Education
San Juan National High School
Oriole St. Brgy. San Juan, Cainta, Rizal
Academic Year 2011 – 2015
Primary Education
San Francisco Elementary School
Plaza St. Brgy. San Juan, Cainta Rizal
Academic Year 2005 – 2011
Marvelyn Carolino
330 Callejon 2 Sta. Cruz, Pasig City
09291859129
marvelyncarolino1@gmail.com
Personal Data
Gender : Female
Age : 25 years old
Date of Birth : February 2, 1995
Height : 5’0
Weight : 55 kgs.
Religion : Iglesia Ni Cristo
Tertiary Education
2019-Present
Secondary Education
Sampaloc National High School
2007-2011
Primary Education
Samang Norte Elementary School
2001-2007
Joshua Rick Sta Ana

7-A Panday Palingon Tipas Taguig City
09339529873
joshuaalcantara1998@gmail.com
Objective
I am seeking for company where my experience can not only improve the
status of the company but also automate the working process to the best possible
one.
Personal Data
Gender : Male
Age : 21 years old
Date of Birth : August 07, 1998
Height : 5’3
Weight : 50 kgs.
Religion : Christian
Tertiary Education
2019-Present
Secondary Education
Maria Concepcion Cruz High School
2011-2015
Primary Education
P. Manalo Elementary School
2005-2011

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RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences PAGE

TIKTOK: IT’S ADVANTAGES AND DISADVANTAGES TO THE LIFE LONG

A Thesis Presented to the College of Arts and Sciences Faculty

BELIALBA, DANILO JR. A.

Long Learners Life of Students In RTU SY 2019-2020, prepared and submitted by

DANILO A. BELIALBA JR, MARVELYN F. CAROLINO, and JOSHUA RICK A.

December 2019 DR. ANTONIO D. ANTONIO

the Life Long Learners with a grade of ____________________.

PROF. BABYLYN G. RETANANN

DR. YOLANDA P. EVANGELISTA PROF. SUSAN O. VARGAS

Accepted in partial fulfillment of the requirements for the Bridging Program

for the Life Long Learners.

December 2019 DR. SUSAN E. PUYAT

The researcher would like to acknowledge some important persons who

supported and guided them all throughout the study.

opinion for their study.

To the Researcher’s Parents who gave them supports especially on moral

and financial circumstances.

proper construction of sentences.

To Prof Babylyn Retanan, for giving the researchers permission to survey in

Life Long Learners students in RTU-Pasig.

answering the researcher’s questionnaire.

This study aims to determine the advantages and disadvantages of TikTok

application in selected Life Long Learners, to be benefited by being more

knowledgeable in using the TikTok application. Through survey questionnaire, the

insight in using the TikTok application.

This is a study that aims to understand if the TikTok application is relevant to

respondents about the advantages and disadvantages of the TikTok application of

TITLE PAGE ……………………………………………….………………………………. i

APPROVAL SHEET …………………………………….………………….………………ii

TABLE OF CONTENTS …………………………...…………………………..…………..v

LISTS OF TABLES ……………………………………………………………………….. ix

THE PROBLEM AND ITS BACKGROUND

Background of the Study …………………………………………………………. 1

Conceptual Framework …………………………………………………………… 2

Statement of the problem ………………………………………………………… 2

Significance of the Study …………………………………………………………. 3

Scope and Delimitation of the Study ……………………………………………. 3

Definition of Terms …………………………………………………………………

REVIEW OF RELATED LITERATURE

Related Theories Review ………………………………………………………… 6

The User-Centric Theory …………………………………………………………. 7

UCD Design to Optimize User Experience …………………………………….. 9

User Experience Theory ………………………………………………………… 10

User Analysis of Sensory Experience …………………………………………. 11

Visual and Auditory Design ………………………………………………………

Analysis of User Interaction Experience …………………………………………

Analysis of User’s Emotional

UGC and PGC and OGC Content Production to Meet the

Diverse and Individual Needs of Users ………………………………………….

Innovative Content Expressions to Cater to

User Interest ……………………………………………………………………….17

Recommended Algorithm Technology Boosts

Reflection on User-Centric Theory of TikTok ……………………………………

Product Positioning ……………………………………………………………….

A TikTok on Crowdfunding ……………………………………………………….26

Study on the Perceived Popularity of TikTok ……………………………………

Popular Learning and Sharing Creative skills ………………………………….

Social Network Sites and their Irrepressible Popularity ………………………

Population of Sampling Scheme …………………………………………………

Demographic Description of the Respondents …………………………………

Research Instrument Used

Numerical Range and Description Scale