Introduction

Agriculture is the backbone of the Kenyan economy and contributes significantly to the GDP of
the country. It contributes approximately 33% of Kenya’s GDP. More than 40% of the workforce
and 70% of the rural population are employed in the agricultural sector. However, over the
recent years we have seen a stagnation in agricultural productivity. Agribusinesses and small
holder farmers still have difficulties expanding their operations and raising the quality of their
produce.

Additionally, goal two in the Sustainable Development Goals (SDGs) and aims to attain zero
hunger. This goal aims to end hunger, achieve food security and improved nutrition and promote
sustainable agriculture. It acknowledges the connections between promoting sustainable
agriculture, empowering small farmers, ending rural poverty, promoting healthy lifestyles, and
combating climate change.

Zero Hunger Hydroponics Farm therefore seeks to solve the problem of food insecurity through
the new technology of hydroponics. The produce of the farm will be high quality, nutritious and
fairly priced. The produce will also be accessible throughout the year as it is not dependent on
large tracts of land. Hydroponics is a more sustainable way of farming and will aid in solving
some of the agricultural challenges.

Company Profile

Zero Hunger Hydroponics Farm is an enterprise focusing on hydroponic farming based in

Kiambu county. The company’s products are vegetables i.e. kales, spinach, cabbage, capsicum,
lettuce, sweet peppers and tomatoes. The products produced will be high quality and very
nutritious as they will be enriched with nutrients during cultivation. The target customers are the
mama mbogas and restaurants in Nairobi CBD with the produce being sold at whole sale prices.
The process of hydroponic farming maneuvers around climate change as it can be done
anywhere and is not dependent on soil. The enterprise also seeks to enhance food security with
the drought strike rising and causing high food prices.
Spinach Hydroponic farming

Problem Statement

There are various challenges facing the agricultural sector in Kenya. One of these challenges is
the poor adoption of new technology by the farmers which minimizes the amount of potential
productivity. Another challenge is the climate changes occurring across the globe which has
effect on the land and agricultural productivity. Semi-arid areas are in danger of turning in to arid
areas and those that were arid are so dry that no agricultural practice can be considered. Finally,
another challenge is the soil nutrients are depreciating. Due to the growing populations, there is
less land to be farmed therefore the soil is exploited because there is less downtime in between
new crops being planted.

Additionally, the current drought (2020–2022) has been the worst and longest one yet, resulting
in extensive livelihood losses and significant population displacement. More than 4.2 million
individuals are currently experiencing severe acute food insecurity, with over 2.7 million
individuals living in the Crisis phase and 785,000 individuals in the Emergency state. This is a
10% from 2021.
Business Offering

Zero Hunger Hydroponics Farm seeks to solve agricultural challenges through hydroponic
farming. Hydroponic farming is the process of growing plants and crops without using soil. Inert
growth medium is used for hydroponic plants and vegetables, which are then watered,
oxygenated, and fed nutrient-rich solutions. This technique encourages rapid growth, greater
yields, and improved quality. This enterprise will aid in solving food scarcity and will help
maneuver the climate change challenges that are currently ongoing. It will also tackle the
problem of high prices produce and over exploitation of land.

Company Mission

To provide high quality, nutritional vegetables for consumption and to increase food accessibility
with fair prices.

Company Vision

To become one of the significant hydroponics enterprises in Kenya solving food insecurity.

Products

Zero Hunger Hydroponics Farm will produce a variety of farm produce and vegetables through
hydroponic farming. Hydroponic farming is cultivating crops without using soil. The firm seeks
to grow the following vegetables:

i. Kales
ii. Spinach
iii. Cabbage
iv. Capsicum
v. Lettuce
vi. Tomatoes
Kales Spinach Cabbage

Capsicum Lettuce Tomatoes