Brand loyalty - a customer's positive feelings toward a brand and their engagement to buying the

brand's products and/or services on a regular basis, regardless of flaws, competitor actions, or
environmental changes (with.int). In this study, Consumers view the markets that give a better
service and higher quality than other markets.

Buying behavior - is the decision processes and acts of people involved in buying and using
products (with.int). In this study, the researchers The goal is to identify factors that influence
consumer purchasing behavior, such as personal, psychological, social, and economic factors.

Covid-19 pandemic – (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus.

that can range from mild t o lethal (with.int). In this study, Since the outbreak, people have been
unable to leave their houses, and they have demands that can only be satisfied online. This form
of online shopping has several benefits that make people's lives better.

Internet purchasing - the purchase of Goods and/or Services from a Retailer charged to an
Account where the Account information necessary to effect the purchase is provided through a
Retailer Website (with.int). In this study, Consumers use apps to purchase their needs and wants
over the internet, which is known as internet purchasing.

Influence - the capacity to have an effect on the character, development, or behavior of someone
or something, or the effect itself (with.int). In this study, researchers look at the various aspects
that influence Senior High School students’ buying behavior.

Marketing strategies – refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of their products or services (who.int). In this study,
marketing strategy are now being implemented on social media to allow their target audience to
have a glimpse and recognize the market’s product promotion that would meet their customers
needs and wants.

Millennials - a person reaching young adulthood in the early 21st century. In this study, the
researchers choose the majority of this research are the millennials buying behavior through
social media marketing.
Social media – is a platform where people use that facilitates sharing of ideas, though, and
information through virtual networks and communities (who.int). In this study social media refers
to the wide range of Internet-based and mobile services that allows marketers to users to
participate in online exchanges, contribute user-created content, or join online communities.

Social media advertising - is the practice of online advertising on social networking channels
(with.int). In this study, researchers study about what are most common factors that affects
consumers buying behavior that satisfy them the most to buy a specific product.

Social media marketing – is use of social media and social networks to market a company,
products and service (who.int). In this study, social media marketing is one of the most
convenient to people in purchasing stuffs through internet.

Technology - machinery and equipment developed from the application of scientific knowledge
(who.int). In this study, people use technology for communication, business, information and
internet purchasing.

Promotion - refers to any type of marketing communication used to inform target audiences of
the relative merits of a product, service, brand or issue, most of the time persuasive in nature
(with.int). In this study, customers acknowledge the fact that the only reason they maintain brand
loyalty is due to a promotional product reminding them of the brand