TV, FILM AND CREATIVE PRODUCTION: EXTENDED DIPLOMA

LEVEL 3 YEAR 1 (2022-23)

Tutors: Aimee Gourlay, Gina Hele and Richard Simms

PROJECT 3: MUSIC PROMOTION PACKAGE

Unit 5: Investigating Audio Production and Technology
Unit 6: Investigating Visual Production and Technology
Unit 7: Investigating interactive Media Production and Technology

Launch Date: 02/12/22

End Date: 21/02/23
PROJECT AIM: To produce a promotion package for an upcoming or existing music artist consisting of a
Music video, a Digipak CD Cover and Social Media Campaigns.

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PROJECT OVERVIEW
Marketing is a powerful tool used to promote media products prior to their release and can have a great
impact on the overall success of a product. You need to ensure you make the rights decisions throughout
the production process in order to attract an audience.

Music Promotion is just one example of how important marketing is in the industry. Music Videos are the
most popular videos on YouTube, with the current highest viewed Music video just surpassing 10 billion
views and counting. Furthermore, the majority of the world’s population are now avid users of at least one
social media channel, which means the importance of interactive media as a tool for promoting products is
more crucial now than ever. It will be extremely beneficial to learn how to utilise online platforms and their
tools to support a successful marketing campaign.

The best way for you to learn how to create a successful marketing campaign is by producing your own
marketing materials for a specific music artist.

WHAT ARE YOU BEING ASKED TO DO?

In groups you must develop, plan and produce a promotion package for an upcoming or existing artist of
your choice. You will create a range of marketing materials typically used to promote music content
including a Music video, a Digipak cover and 2 social media campaigns.

Although you are working in a team, you will be assessed on your individual contributions that you will
evidenced on your online journal and from observations by your tutors in class. You will be assessed on
four areas of criteria: Context, Research, Practical Skills and Reflection and Evaluation.

TASK LIST
1. Pre-production Folder – Each production group will provide Context for their project by compiling
and completing necessary pre-production paperwork submitted in the form of a pre-production
folder. DEADLINE: Friday 20th January 2023

2. Group Presentation - On screening day, each group will provide Context for their project by
presenting their finished music promotion package to a panel of industry professionals consisting of
their tutors and peers. DEADLINE: Friday 10th February 2023

3. Music Video - You will evidence your Practical Skills by producing an original music video for an
existing or original song. DEADLINE: Thursday 9th February 2023

4. Digipak and Social Media – You will also evidence your Practical skills by producing a Digipak
design and 2 social media campaigns to promote a music artist. DEADLINE: Friday 3rd February
2023

5. Weebly - You will undergo and document continuous Research to support your music promotion
package ideas. You will also regularly Reflect on your progress in an online journal that evaluates
each production stage from beginning to end and culminates in a final Evaluation. DEADLINE:
Tuesday 21st February 2023

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GRADING CRITERIA

CONTEXT
FAIL PASS MERIT DISTINCTION

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Limited understanding Understanding of Good understanding Comprehensive

of subject context, subject context used and knowledge of understanding and
lacking clarity in aims appropriately to make subject context used to knowledge of subject
and purpose. judgments, describe make sound judgments, context used to
aims and clarify articulate ambitions communicate complex
purpose. and clarify purpose. concepts, articulate
ambitions and clarify
purpose.

1) Pre-production folder - Produce a Group Pre-production Folder to support the development of

your Documentary. Your folder should consist of:
Proposal Treatment Script
Shot List Storyboard Location Recces
List of Contacts/ Permission forms (Location Risk Assessments
Contributors and individual)
Contingency Plans Shooting Schedule Call Sheets
Budget (Industry and Equipment List
Actual)

Submit your folder via hand-in and upload a copy of each document to the context section of your Weebly.

DEADLINE: Friday 20th January 2023 @ 4:30pm

2) Group Presentation – Each group will present and display the final outcome of their music
promotion package. In the presentation, you should articulate your ambitions, decisions and
actions which lead to the production of these materials. Each member should be involved in the
presentation and indicate the work they have contributed.

The presentation should include: A PowerPoint, the final Digipak design inserted into a CD jewel case, a
copy of the digipak template printed, Active links for 2 Social media pages and the final music video.

DEADLINE: Friday 10th February 2023 @ 9:30am

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 RESEARCH
REFERRAL SATISFACTORY GOOD EXCELLENT

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high standard and is of a very high
and is of a poor satisfactory standard standard
standard

Little or no evidence Sufficient relevant Thorough and sustained Independently

presented or information has been research and identified, thorough and
information does not gathered, documented investigation of relevant sustained research and
relate sufficiently to and used in the sources, interpretation investigation of a range
task. development of ideas. and synthesis of of relevant sources,
information used to insightful interpretation
inform, support and and synthesis of
develop ideas. information used to
inform, support and
develop ideas.

1) Weebly - You should include a wide range of research to support the production of your
promotional package idea. You should have evidence of primary and secondary research in three
areas:
Content Research
• Codes and Conventions (Genre, Style, Performance etc.)
• Background information on your chosen Artist and Song
• Inspiration and influences - Similar Artists, Songs and Music Videos etc.
• Lyric, Digipak and Social Media Analysis
Market Research
• Primary Research – Questionnaires, Surveys, focus groups etc.
• Secondary Research - existing music videos, designs, trends etc.
• An outline of your target audience
• Distribution – Format and Platform
Production Research
• Production techniques – Camera, Sound, Editing etc.
• Moodboards, Themes, Artwork and Colour Schemes
• Mise-en-scene – Locations, props, costumes etc.
• Actors and Contributors
• Artist and Song Choice and Copyright Considerations
Remember to always consider and explain WHAT, WHY and HOW that research is useful.
(E.g WHAT did you find out? WHY is it relevant? And HOW can it be useful for your Promotional Products?)

Submit your Weebly by publishing it and uploading a link via Teams Assignments
DEADLINE: Tuesday 21st February 2023 @ 12:30pm
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 PRACTICAL SKILLS
FAIL PASS MERIT DISTINCTION

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of the all of the assessment all assessment criteria all assessment criteria
assessment criteria and criteria and is of a and is of a high standard and is of a very high
is of a poor standard satisfactory standard standard

Limited range of Adequate range of Consistent and In depth understanding

processes demonstrated, processes, skills and appropriate processes, and aesthetic awareness,
judgement and knowledge skills and knowledge imaginative and flexible
execution of techniques demonstrated. applied to extend processes, skills and
is poor. Competent execution enquiry and develop knowledge applied in
and application of creative solutions extensive enquiry to
techniques used to develop creative
develop ideas. solutions.
You will have a designated production window to produce the following products.
The production window dates are: Tuesday 24th January – Thursday 9th February 2023

1) Music Video - Working in a group you will plan, film and edit your own original Music Video for a
song from an upcoming artist or pre-existing artist.

The song can be any genre/style of your choosing, but your video must include the elements below:
• It must be minimum 3 minutes in length.
• As well as the music track, it must also contain a 30 second introduction that conveys a clear story
concept and narrative. It must also contain at least 2 different audio elements e.g. Dialogue, Foley
sound, Sound effects etc.
• It must also contain at least 75% of original footage filmed by your group.

Music Videos must be submitted onto the Course Dropbox by the deadline

DEADLINE: Thursday 9th February 2023 @ 4:30pm

2) Digipak and social media - You will also produce original promotional material in the form of a
Digipak Cover and 2 social media campaigns to promote the chosen artist and song.

Your artwork and social media should match the theme, tone, colours and style of your Artist and must
include the following elements:
• Design 4 panels (front cover, back cover, insert page and disc tray) for your digipak cover using the
template provided.
• Your 2 social media pages should each contain atleast 6 unique and different posts.
• All images, artwork and graphics used for your digipak and social media must be original and
produced by your group.

Your digipak should be printed and inserted into CD Jewel case for display. Copies of the template and
links to your social media pages must be submitted to a Teams Assignment by the deadline
DEADLINE: Friday 3rd February 2023 @ 4:30pm

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 REFLECTION AND EVALUATION
FAIL PASS MERIT DISTINCTION

Work submitted fails to Work submitted meets Work submitted meets Work submitted meets
meet one or more of all of the assessment all assessment criteria all assessment criteria
the assessment criteria criteria and is of a and is of a high and is of a very high
and is of a poor satisfactory standard standard standard
standard

Insufficient evidence of Clearly communicated Effective Accomplished and

ongoing evaluation, lack evidence of valid communication of professional
of or only basic analysis evaluation and realistic analysis and communication of
and little or no analysis independently interpretation, perceptive analysis and
justification for ideas. used to inform and independent synthesis interpretation,
develop ideas. of information and demonstrating clarity
application of reasoned and sophistication in
decision making to thinking and maturity in
inform development of decision making to
ideas. progress ideas.

1) Weekly reflections - You should reflect weekly on what you learnt/achieved that week towards your
Music Video project and write it up as a reflection point.
• There should be approx 10 – 12 reflection points in this section.
• Areas that should be covered are listed on the Weebly template.
• Your reflections should be continuous, purposeful and evidence maturity in your decision making to
progress your ideas.

Remember it is useful to consider and explain WHAT, WHY and HOW you did some-thing.
(E.g WHAT did you do? WHY did you do it? HOW did/could it benefit you?)

2) Final Evaluation - Upon completion of your Music Video you will participate in a screening for all the
Music Videos, where you will receive and provide constructive feedback.

This feedback will help you summarize the whole production process in an Evaluation reflecting upon the
following:
• What was the constructive and positive feedback received by your Peers & Tutors?
• Were you happy with the final outcome and why or why not?
• Did your music video meet the typical style and conventions of the artist?
• Did you meet your original intentions?

Submit your Weebly by publishing it and putting the link on Teams Assignments
DEADLINE: Tuesday 21st February 2023 @ 12:30pm
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