- Fintech (Financial Technology) is affecting almost all areas of banking operations

such as deposits, payments, credit, etc., changing the market structure and
development strategies of financial institutions and banks in Vietnam . Fintech is also
getting more and more popular after the effect of Covid 19. Therefore, every nation is
interested in the introduction of a new, simpler, and more secure method of payment,
known as cashless payment.
- We choose MoMo because it is proud to be Vietnam's top e-wallet, with over 23
million reliable consumers, and because it offers super-fast, easy, and safe money
transactions. Momo offers customers free transfer services to other MoMo or bank
accounts; to purchase daily utilities, train tickets; to order food or services from
MoMo business partners; also, to make payments at MoMo acceptance points.
- This study was done to provide ideas for improving consumer preference while
switching from cash to MoMo cashless payment behavior.
The main goal of this research is to find out the motives of Vietnamese people shifting
from cash to Momo. Consequently, this report tries to accomplish the following
objectives:
1. Identify customers’ perception changes about payment methods
2. Identify the main factors of Momo that attract and retain the customers