Huskie Branding

Presented by: Skyler Gates, Donny McNeel, and Edith Delgado

Introducing Our Team

Edith Delgado: Accounting Donny McNeel: Business Administration,

Skyler Gates : Marketing, 2025.
2025 2024
Agenda

Key Areas Being Covered:

• Social Media Coverage
• Reinforcement of Brand Image
• Redefining Delivery – Reaching the Community
Problem Assessment

-The Kitchen Table (TKT) is incorrectly labeled as a soup kitchen, even

though it is a community kitchen.
-Not attracting enough customers.
-Struggling with a sense of identity.
-Complications regarding delivery service.
Current Situation
Summary

• TKT is not taking full advantage of social media.

• They are experiencing abuse of their delivery system.
• Having difficulty connecting with younger generations.
• TKT is commonly mis-identified as a soup kitchen.
The Key Propositions for
Social Media Marketing

• Get the Brand Slogan out there. “A community cafe where everyone is
welcome”.
• Develop a social media presence.
• Reinforce brand identity through social media.
 Important
Take-aways
• Linear relationship
between Non-Usage
and Age.
• Inverse Linear
relationship between
daily usage and age.
 Important
Take-aways
• Facebook has the lowest
usage.
• Instagram is popular with
younger consumers.

What does this

mean to TKT?
An opportunity.
 WHY Social
Media Benefits
are Relative to
TKT
• Loyal Customers

• Increased traffic

• Increased exposure
 Timeline Goals
Business Objective Social Media Goal Metrics

Grow the Brand Awareness Gaining followers and

Shares
Turning Customers into Engagement Comments, likes, and
Advocates @mentions
Improve Customer Positive Feedback Repeat customers,
Retention “Regulars”
Social Media Outreach
It is not the product; it is the experience.

• Developing social media presence to increase exposure

-Utilize Instagram to increase exposure to younger people.
-Keep updating Facebook for the older audience.

• Reinforce the brand identity through social media

-Continue to restate that TKT is “A community cafe where everyone is welcome”.
The Key Propositions for
Delivery

• Use delivery as a means of REACHING the community.

• Reinforcing Brand-Image
• Incorporate takeout
• Encourage foot-traffic
• Implement fees and regulation.
 A Different
Perspective
• Opportunity to prioritize takeout
over Delivery.
• Delivery remains for those who
need it.
• Takeout exists for convenience and
interior marketing.
Opportunity
from utilizing
Takeout
• As of recently, takeout is
equally as popular as
dine-in.
• Prioritizing takeout over
delivery will encourage
dine-in.
• People who utilize
takeout could potentially
ask questions and learn
more about TKT.
 Timeline for
Takeout/Delivery
Business Objective Takeout Goal Delivery Goal Metrics

Reinforce Brand Bring IN the community Show the community we are Positive word of mouth,
image willing to come to THEM.

Reach Promote takeout over Cater delivery towards Increased foot-traffic,

community/Bring in delivery. those that really need it more people using
Community takeout over delivery.
Implement Rules N/A Limit those taking Decrease in abuse,
advantage, keep delivery
and Regulation catered toward those who and less resources
need it wasted
Closing for Delivery

TKT has had complications regarding its delivery service

• Too many abuse the delivery option
• Hard for TKT to reinforce brand-image
• Considered stopping delivery service
• Some really need it
Plausible improvements to keep delivery
• Implement regulations and guidelines
• Delivery Request form
• Implement take-out option
Summary

• Improve social media presence for increased exposure

-Utilize Instagram for younger audience
-Reinforcement of Brand Image (Community kitchen, not soup kitchen)
• Redefining Delivery – Reaching the Community
 Works Cited
• Klainbaum, A. (2014, August 6). Generational study reveals wide-ranging dining preferences, trends. Specialty Food Association. Retrieved October 27, 2022, from
https://www.specialtyfood.com/news/article/generational-study-reveals-wide-ranging-dining-preferences-trends/ (PAGE 13)
• Maryville University . (2021, March 3). The evolution of social media: How did it begin and where could it go next? Maryville Online. Retrieved October 27,
2022, from https://online.maryville.edu/blog/evolution-social- media/ (PAGE 8)
• Newberry, C., & Wood, A. (2022, November 8). How to create a social media marketing strategy . Social Media Marketing & Management Dashboard. Retrieved
November 15, 2022, from https://blog.hootsuite.com/how-to-create-a-social- media- marketing-plan/ (PAGE 10)
• Petre, H. (2022, April 11). Mobile food delivery benchmarks. Nation's Restaurant News. Retrieved October 29, 2022, from https://www.nrn.com/sponsored-
content/mobile- food-delivery-benchmarks (PAGE 14)
• Ross, J. (2018, March 23). Interview questions to ask the hiring manager - blog post by Jackie Ross at jrossrecruiters.com. JRoss Recruiters. Retrieved October 27,
2022, from https://jrossrecruiters.com/blog/interview-questions-ask-hiring-manager (PAGE 18)
• Social Media Examiner. (2021, July 29). Benefits of social media marketing worldwide 2021. Leading benefits of using social media for marketing purposes
worldwide as of January 2021. Retrieved October 27, 2022, from https://www.statista.com/statistics/188447/influence-of-global-social- media- marketing-usage-on-
businesses/ (PAGE 9)
• Vieira, C. L. (2020, February 12). The key factors that keep diners coming back to your restaurant. What Keeps People Coming Back to a Restaurant? (Hint: It’s Not
the Wine List). Retrieved October 27, 2022, from https://upserve.com/restaurant- insider/what-keeps-people-coming-back-to-a-restaurant-hint- its-not-the-wine- list/
(PAGE 12)
• Watson, A. (2022, August 18). News consumption on social media U.S. by generation 2022. Frequency of using social media as a news source in the United States as
of February 2022, by generation. Retrieved October 27, 2022, from https://www.statista.com/statistics/1124159/us- generational-social- media-news/ (PAGE 7)
• Wiener-Bronner, D. (2022, July 11). Gen Z isn't that into dining out. here's how restaurants are chasing them. CNN. Retrieved October 27, 2022, from
https://www.cnn.com/2022/07/08/business- food/gen- z-restaurants/index.html