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08 Task Performance 1 - ARG

The document outlines a case study involving the night auditor of The Tune Hotel discussing decreased restaurant sales with the Director of Marketing and Sales, who had developed a plan to have front desk staff promote restaurant sales, though the front office manager was unaware of this plan. It asks what issues can be found in the case and how the director's plan could be revised and reimplemented successfully with solutions and recommendations.

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Abegail Rafal Balanon
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353 views2 pages

08 Task Performance 1 - ARG

The document outlines a case study involving the night auditor of The Tune Hotel discussing decreased restaurant sales with the Director of Marketing and Sales, who had developed a plan to have front desk staff promote restaurant sales, though the front office manager was unaware of this plan. It asks what issues can be found in the case and how the director's plan could be revised and reimplemented successfully with solutions and recommendations.

Uploaded by

Abegail Rafal Balanon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Case Study and Questions

STI COLLEGE KORONADAL

STA. LUCIA STREET, BRGY. ZONE 3

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

Fundamentals in Lodging
Operations

By:
Balanon, Abegail R.
Fransheine Faith Licanto
Ashley Olinoy
Jures Ramos
Dianne Sioco

DECEMBER 2022
1. Read the following case taken from Bardi (2007) and answer the questions below.

Cynthia Resting, the night auditor of The Tune Hotel, has been discussing the decreased sales in the
restaurant with Lorraine De Santes, the Director of Marketing and Sales. Ms. DeSantes recently
developed a plan where the front office staff would start promoting restaurant sales. This plan was
well- thought-out. She also included an incentive plan in which all front desk clerks would receive
dental care.

Lorraine approaches Ana Steel, the Front Office Manager, and asks, “What’s the problem with your
staff? Why aren’t they pushing restaurant sales as we planned?” Ana asks Lorraine what plan she is
referring to. Lorraine reminds her of the plan to increase sales in there restaurant with the
assistance of her front desk clerks. Ana says she vaguely remembers her talking about this at a staff
meeting.

Questions:

A. What issues or problems can you find in the case? Discuss your analyses.
 The problem here is one of the operations, specifically a lack of coordination and concentration
that leads to miscommunication and poor communication amongst the aforementioned
divisions. If both departments are well-informed and aware of the marketing approach, they
may both be successful. All staff members need to be focused on their jobs to stop this problem
from happening again because it happens regularly in hotels. To avoid disagreement, employees
must also listen to any instructions or plans offered by the company, comprehend them, and
follow them.

B. How would you revise Lorraine DeSantes’ plan for reimplementation? What should be done to
make the plan a success? Provide your solutions and recommendations.
 The restaurant where the main problem is present will be the focus of the strategy that we are
all considering employing to alter how the director of marketing and sales is executed. It is best
to focus on the current problem and comprehend what factors contributed to the restaurant's
unanticipated dip in sales to quickly give a solution. When attempting to address a problem, it is
preferable to go after the issue from the inside out rather than just the surface. The key is to
solve problems directly. In that case, clients can evaluate their progress right away without
spending any more money. This should be valued by every establishment. to successfully apply
the aforementioned information and services that they must make use of to increase restaurant
sales and their capacity to work toward the happiness of each guest. Coordination across all
hotel departments is necessary for this. The hotel's workers must be responsible and focused in
each of their respective departments if they are to provide good services. Every message must
also be delivered clearly and simply to ensure that every employee understands it.

STI COLLEGE KORONADAL STA. LUCIA STREET, BRGY. ZONE 3 BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT Fundamentals in Lodging O
1. Read the following case taken from Bardi (2007) and answer the questions below. Cynthia Resting, the night auditor of The

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