Brand MICA

GOING
FORWARD
 RATIONALLY
constructing
CREATIVITY
 CREATIVELY
CONSTRUCTING
reality
 CURRENT EMPLOYER
ENVIRONMENT REQUIREMENTS
TALENT
Large number of public and private institutions
Ability to influence, strategic thinking, drive and resilience,
across country, however standards of management
and problem-solving skills
programmes differs vastly across institutions
Soft skills like teamwork, networking, and time
management
Archaic pedagogical tools employed by
Managerial talent equipped with new age capabilities and
mushrooming institutes skill
Academia-industry disconnect, programme
curricula are not updated and aligned with INNOVATION
industry requirements Individuals who are able to swiftly adapt to technological
Growing awareness about adoption of new disruptions and use upcoming tools to maneuver the
technology tools of teaching business landscape
Shifting focus on environmental & sustainability
goals COLLABORATION
More focus on Entrepreneurship related courses Collaborative individuals who can assimilate in different
teams
Industry specific specialized courses
 MICA
CORE EQUITY
Measuring the core equity of the MICAN brand
on the following parameters:
Perceived Quality/Leadership Measures
Brand Association/Differentiation Measures
Brand Loyalty
Brand Awareness

Employers look to MICA to produce thought

leaders who are able to look for creative
solutions to mundane problems and view the
world through a unique lens in order to create
enduring brands and legacies
WHERE DOES MICA GET
ITS EQUITY FROM ?
A Strong & Loyal Alumini Base

Stellar Faculty and Leadership

Brand Associations

Innovative Pedagogy
MICAN
ARCHETYPE
MICA is a delicately balanced brand
that fosters self-expression,
imagination, and outside-the-box
thinking while bringing structure to an
inherently kaleidoscopic field.
SUGGESTED MODIFICATIONS
DATA DRIVEN INCREASED Creating LEADERS WHO
& RESEARCH EMPHASIS ON NEW ARE ABLE TO BALANCE THE
FOCUSED TECHNOLOGIES ON TRIPLE BOTTOM LINE-Focus
PEDAGOGY DIGITAL on Enivronmental and
PLATFORMS
social goals
 FIN.

GROUP 7
AASTHA GOEL
AAYUSHI DAVE
HARSHIT MUNJAL
AMAN JAIN
KRISHANU CHANGKAKATI
TRISHAN TAK
SANCHIT KUKREJA