KRISTU JAYANTI COLLEGE

BANGALORE - 560077

DUROFLEX MATRESS BANGALORE

DUROFLEX MATRESS ,BANGALORE

Ranjith.Raj K
10JJCMA078

DECLARATION

I, RANJITH RAJ K, do hereby declare that this report titled AN ORGANIZATIONAL STUDY conducted at DUROFLEX has been submitted to Bangalore University in partial requirement for the award of Masters of Business Administration degree is a record of original work, done by me under the guidance of Prof. REJI MAPRETH. I also declare that this report an organization study is the result of my own efforts and has not been submitted earlier to any other university or institution for the award of any degree/ diploma/certificate or published any time before.

Place: Bangalore Date:

RANJITH.RAJ.K 10JJCMA078

ACKNOWLEDGEMENT

First and foremost my sincere thanks to my Principal Rev. Father Josekutty P.D for his support and encouragement. Next in line I thank Dr. Pious Thomas MBA coordinator and my project guide REJI MAPRETH for his constant guidance. I thank Mr. SHAJI JOSEPH, Director, Duroflex for providing me with the relevant information and supporting me during my field study period.

I thank all the teachers of the MBA department and my family for their guidance and support.

RANJITH.RAJ.K 10JJCMA078

COMPANY PROFILE In 1963, when our founder, the late Mr. P. C. Mathew first began manufacturing coir mattresses, it was a pioneering effort. In the 48 years that followed, much has changed. People, policies, economies, markets, ergonomic theories, customer preferences and many new technologies. But the spirit of new ventures has endured. The pioneering effort 48 years ago has endeavoured to create India s leading manufacturer of rubberized coir mattresses. Duroflex is now India s largest exporter of sleep and comfort products. Duroflex started with a small manufacturing plant along the quiet canal at Alleppey, Kerala, is today a leading enterprise with the most modern manufacturing processes in Andhra Pradesh, Tamil Nadu and Kerala and customers across the world. Duroflex has total three manufacturing units in Alappuzha, Hosur and Hyderabad and an extensive marketing organisation with company sales office and 1500 stockiest all over India. Duroflex rubberised coir mattress is manufactured using eco-friendly materials, coconut fibre and latex foam. The raw materials in the Duroflex uses are 100 percent natural and environment friendly. In the growing, processing and production processes no harmful substances are used or released. Duroflex has always adopted methods that encourage minimal waste with maximum recycling. Duroflex products are known for consistent and standard quality and the company gives priority to apply strict quality control in its operations. These applied to procurement and processing of raw materials, manufacturing of finished products and testing them in rigorous standard. Company is primarily engaged in manufacturing and marketing of mattress to the consumers. Company also gives

important to products and process development, development of plant and machinery, engineering and introduction of new products. As a pioneer in the manufacturing of mattresses, rubberised coir and foam, Duroflex has always sought to maintain leadership. Research and Development at Duroflex have continuously come up with processes and machines that enhance production, productivity and quality at all stages a technological edge that remains always on Duroflex shop floor. Fully automatic rubberised coir plant with all accessories, auto weight check, auto vulcanising, clothing cutting, tape edge, numerically controlled auto packing, automatic batch puff plant, transversal cutter, peeling machine, and cloth winder. Duroflex is the largest exporter of sleep and comfort product from India, through its export wing COCO LATEX EXPORT Pvt Ltd. Duroflexs modern manufacturing unit and R&D centre are continuously translating market demand into products that used extensively in the comfort industry worldwide. To survive competition in the customer driven market, Duroflex Pvt Ltd Hosur has established a quality management system at Alappuzha and Hyderabad units. The objectives of the company is to supply rubberised coir products, which meet the ever increasing demand of the customer at competitive prices by continued process improvement and by the application of state-ofthe-art-technologies. In turn with the market and ever growing needs of its customers, Duroflex is constantly developing new products that offer a greener option to the world.

PRODUCT PROFILE Duroflex Pvt Ltd deals with various kinds of sleep comforts, in which

mattress is the main product that they comply with. Company is manufacturing different kinds of mattress in different varieties. Their products are highly durable and its price is affordable to all class of people. The quality of the product is the main reason for their recognition and goodwill that they process all over India and also abroad. Duroflex also offer an equally comfortable and healthy range of pillows and cushions. The pillow needs to be designed scientifically as it needs to provide the right cushioning for your head and neck. It is essential that your pillow holds your neck and spine in a neutral position.

PRODUCTS OF THE COMPANY Duroflex mattress is the main products of Duroflex Pvt Ltd Following are the range of mattresses available
 Duroflex Spring Mattresses  Duroflex Quit  Duroflex Seasons  Duroflex Bliss  Duroflex Crown  Duroflex Body Line  Duroflex Standard DM  Duroflex Premium SLD

Other products of Duroflex are:

 Duroflex Pillows  Duroflex Cushions