CHAPTER.

II

REVIEW OF LITERATURE

This chapter reviews the articles related to the

marketing aspects of nursery plants. Such reviews would

be useful to the researchers to find out the actual

problems existing in the field. Hence, few reviews are

presented here to know about the actual problems faced

by the nursery plants growers at various level.

Anand (1995) studied the marketing aspects of

nursery plants in Tamil Nadu. Further, he discussed about

the constraints involved in the marketing of nursery plants.

Bala (1998) studied the nurseries that attract the

people very much, and he analysed the cost of production

and marketing also. He has calculated the benefit-cost

ratio also.
 21

Chenniah (1994) showed that nurseries are bought

by the rich people. In most cases, the rich people are

buying only the ornamentals, not the fruits are vegetables.

The costs of nursery ornamentals are based on their

beauty.

Devarajan (1997) opined that though the nurseries

are available everywhere people used to get it from hill

areas for their quality and yield.

Emayavaamban (1995) Nursery plants with regard to

vegetables and fruits are sold normally but at the cheapest

cost. With the pots, it is tedious to transport them to the

required place. Not only they occupy the space but also

cost more.

Felix (2000) studied the roses from Ooty. He stated

that they are famous. But transporting them is the

difficult process. Because of the soil fertility they could not

be grown some where else.

Guha (2002) pointed out that people think that

nursery means only ornamental or flowering plants. Even

the vegetables and fruits plants are available in the form of

nursery.
 22

Govindan (2002) suggested the nursery plants

should be sold according to the season and preference. If

so more could be earned with less transport charges.

Hariharan (2001) studied the marketing aspects of

nursery plants. He emphasized the road facilities for the

easy marketing of nursery plants.

Haneefa (2004) pointed out that marketing channels

have to be identified for the benefit of the nursery plants

sellers and producers. This could be done by the

government also.

Hayavadana Rao (2003) reported that centralized

marketing facility should be made available to the

producers for getting at least the normal price.

Intikhab (2005) suggested that direct selling should

be encouraged otherwise the middlemen will be getting

more benefits. Further it worsens the financial status of

the producers of the nursery plants.

Janardhanan (2006) portrays the problems existing

during the marketing of nursery plants. The qualitative

plants should be sold, then only the customers will be

 23

satisfied and in turn the marketer could also receive

something good.

Jegannathan (2006) suggested that green house

facility should be provided to the nursery plant producers.

Then only they are able to sustain and get the profit.

Joshi (2004) pointed out that new hybrid should be

brought out. It will be enable the producer to produce

more and market the same for earn more too.

Krishnaveni (2002) pointed out short term varieties

should be produced. Because, the customer also wants

the same for their immediate benefit.

Kaliyamoorthy. V (2000) rightly pointed out nursery

plants should be marketed on the basis of the demand and

particularly on the basis of the area.

Kurien.J (1998) found that when compare to other

varieties, the ornamentals are sold more in number for

their attraction. Producers are also able to market this type

very easily.

Lakshmi. S (1999) suggested that whatever it may

be area the storage facilities are needed. When the

 24

producers are unable to market their nurseries, the

storage facilities become inevitable.

Lawrence (2002) pointed out that the banks should

come forward to finance the nursery plants growers for the

purpose of establishing the plant, infrastructure and other

marketing facilities.

Manikandan (2003) suggests that minimum price

should be fixed to protect the benefit of the plant growers

through nursery.

Manisha (2005) found that the city people buy

ornamental nurseries and the village people buy

vegetables and fruit nursery plants.

Narasiah (2004) found that the producers are able to

market the nurseries based on organic farming. Due to

the awareness about the evils of using chemical fertilizers

and the importance of organic fertilizers the customers are

very keen to buy only the nursery plants grown on organic

farming.
 25

End Notes

1. Anand, 1995, “Status of Nursery plants in Tamil

Nadu – A study”, Indian Journal of Agricultural
Science, Vol.28, No.12, pp.65-81
2. Bala, 1998, “Cost-Benefit Ratio of Nursery
Plants”, Indian Journal of Agricultural Economics,
Vol.25, No.11, pp.25-51
3. Chenniah, 1994, “Ornamental Nursery and their
marketability”, Journal of Rural Marketing, Vol.10,
No.2, pp.23-31
4. Devarajan, 1997, “Qualitative Nurseries and their
marketability”, Journal of Marketing, Vol.31,
No.11, pp. 56-71
5. Emayavaramban, 1995, “New technology to pack
nursery plants”, Indian Journal of Geography,
Vol.39, pp.345-357
6. Felix, 2000, “Growth of Roses and their
marketability – A study in Ooty, Vo.21, No.12,
pp.67-73
7. Guha, 2002, “Different types of Nursery plants”,
Journal of Marketing, Vol.25, No.14, pp.67-89
8. Govindan, 2002, “Season and Nursery plants for
marketing”, Indian Journal of Economics, Vol.30,
No,10, pp.55-72
9. Hariharan, 2001 “Road facilities for easy
marketing”, Indian Journal of Co-operation,
vol.35, No.11, pp.87-106
10. Haneefa, 2004, “Identification of Marketing
Channels”, Monograph, NIRD, Hyderabad.
11. Hayavadana Rao, 2003, “Centralised
marketing facility – Need for the hour”,
 26

International Journal of Rural Studies, Vol.8,

No.1, pp.354-369
12. Intikhab, 2005, “Direct selling method – Is a
boon ?”, Kurukshethara, No.34, pp.79-91
13. Janardhanan, 2006, “Selling of qualitative
Nursery plants”, Indian Journal of Marketing,
Vol.41, No.23, pp.87-112
14. Jegannathan, 2006, “Green-House facilities for
good marketing”, Indian Journal of Plants, Vol.45,
No.22, pp.567-587
15. Joshi, 2004, “Hybridisation and marketing”,
Journal of Agriculture, Vol.41, No.32, pp.878-889
16. Krishnaveni, 2002, “Short-term varieties in
Nursery Plants for the benefit of customers – A
review”, Indian Journal Plant Breeding, Vol56,
No.41, pp.88-102
17. Kaliyamoorthy.V, 2000, “A study on demand
for nursery plants”, Journal of Economic Botany,
Vol.45,No,29, pp.55-76
18. Kurien. J, 1998, “Ornamentals – Why more
attractive nursery?”, Indian Journal of Agricultural
Economics, Vol.18, No.10, pp.678-699
19. Lakshmi, 1999, “Storage facilities – Urgent
need to protect the nurseries”, Journal of Rural
Marketing, Vol.31, No.12, pp.676-689
20. Lawrence, 2002, “Financing nursery plants by
banks – A view”, Journal of Rural Finance, Vol.16,
No.9, pp.34-56
21. Manikandan, 2003, “Supporting price to
Nursery plant growers”, Journal of Geography,
Vo.12, No.7. pp.56-63
22. Manish, (2005), “Preference by the people
about nurseries – benefit oriented”, Indian Journal
of Agriculture, Vol.32, No.11, pp.567-591
23. Narsiah, 2004, “Organic farming and nursery
plants” – A study on Consumers’ views”, Journal
of Co-operation, Vol34, No.27, pp.345-367