COURSE OUTCOME INDIRECT ASSESSMENT FORM

Essentials of Marketing
Student Name: Jonas Angelo Uy Student Number: 202015293 Semester: First School Year: 2021-2022
Name of Faculty-in-Charge: Dr. Lynn B. Garcia-Fufugal Section: 14022 Program: Marketing Management

As part of our continuous efforts to improve the program, we would like you to answer this form correctly and honestly. This form is a survey on attainment of course outcomes (CO). COs
specify what students are expected to know and be able to do by the time of graduation.
Please rate and be guided for the following descriptors that best describe your level of attainment. You may use the space below to share your comments and suggestions relating to COs.
Beyond
COURSE OUTCOMES QUESTIONS Minimally As Expected Expectations Summation
Unacceptable (1) Acceptable (2) (3) (4) 
CO1 - Demonstrate knowledge of business 1. The student was able to understand different marketing
concepts and terminologies and use it to concepts. ✓
improve current practices in ✓
marketing/management. 2. The student was able to understand the importance of
marketing strategy planning.

1. The student was able to know and understand the different ✓

C02 - Examine the micro and macro variables that shape the environment of marketing strategy
business environment using strategic tools planning.
and formulated strategies.
2. The student learned about the different variables affecting ✓
consumer and business market.

3. The student was able to recognize how marketing research ✓

information aids marketing planning.

C03 - Write and develop effective 1. The student was able to develop a marketing plan using ✓
marketing plan by providing value solution his/her knowledge on the 4Ps of marketing.
using latest developments.
TOTAL

REMARKS/COMMENTS/RECOMMENDATIONS:

JONAS ANGELO UY
Name & Signature of Student