Final Manuscript Group V Jhs10d

A STUDY OF FOREIGNER’S USE OF FILIPINO-BAITING IN TRICKING FILIPINOS
A RESEARCH PAPER PRESENTED TO MANUEL S. ENVERGA UNIVERSITY
FOUNDATION
BASIC EDUCATION DEPARTMENT
In partial fulfillment of the
Requirements for the subject
English 10
CELESTE, Liamme Gnash M.
BAUGH, Mathew G.
CAMALIGAN, John Mathew L.
CONSUL, Daniel Ivan V.
LAGRASON, Ian Nathaniel E.
PAGULAYAN, Mira Chelsi S.
PRUDENTE, Elijah M.
VALDE, Faith Shiloh F.
ABSTRACT
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In this paper, the researcher seeks to make an original contribution by identifying what
else is lacking in the literature, thereby offering recommendations for future research on the
effects of Filipino baiting on generation z. A quantitative approach was conveyed using
questionnaires with 30 respondents.
One can’t deny that Filipino baiting has always been a subject of interest to many
people, especially Filipinos. Filipino baiting is a type of social engineering attack that people use
to lure other people into it. To pursue it in the extreme is a form of violence. It's a cycle of
unyielding criticism of our country that they are creating.
Some Filipinos and their culture are being used by foreigners seeking to profit from
it. According to studies, many foreigners employ the Filipino baiting strategy, and using Filipino
and their culture as the major theme of their video is generally more effective than using any
other content. This study was conducted to make Filipinos aware of foreigners who exploit
Filipinos and their culture for financial gain.
The findings revealed that Filipino baiting had a huge impact on our country and our
people. They tend to reveal or show the culture and the history of the people in our country by
making videos on the internet that we see on social media leading to being baited, being
interested, and giving more time about it. But on the other hand, the concern for more
inclusiveness does not go back to 2020 but goes back even further. And this progression signifies
the beginning of a journey towards the acceptance of our history and in the largest context.
Generation Z is now aiming to completely erase the Filipino baiting in our society and to believe
that our country will be a better and brighter place if people were more inclusive and open in
terms of our history and our culture. The research is based on available data and pertains to the
experience of only 30 respondents.
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ACKNOWLEDGMENT
We are overwhelmed with joy and are very blessed to express our gratitude to all the people that
gave us support and time to encourage us in doing our research. Firstly, we thank Ms. Jennifer G. Garcia,
our English teacher for giving us the opportunity to create this research, her precious time and patience,
guiding us exceptionally and enlightening us to make sure we produce the best results for our research.
We are thanking our family for giving us moral support in pursuing this study.
To us, the handful members of the group for the time, effort and support that was put in doing this
research. To our leader, that led us and encouraged us to not be afraid and give various ideas in and
accept each other’s opinion to make our study possible,
We cherish our respondents, who gave their honest opinions and ample time to give our needed
data for this study..
Last but not least, we thank God for giving us strength that we needed in continuing and
completing this research.
We, the researchers, are the most grateful for being able to accomplish making and completing
this research within the given time.
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TABLE OF CONTENTS
Title Page ……………………………………………………………………………………….. 1
Abstract …………………………………………………………………………………………. 2
Acknowledgment ……………………………………………………………………………...... 3
Chapter I (Introduction) ………………………………………………………………………. 5
Chapter II (Review of Related Literature) ………………………………………………….... 7
Chapter III (Methodology) ………………………………………………………………….. 23
Chapter IV (Analysis and Interpretation of Data) …………………………………………. 25
Chapter V (Summary, Conclusion, and Recommendation) .………………………………. 36
Summary ………………………………………………………………………………………. 36
Conclusion …………………………………………………………………………………….. 37
Recommendation ……………………………………………………………………………... 38
Bibliography …………………………………………………………………………………... 40
Research Instrument ……………………………………………………………………….…42
Curriculum Vitae ……………………………………………………………………………... 46
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CHAPTER I
INTRODUCTION
The Philippines is rich in culture, having many natural attractions, delicious food and
colorful traditions. These cultures that the Philippines have are taken pride by Filipinos. One
acknowledgment from a person with a different ethnicity will already make them proud.
Filipinos are known for their pride in their country, but what if that pride of theirs was exploited?

Social media typically features user-generated content and personalized profiles. On
some data analysis, there are more than 3.8 billion social media users around the world. The
largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.
Some people are gaining income by using these platforms for a living. But when it comes to
video content-creating, TikTok and YouTube are the most famous digital application that people
could use. A content creator who gained thousands and millions of subscribers can be monetized
if they have consistent numbers of viewers on every video they are uploading. The income that
they will get depends on the counts of views of the followers they have on these platforms
(Dollarhide, 2021).
Social media’s influence on the Philippines is prevalent which made many Filipinos use
it. It played a big role in our society where it helped people communicate from different parts of
the world. Which then developed to let them have their own platforms to connect with others
and helped them make a profit out of the content they made. And here is when Filipino-baiting
which is also known as Pinoy-baiting comes in.
Pinoy-baiting is known as a marketing strategy used by content creators to attract
Filipino audiences and fans. Most of the foreign content creators on YouTube are making
exaggerated reaction videos involving the names of talented personalities of our country who
embarked good names on the different prominent industries like singing, dancing, film-making,
arts, etc. They also make contents that are focusing on our culture regarding the Filipinos’
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famous foods who are featured in their videos which are called “mukbang”, the tourist spots that
are well-known in the Philippines that they are visiting, and the practices that the Filipinos’ have
which they use as the subject of their plotline to catch the attention of the viewers or the
subscribers they gained on making these contents (Magcamit, 2021).
This is what cultural exploitation in the digital age looks like: foreign content creators take
pieces of other people’s culture, filter them through their own lens (with exaggerated reactions
and pandering titles on the thumbnail) and sell these back to them in exchange for clicks and
views. In olden times, we were sought after by colonizers for spices and natural resources.
Nowadays, exploiters seek us out for today’s most valuable resource: clout. Filipinos hold
immense power and influence in the online realm due to the sheer size of engagement we can
bestow to any content that catches the Filipino eye. This, in turn, leads to influence and profit
for people who offer such content (Tuazon, 2021).
Filipino-baiting was first something that many of us were gullible enough to not know
what it is. Then it became very overdone and tiring to many Filipinos in Social Media however,
some took it too far, so far to the point that people were harmed, scammed, and exploited of
their own culture without their knowing.
That is why this research on Foreigners’ Use of Filipino-baiting in Tricking Filipinos
aims to address the harmful impact it has on our culture and people. Why it should be
immediately addressed and stopped.
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CHAPTER II
REVIEW OF RELATED LITERATURE
Root of Filipino-baiting
According to Llemit, K.A. (2021) stated that the Filipinos’ need for validation is like an
elephant in the room that came to light with the issue that involves a foreign vlogger/content
creator and a revered Butbut Kalinga traditional tattoo artist. It became big that it unearthed
issues related to the 2019 incident. Much has been written and said from both camps that it is
easy to find articles related to it.
Pinoy baiting and the Filipinos’ sense of validation always go together as one is seen as a
direct result or cause of the other.
Those who frequent social media pages and video-sharing sites would be familiar with
these. Every time there are videos or stories of Filipinos achieving feats, expect a lot of
comments from many Filipinos. It is understandable especially if those are achievements of
Filipinos in sports or from their fields of expertise.
Some people interpret it as sarcasm. Its tone can be chiding, a missive to the creator that
basically says “I see what you did there” or a reminder to Filipinos to think twice before even
flooding the comments section with “Proud Pinoy.”
These videos are a big favor to the country and to Filipinos since these creators took time
to make these videos.
Aside from accuracy, there are just a few thoughts that come to mind for some. When do
these videos become baits? When do these become ploys just for views? What makes genuine
content?
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These are valid questions because some have become wary of these videos, accusing
content creators of intentionally making targeted videos to rack up on views, which can equate to
income generation. There have been countless content creators who have become a few million
richer just by creating viral videos.
It’s a big, big world online. There are probably gazillions of content stored for anyone to
see. It’s a matter of choosing well which ones to view and spend time with.
There are tons of free movies and documentaries online. The latter, undeniably, is a gold
mine of knowledge — from world history, geopolitics, science, and even the weird and absurd.
One can start with watching content from reputable news outlets or media, most of which
have started to create content for video-sharing consumption.
A lot of people reverted to M.A. Buendia’s (2021) definition of the term. According to
him, “Filipino baiting” or “Pinoy baiting” was coined to describe a “marketing strategy used by
creators to attract Filipino audience and fans.” These foreign creators capitalize on our excessive
Pinoy Pride to rake in an audience, numbers and money. It’s often done through exaggerated
reactions to almost every aspect of Filipino culture.
It’s easy to spot Pinoy baiting content when you take a look at the thumbnail and the title.
Cue: Philippine flags, extremely shocked expressions, titles in all caps screaming about either the
best or most insane thing from the Philippines. The focus of these videos is often on recycled
topics: reactions to our shows, to our talents and to our cuisine. Its content we’ve seen already
but admittedly, we still click on.
Where makes it go wrong? Some foreign content creators do this kind of content out of
good intentions, a general lack of awareness and demand from Filipino audiences themselves.
And they genuinely start out being in total awe of what we’ve got to offer. They’re curious about
what’s goes on in our culture and have genuine reactions to what they see. However, it becomes
wrong when this fascination turns into using our love for the country to generate clicks.
It would be easy to spot the creators who commit Pinoy baiting. They dedicate their
entire channel to reacting to all things Filipino and their content fuels stereotypes with little to no
nuance at all. We see it in those who refuse to acknowledge criticism from Filipinos or speak
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over us like foreign saviors. It’s wrong when they actively seek out a Filipino audience because
they know that once it gains our attention, their numbers will skyrocket.
According to Magcamit, Y. (2021) says that “Pinoy baiting”: Recent events in the
influencer community made this internet term popular again on social media. However, it isn’t a
new phrase or a new “practice” that managed to irk the Filipino community.
She added that as the term suggests, Pinoy baiting involves content to lure Filipinos by
talking about our country, people, and culture. It’s a “strategy” that some online content creators
use to gain instant traction, one that’s meant to generate followings, money, and not much more
—at least not for Filipinos or our culture. And it has been happening under our noses all this
time.
The better question to ask is, why not? For the past six years, the Philippines has
ranked number one on research firms Hootsuite and We Are Social’s worldwide list of countries
whose citizens spend the most time on the internet and social media. In its Digital 2021 report,
the firms noted that we spend a daily average of 10 hours and 56 minutes on the internet and four
hours and 15 minutes on social media. Last year, Google also reported an over 50 percent year-
on-year increase in Filipinos’ YouTube watch time.
These content creators take advantage of our excitement over international praise and
validation; they appeal to and capitalize on our sense of Pinoy pride.
Now, the problem isn’t with saying “so-and-so in the Philippines is beautiful.” Creators,
there’s nothing wrong with appreciating a culture that isn’t your own. What is toxic is when
presenting and talking about a culture merely becomes a way to milk engagements, followers,
likes, and views online. The problem is when Filipinos get treated as cash cows and a way to
generate instant views.
We’d like to see people enjoy aspects of our culture because they are genuinely interested
in it, not just because it sells.
At the end of the day, what is and isn’t Pinoy baiting all boils down to intention. Is the
content made to exploit Filipino audiences? Is the content obviously just fishing for our attention
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and praise? There are creators who genuinely appreciate Filipinos and the Philippines. But if the
ones you see don’t even bother to learn our culture despite talking over and over again about it,
then you might want to think twice about clicking on their content.
As mentioned by Colcol, E. (2021) that Vlogger Nas Daily paused his academy in
the Philippines after his dealings with revered tattoo artist Whang-Od riled netizens and stirred
conversations on how foreign content creators like him feature Filipinos.
Was it clickbaiting? Nas Daily (Nuseir Yassin in real life) said no. The Palestinian-Israeli
said he only meant to show the "bright side of the Philippines" and that he would continue to do
it once he sorts out what happened with Whang-Od with the National Commission on Culture
and the Arts.
YouTube is flooded with non-Filipino content creators who rack up tens of thousands of
views documenting their lives in the country, from cookie-cutter trips to Boracay and Binondo to
house-hunting.
“You make content para ma-view ng mga Pilipino,” University of the Philippines
sociology professor Samuel Cabbuag told report. “And usually ang gumagawa noon ay mga non-
Filipino para i-view sila ng Filipinos.”
It's Pinoy-baiting, a term coined last year to refer to such content, which Filipinos binged
on at the onset of the coronavirus lockdowns.
According to Narvaez, E. (2021) told the media that some Filipinos are already aware of
Pinoy Baiting for a long time, but they don’t talk about that since they aren’t even sure about it.
It is just a suspicion or an instinct of them, maybe it’s true, and maybe it’s not.
Many foreigners are featuring and flexing the cultures, traditions, beautiful places, and
other kinds of stuff of the Philippines. And no doubt, Filipinos are hospitable; they appreciate
and trust people so easily, especially to them. Foreigners are treated and welcomed delightfully
in the country, but what if some of them are just really exploiting Filipinos?
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After the Nas Daily controversy, lots of Filipinos are opinionating and sharing stories on
different social media sites regarding Pinoy Baiting. They feel pity for the country; they
encourage the Filipinos to be awakened and stop patronizing international creators who exploited
them.
According to Statista, YouTube is the most popular social media platform in the
Philippines, with 97.2 % of internet users, followed by Facebook with 74 million users as of
2019. Also, the country has most of the highest social media users in Southeast Asia.
Therefore, this might be the case, some foreigners are using Filipinos to be part of their
marketing strategy to gain subscribers and views. On the other hand, others are really into the
Philippines, they don’t even care for views and likes, it’s a kind of adventure and passion.
Colonial Mentality of Filipinos
A colonial mentality is the internalized attitude of ethnic or cultural inferiority felt by
people as a result of colonization, i.e. them being colonized by another group. It corresponds
with the belief that the cultural values of the colonizer are inherently superior to one's own.
As stated by Lasco, Gideon (2021) that the term “colonial mentality” is one of the go-to
phrases for Filipinos to explain certain aspects of our culture and collective experiences, from the
preference for things that are “imported” to the very desire to go abroad. In my own
ethnographic fieldwork, I hear people use the term to explain the desire of many Filipinos to
whiten their skins, evincing the frequent use of the term to explain our beauty standards.
She added that as expected, politicians are frequent users of “colonial mentality” in their
rhetoric, mobilizing it to suit their purposes. Like other populist leaders in the Global South,
Rodrigo Duterte is exemplary in his anti-colonial posturing, for which the trope functions as a
commonsensical appeal to the people, a rebuttal to human rights concerns that are
disingenuously labeled as “Western values,” and an excuse for a foreign policy that favors
Beijing.
However, using “colonial mentality” as a shorthand explanation for social phenomena is
problematic, because it is misleading, incomplete, and often inaccurate.
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But just as importantly, we cannot blame colonialism for all our problems. Many
countries that endured colonial rule have performed much better than us in controlling COVID-
19. Many of them have also fared better in terms of overall national development. Instead of just
looking at villains abroad, perhaps we should also take a hard look at the people who try to
colonize, exploit, and miseducate us from within.
Colonial Mentality in the Philippines
Prior to the arrival by the Spaniards (1565-1898), the Sulu Archipelago (located in
southern Philippines) was a colony of the Majapahit Empire (1293–1527) based in Indonesia.
The Americans were the last country to colonize the Philippines (1898–1946) and nationalists
claim that it continues to act as a neo-colony of the US despite its formal independence in 1946.
In the Philippines colonial mentality is most evident in the preference for Filipino mestizos
(primarily those of mixed native Filipino and white ancestry, but also mixed indigenous Filipinos
and Chinese, and other ethnic groups) in the entertainment industry and mass media, in which
they have received extensive exposure despite constituting a small fraction of the population.
The Cádiz Constitution of 1812 automatically gave Spanish citizenship to all Filipinos
regardless of race. The census of 1870 stated that at least one-third of the population of Luzon
had partial Hispanic ancestry (from varying points of origin and ranging from Latin America to
Spain).
The combined number of all types of white mestizos or Eurasians is 3.6%, according to a
genetic study by Stanford University. This is contradicted by another genetic study done by
California University which stated that Filipinos possess moderate amounts of European
admixture.
Evidence suggests that fair skin was a characteristic of the cloistered ladies called
binukot, who were often kept indoors from a very early age. In historical epics of the Philippines
their fair skin was presented as a standard of beauty among the upper class. Some cite this as
proof that desire for light-colored skin predates overseas influences. One of the more adverse
physical consequences in the idealization and acceptance of colonial mentality can be seen in the
high rate of consumer demand for skin bleaching products used by some indigenous women and
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a smaller percentage of indigenous men and dark-skinned mestizas and mestizos, in the
Philippines. Demand in the Philippines and in some other tropical countries continues to be
widespread.
According to the study of STANDS4 LCC (2021) that colonial mentality is the
internalized attitude of ethnic or cultural inferiority felt by people as a result of colonization, i.e.
them being colonized by another group. It corresponds with the belief that the cultural values of
the colonizer are inherently superior to one's own. The term has been used by postcolonial
scholars to discuss the trans-generational effects of colonialism present in former colonies
following decolonization. It is commonly used as an operational concept for framing ideological
domination in historical colonial experiences. In psychology colonial mentality has been used to
explain instances of collective depression, anxiety, and other widespread mental health issues in
populations that have experienced colonization.
Langdon (2001) that the colonized or conquered by a more advanced civilization.
It is characterized by a marked preference for the conquering civilization's goods, art, music, etc.
to the detriment of local culture and industry. It is generally found in Third World countries that
were once under European or American rule, such India under the British Empire, or Latin
American countries under Spain and Portugal.
In the Philippines, it is interesting that preference for Spanish culture has not taken root
except at the very highest classes (the so-called peninsulares - old rich), despite nearly 400 years
of Spanish rule. However, even though the United States has only held the Philippine islands for
less than 50 years, colonial mentality with respect to American culture manifests itself at almost
all levels of society.
This may be due to widespread dissatisfaction and hatred for the Spanish feudal system,
as contrasted with the American tactic of providing education to natives not belonging to the
upper classes. Or it may be testament to the effectivity of 20th-century mass-marketing, and thus
may not be blamed fully on American colonization.
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Whatever the root causes, this attitude is a large contributor to the inability of local
products to compete with those of the larger multinationals. Indeed, the only local industries that
seem to be thriving are those that produce fake or imitation versions of their better-known
counterparts. Filipinos have the tendency to think that anything produced in the US (and to a
lesser degree, European and other foreign countries) are of higher quality than locally-produced
goods. Thus, the inroads made by McDonald's versus Jollibee, the local counterpart, despite
having inferior products.
Colonial mentality also manifests itself as a preference for physical characteristics of the
other race, to the point where pale skin is considered attractive (and half-breeds, or mestizos, are
held in higher esteem than natives with darker skin). Bigger/longer noses and light-colored hair
are also deemed more attractive than the local flat noses (pango) and black hair. Cosmetic
surgery is often used to achieve this "look".
Ironically, foreigners looking for mail-order brides typically look for the more exotic,
native-looking women - the kind of women usually passed up by the local men.
In the larger scholarly literature surrounding the effects of racial oppression on minority
groups around the world, the colonial model is invoked as a theoretical framework for
understanding the impact of oppressive social contexts. The classical colonial model includes
four phases of colonization(Fanon, 1965), with the first phase involving the forced entry of a
foreign group into a geographic territory with the intention of exploiting the native people’s
natural re-sources. The second phase involves the establishment of a colonial society that is
characterized by cultural imposition, cultural dis-integration, and cultural recreation of the
native’s indigenous culture, all of which are intended to further create a contrast be-tween the
superior colonizer and the inferior colonized. In the third phase, once the colonial society has
established a clear dis-tinction between the colonizer and the colonized, the colonized are
portrayed as wild, savage peoples that the colonizer has to po-lice and tame, in essence putting
oppression and domination into practice. All of these colonial phases eventually lead to the final
phase that involves the establishment of arcae-based societal system in which the political,
social, and economic institutions in the colony are designed to benefit the colonizer and
continually subjugate the colonized.
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In postcolonial studies, which Sagar (1996; quoted in Bhatia & Ram, 2001) de-scribed as
the study of “all the effects of European colonization in the majority of the cultures in the world”
(p. 423), have examined the legacy of colonialism largely from humanistic disciplinary
traditions. In considering the psychological consequences of colonialism, scholars have
recognized that a condition of internalized oppression that is common to many colonized or
formerly colonized individuals. Based on his Colonial Mentality Among Filipino Americans 3
work with colonized people in Algeria, psychiatrist Fanon (1965) argued that colonial-ism’s
systematic denigration of the colonized person and the continuous denial of the colonized
person’s humanity often leads to self-doubt, identity confusion, or feelings of inferiority among
the colonized. Memmi(1965), based on his observations of French colonized Tunisia and
Algeria, echoed Fanon’s arguments but also added that the colonized individual may eventually
come to believe an identity that is consistent with the colonizers’ stereotyped perceptions of the
colonized. Freire (1970) further contended that because of the inferior connotations attached to
their cultural and ethnic characteristics, the colonized individual might develop an intense desire
to distance himself or herself from such mythical, stereotypical, and inferior identities and try to
become as much like the colonizer as possible.
Within the field of ethnic minority psychology in the United States, the impact of slavery
and other racial oppression for African Americans and of historical trauma such as displacement
and genocide for American Indians is analogous to the effects of colonialism.
Toxicity of Pinoy Pride
Pinoy Pride™ in its most common sense, is unhinged and misplaced. It is branded as a form of
patriotism that certifies the country and its people’s superiority among others. It may seem
positive on the surface but in reality, the Pinoy Pride™ attitude is just a toxic reminder and
celebration of Filipinos’ racial insecurity, supremacist outlook, and thirst for Western
validation.
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The mission and vision of Pinoy Pride™ is fairly easy to understand. It’s an ultranationalist
assertion to promote the Filipino national identity and shared characteristics. This form of
patriotism exhibits how easy it is to celebrate the country’s race and culture only when a
Filipino athlete or beauty queen takes the international spotlight. It imposes a sense of pride on
Filipinos when they learn that they share ethnicity or geographical origin with somebody
famous. It champions Filipinos as the greatest race in the world, and while there is nothing
wrong with a little hyperbole and personal bias, it’s problematic when xenophobia and conceit
start to play a role.
It is hypocritical when an audience lavishly celebrates a Filipino singer that gains international
popularity, while promising local indie acts are continually labeled as jeje. It is ironic when the
romanticization of Filipino resilience makes the front page, when the struggles caused by the
crooked system are nothing to be proud of. It is racially chauvinist when Filipina Beauty is only
relevant if she’s a half breed and makes a spot-on Top Model — otherwise, she’s just another
brown face. It’s a tragic reality of the culture that will probably outlive us all. The sad thing is
that it is a fault beyond any of us because it’s an issue that stems from many years ago.
Jessica Tracy, author of Pride: The Secret of Success (2016), recognizes two kinds of pride —
authentic and hubristic. Authentic pride is the emotional rush of accomplishment rooted in self-
assurance, positivity and assertiveness. Hubristic pride, on the other hand, is an embedded
narcissism, arrogance, and conceit that may be suffused by insecurity and shame. By definition,
hubris is a quality of intense or senseless overconfidence over a possessed trait or quality. In the
case of Pinoy Pride, the trait in question is race.
“Hubris means deadly pride, Percy. Thinking you can do things better than anyone else… Even
the gods.”
— The Sea of Monsters (Riordan, 2006)
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Authentic pride takes over one’s senses once they reap victory because of their hard work and
perseverance — much like Catriona Gray winning Miss Universe after years of professional
training. On the contrary, if she feels like she won because she’s half Filipino, genetically
gifted, or spiritually fated, then she’s likely hubristic pride-positive™. The Filipino audience is
generally possessive of locals who thrive elsewhere — regardless if their Filipino roots or
connections are far-flung. The hubristic Pinoy Pride™ champions the idea that everyone is part
of the success and it brings an illusion that if one of the groups is recognized, then the rest are
just as visible to the world — like a freeloader basking the perks of being grouped with the
hardworking kids.
The Philippines bathes in talent daily even without Simon Cowell or Hollywood’s approval —
just look at the traditional craftsmen and local karaoke bars. There are stellar artists and game
changers within the country’s 7,107 islands, and it’s not because they’re Filipinos or because
their close distance to the equator genetically mutated them as much more talented than the rest
of the world — it just so happened that in this part of the Earth, art is a significant element of
culture and working hard is (sadly) a key out of the third-world life.
” It turns out, people who have the hubristic collective pride in their group, underlying it all is
an insecurity about whether the group is good enough, really."
— Group pride rooted in insecurity (Tracy, 2008)
To be fair, the ethnic and cultural inferiority among Filipinos is just an acceptable response to
years of colonization and racism. A study by Jeanna Bryner showed that individuals that tend to
boast and gloat turn out to have low social status or vulnerability to threats from other groups
(2007). Pride can sometimes be a contradictory form of insecurity and if you come from a group
that is normally deemed inadequate, some validation may feel like they prove your worth. This
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type of thinking can be traced to a large-scale superiority complex that craves for constant
assurance and reminder that, hey, we’re not so bad at all, we can achieve great things, too.
Conceivably, Filipinos could feel dearth of things to be proud of as a nation, so they clasp on
any form of recognition. Insecure people on social media commonly weigh their value through
number of likes. Instagram recently removed that feature as an effort to improve the mental and
emotional health of their users. Similarly, Filipinos get a sense of validation when someone
from another country hits that like and share button (literally and figuratively). While Pinoy
Pride is a fairly reasonable retaliation to stereotypes, it does not diminish the fact that it is
passive and counter-productive.
The Filipino Patriotism comes in many colors, and the toxicity of Pinoy Pride™ is just a strip of
the rainbow. The country is generally consisting of a mixed bag with varied nationalist
expressions, and it just so happened that the Pinoy Pride™ niche resides in a negative light. By
definition, patriotism is the “devotion to and vigorous support for one’s country.” Unprejudiced
patriotism can be expressed in many forms. A person can honor his country simply by buying
from local businesses, supporting local artists and passing on Filipino values. There is no crime
in the manifestation of racial and cultural dignity; in fact, Filipinos should embody authentic
pride — everyone should. There is no need to spend the value of Filipino identity, until it comes
with a a foreign stamp — that is exactly how to get colonized! There is nothing wrong with
celebrating a kababayan’s triumph, but there is also no need to magnify every little form of
recognition and wear them around as proof of racial superiority. It is not about denying cultural
strengths, but rather embracing them along with the weaknesses and allowing them to speak for
themselves.
There are many things to still celebrate, despite the numerous national struggles. There are
beautiful Filipino words such as kilig, paraluman and bayanihan; there are progressive local
businesses such as Human Nature, that protects the environment and supports local farming
communities; there are agile leaders such as Vico Sotto, who prioritizes public interest more
than anything and anyone else; there are marvelous beaches and destinations that need further
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protection and preservation; there are highly diversified skills and talents among Filipinos, and;
a prodigious and extraordinary history makes up the Philippines. The thirst for external
validation does not run out because it only craves for more. If anything, use pride as fuel for
inspiration and self-esteem.
There are endless things to take pride from other than Cardi B eating lumpia and Meghan
Markle learning to say, “salamat po.” Learn to genuinely love your background and origin, not
only when it is convenient or self-serving. Embrace your culture, neighbor and every bit of
Filipino in you. In the end, it will make you a content and authentic Proud Pinoy.
Pinoy-baiting
Buendia, M.A. (2020) told the media that pinoy-baiting is a marketing strategy used by
creators to attract Filipino audience & fans. Foreign youtubers exaggerated reaction videos to our
singers; series, tv shows and films involving the Philippines in their plotline. It’s effective
because our thirst for global validation is real.
According to the study of Capino, P. (2020) that the Filipinos love being validated
by foreigners. Even when a natural disaster is occurring, reporters and news anchors here find
ways to glorify the perils of trekking and swimming in the lake of an active volcano.
Take for example Flying Kell, a vlogger, who documented his trip with his girlfriend
while the crater lake of Tall was already boiling. This was a week prior to the eruption of Taal
during which he seemed oblivious to the fact that sulfur might come out of the water as the Alert
Level was already raised there since last year.
It is anything to generate views and monetize content. This culture and trend are nothing
new. Even before social media, Pinoys like it when Hollywood features a trait or an actor that
has the slightest lineage here in the Philippines. It’s probably a product of hundreds of years of
19
colonization by countries like Spain, the United States of America and Japan, but this attitude of
adoring foreigners without taking them to task has also become digitized.
The perfect term after a friend of mine shared a tweet from a Filipino content creator
M.A. Buendia. He used the phrase “Pinoy-baiting” as a proper term for foreigners who want to
increase YouTube engagement by making content that are attractive to Filipinos. I sat down with
Mr. Buendia for an interview to understand what he meant by #PinoyBaiting.
“It has become a trend because it is almost mandatory to involve the Philippines because
they know that the Philippines is a big market when it comes to content consumption. Most
people have been noticing it. For example, they purchase Jollibee Chicken Joy, eat it on camera,
and then they will tell their reaction and it’s obvious that they are not from here in the country,”
he said.
Buendia explained that singers and artists in the Philippines are easy content too for
foreigners, reviewing or imitating their singing without actually appreciating the song or its
meaning.
The media post by Tripzilla (2020) the word got out about a Hollywood actor who posted
a little-known Philippine destination on his official Instagram. His fans would then write
captions describing the image, which featured a boatman in Donsol, Sorsogon — of all places.
Immediately following this was a call for submissions of photos showing other places in the
country. By 2021, he specifically asked for photographs taken of natural attractions around the
Philippines.
The recognition came almost out of nowhere, and it didn’t take long for Filipinos to join
in on the hype. Not to mention, it came from someone who you’d think would barely know
anything about the Philippines. But the actor’s intention was made clear from the beginning: The
written and visual contributions would be part of an online poetry and film series he started for
his own community of creative professionals. And they feature a few other select countries, too.
Nevertheless, the project racked up an impressive number of submissions from Filipinos,
all the while inciting some form of inspiration from them in these times. After all, this isn’t the
first time someone overseas took notice of the Philippines. In most cases, one thing that never
20
seems to fail is our instant excitement over these recognitions. So much that many other
foreigners, celebrities or not, have emerged to take full advantage of it.
To understand Pinoy-baiting, one must first go back to the definition of click baiting,
which may have even inspired the new concept. According to the Merriam-Webster Dictionary,
clickbait is “something (such as a headline) designed to make readers want to click on a
hyperlink especially when the link leads to content of dubious value or interest.” Here, the
element of making someone want something is clear. It’s advertising in the end.
Pinoy-baiting isn’t so much different, except there’s the particular involvement of Pinoys
or Filipinos. The new-age term is described by Urban Dictionary as “a YouTube marketing
strategy that targets Filipinos for real quick YouTube views and followers, usually done by
Koreans and American vloggers due to their awareness of Filipinos worshipping something
about America or South Korea.”
Although not necessarily limited to the video-sharing platform, it’s where most of these
foreigners, known as Pinoy-baiters, are found. More often than not, these people are also
unknowledgeable of the Philippines. Hence, they rely on their ‘reactions’ to describe their
experience of the country. Subsequently, there are the innumerable reaction videos you see on
YouTube that come with thumbnail texts like “[Nationality] reacts to Filipinos”, “I did not
expect this”, and the like.
In other cases, Pinoy-baiters who have actually visited the Philippines or met Filipinos
tend to over-exaggerate (note the deliberate redundancy) their experiences. Exaggerated, because
they mostly only share one side of the topic they attempt to talk about — the positive and
flattering. Give your best compliment about the Philippines and Filipino culture, or suffer the
wrath of Filipinos online. Say a few not-so-positive truths, and you can go as far as getting
banned from entering the Philippines — which has already happened to a few foreign celebrities
in the past.
More than YouTube reaction videos, Pinoy-baiting exists in online awarding or
recognition events, be it for beauty pageants or the travel industry. Yes, Philippine talent and
destinations are one of a kind. But for international institutions to name our beauty queens and
islands as the ones to beat (sometimes for several years in a row) seems a bit much, don’t you
21
think? Of course, our part in this as the world’s biggest social media users can’t be denied as
well.
Talking about these uniquely Philippine things in a positive way is not innately bad. But
to do so for fame and money, with generous amounts of deception and fabrication, can be.
Worse, they do it with the impression that while the number of Filipino social media users is one
of the highest in the world, many of them don’t take these types of content with a grain of salt.
Thus, making them the perfect candidates for the new online phenomenon that is Pinoy-baiting.
Somewhere in the online world, Filipinos who have stopped buying into Pinoy-baiting
videos also brought up a rather vital perspective on the matter. More than our attention,
foreigners have unknowingly been preying on our willingness to be validated. This is mostly
rooted in our colonial mentality, if not insecurity per se. In reaction, foreigners who are actually
guilty of Pinoy-baiting touched upon wanting to promote the Philippine culture to their readers;
however, a bulk of what they really offer is an alarmingly false sense of approval.
It goes without saying that much of social media revolves around the idea of reacting and
getting a response. But, as with other online content, moderation and educating ourselves are
key. As for those who continue to create Pinoy-baiting content, the more civil response would be
to let them be. The reality is, as long as you’ve been spending the last few years on social media
and are well versed about what authentic content looks like, then there’s nothing to worry about.
22
CHAPTER III
METHODOLOGY
In this part of the research paper, you’ll see that we divided it into four parts: research
design, the kind of respondents, materials used, and the applied procedure for this study. All the
values obtained shown in this chapter are only approximations of the actual percentage. More
thorough statistics can be found in the next chapter.
Research Design
The researchers have decided to conduct a descriptive research in this study. It is a
quantitative research method that sets out to collect quantifiable information and statistical
analysis of the population sample. Descriptive research does not answer questions on why a
certain phenomenon occurs or what the causes are. However, data from descriptive studies can
be used to examine the relationships (correlations) among variables. While the findings from
correlational analyses are not evidence of causality, they can help to distinguish variables that
may be important in explaining a phenomenon from those that are not. Researchers used a
questionnaire through Google forms which are composed of questions for the requested
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respondents they needed. Questions were formulated to be easy to understand and relatable
enough to the respondents. The questionnaire made is intended to attain the main objective of
this study, which is how foreigner’s use Filipino-baiting to trick Filipinos.
Respondents
The researchers requested 30 Junior High School students from Manuel S. Enverga
University Foundation Basic Education Department, 10 from the 8th grade, 10 from the 9th
grade, and 10 from the 10th grade. The age of the respondents ranges from 12-17.
Materials Used
The questionnaire consists of a total number of 41 questions that determine the
respondent’s demographic profile, definition of Pinoy-baiting, and its effects on Filipinos. The
final result of the study entitled “A Study of Foreigner’s Use of Filipino-baiting in Tricking
Filipinos” relies on the answers of each respondent in the survey. This research will investigate
the awareness of the Filipinos in regards to Pinoy-baiting. With this, researchers formed
questions that will answer each objective:
1. The respondent’s perceptions of Pinoy-baiting. (13 questions)
2. The practices that should be done to prevent Filipino-baiting (10 questions)
3. The importance of awareness of Filipinos by the foreigner’s trick on pinoy-baiting. (10
questions)
4. The impact of Pinoy-baiting on the Filipinos. ( 12 questions)
Procedure
The researchers asked 30 students from grades 8-10 studying at Manuel S. Enverga
University Foundation. The researchers employed cluster sampling. Cluster sampling is a
probability sampling technique where researchers divide the population into multiple groups for
research. Researchers then select random groups with a simple random or systematic random
24
sampling technique for data collection and data analysis. The questionnaire collected by the
researchers through Google form was confirmed to be an authentic email account of the
respondents as a validation of evidence. The researchers used Google form to collect answers
from the respondents regarding the research conducted. It is within the researchers’
responsibility to manage the information of all respondents for research purposes only as it is
strictly confidential.
CHAPTER IV
ANALYSIS AND INTERPRETATION OF DATA
This portion of the paper provides data analysis and the interpretation of the data
gathered. You'll see in this part that the data from the questionnaire of every respondent is
carefully compiled by using a charting system. A specialized formula is used to calculate the
percentage of each question based on the overall response of the respondents.
Analysis of Data
I. This part seeks to answer the question, what are the respondents' view on Filipino- baiting?
1.1 How do you define Pinoy-baiting?
Number of Percentage
Students
It is very toxic 11 36.7%
It takes Filipino Culture lightly 11 36.7%
It gives more exposure to Filipinos and their culture 19 63.3%
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It feels like our culture is being used 17 56.7%
It doesn't hurt anyone, so it's fine 9 30%
It's fine 10 33.3%
It’s not real 1 3.3%
It’s shallow 6 20%
It takes opportunities from actual Filipinos 17 56.7%
It makes Filipinos dependent on Foreigners for their own 13 43.3%

culture
It brings joy to many Filipinos 10 33.3%
It mostly caters to Filipinos 6 20%
1.2 Does it hurt anyone?
Number of Students Percentage
Yes 11 36.7%
No 19 63.3%
1.3 Do they have credits on it?
Yes 24 80%
No 6 20%
1.4 Does it destroy our culture?
Yes 11 36.7%
No 19 63.3%
1.5 Does it give credit to our country?
Yes 25 83.33%
No 5 16.66%
1.6 Does it make us happy?
Yes 23 76.7%
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No 7 23.3%
1.7 Doesn't that make us happy about it?
Yes 17 56,66%
No 13 43.33%
1.8 Do they praise our country for money?
Yes 18 60%
No 12 40%
1.9 Did it make us proud?
Yes 20 66.7%
No 10 33.3%
1.10 Are the topics real about our culture?
Yes 22 73.3%
No 8 26.7%
1.11 Does it give us more knowledge about our culture?
Yes 24 80%
No 6 20%
1.12 Do you feel comfortable seeing Filipino culture being featured on Foreign video contents?
Yes 18 60%
No 12 40%
1.13 Do you think that we are just used by foreigners to make some money?
Yes 17 56.66%
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No 13 43.33%
II. This part seeks to answer the question, what practices can we take to prevent baiting on the
large percentage of Filipinos?
2.1 Have you currently been participating in many Filipino Culture such as attending many
festivals, practicing traditions, etc.?
Yes 25 83.3%
No 5 16.7%
2.2 Do you moderately consume content by Filipinos?
Yes 26 86.7%
No 4 13.3%
2.3 Have you seen videos on the internet about Filipino culture by Filipinos?
Yes 28 93.3%
No 2 6.7%
2.4 When posting on social media, is it mostly about Filipino culture?
Yes 5 16.66%
No 25 83.33%
2.5 Does it feel more authentic when Filipino content is made by Filipinos?
Yes 28 93.3%
No 2 6.7%
2.6 Do you like reading some articles about Filipino culture?
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Yes 18 60%
No 12 40%
2.7 Do you support local content creators?
Yes 28 93.3%
No 2 6.7%
2.8 Have you ever watched a foreign video content that contains Filipino culture?
Yes 28 93.3%
No 2 6.7%
2.9 Do you eat famous Filipino foods (like balut, adobo, kare-kare, etc.) ?
Yes 30 100%
No 0 0%
2.10 Do you enjoy watching Filipino creators’ video contents on various social media
platforms?
Yes 28 93.3%
No 2 6.7%
III. This part seeks to answer the question, what are the effects of the harmfulness of Filipino-
baiting?
3.1 Do you feel that Filipino culture is appreciated enough?
Yes 21 70%
No 9 30%
3.2 Do you feel the need for validation from foreigners about our culture?
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Yes 17 56.7%
No 13 43.3%
3.3 Do you think that Filipino culture is represented enough in other countries?
Yes 13 43.3%
No 17 56.7%
3.4 Are you ashamed of your own culture?
Yes 29 96.7%
No 1 3.3%
3.5 Do you mostly consume Filipino/regular content by Filipinos?
Yes 24 80%
No 6 20%
3.6 Do you get very upset when a foreigner’s reaction is negative (not in a disrespectful
manner)?
Yes 16 53.3%
No 14 46.7%
3.7 Once you watch Filipino content by foreigners, do you keep consuming it?
Yes 15 50%
No 15 50%
3.8 Have you seen any negative comments regarding our Filipino culture?
Yes 21 70%
No 9 30%
3.9 Are you aware that watching some creators’ video contents on YouTube would make them
have money?
30
Yes 29 96.7%
No 1 3.3%
3.10 Have you ever been baited by catchy thumbnails of some video content creator?
Yes 25 83.3%
No 5 16.7%
IV. This part seeks to answer the question, how can we say that a Filipino is being baited by the
trick of foreigners?
4.1 Do you mostly consume content by Filipinos?
Yes 22 73.7%
No 8 26.3%
4.2 Do you get more interested in Filipino culture, when explained by other Filipinos?
Yes 21 70%
No 9 30%
4.3 Do you get more interested in Filipino culture, when explained by foreigners?
Yes 15 50%
No 15 50%
4.4 Does it peak your interest when you see a thumbnail of a foreigner with Filipino culture?
Yes 15 50%
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No 15 50%
4.5 Do you often click and continue to watch videos of foreigners with Filipino content?
Yes 15 50%
No 15 50%
4.6 Are you aware of the negativity that Filipino-baiting contributes to Filipinos and their
culture?
Yes 22 73.3%
No 8 26.7%
4.7 Once you see Filipino content of foreigners, do you continue to watch those types of content
(by foreigners)?
Yes 13 43.3%
No 17 56.7%
4.8 Do you enjoy watching foreign video content?
Yes 23 76.7%
No 7 23.3%
4.9 Are you aware that foreigners’ reactions to this type of content are exaggerated?
Yes 19 63.3%
No 11 36.7%
4.10 Do you subscribe to some foreign content creators?
Yes 20 66.7%
No 10 33.3%
4.11 Do you spend some time watching foreign video contents?
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Yes 21 70%
No 9 30%
4.12 Is it easy to ignore this type of content?
Yes 22 73.3%
No 8 26.7%
Interpretation of Data
We, as the Researchers have collected data from 30 Junior High School female students
studying at Manuel S. Enverga University Foundation Basic Education Department to determine
what their perceptions of Filipino-baiting are and what practices should be done by Filipinos to
prevent this trick of foreigners.
I.
The survey we have done showed that 36.7% of the respondents sees Filipino-baiting as a
very toxic habit, 36.7% says that it takes Filipino culture lightly, 63.3% says it gives more
exposure to Filipinos and their culture, 56.7% says that it feels like our culture is being used,
30% of the respondents says it doesn't hurt anyone, so it's fine, 33.3% of them says it is fine,
3.3% of the 30 respondents says it is not real, 20% of the respondents says it is shallow, 56.7%
says that it takes opportunities from actual Filipinos, 43.3% says that it makes Filipinos
dependent on Foreigners for their own culture, 33.3% says it brings joy to many Filipinos, and
20% of the 30 respondents sees that Filipino-baiting mostly caters to Filipinos.
On the latter part of the survey that we have done, the data that we gathered shows that
36.7% of the respondents says that Filipino-baiting hurts anyone while 63.3% says it does not.
80% of them thinks that foreigners have credits on it while 20% says they do not have. 36.7% of
the respondents says that it destroy our culture and 63.3% says that it does not. 83.33% says that
it does give credit on our country and 16.66% says that it does not. 76.7% of the 30 respondents
says that it does make us happy while 23.3% says that it does not. 16 out of 30 students says that
33
Filipino-baiting does not make us happy. 19 out of 30 respondents says that foreigners praise our
country for money. 66.7% of them says that it does not make us proud while 33.3% of them
says that it does. 73.3% of the respondents says that the topics about our culture are real while
26.7% of them says that it is not. 24 out of 30 respondents says that it give us more knowledge
about our culture. And lastly, 60% of the 30 respondents feel comfortable seeing Filipino
culture being featured on Foreign video contents while 40% of them says that they are not.
II.
Based on the data that we have gathered, 93.3% have seen foreign video content that
contains Filipino culture, but most of the respondents are still very connected with fellow
Filipinos and their culture. 100% of them are eating famous Filipino foods, and 83.3% of the
respondents have currently been participating in many Filipino Culture such as attending many
festivals, practicing traditions, etc., aplenty for the conditions we have today such as the
pandemic.
In terms of online content, most respondents have seen content about Filipino culture by
Filipino creators with 93.3% that enjoys watching local creator’s content, 86.7% moderately
consuming their videos and 83.3% supporting the creators. Most of the respondents think that
Filipino content made by Filipinos feel more authentic. However, 83.3% of them do not post
about Filipino culture on social media.
III.
Based on the data that the researchers have gathered, 70% of the respondents think that
Filipino culture is appreciated enough but most think that it is not represented enough in other
countries. We found out that 96.7%, every respondent except one, are not ashamed of their own
culture, and that most of them also mostly watch content by fellow Filipino creators. However
despite this, there are still 56.7% of them that feel the need of foreign validation of our culture,
with many of them seeing negative comments of our culture and 53.3% of them getting upset
34
when they see them from a foreigner. All of the respondents except one are aware that many of
the foreigners making video contents about Filipino culture are in it for the money, however
83.3% have been baited by their catchy thumbnails and that half of them still keeps on watching
when they watch Filipino content by foreigners. From the eye-catching thumbnails, mixed with
mentions of our culture, most of them click on that video, with half of them remaining and
continue to watch Filipino content by foreigners.
IV.
The survey that we have done shows that most of the respondents consume content by
Filipino creators and get more interested in Filipino culture when explained by Filipinos
themselves. However when it comes to foreigners, only half of them have their interest peak
when they see a thumbnail of a foreigner with Filipino culture, often click and continue to watch
videos of foreigners with Filipino content, and get more interested when a foreigner explains
Filipino culture. Most of the respondents spend some time watching foreign video contents with
even 66.7% of them subscribed to some foreigner content creator, but the number of respondents
decreases when their content is about Filipino culture.
Based on the data we gathered, 63.3% are aware that many expressions in this type of
content are exaggerated and 73.3% are aware of the negativity that Filipino-baiting contributes to
Filipinos and their culture. 73.3% of the respondents have answered that it is easy to ignore this
content, however half of them still continue to consume this type of content by foreigners.
35
CHAPTER V
CONCLUSION AND RECOMMENDATION
This part of the manuscript discusses the summary of the findings, conclusions,
recommendations, and suggestions. The proposed research is summarized here. We conclude the
statements to summarize our study. We as well make recommendations to readers and bits of
advice to potential researchers.
Summary
This research focuses on the study of foreigner’s use of Filipino-baiting in tricking
Filipinos. The main goal of this research is to remind Filipinos to be aware of the trick of
foreigners to avoid Filipino-baiting while using social media platforms all over the internet.
Pinoy-baiting is known as a marketing strategy used by content creators to attract Filipino
audiences and fans. Most of the foreign content creators on YouTube are making exaggerated
reaction videos involving the names of talented personalities of our country who embarked good
36
names on the different prominent industries like singing, dancing, film-making, arts, etc. They
also make contents that are focusing on our culture regarding the Filipinos’ famous foods who
are featured in their videos which are called “mukbang”, the tourist spots that are well-known in
the Philippines that they are visiting, and the practices that the Filipinos’ have which they use as
the subject of their plotline to catch the attention of the viewers or the subscribers they gained on
making these contents.
Filipino-baiting was first something that many of us were gullible enough to not know
what it is. Then it became very overdone and tiring to many Filipinos in Social Media however,
some took it too far, so far to the point that people were harmed, scammed, and exploited of
their own culture without their knowing.
Among our 30 respondents, most of them see Filipino-baiting of foreigners as a trick that
exposes our culture. The majority of them also said that this scheme by the foreigners take
opportunities from the actual Filipinos.
Based on the results of the survey we conducted, most of the respondents think that
Filipino culture is appreciated enough but most think that it is not represented enough in other
countries. In spite of the fact that many of them see negative comments of our culture, we found
out that they are not ashamed of their own culture, and that most of them also mostly watch
content by fellow Filipino creators.
The research we have done shows that most of the respondents consume content by
Filipino creators and get more interested in Filipino culture when explained by Filipinos
themselves. However when it comes to foreigners, only half of them have their interest peak
when they see a thumbnail of a foreigner with Filipino culture, often click and continue to watch videos
of foreigners with Filipino content, and get more interested when a foreigner explains Filipino culture.
Most of the students of MSEUF are aware that many expressions in this type of content are
exaggerated and also, these students are aware of the negativity that Filipino-baiting contributes to
Filipinos and their culture.
Conclusions
37
Using the data obtained from our study, we conclude that:
 This topic has gotten much attention in the public eye with the recent events but many
have still fallen for these tricks.
 Even if most of the students are aware of the harm Filipino-baiting brings, many of them
still continue to watch this type of content.
 Filipinos that considered themselves victims and contended about how they feel but
would like to change their feelings if given a chance.
 Filipino-baiting is becoming more diverse but many are still victims of it.
 Although some of the respondents are happy while others are not, they still experience
Filipino-baiting in our country.
 Filipino-baiting is one of the trending videos in social media to expose the culture in our
country.
 Many Filipinos believe that our culture is undervalued because some foreigners' videos
do not accurately portray our culture and were made for profit.
 Based on the survey, with the majority of the students using social media often, it can
somehow see the ones who often watch on social media.
Recommendations
Corresponded with the findings of the studies performed, we strongly recommend the following:
To the students:
 Appreciate your culture, learn about it through your own way and with the help of people
that share yours.
 You are not alone, your culture is something to be celebrated not just by you but with
your fellow countrymen, and do remember that other’s opinions do not define the value
of your culture.
 Take pride in your culture because it is your own that you love and appreciate, not
because someone from another country gave it a basic compliment.
 Don’t let anyone invalidate your culture especially if it’s for the sake of their own desires.
 Also appreciate and respect other cultures as you do with your own.
38
 Remember that filipino-baiting has an expiration date and it will change.
To the parents:
 Help your child be more connected with their culture and cultural identity.
 Create a household that celebrates and appreciates the culture you have with your child.
 Help and learn together with your child about your culture to help you connect with each
other and both your own cultural identity.
 Teach your child to be respectful of other people's cultures.
 Set a good example for your children so that they can follow your footsteps.
To the future researchers:
 Be selective in the information you consult or use in your studies. Attempt to strike a
balance between your time and efforts and the amount of good that could come from it.
 Communicate with your colleagues, hear out their insights regarding the research that
would help garnish ideas that could benefit your studies.
 Be considerate of your respondents as it is important to know what they feel.
 For future researchers, further research should be conducted in order to ascertain how
filipino-baiting affects people in our country.
To MSEUF-BED:
 Create programs such as personality development and social skills activities like team
building that surround each other's culture, which will improve self-confidence and help
them be more clear and confident regarding their self and cultural identity.
 Creating more spaces to learn and celebrate our and others culture is a good way that
could help students be more close and genuine with their culture.
39
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Research Instrument
A Study of Foreigner’s Use of Filipino-baiting in Tricking Filipinos
This questionnaire consists of questions that are carefully designed to help the researchers with
their study. Please, read each question carefully and answer it with all honesty. If you have
questions regarding this questionnaire feel free to ask us, the researchers.
Directions: For this part, you can select as many options as you desire as long as it indicates how
you define Pinoy-baiting.
I. This part seeks to answer the question, how do you define Pinoy-baiting?
o It is very toxic
o It takes Filipino Culture lightly
o It gives more exposure to Filipinos and their culture
o It feels like our culture is being used
o It doesn't hurt anyone, so it's fine
o It's fine
o It’s not real
o It’s shallow
o It takes opportunities from actual Filipinos
o It makes Filipinos dependent on Foreigners for their own culture
42
o It brings joy to many Filipinos
o It mostly caters to Filipinos
o It is catchy
o It attracts Filipinos
o It is a trick by other nations
o It is very shameful
o It is a negative perspective
GENERAL DIRECTIONS: Please read carefully and put a check (/) on the corresponding
boxes to indicate your response. (Note: You can only check one.)
This part seeks to answer the question, what are the respondents' view on Filipino- baiting?
Questions Ye No
s
Does it hurt anyone?
Do they have credits on it?
Does it destroy our culture?
Does it give credit to our country?
Does it make us happy?
Doesn't that make us happy about it?
Do they praise our country for money?
Did it make us proud?
Are the topics real about our culture?
Does it give us more knowledge about our culture?
Do you feel comfortable seeing Filipino culture being featured on Foreign video
contents?
Do you think that we are just used by foreigners to make some money?
II. This part seeks to answer the question, what practices can we take to prevent baiting on
the large percentage of Filipinos?
Question Ye No
s
Have you currently been participating in many Filipino Culture such as attending
many festivals, practicing traditions, etc.?
Do you moderately consume content by Filipinos?
Have you seen videos on the internet about Filipino culture by Filipinos?
43
When posting on social media, is it mostly about Filipino culture?
Does it feel more authentic when Filipino content is made by Filipinos?
Do you like reading some articles about Filipino culture?
Do you support local content creators?
Have you ever watched a foreign video content that contains Filipino culture?
Do you eat famous Filipino foods (like balut, adobo, kare-kare, etc.) ?
Do you enjoy watching Filipino creators’ video contents on various social media
platforms?
III. This part seeks to answer the question, what are the effects of the harmfulness of
Filipino-baiting?
Question Ye No
s
Do you feel that Filipino culture is appreciated enough?
Do you feel the need for validation from foreigners about our culture?
Do you think that Filipino culture is represented enough in other countries?
Are you ashamed of your own culture?
Do you mostly consume Filipino/regular content by Filipinos?
Do you get very upset when a foreigner’s reaction is negative(not in a disrespectful

manner)?
Once you watch Filipino content by foreigners, do you keep consuming it?
Have you seen any negative comments regarding our Filipino culture?
Are you aware that watching some creators’ video contents on YouTube would
make them have money?
Have you ever been baited by catchy thumbnails of some video content creator?
IV. This part seeks to answer the question, how can we say that a Filipino is being baited by
the trick of foreigners?
Question Ye No
s
Do you mostly consume content by Filipinos?
44
Do you get more interested in Filipino culture, when explained by other FIlipinos?
Do you get more interested in Filipino culture, when explained by foreigners?
Does it peak your interest when you see a thumbnail of a foreigner with Filipino culture?
Do you often click and continue to watch videos of foreigners with Filipino content?
Are you aware of the negativity that Filipino-baiting contributes to Filipinos and their
culture?
Once you see Filipino content of foreigners, do you continue to watch those types of
content (by foreigners)?
Do you enjoy watching foreign video content?
Are you aware that foreigners’ reactions in this type of content are exaggerated?
Do you subscribe to some foreign content creators?
Do you spend some time watching foreign video contents?
Is it easy to ignore this type of content?
45
CURRICULUM VITAE
Personal Data
Name: Celeste, Liamme Gnash M.
Address: Blk 40, Lot 07, Main Avenue St. Bella
Vita Subd. Brgy. Isabang, Tayabas City, Quezon
Date of Birth: October 20, 2004
Place of Birth: Trece Martires City, Cavite
Contact Number: 09686178272
Educational Attainment
Elementary: Kanggahan Elementary School
Highschool: Manuel S. Enverga University
Affiliation (Membership and Officership to Organizations)
 Supreme Pupils’ Government (S.Y. ’13-’14) – Peace Officer
 Grade 6 (S.Y. 16- ’17) – President
 Volleyball Club Member
 Grade 7 (S.Y. ’17- ’18) – Secretary
 Grade 8 (S.Y. ’18- ’19) – Secretary
 JHS10-D (S.Y. ’21- ’22) – Secretary
Personal Data
Name: Camaligan, John Mathew L.
46
Address: Mayao Crossing, Rancho Soccoro, Lucena City
Date of Birth: September 08, 2005
Place of Birth: Lucena City
Elementary: Lucena East 1 Elementary School
Highschool: Manuel S. Enverga University Foundation
 YES-O member
 Boy scout member
 Chess club member
 Soccer club member
Personal Data
Name: Lagrason, Ian Nathaniel E.
47
Address: Sto. Rosario Subd., Brgy. 4 Lucena City
Date of Birth: November 27, 2004
Elementary: Metro Lucena Integrated Learning Center
 YES-O member
 Boy scout member
 Sports club member
 Dance Troupe
Personal Data
Name: Pagulayan, Mira Chelsi S.
48
Address: Executive Village, Brgy. Kanlurang
Mayao, Lucena City, Quezon
Date of Birth: September 03, 2006
Elementary: Calayan Educational Foundation Incorporated
 SPG Grade Representative
 YES-O member
 Kiddie Gazette member
 Drum and Lyre Corps (Majorette and Flaglette)
 - YES-O member
49

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A STUDY OF FOREIGNER’S USE OF FILIPINO-BAITING IN TRICKING FILIPINOS

A RESEARCH PAPER PRESENTED TO MANUEL S. ENVERGA UNIVERSITY

BASIC EDUCATION DEPARTMENT

In partial fulfillment of the

Requirements for the subject

CELESTE, Liamme Gnash M.

CAMALIGAN, John Mathew L.

CONSUL, Daniel Ivan V.

LAGRASON, Ian Nathaniel E.

PAGULAYAN, Mira Chelsi S.

VALDE, Faith Shiloh F.

effects of Filipino baiting on generation z. A quantitative approach was conveyed using

questionnaires with 30 respondents.

unyielding criticism of our country that they are creating.

Filipinos and their culture for financial gain.

experience of only 30 respondents.

accept each other’s opinion to make our study possible,

data for this study..

completing this research.

this research within the given time.

Title Page ……………………………………………………………………………………….. 1

Chapter I (Introduction) ………………………………………………………………………. 5

Chapter II (Review of Related Literature) ………………………………………………….... 7

Chapter III (Methodology) ………………………………………………………………….. 23

Chapter IV (Analysis and Interpretation of Data) …………………………………………. 25

Chapter V (Summary, Conclusion, and Recommendation) .………………………………. 36

Research Instrument ……………………………………………………………………….…42

Curriculum Vitae ……………………………………………………………………………... 46

which is also known as Pinoy-baiting comes in.

Pinoy-baiting is known as a marketing strategy used by content creators to attract

subscribers they gained on making these contents (Magcamit, 2021).

for people who offer such content (Tuazon, 2021).

their own culture without their knowing.

That is why this research on Foreigners’ Use of Filipino-baiting in Tricking Filipinos

immediately addressed and stopped.

REVIEW OF RELATED LITERATURE

easy to find articles related to it.

direct result or cause of the other.

comments from many Filipinos. It is understandable especially if those are achievements of

Filipinos in sports or from their fields of expertise.

flooding the comments section with “Proud Pinoy.”

to make these videos.

richer just by creating viral videos.

have started to create content for video-sharing consumption.

reactions to almost every aspect of Filipino culture.

but admittedly, we still click on.

on-year increase in Filipinos’ YouTube watch time.

validation; they appeal to and capitalize on our sense of Pinoy pride.

generate instant views.

in it, not just because it sells.

conversations on how foreign content creators like him feature Filipinos.

and the Arts.

Filipino para i-view sila ng Filipinos.”

on at the onset of the coronavirus lockdowns.

Colonial Mentality of Filipinos

However, using “colonial mentality” as a shorthand explanation for social phenomena is

problematic, because it is misleading, incomplete, and often inaccurate.

colonize, exploit, and miseducate us from within.

Colonial Mentality in the Philippines

scholars to discuss the trans-generational effects of colonialism present in former colonies

following decolonization. It is commonly used as an operational concept for framing ideological

populations that have experienced colonization.

American countries under Spain and Portugal.