Shope

e
DAVIN KRISTANTO / 202102010046
KEVIN THEDYARDI / 202102010016
ANJELICA PRICILIA ENINA / 202002510003
SHINTA MAHARANI / 202002510011
KEVEN EVANDER HONSE / 202002510004
A. Get To Know About Shopee

● launched in December 2015

● Founder: Forrest Ling & Chris Feng

● Head office in Singapore which owned by

Limited Sea

● Shopee expanded the company across Southeast Asia, some of which

are Indonesia, Malaysia, Philpina, Thailand, Vietnam And Taiwan.

● 2021 expanded in American Latin Countries,

South Korea, Japan, China & Hong Kong
 B. Shopee Business Model

2015
Consumer To Consumer (c2c)

Note “Most companies that sell directly to

consumers can be referred to as B2C
companies and shopee is one of them”

Business To Consumer (b2c)

*official accounts of Zara, Adidas, H&M,
This Is April
C. Problem / Threats

● Many people don’t know how to use the

application

● The site is difficult to access by the users in a

certain time

● Having a very tight competition with other

marketplaces

● Some dishonest sellers harm the buyers

D. Strengths And Weakness Of Shopee
STRENGTHS WEAKNESS
- Easy Payment (Shopee
pay, - Application only can be
Bank,Minimarket,Cash used if have internet
On delivery) access

- Can be a person’s main

- Too many sub menus in
source of income by
being seller application

- Easy To Use Application - Sometimes there are

sellers who’s not
friendly to customers
E. Achievement Of Shopee
Shopee got extraordinary achievements starting from a startup that was founded in december 2015
until now it can become one of the biggest startup companies in e-commerce sector.

Shopee Indonesia also received an

In 2015, Shopee was awarded the Singapore Startup of The Year in award at the “Bright Awards
the second edition of Vulcan Award presented by Singaporean Indonesia 2017” for The Brightest
digital publisher, Vulcan post. Ad Category, outperforming six
other nominees. Shopee made an
In 2017 Shopee received “The Indonesian Netizen Brand Choice ad entitled “Jokowi Parody”. This
Award 2017” for online shopping category in March 2017, this award advertising carries the theme of
was held by Warta Ekonomi, President Joko Widodo’s local
closeness, who often give bicycles
Shopee received an award as one of the winners of “The Best In to the people of Indonesia.
Marketing Campaign” at the Marketing Award Event 2017 held by
Marketing Magazine in September 2017
 F. The Strategy Of Shopee

● Using the right media / digital marketing

● Using Famous Brand ambassadors

● Using the things that are viral or current trends

● Facilitate the sellers and buyers to interact by its live video / chat
feature
G. Interesting Aspects We Get From Shopee

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Use M󰈀󰈸󰈕󰇵ti󰈝󰈈
St󰈸a󰉄󰈩g󰈏e󰈻 󰈎󰈞 p󰈸o󰇶󰉉c󰉃󰈼 p󰈸i󰇸󰈩
Ac󰇹o󰈹d󰈀󰈝󰇸󰇵 Wit󰈊 in 󰈻󰈋󰈡p󰇵e 󰈀󰈝󰇶
Exi󰈻󰉄󰈎n󰈇 T󰈹󰇵n󰇷󰈼 di󰈻󰇸󰈡󰉊n󰉃󰈼
Usi󰈝󰈈 F󰈀m󰈢u󰈻
The 󰈠󰉉󰇹󰇸󰇵s󰈻 O󰇿 Bra󰈝󰇶
Sho󰈸󰉄 󰈜󰈎m󰇵 Am󰇼a󰈼s󰈀󰇷󰈢󰈹s
Pro󰈚󰈡󰉄󰈏on Blackpink
Ronaldo
Stray kids
2015 - now Joe taslim
Jackie Chan
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