Differences Between Qualitative and Quantitative

 Purpose
Qualitative:
1. To describe a situation, gain insight to particular practice
2. Explore the meaning of people’s experiences
3. Characteristic that manipulated by the researcher
Quantitative:
1. To measure magnitude- how widespread is a practice
2. To examine the relationship between variables

 Format
Qualitative:
1. No pre-determined response categories
2. No hypothesis
Quantitative
1. Pre-determined response categories, standard measures
2. Use hypothesis

 Data
Qualitative:
1. In-depth explanatory data from a small sample
2. 1 kind of data collected
3. Data in words (Interviews, documents and etc)
Quantitative
1. Wide breadth of data from a large statically representative sample
2. Data as numbers from instruments
  Analysis
Qualitative
1. Draws out patterns from concepts and insights
2. Creating themes
3. Researcher organises into themes
4. Inductive
Quantitative
1. Test hypothesis, uses data to support conclusion
2. Statistic to crunch the numbers
3. Deductive

 Result
Qualitative
1. Illustrative explanations, individual response
2. Narrative
Quantitative
1. Numerical aggregation in summaries, responses are dustered
2. More rigid, statistical report

 Sampling
Qualitative
1. Theoretical
Quantitative
1. Statiscal
 Qualitative analysis of interview data: A step-by-step guide

Step 1: Read the transcript.

Step 2: Label the relevant phrases (coding).

Step 3: Decide which codes are the most important and create categories by bringing
several codes together.

Step 4: Label categories and decide which are the most relevant and how they are
connected to each other.

Step 5: Decide one category is more important than other.

Step 6: Write up your answer.