Professional Documents
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Phân Tích Dữ Liệu Marketing
Phân Tích Dữ Liệu Marketing
35%
Survey Age
1%
9%
12%
Advertiseme 0
Famous, influential people 26
Online revi 45
Famous, inf 26 Online reviews 45
Popularity
Advertisements 62 networks (Facebook,
appear on social
Zalo, Tik 0
Voucher, d Tok, Instagram...).
47
Other 3 family and friends
Advice from 45
0 10 20 30 40 50 60 70
Used 108
Not used y 44
2%
39%
59%
3.000.000-5.000.000 VNĐ 12
Dưới 3.000.000 26
Trên 5.0000.000-10.000.000 VNĐby
Non-user 1 income.
Trên 10.000.000 VNĐ 5 3.000.000 VNĐ
Dưới 3,000,000 VND
11%
2%
Under 3,0 26
27%
From 3,000 12 59%
Over 5,000 1
Over 10,00 5
7%
23%
Online reviews 7
32% 2%
Variable 10
Price 1
Advice from family and friends 14
Famous and influential people 3
Online reviews Variable
Vouchers, discount coupons
Price 99 Advice from family and friends
Famous and influential people Vouchers, discount coupons
Online reviews Variable
Price Advice from family and friends
Famous and influential people Vouchers, discount coupons
U
Male : 51
18 Less than once a week
10 1-3 times/week Less than 52
6 More than 3 times/week 1-3 times 20 24%
Less than
More tha
Used by Male.
24%
48%
10%
18%
users 1-
3 30
times/w
eek.
people
less
than 71
once a
week
users
more
than 3 7
times/w
eek
41%
From 25 - 34
47
62
26
45
45
10 20 30 40 50 60 70
29%
71%
2%
39%
9%
me.
3.000.000 VNĐ
Dưới 3,000,000 VND
59%
23%
Online rev 7
Variable 10
Price 1
Advice from 14
om family andFamous
friends and 3
Vouchers,
s, discount coupons 9
om family and friends
s, discount coupons
Used by Female.
24%
48%
10%
18%
6%
28%
66%