Our Marketing Team has carried out market research to collect primary data before launching our

product Scan and Go App. We have interviewed a niche segment of the whole buyer’s population
and below you can see a brief of our findings.

Around 79% of the shoppers, belongs to the age group of Less than 40 years which are considered as
young shoppers. Around 83% have a job and earn a salary between the range of MUR 10,000 to
MUR 30,000 and above.

Chart 1:AGE CATEGORY

Less than 30 30-39 40-49 50-59 60-69

2%
12%

7%

58%
22%

Chart 1:Age Category

60-69
50-59

40-49

Less than 30
30-39
 Chart 2: Employment Status
StudentRetired
Unemployed 10% 2%
5%

Employed
83%

CHART 3: INCOME GROUP

12%
42% 15%

31%

Less Than 10,000 Between 10,000 to 20,000 Between 20,000 to 30,000 Above 30,000

b) Understanding Buyers Preferences

At the same time, from the survey carried out, the shopper’s preferred supermarkets are Winners,
Jumbo, Intermart and Super U respectively and around 84% of shoppers travel to their preferred
supermarket by Car (Chart 5).

CHART 4 :Customers Prefered supermarket

Lolo Hypermarket 6%
Others 5%
Savemart 3%
King Savers 3%
Dream price 18%
Way Supermarket 18%
Super U 30%
Jumbo 47%
Intermart 40%
Winners 60%
0% 10% 20% 30% 40% 50% 60% 70%
 CHART 5 :Means of transport
Other means
3.30%

Bicycle
1.70%

Motorcycle
3.00%

Bus 8.00%

Car 84.00%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

The Survey also questioned consumers about their amount spent on supermarket. The below Chart
shows the average amount spent on supermarket on a monthly basis. Around 80% of the
interviewee prefer to pay their bills by credit cards. Survey quantifies that 97% of shoppers are user
friendly of Technologies but survey shows that 77% of shoppers prefer the traditional shopping over
online shopping.
 CHART 6 :Amount spent on Supermarket
Less than 1000 rupees

Above 5000 rupees

Between 1000 to 3000

rupees

Between 3000 to 5000 rupees

Less than 1000 rupees Between 1000 to 3000 rupees

Between 3000 to 5000 rupees Above 5000 rupees

CHART 7 :Mode of payment

MyT Money

MCB Juice

Credit Card

Debit Card

Cash

0% 10% 20% 30% 40% 50% 60% 70%

CHART 8: Do you use Smartphone,Tablet or
Laptop

3%

97%

Yes No

CHART 9: Prefered Shopping Method

23%

77%

Online Shopping Traditional Shopping (In StoreShopping)

CHART 10: Have you ever heard about digital
self Checkout purchase?

33%

67%

Yes No