Data Science in the Gaming

Industry
Dwi Gustin Nurdialit
November 29 2022

Copyright of Algoritma 2022

 Outline

1 Why Data are Important ?

2 What is Data Science ?

3 Data Science for Data-Driven Game Technology and Industry

Copyright of Algoritma 2022

Why Data are Important?

Copyright of Algoritma 2022

Data usage in Daily Gaming Activity

Copyright of Algoritma 2022

 Big Data
The terms ‘Big data’ itself is quite new and introduced back in the early 2000s by
industry analyst Doug Laney and defined by 5Vs:
Volume, Velocity, Variety, Veracity, Value

Why Data are Important?

 Data is a New Oil
Clivey Humby, UK Mathematician
and architect of Tesco’s Clubcard,
said that :
“Data is the new oil. Like oil, data is
valuable, but if unrefined it cannot really
be used. It has to be changed into gas,
plastic, chemicals, etc. to create a
valuable entity that drives profitable
activity. so, must data be broken down,
analysed for it to have value.”

Why Data are Important?

 What should we do?

Why Data are Important?

What is Data Science?

Copyright of Algoritma 2022

 Data Science is the sweet
spot of a combination of three-skills

What is Data Science

 Data Scientist role and responsibilities

What does data scientist do: Role and responsibilities:

- Discover patterns and - Generate and handle data
trends - Integrate and store data
- Use machine learning - Work on feedback
- Mobilize data tools - Communicate to
- New findings stakeholders
- Discuss - Inspect and work for
recommendations improvisation

What is Data Science

Data Science for Data-Driven Game
Technology and Industry

Copyright of Algoritma 2022

Game Development
- Data scientist collect,
analyze and turn into a
useful insight
- Focus groups, close beta
tests, open beta tests
- How many player
interacting with the game?
- Where are the players
moving to?
- What kinds of characters
are they using and why?
Visual Effect & Graphics

Data Scientist use

- Motion capture
- Real-time rendering
- Photogrammetric
- Create to look more natural
Game Monetization
To make profit, gaming industry that helps
publisher monetize games:
- Physical store: buy a physical copy of game
(e.g. Gamestop, GameMartz)
- Digital Store: one time purchase on device (e.g.
App Store, Steam, Blizzard)
- Subscription: make a recurring payment to play
(e.g. Final Fantasi, World of Warcraft)
- Free to play: free but provides in-app purchases
like skin etc (e.g. Dota 2, Genshin Impact)
- Data-driven advertisement
User Persona

Using user data:

- Analyze behavior toward
the game
- Optimize their games to
keep engaged
Social & Customer Analysis

- Through community,
Youtube channel, stream,
etc
- Giving analysis also helps
understand behaviours,
feedback, and loyalty
Recommendation System

- Game
recommendations
- Based on history
Detecting Cheaters / Hackers

- Using machine learning to

detect malicious activity
- Riot Games can detecting
cheats, giving them a
competitive edge over the
others
 Quotes
- WINSTON CHURCHILL
 THANK YOU
Singapore
Dwi Gustin Nurdialit
dwi@algorit.ma
Jakarta

Phone Singapore HQ Indonesia HQ

+62-877-7835-3007 Cecil Court, 138 31st Floor, Menara
Linkedin Cecil Street, Standard Chartered, Jl.
/teamalgoritma 069538 Prof. DR. Satrio No.164,
Facebook Singapore Karet Semanggi,
/teamalgoritma Kecamatan Setiabudi,
Kota Jakarta Selatan Copyright Algoritma 2021