Azul

1
In this sense, decision of
purchase based in
desire or aspiration. These
factors lies
2
The personality consists of
proper patterns of
behaviors,
tendencies, qualities or
personal dispositions that
make a person
different from other and cause
a consistent answer
before the boost of
environment
3
Some theories point out
The people purchase a product
to highlight or hide
some aspect self determined
themselves
rojo
1
consumer attitude towards
a brand refers to
mental state determined for
the experience and dynamics in customers
2
A reaction, been positive or
negative, to an evaluation made by
people about something
taking a point of reference
values, to mention in
some aspects.

3
etermines the behavior
have to with a signature,
both your products and
everything that is
related her

verde
1
It allows them to design their plans of
brand communication and
products aimed at positioning and
bring your offer closer to those things
most personally relevant to
the consumer, that with which
is more involved and therefore
how do you feel emotionally
bound
2
Understand the motivation of
consumers in processes of
information, decision making
and buying consumption is one aspect or
strategic for managers
marketing.
3
Motivation of
behaviour
of the consumer and
his relationship with him
marketing

4
understand and influence the
consumer motivation
will result in a
greater purchases of products and
services of your brand in
relation to other offers that
compete in the market.
5
One of the final result of the
motivation is that it evokes a
psychological state in the
consumers named
involvement.
6
Motivation affects
way of processing information
and to make decisions.