INSTITUTO POLITECNICO NACIONAL

ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACION

UNIDAD SANTO TOMAS

COSTUMER
BEHAVIOR

“MENTAL MAP OF COSTUMER BEHAVIOR”

Diana Karina Piña Torres

Boleta: 20220A0569
LICEA MENDOZA JOSE LUIS 2RX30
 In this sense, decision The personality consists of It allows them to design their Understand the motivation of consumers
proper patterns of behaviors, plans of brand communication in processes of information, decision
of purchase based in
tendencies, qualities or and products aimed at
desire or aspiration. making and buying consumption is one
personal dispositions that positioning and bring your offer
These factors lies closer to those things most aspect or strategic for managers
make a person different from
personally relevant to the marketing.
other and cause a consistent
consumer, that with which is
answer before the boost of more involved and therefore
environment how do you feel emotionally
bound Motivation of
behaviour of the
consumer and his
relationship with
Some theories point out The people him marketing
purchase a product to highlight or hide
some aspect self determined themselves Motivation of
PERSONALITY
behaviour of the
consumer and his
relationship with
him marketing

One of the final result

consumer attitude towards a
brand refers to mental state
determined for the experience
and dynamics in customers
A reaction, been positive
or negative, to an
evaluation made by
people about something
taking a point of
reference values, to
mention in some aspects.
CONSUMER of the motivation is
that it evokes a
BEHAVIOR psychological state in
the consumers
Understand and influence named involvement.
the consumer motivation
will result in a greater
purchases of products
and services of your
Motivation affects way of
HABILITIES brand in relation to other
offers that complete in processing information
the market. and to make decisions.
etermines the behavior have to with a
signature, both your products and
everything that is related her