Learning Journal 1

VISION STATEMENT
“To be the global leader in convenient food and beverages by winning with a purpose.”

MISSION STATEMENT
“Create more smiles with every sip and every bite.”
CORE VALUES
 Sustained Growth
 Empowering People
 Trust
 Responsibility

Financial Increase Shareholder Value*

Perspective
Profitability Organic Revenue Customer Value
Strategy Strategy Strategy

Effective Cost Explore Revenue

Structure Opportunities

Customer Customer Value Proposition

Perspective
Price* Quality* Operation Brand* Relationship Service

Deliver Added Value

Learning
& Growth Training, Skills,
Perspective Sustainability, Teamwork,
Teamwork,
Processes Relationship Skills
Knowledge
*PepsiCo’s objective is to increase the value of the shares invested by the shareholders by
making sustainable profits, exploring new revenue opportunities, and strong customer
relationship management.
*Price: PepsiCo follows a market-oriented pricing strategy in order to remain market
competitive, and be in line with the market conditions. This in turn helps them have an effective
cost structure, cover the expenditures and make maximum profits.
*Quality: PepsiCo through its technologically advanced machines and processes provides the
best quality products to its customers which not only creates smiles but also helps the company
make more profit. There is no compromise on quality.
*Brand: PepsiCo has established a prominent position in the market and has a strong Brand
Equity because of macro-level partnerships, collaborations, celebrity endorsement, and social
media presence. PepsiCo through its programs and processes aims at improving the environment
and communities. This further enhances their brand image. The brand connects with its
customers which allows for steady revenue streams.

Learning Journal 2