Internet of Cars

- Technologies & Trends

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur

 ABOUT ME
Technology Professional with ~15 years of experience in the industry

Currently, a Group Head for the Infotainment & Telematics platform at

Robert Bosch

Previously, had stints with

Symphony Teleca as a Solutions Manager, APAC

Technical Architect at Samsung

Technical Lead at ST- Ericsson

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Connected Car?

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 Connected Car: Networking Options
Car-to-car
Increased safety as vehicles can communicate with each other and inform on
dangerous situations such as wet roads, ice, accidents, etc.
Car-to-OEM and/or services
Remote diagnosis & repair (e.g. for software/firmware updates)
Valuable data for OEMs, app developers, Mobile Service Providers
Car-to-enterprise
New business opportunities to existing and future automotive players, from gas
stations, car park operators, to music streaming, navigation, insurance providers
and new web services
Car-to-x-connectivity
Communication with any Internet capable device
Car-to-infrastructure
Traffic, red lights, paying tolls, etc.

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Connected Car: Growth Drivers

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Connected Car: Growth Drivers

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Connected Car: Growth Drivers

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 Connected Car: Two Major Players

•OEMs and MNOs have radically different heritages and different approaches
•The success of the Connected Car requires mobile network operators (MNOs), and automotive
OEMs to work in harmony
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 Connected Car: Revenue Flows

Although individual aspects of the connected driving experience are reasonably well-
established, the integrated whole is not
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Connected Car: Benefits per user per year

Source: Cisco
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Connected Car: Revenue Potential

Source: Cisco
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Connected Car: Revenue Potential

Source: Machina Research

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Connected Car: Connected Services

Source: Cisco
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Connected Car: Connected Services

Source: Cisco
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Connected Car: Convenience, what consumers want?

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 Connected Car: Usecases (SW Recall Summary)
Year OEM Vehicle Issue Units
2007-2008 Honda Minivans Brake software 344,000
Lower Warranty Costs
2014 Jeep Cherokee Electrical spikes in central body software 4,500
2013 Chrysler Minivans Airbag SW N/A Collection of real-time data,
2013 Dodge RAM 1500 Stability control SW 46,000 remote software updates, early
2013 Ford LEVs SW update to improve fuel efficiency 50,000 detection of quality issues
2013 Ford Escape Cooling system software All
2012 Buick LaCrosse Brake SW 1,300
2012 Volvo S60 Fuel pump SW 7,600 Better understanding of a
2012 Honda Fit Stability assist system SW 44,000 vehicle’s lifetime performance
2011 - 2013 Chrysler Various Head restraint system software 500,000
2011 Cadillac SRX Airbag SW glitch 50,500 Remote diagnostics & predictive
2011 Buick LaCrosse Electronic climate control SW 10,000 maintenance will reduce warranty
2011 Nissan Leaf Faulty SW 5,500
costs
2011 Ford Pickups Integrated diagnostic system glitch 8,000
2010 Toyota Prius Brake control system SW 500,000
2006 - 2010 Toyota Various Acceleration issues 5,600,000 Cisco has estimated 10% lower
2005 - 2010 Honda Accord, CRV, Element Automatic transmission SW 2,500,000 cost to service vehicles, including
2009 Cadillas CTS Passenger sensing system SW 12,660 warranty savings
2008 VW Passat Engine control SW 6,500
2006 Jeep Commander Automatic transmission SW 24,500
2005 Toyota Prius SW problem causes car to stall or shut down 160,000
Source: GM, Citi Research
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Connected Infotainment: Cognitive & Predictive

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Connected Infotainment: Predictive System

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Connected Infotainment: Cognitive System

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Connected Car: Convenience

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Connected Car: Insurance Telematics

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 A Remote Control Car?
Tesla Model S -- REST API
Internet connectivity enables remote monitoring and limited
Vehicle Status
control of the vehicle. Is mobile access enabled
Safety interlocks disable remote control functions while car is Charge state
in motion. Climate controls state
Driving state and location
GUI settings (preferences)
Source: Tesla Motors Vehicle state [Doors open

Vehicle Control Commands

Open charge port door
Set charge mode to standard
Set charge mode to max-range
Set charge limit to X %
Start charge
Stop charge
Flash lights
Honk horn
Lock doors
Unlock doors
Sun roof control [open / close / vent]
Set AC target temperature
Start AC
Stop AC

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Ever so Intelligent Car

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Connected Car: Impact of distractions?

UX is the key:

 To consumer
adoption of
connected
services

 Safe usage of
services

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Connected Car: Security Impact
Connection

•Secure

•Seamless

•Reliable

•Fast

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What are the Consumers Preferences?

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What are the Consumers Preferences?

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Evolution of Ground transportation system

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 From Connected Car to an Autonomous Car

Self-driving cars, with artificial intelligence, in which there will be no driver

involvement

Car manufacturers are not yet equipped to drive this transformation - A

lucrative opportunity for ICT companies to work with automobile
manufacturers to transform the industry

Car manufacturers put in a Billion vehicles in the 20th Century and the second
Billion is expected by 2033 – Huge opportunity for all

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Autonomous Cars

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Autonomous Cars in India?

Really?

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 Opportunities
Parking Management – Demand/Supply Aggregation

Connected Infrastructure – Smart roads, Smart/connected traffic lights, …

Insurance – Usage Based Insurance, driving pattern monitoring & support

Radio Taxi Service – Ola, TFS, Uber have made an entry.

Are there any pain areas that they have failed to address?
Are there are gaps (technology/geography/ etc) that they have left?
Can Demand/Supply be efficiently managed?

Transportation as a Service – Personal mobility, Goods mobility

– ZipCar, ZoomCar, Car2go, GoGet, GetAround, WhipCar, B2C/B2B usecases
- Courier (DHL, Bluedart), Foodpanda, etc

Service Stations - cloud-based diagnostics & preventive care, Gauge health (used cars)

Battery technologies – Charging stations, Optimized charge, B2C/B2B usecases

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Internet of Cars

THANK YOU

Any Questions?
For your
patience

Twitter: @harsha_bagur HARSHA BAGUR LinkedIn: https://in.linkedin.com/in/harshabagur