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  • Chuck e Cheese

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    ANGELA MORATA
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    Angela Morata is a student in BSITM 2YB-1 taking a class with Professor Arjay Punongbayan on March 12, 2022. She answers two case questions about consumer behavior in Latin America compared to the United States. For the first question, she explains that Chuck E. Cheese could be a good gift for Latin America due to similar cultural backgrounds and Latin consumers being more open to American brands which could help Chuck E. Cheese gain trust. For the second question, she notes that Latin culture places a greater emphasis on family while American culture focuses more on individuals, and Latin parents prefer to bring their children when going out and are willing to pay more for good childcare.

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    Angela Morata is a student in BSITM 2YB-1 taking a class with Professor Arjay Punongbayan on March 12, 2022. She answers two case questions about consumer behavior in Latin America compared to the United States. For the first question, she explains that Chuck E. Cheese could be a good gift for Latin America due to similar cultural backgrounds and Latin consumers being more open to American brands which could help Chuck E. Cheese gain trust. For the second question, she notes that Latin culture places a greater emphasis on family while American culture focuses more on individuals, and Latin parents prefer to bring their children when going out and are willing to pay more for good childcare.

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    25 views1 page

    Chuck e Cheese

    Uploaded by

    ANGELA MORATA
    Angela Morata is a student in BSITM 2YB-1 taking a class with Professor Arjay Punongbayan on March 12, 2022. She answers two case questions about consumer behavior in Latin America compared to the United States. For the first question, she explains that Chuck E. Cheese could be a good gift for Latin America due to similar cultural backgrounds and Latin consumers being more open to American brands which could help Chuck E. Cheese gain trust. For the second question, she notes that Latin culture places a greater emphasis on family while American culture focuses more on individuals, and Latin parents prefer to bring their children when going out and are willing to pay more for good childcare.

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    © All Rights Reserved
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    NAME: Morata, Angela N.

    PROF: Arjay Punongbayan


    SECTION: BSITM 2YB-1 DATE: March 12, 2022

    Case Questions:

    1. Explain the consumer behavior standpoint why CHUCK E. CHEESE


    appears to be a good gift for Latin America.

    - CHUCK E. CHEESE appears to be a good gift for Latin America because


    of the similar cultural background. Latin consumers are more willing to accept
    American-branded food. Even though some Latins understand English fluently,
    it is simpler for them to examine product details such as quality which can
    assist CHUCK E. CHEESE acquire more consumer trust and stimulate
    purchase behaviors.

    2. How do you think consumer behavior in Latin America may differ from
    consumer in the United States?

    - I think Latin culture places a greater emphasis on the concept of family,


    but American culture places a greater emphasis on individual behaviors. In
    particular, the bond between parents and children is not as strong as it is in
    Latin families. As a result, when parents go outside, they prefer to bring their
    children with them, and if their children are well-cared-for, they are willing to
    pay a higher price for the service.

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